{"id":10137,"date":"2015-06-17T00:00:00","date_gmt":"2015-06-17T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10137&#038;preview_id=10137"},"modified":"2026-03-31T13:33:34","modified_gmt":"2026-03-31T20:33:34","slug":"diminishing-attention-span","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/diminishing-attention-span\/","title":{"rendered":"5 Tips That Will Help Your Customers Attention Span"},"content":{"rendered":"<p>My husband claims I have the attention span of a\u00a0squirrel. Despite my denials, I secretly wonder if this is true?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Attention_Span\"><\/span>What is Attention Span?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the <a title=\"Attention Span Statistics\" href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\">Statistic Brain Research Institute<\/a>, attention span is the <strong>amount of concentrated time on a task without becoming distracted<\/strong>. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one&#8217;s goals. It&#8217;s no surprise attention spans have been decreasing over the past decade with the increase in external stimulation. (Think smartphone, Candy Crush, Words With Friends, Facebook, Twitter, Instagram, Snapchat and the list goes on and on&#8230;.)<\/p>\n<h4><strong>Two questions to consider: <\/strong><\/h4>\n<p><strong>1 &#8211; What is the average human attention span?\u00a0<\/strong><\/p>\n<p><strong>2 &#8211; How long in seconds is the average attention span?<\/strong><\/p>\n<p>Take a quick moment to digest the following\u00a0attention span statistics\u00a0from <a title=\"Attention Span Statistics\" href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\">Statistic Brain<\/a>:<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Attention-Span-Stats.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10474\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Attention-Span-Stats-1024x633.png\" alt=\"Attention Span Statistics\" width=\"760\" height=\"470\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Attention-Span-Stats.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Attention-Span-Stats-300x186.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>To recap the above (in case you got distracted):<\/p>\n<p>Between 2000 and 2015, the average <strong>attention span of an internet user has shrunk from 12 seconds to eight seconds<\/strong>.<\/p>\n<h3 style=\"text-align: center;\"><strong>To put that in perspective, the average attention span of a <a href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\">goldfish<\/a> is nine seconds &#8211; one second more than your online customer!<\/strong><\/h3>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Goldfish.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10455\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Goldfish-1024x841.jpg\" alt=\"Goldfish\" width=\"500\" height=\"411\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Goldfish.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Goldfish-300x246.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>The real question becomes:<\/p>\n<h3>What Will You Do When Your Customers No Longer Have Attention Spans?<\/h3>\n<p>Here is one\u00a0more\u00a0statistic from <a title=\"What Will You Do When Your Customers No Longer Have Attention Spans?\" href=\"http:\/\/blog.qsample.com\/what-will-you-do-when-your-customers-no-longer-have-attention-spans\/\">qSampleBlog<\/a>\u00a0to help understand your customers&#8217; declining attention span with great tips\u00a0from <a title=\"What Is The Average Attention Span Of Your Customer? - See more at: http:\/\/diymarketers.com\/what-is-the-average-attention-span-of-your-customer\/#sthash.IAruCseA.dpuf\" href=\"http:\/\/diymarketers.com\/what-is-the-average-attention-span-of-your-customer\/\">DIYMarketers.com<\/a>\u00a0on how you can tweak your marketing to fit the amount of attention your customer is willing to give you.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\">10 seconds<\/a> is the amount of time it takes a visitor to decide whether they\u2019re going to stay on your page. (If someone stays on your page for more than 30 seconds, they will likely stay for more than two minutes, and will probably return later.)<\/li>\n<\/ul>\n<p><strong>You have exactly 10 seconds&#8230; GO!<\/strong><\/p>\n<h3><strong>What can you do to keep a potential customer on your website?<\/strong><\/h3>\n<p><strong>1. De-clutter your website<\/strong> by tightening up your copy and reduce the amount of irrelevant content.<\/p>\n<p><strong>2. Identify and speak to a single customer<\/strong>: You can\u2019t sell anything to everyone. Pick a specific customer and write your website to them. Imagine a single individual and write to that person. It will pull in your ideal customers and keep them there.<\/p>\n<p><strong>3. Have the core purpose, benefit and description of your site in BIG BOLD words at the top.\u00a0<\/strong>This purpose is your headline, and the ideal length of a headline is <strong>no more than six words<\/strong>.<\/p>\n<p>Great headline examples using six words or less:<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/mailchimp.com\/\">MailChimp<\/a>: Send Better Email<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/www.copyblogger.com\/\">Copyblogger<\/a>: We Power Websites That Work<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/www.grammarly.com\/\">Grammarly<\/a>: Better Writing Made Easier<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/www.airbnb.com\/\">Airbnb<\/a>: Welcome Home<\/p>\n<p><strong>4.\u00a0Focus on the top three things you do for people<\/strong>:\u00a0Immediately after your headline \u2013 be sure to identify the top three things that people will get or be able to do.<\/p>\n<h3><strong>Two examples of websites that don&#8217;t dimish a customer&#8217;s attention span:<\/strong><\/h3>\n<p><strong>1 &#8211; <a title=\"Grammarly\" href=\"https:\/\/www.grammarly.com\">Grammarly<\/a><\/strong><\/p>\n<p>Here&#8217;s an example of Grammarly&#8217;s home page clearly identifying what they will do for their customer:<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Grammarly-Home-Page.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10475\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Grammarly-Home-Page-1024x348.png\" alt=\"Grammerly headline: Better Writing Made Easy\" width=\"760\" height=\"258\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Grammarly-Home-Page.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Grammarly-Home-Page-300x102.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><strong>2 &#8211; <a title=\"Airbnb\" href=\"https:\/\/www.airbnb.com\">Airbnb<\/a><\/strong><\/p>\n<p>And, Airbnb with a short\u00a0headline and succinct tagline:<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Airbnb-Home-Page1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10484\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Airbnb-Home-Page1-1024x332.png\" alt=\"Airbnb headline: Welcome Home\" width=\"760\" height=\"246\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Airbnb-Home-Page1.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Airbnb-Home-Page1-300x97.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>More mind-numbing\u00a0statistics from QSampleBlog:<\/strong><\/h3>\n<ul>\n<li><a href=\"http:\/\/www.adweek.com\/socialtimes\/attention-spans-have-dropped-from-12-minutes-to-5-seconds-how-social-media-is-ruining-our-minds-infographic\/87484\">5 minutes\u00a0<\/a>is the average attention span of a person (dropping from 12 minutes in the course of the last 10 years).<\/li>\n<li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Television_advertisement\">30 seconds<\/a> is the average length of a television commercial (down from one minute in the 1950s and 1960s).<\/li>\n<li><a href=\"http:\/\/www.reelseo.com\/length-youtube-video\/\">90 seconds<\/a> is the drop off attention in viewer retention to any marketing video.<\/li>\n<li><a href=\"http:\/\/gbr.pepperdine.edu\/blog\/2010\/10\/18\/2613\/\">30 seconds<\/a> in the considered length of an elevator pitch (formerly <a href=\"http:\/\/business.time.com\/2012\/04\/04\/use-your-118-seconds-wisely\/\">118 seconds<\/a>, the average length of a New York elevator ride).<\/li>\n<li><a href=\"http:\/\/www.dailymail.co.uk\/sciencetech\/article-3001664\/Will-Large-Hadron-Collider-parallel-universe-Particle-smasher-gateway-alternate-realities-say-scientists.html\">20% is the average<\/a> email open rate of any business email (while 95% of visitors never fill out a form in any industry\u2019s website).<\/li>\n<li><a href=\"http:\/\/www.websitemagazine.com\/content\/blogs\/posts\/archive\/2014\/03\/21\/5-reasons-visitors-leave-your-website.aspx\">40%<\/a> of visitors will leave a website\u00a0if loading takes more than three seconds.<\/li>\n<\/ul>\n<p>___<\/p>\n<p>For more advice from DIY Marketers on the attention span of your customer, read:\u00a0<a title=\"What Is The Average Attention Span Of Your Customer?\" href=\"http:\/\/diymarketers.com\/what-is-the-average-attention-span-of-your-customer\/\">Tips on How to Leverage Shorter Attention Spans<\/a><\/p>\n<p>For other\u00a0fun attention span facts, read:\u00a0<a title=\"What\u2019s the Connection Between a Productive Meeting, REM Sleep and Attention Span?\" href=\"https:\/\/dlvrit.com\/blog\/2013\/10\/whats-the-connection-between-a-productive-meeting-rem-sleep-and-attention-span\/\">What\u2019s the Connection Between a Productive Meeting, REM Sleep, <\/a>and Attention Span?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My husband claims I have the attention span of a\u00a0squirrel. Despite my denials, I secretly wonder if this is true? What is Attention&#8230;<\/p>\n","protected":false},"author":6,"featured_media":17361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[474,851,869],"tags":[],"class_list":["post-10137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productivity","category-social-media-minute","category-workload-wednesday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips That Will Help Your Customers Attention Span<\/title>\n<meta name=\"description\" content=\"The average attention span of a goldfish is nine seconds - one second more than your online customer! 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