{"id":10143,"date":"2015-06-16T08:43:18","date_gmt":"2015-06-16T15:43:18","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10143&#038;preview_id=10143"},"modified":"2026-04-07T14:05:05","modified_gmt":"2026-04-07T21:05:05","slug":"how-to-find-customers","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/","title":{"rendered":"3 Free Tools to Find Your Ideal Social Media Audience"},"content":{"rendered":"<p>When you\u2019re trying to grow your fans and followers, your success depends on how thoroughly you know who they are. To achieve audience growth, first and foremost, you need to know who your ideal buyer is\u2014and how to reach them. Demographic data is\u00a0key in helping you determine the &#8220;who, what, where, why and when&#8221; of your target\u00a0audience.<\/p>\n<p>Surprisingly, the tools to help you are right in front of your face.<\/p>\n<p><strong>These 3 free tools will give you a clear road map for who your ideal audience is.<\/strong><\/p>\n<p>(***Assuming you are starting with a base of fans and followers but if you need help, here&#8217;s a simple social media growth strategy to follow:\u00a0<a title=\"4 Easy Steps to Promote your Business on Social Media when you have No Followers\" href=\"https:\/\/dlvrit.com\/blog\/2015\/05\/get-more-followers\/\">4 Easy Steps to Promote your Business on Social Media when you have No Followers<\/a>.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Google_Analytics\"><\/span>1. Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are using Google Analytics, you already know that it is packed full of helpful data. The <strong>audience data provides insight into who is already coming to your website or blog<\/strong>.<\/p>\n<p><strong>Sign in to your Google.com\/analytics account &gt; Audience<\/strong>. From there you can drill down into the Demographics, Interests, Geo, Behavior, Technology and Mobile demographics of your audience.<\/p>\n<ul>\n<li>The Demographic data will help you focus your content on the <strong>right age group and gender<\/strong><\/li>\n<li>Use the Interest data to focus your blog and social media content on <strong>what resonates with your audience<\/strong><\/li>\n<li>Review the mobile data to pinpoint any enhancements needed in your mobile strategy. For example, we discovered mobile users were half that of desktop users which lead\u00a0us to ask why and explore possible changes to our blog.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Google-Analytics-Audience-Overview-e1434398926959.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10438 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Google-Analytics-Audience-Overview-e1434398926959.jpg\" alt=\"Google Analytics Audience Overview\" width=\"760\" height=\"334\" \/><\/a><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"2_Twitter\"><\/span>2. Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><strong>Twitter.com\/USERNAME &gt; Profile and settings\u00a0&gt; Analytics<\/strong><\/p>\n<p>Like Google, Twitter provides <strong>demographic, gender and interest data<\/strong>. You can see our Twitter gender data differs significantly from Google. How do you interpret this information? This could help\u00a0you fine-tune your message and content per social network.<\/p>\n<p>Twitter also provides information about your Top Follower and Top Mention.<\/p>\n<ul>\n<li><strong>Study your Top Follower.<\/strong> What&#8217;s unique about him\/her? Do they match your ideal profile? Do you follow him or her already?<\/li>\n<\/ul>\n<ul>\n<li>Your <strong>Top Mention provides a clue into what social media update resonates with your followers<\/strong>. Create more content just like that!<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Analytics-Audience-Overview.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10440\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Analytics-Audience-Overview.jpg\" alt=\"Twitter Analytics Audience Overview\" width=\"760\" height=\"274\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Analytics-Audience-Overview.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Analytics-Audience-Overview-300x108.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>For additional FREE\u00a0 Twitter specific data, <a title=\"Twitter User Analysis\" href=\"https:\/\/followerwonk.com\/\">Followerwonk<\/a> offers a wealth of data on any account &#8211; including your competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Facebook\"><\/span>3. Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><strong>Business.facebook.com\/USERNAME &gt; Insights<\/strong><\/p>\n<p>Facebook has all kinds of demographic data on fans (however, I am disappointed on what they make available). Just like Twitter and Google, you can view age and gender data\u00a0but Facebook is void of\u00a0detailed information on interest categories of fans. <a title=\"Quintly  - Free Facebook Analytics\" href=\"https:\/\/www.quintly.com\/features\/#facebook\">Quintly<\/a> makes up for the lack of Facebook data.<\/p>\n<ul>\n<li>Get a holistic overview of the performance of Facebook pages<\/li>\n<li>Compare and benchmark every existing Facebook page with one another<\/li>\n<li>Obtain valuable competitor data to optimize your Facebook marketing activities<\/li>\n<li>In-depth information about your fans. Get to know where your fans are coming from; analyze their changes and the corresponding distribution.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/quintly_Facebook_Detailed_Fan_Analysis.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10462\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/quintly_Facebook_Detailed_Fan_Analysis.png\" alt=\"Quintly Facebook Report Example\" width=\"760\" height=\"570\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/quintly_Facebook_Detailed_Fan_Analysis.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/quintly_Facebook_Detailed_Fan_Analysis-300x225.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><strong>Bonus:<\/strong> If you are a dlvr.it user, in your stats, you will <a title=\"dlvr.it Launches Demographic Analysis for Social Media\" href=\"https:\/\/dlvrit.com\/blog\/2011\/02\/dlvr-it-launches-demographic-analysis-for-social-media\/\">find the demographics of your active audience<\/a> across all social media in one convenient location.<\/p>\n<p><strong>Now that you know the gender, age and interest categories of your fans and followers, what&#8217;s next? Find more people just like them! <\/strong><\/p>\n<p><strong>Continue reading:<br \/>\n<\/strong><\/p>\n<ul>\n<li><a title=\"Twitter Follower Growth Strategy: How We Grew Active Followers by 3x in 5 Months\" href=\"https:\/\/dlvrit.com\/blog\/2014\/11\/twitter-follower-growth-strategy\/\">How We Grew Active Followers by 3x in 5 Months<\/a><\/li>\n<li><a title=\"7 Ways to Boost Social Media and Blog Traffic with dlvr.it\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/7-ways-to-drive-traffic-with-dlvr-it\/\">7 Ways to Boost Social Media and Blog Traffic with dlvr.it<\/a><\/li>\n<li><a title=\"9 One Minute Social Media Marketing Tasks for the Busy Person\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/easy-marketing-tasks\/\">9 One Minute Social Media Marketing Tasks for the Busy Person<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re trying to grow your fans and followers, your success depends on how thoroughly you know who they are. To achieve audience&#8230;<\/p>\n","protected":false},"author":4,"featured_media":10445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851,868],"tags":[],"class_list":["post-10143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-minute","category-toolbox-tuesday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Free Tools to Find Your Ideal Social Media Audience -<\/title>\n<meta name=\"description\" content=\"When you\u2019re trying to grow your fans and followers, your success depends on how thoroughly you know who they are. To achieve audience growth, first and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Free Tools to Find Your Ideal Social Media Audience -\" \/>\n<meta property=\"og:description\" content=\"When you\u2019re trying to grow your fans and followers, your success depends on how thoroughly you know who they are. To achieve audience growth, first and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-16T15:43:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T21:05:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/3-Free-Tools-to-Find-Your-Ideal-Social-Media-Audience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/\",\"name\":\"3 Free Tools to Find Your Ideal Social Media Audience -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/3-Free-Tools-to-Find-Your-Ideal-Social-Media-Audience.jpg\",\"datePublished\":\"2015-06-16T15:43:18+00:00\",\"dateModified\":\"2026-04-07T21:05:05+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"When you\u2019re trying to grow your fans and followers, your success depends on how thoroughly you know who they are. To achieve audience growth, first and\",\"breadcrumb\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#primaryimage\",\"url\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/3-Free-Tools-to-Find-Your-Ideal-Social-Media-Audience.jpg\",\"contentUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/3-Free-Tools-to-Find-Your-Ideal-Social-Media-Audience.jpg\",\"width\":760,\"height\":380,\"caption\":\"How to find your ideal social media follower\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlvrit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Free Tools to Find Your Ideal Social Media Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\",\"url\":\"https:\/\/dlvrit.com\/blog\/\",\"name\":\"dlvr.it | blog\",\"description\":\"Smart Social Media Automation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlvrit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\",\"name\":\"Bill Flitter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"caption\":\"Bill Flitter\"},\"description\":\"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media &amp; growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan &amp; stockholder. Follow me: @bflitter\",\"url\":\"https:\/\/dlvrit.com\/blog\/author\/bflitter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Free Tools to Find Your Ideal Social Media Audience -","description":"When you\u2019re trying to grow your fans and followers, your success depends on how thoroughly you know who they are. To achieve audience growth, first and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/","og_locale":"en_US","og_type":"article","og_title":"3 Free Tools to Find Your Ideal Social Media Audience -","og_description":"When you\u2019re trying to grow your fans and followers, your success depends on how thoroughly you know who they are. To achieve audience growth, first and","og_url":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/","og_site_name":"dlvr.it | blog","article_publisher":"https:\/\/www.facebook.com\/dlvritinfo","article_published_time":"2015-06-16T15:43:18+00:00","article_modified_time":"2026-04-07T21:05:05+00:00","og_image":[{"width":760,"height":380,"url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/3-Free-Tools-to-Find-Your-Ideal-Social-Media-Audience.jpg","type":"image\/jpeg"}],"author":"Bill Flitter","twitter_card":"summary_large_image","twitter_creator":"@dlvrit","twitter_site":"@dlvrit","twitter_misc":{"Written by":"Bill Flitter","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/","url":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/","name":"3 Free Tools to Find Your Ideal Social Media Audience -","isPartOf":{"@id":"https:\/\/dlvrit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#primaryimage"},"image":{"@id":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/3-Free-Tools-to-Find-Your-Ideal-Social-Media-Audience.jpg","datePublished":"2015-06-16T15:43:18+00:00","dateModified":"2026-04-07T21:05:05+00:00","author":{"@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2"},"description":"When you\u2019re trying to grow your fans and followers, your success depends on how thoroughly you know who they are. To achieve audience growth, first and","breadcrumb":{"@id":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlvrit.com\/blog\/how-to-find-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#primaryimage","url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/3-Free-Tools-to-Find-Your-Ideal-Social-Media-Audience.jpg","contentUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/3-Free-Tools-to-Find-Your-Ideal-Social-Media-Audience.jpg","width":760,"height":380,"caption":"How to find your ideal social media follower"},{"@type":"BreadcrumbList","@id":"https:\/\/dlvrit.com\/blog\/how-to-find-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlvrit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"3 Free Tools to Find Your Ideal Social Media Audience"}]},{"@type":"WebSite","@id":"https:\/\/dlvrit.com\/blog\/#website","url":"https:\/\/dlvrit.com\/blog\/","name":"dlvr.it | blog","description":"Smart Social Media Automation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlvrit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2","name":"Bill Flitter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","caption":"Bill Flitter"},"description":"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media &amp; growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan &amp; stockholder. Follow me: @bflitter","url":"https:\/\/dlvrit.com\/blog\/author\/bflitter\/"}]}},"_links":{"self":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/10143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/comments?post=10143"}],"version-history":[{"count":6,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/10143\/revisions"}],"predecessor-version":[{"id":10465,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/10143\/revisions\/10465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media\/10445"}],"wp:attachment":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media?parent=10143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/categories?post=10143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/tags?post=10143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}