{"id":10139,"date":"2015-06-23T00:00:00","date_gmt":"2015-06-23T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10139&#038;preview_id=10139"},"modified":"2026-04-07T14:25:19","modified_gmt":"2026-04-07T21:25:19","slug":"geo-local-marketing","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/geo-local-marketing\/","title":{"rendered":"Successful Geo-Local Marketing Thanks to Twitter and Foursquare in 4 Easy Steps"},"content":{"rendered":"<p>First came the <a title=\"The New Google and Twitter Partnership Effect on Small Business SEO: Who Wins?\" href=\"https:\/\/dlvrit.com\/blog\/2015\/03\/the-new-google-and-twitter-partnership-effect-on-small-business-seo-who-wins\/\">Twitter and Google partnership<\/a>. Now, it&#8217;s Twitter and Foursquare. Another match made in heaven?<\/p>\n<p>Frankly, I thought Foursquare had faded into the sunset. But after reading on Fortune.com that Foursquare believes it can be a <a href=\"http:\/\/fortune.com\/2015\/01\/22\/the-age-of-unicorns\/\">startup unicorn<\/a>, the term for a <strong>private company valued at more than $1 billion<\/strong>, I&#8217;m wondering where did this sinking ship\u00a0go right.<\/p>\n<p>The condensed timeline from <a title=\"As Foursquare Partners with Twitter, Is it Finally Time to Take Geo-Local Marketing Seriously?\" href=\"http:\/\/www.smallbizdaily.com\/20868\/foursquare-partners-twitter-finally-time-take-geo-local-marketing-seriously\/\">smallbizdaily.com<\/a>:<\/p>\n<ul>\n<li>First, Twitter announced it was partnering with Foursquare \u2013 to bring an accurate location-tagging feature to its <strong>288 million monthly users<\/strong>.<\/li>\n<li>Then Foursquare announced the launch of its own advertising platform called <a title=\"Pinpoint\" href=\"https:\/\/pinpoint.foursquare.com\/\">Pinpoint<\/a>, which promises to target customers in the immediate area of a business with promotions and specially tailored offers for them.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/About-Foursquare-Pinpoint.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10535\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/About-Foursquare-Pinpoint-1024x647.png\" alt=\"Pinpoint by Foursquare - THE PLACES YOU GO ARE THE BEST INDICATOR OF WHO YOU ARE\" width=\"500\" height=\"316\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/About-Foursquare-Pinpoint.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/About-Foursquare-Pinpoint-300x189.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<ul>\n<li>And then came the rumors that search engine giant Yahoo! was preparing a $900 million dollar buy-out of Foursquare. <a title=\"Is Yahoo Buying Foursquare? Rumors Continue to Swirl.\" href=\"http:\/\/www.entrepreneur.com\/article\/245149\">Is Yahoo Buying Foursquare? Rumors Continue to Swirl.<\/a><\/li>\n<\/ul>\n<p>That\u2019s a lot of activity for a business eulogized as the MySpace of location marketing!<\/p>\n<blockquote><p>Foursquare is transforming from a social app \u2013 one where users fought to \u201ccheck in\u201d at the local micro-brewery enough times to be considered the establishment\u2019s \u201cmayor\u201d \u2013 to a powerful location marketing tool that\u2019s going to revolutionize how brick-and-mortar shops capture more foot traffic.<\/p><\/blockquote>\n<h3><strong>What does the Twitter and Foursquare\u00a0partnership mean for you\u00a0small business?<\/strong><\/h3>\n<p>Similar to the Google + Twitter partnership where your\u00a0Twitter account has the opportunity to gain a whole new audience\u00a0and\u00a0the possibility of having a <strong>tweet seen by over a billion people<\/strong>. The Twitter and Foursquare partnership, is a wake-up call. Now\u00a0Twitter users can tag tweets with a city, neighborhood, intersection or business.\u00a0With <strong>geo-based tweets,\u00a0the potential is incredible for both users of Twitter and businesses of all sizes.\u00a0<\/strong><\/p>\n<p>Here are a few possible scenarios of what &#8220;geo-local tweets&#8221; can do for your small business:<\/p>\n<ol>\n<li>Enhance real-life social interactions<\/li>\n<li>Can help you identify consumer needs and trends and tweak your offering<\/li>\n<li>Can help you identify brand advocates in real-time and on location<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"4-Easy_Steps_to_Get_Your_Business_Up_and_Running_on_Geo-Local_Marketing\"><\/span>4-Easy Steps to Get Your Business Up and Running on Geo-Local Marketing:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Step #1:\u00a0Jump on the Foursquare bandwagon<\/strong><\/p>\n<p>Is your business listed on Foursquare?<\/p>\n<p><strong>No:\u00a0<\/strong><a title=\"Foursquare.com\" href=\"http:\/\/business.foursquare.com\/\">Add it<\/a><\/p>\n<p><strong>Yes: <\/strong><a title=\"Your business is probably already on Foursquare. Search for it now.\" href=\"http:\/\/business.foursquare.com\/claim\">Claim your listing<\/a>\u00a0to get access to Foursquare&#8217;s business tools<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Claim-Listing.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10538\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Claim-Listing-1024x467.png\" alt=\"How to claim your listing on Foursquare\" width=\"500\" height=\"228\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Claim-Listing-1024x467.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Claim-Listing-300x137.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Claim-Listing.png 1206w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Once you claim your listing, take the opportunity to see what your customers have already been saying about you.<\/p>\n<p><strong>Step #2: Optimize for Foursquare listing by adding important information about your business. <\/strong>Make sure to include the following:<\/p>\n<ul>\n<li>What you specialize in<\/li>\n<li>Daily hours of operation<\/li>\n<li>Your website and social media links<\/li>\n<li>Other important services and amenities your customers will appreciate knowing about.<\/li>\n<\/ul>\n<p>Remember, many of these customers may be new to the area and seeking out your business services for the first time.<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Listing.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10545\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Listing-1024x507.png\" alt=\"Claim your Foursquare listing to optimize your listing\" width=\"760\" height=\"376\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Listing.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Listing-300x149.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Foursquare-Listing-700x346.png 700w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><strong>Step #3 &#8211; Don&#8217;t be afraid to show off!<\/strong><\/p>\n<p>Upload recent photos of your business, menu items, machinery, latest projects, office space, employees etc. \u2013 so that users can quickly understand what your business is about and determine if it\u2019s the service they are looking for.<\/p>\n<p><strong>Step #4 &#8211;\u00a0Plan Ahead<\/strong><\/p>\n<p>Brainstorm social media campaigns designed specifically for mobile customers who find your location on their mobile device. This can include special discounts, coupons or unique perk for checking in.<\/p>\n<p>Now that you&#8217;re up on Foursquare, it can&#8217;t hurt to test the waters with a geo-tweet to draw in\u00a0the local foot traffic that passes by your doors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First came the Twitter and Google partnership. Now, it&#8217;s Twitter and Foursquare. Another match made in heaven? Frankly, I thought Foursquare had faded&#8230;<\/p>\n","protected":false},"author":6,"featured_media":10553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851,868],"tags":[],"class_list":["post-10139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-minute","category-toolbox-tuesday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Successful Geo-Local Marketing Thanks to Twitter and Foursquare in 4 Easy Steps -<\/title>\n<meta name=\"description\" content=\"First came the Twitter and Google partnership. Now, it&#039;s Twitter and Foursquare. Another match made in heaven? 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