{"id":10334,"date":"2015-06-08T08:44:07","date_gmt":"2015-06-08T15:44:07","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10334&#038;preview_id=10334"},"modified":"2026-04-07T13:34:32","modified_gmt":"2026-04-07T20:34:32","slug":"email-emoji","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/email-emoji\/","title":{"rendered":"How to Add a Cool Email Emoji: Watch Engagement Soar"},"content":{"rendered":"<p>Welcome to the new digital age\u00a0&#8211; an era of hybrid communication where we revert to the ancient use of pictographs as written language. <a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Smile-Face-Imoji.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-10365\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Smile-Face-Imoji.jpg\" alt=\"Smiley face email emoji\" width=\"19\" height=\"18\" \/><\/a>\u00a0<strong>This new world is the world of the email emoji<\/strong>.<\/p>\n<p>From <a title=\"As Emoji Spread Beyond Texts, Many Remain [Confounded Face] [Interrobang]\" href=\"http:\/\/www.npr.org\/sections\/alltechconsidered\/2015\/05\/04\/404209790\/as-emoji-spread-beyond-texts-many-remain-confounded-face-interrobang\">NPR<\/a>, the story of the emoji starts in Japan in the mid-1990s.<\/p>\n<p>Back then, pagers were all the rage with teenagers.\u00a0The ability to send an image of a cartoon heart was one of the unique features on <a href=\"http:\/\/en.wikipedia.org\/wiki\/NTT_DoCoMo\">DoCoMo pagers.<\/a> That&#8217;s widely believed to be the first instance of an emoji.<\/p>\n<p>Twenty years later&#8230;<\/p>\n<p>Apple included\u00a0<a href=\"http:\/\/9to5mac.com\/2011\/06\/08\/standard-emoji-keyboard-arrives-to-ios-5-heres-how-to-enable-it\/\">the first official emoji keyboard in iOS 5<\/a>\u00a0and emojis were standardized by the Unicode consortium as part of Unicode 6.0.<\/p>\n<p>Since then, email emoji usage\u00a0has exploded (<a title=\"Emojineering Part 1: Machine Learning for Emoji Trends\" href=\"http:\/\/instagram-engineering.tumblr.com\/post\/117889701472\/emojineering-part-1-machine-learning-for-emoji\">image from Instagram<\/a>):<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Use.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10351 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Use.png\" alt=\"Email emoji usage over time\" width=\"730\" height=\"548\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Use.png 730w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Use-300x225.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/p>\n<h3><strong>Emojis and Emoticons are NOT the Same Thing<\/strong><\/h3>\n<p>Before we\u00a0dive further into the benefits of using emojis in social media or an email emoji for your marketing campaigns, it&#8217;s important to point out that emojis and emoticons are not the same thing.<\/p>\n<p>Being somewhat green myself, I thought they were interchangeable.<\/p>\n<p>To avoid further confusion, here are their definitions:<\/p>\n<h3><strong>Emoticon:<\/strong><\/h3>\n<p>An emoticon is a short sequence of keyboard letters and symbols, usually emulating a facial expression that complements a text message. Here are some examples:<\/p>\n<table>\n<tbody>\n<tr>\n<td>\ud83d\ude42<\/td>\n<td>Smile<\/td>\n<\/tr>\n<tr>\n<td>\ud83d\ude09<\/td>\n<td>Smile with a wink<\/td>\n<\/tr>\n<tr>\n<td>:&lt;})<\/td>\n<td>User with mustache, smiling<\/td>\n<\/tr>\n<tr>\n<td>:-||<\/td>\n<td>Mad<\/td>\n<\/tr>\n<tr>\n<td>\ud83d\ude41<\/td>\n<td>Sad<\/td>\n<\/tr>\n<tr>\n<td>:&#8217; -(<\/td>\n<td>Crying<\/td>\n<\/tr>\n<tr>\n<td>:~<\/td>\n<td>Also crying<\/td>\n<\/tr>\n<tr>\n<td>:-))<\/td>\n<td>Really happy<\/td>\n<\/tr>\n<tr>\n<td>\ud83d\ude00<\/td>\n<td>Big grin<\/td>\n<\/tr>\n<tr>\n<td>:-*<\/td>\n<td>A kiss<\/td>\n<\/tr>\n<tr>\n<td>:-P~<\/td>\n<td>A lick<\/td>\n<\/tr>\n<tr>\n<td>\ud83d\ude2e<\/td>\n<td>Wow! or I&#8217;m surprised<\/td>\n<\/tr>\n<tr>\n<td>\ud83d\ude10<\/td>\n<td>Grim<\/td>\n<\/tr>\n<tr>\n<td>\ud83d\ude1b<\/td>\n<td>Sticking out your tongue<\/td>\n<\/tr>\n<tr>\n<td>:-<\/td>\n<td>User happens to be Popeye<\/td>\n<\/tr>\n<tr>\n<td>:-\/<\/td>\n<td>Perplexed<\/td>\n<\/tr>\n<tr>\n<td>=:O<\/td>\n<td>Frightened (hair standing on end)<\/td>\n<\/tr>\n<tr>\n<td>=8O<\/td>\n<td>Bug-eyed with fright<\/td>\n<\/tr>\n<tr>\n<td>:-}<\/td>\n<td>Embarrassed smile<\/td>\n<\/tr>\n<tr>\n<td>:-)&lt;&gt;&gt;&gt;&gt;&gt;<\/td>\n<td>Basic Smiley with a necktie<\/td>\n<\/tr>\n<tr>\n<td>;-^)<\/td>\n<td>Tongue in cheek<\/td>\n<\/tr>\n<tr>\n<td>%*@:-(<\/td>\n<td>Hungover<\/td>\n<\/tr>\n<tr>\n<td>:-~~~<\/td>\n<td>Drooling<\/td>\n<\/tr>\n<tr>\n<td>&gt;:)<\/td>\n<td>Perplexed look<\/td>\n<\/tr>\n<tr>\n<td>.)<\/td>\n<td>Keeping an eye out for you<\/td>\n<\/tr>\n<tr>\n<td>8:-)<\/td>\n<td>Glasses on forehead<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Definition of Emoji:<\/strong><\/h3>\n<p>The word emoji means &#8220;picture letter&#8221; in Japanese. Each character has an official name, defined as part of the Unicode standard. The encyclopedia of emojis called\u00a0<a title=\"Emojipedia\" href=\"http:\/\/emojipedia.org\/\">Emojipedia<\/a> exists to add more context to each emoji character than can be provided by the official Unicode name. Find out\u00a0<em>what is this emoji<\/em> by entering an emoji character or name into the search field.<\/p>\n<p>For a complete list of all emojis, start with your\u00a0platform preference:<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Snapchat1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10362\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Snapchat1.jpg\" alt=\"What does an email emoji mean on Snapchat?\" width=\"760\" height=\"140\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Snapchat1.jpg 942w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Snapchat1-300x55.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<ul>\n<li><strong>iOS (for iPhone and iPad) and\u00a0OS X (for Mac)<\/strong>: <a title=\"Apple Emoji List 2015\" href=\"http:\/\/emojipedia.org\/apple-emoji-list\/\">Apple Emoji List 2015<\/a>.\u00a0Changes from the\u00a0<a href=\"http:\/\/emojipedia.org\/apple-emoji-list-2014\/\">2014 Apple Emoji List<\/a>\u00a0include skin tone modifiers (for pale, cream white, moderate brown, dark brown, and black emojis),\u00a0additional\u00a0family combinations, new country flags, and some refined images.<\/li>\n<\/ul>\n<ul>\n<li><strong>Android 4.4 KitKat and Google Hangouts<\/strong>:\u00a0<a title=\"Google Emoji List\" href=\"http:\/\/emojipedia.org\/google-emoji-list\/\">Google Emoji List<\/a><\/li>\n<\/ul>\n<ul>\n<li><strong>Microsoft Windows 8 and Windows Phone<\/strong>:\u00a0<a title=\"Microsoft Emoji List\" href=\"http:\/\/emojipedia.org\/microsoft-emoji-list\/\">Microsoft Emoji List<\/a><\/li>\n<\/ul>\n<ul>\n<li><strong>Twitter<\/strong> (when using the web interface or TweetDeck): <a title=\"Twitter Emoji List\" href=\"http:\/\/emojipedia.org\/twitter-emoji-list\/\">Twitter Emoji List<\/a><\/li>\n<\/ul>\n<ul>\n<li><strong>Snapchat<\/strong>:\u00a0<a href=\"http:\/\/emojipedia.org\/snapchat-emoji-emoticon-meanings\/\">Snapchat Emoji Meanings<\/a><\/li>\n<\/ul>\n<p>And the latest addition to the email emoji hot list:<\/p>\n<ul>\n<li><strong>Instagram:<\/strong> Recently, <a title=\"Instagram hashtags could be the best guide to emoji meaning we\u2019ve ever had\" href=\"http:\/\/fusion.net\/story\/127904\/instagram-hashtags-could-be-the-best-guide-to-emoji-meaning-weve-ever-had\/\">Instagram updated its app<\/a> and added a crucial new feature &#8211;\u00a0<strong>the ability to use emoji as hashtags. <\/strong>Within the first week, these were the\u00a0most popular emoji hashtags on Instagram along with the number of times used:<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Instagram.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10357 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Instagram.png\" alt=\"Most popular email emoji hashtags on Instagram\" width=\"337\" height=\"475\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Instagram.png 337w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Instagram-213x300.png 213w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/a><\/p>\n<h3><strong>Smile, Wink, Pray: How to Use Emojis in Social Media<\/strong><\/h3>\n<p>According to a Business Insider Intelligence report, characters now make up 40 percent of messaging on networks like Instagram and Twitter. As part of your social media marketing plan,\u00a0here are a couple of ways to test the use of emojis:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_Use_of_an_Email_Emoji_Open_Email_%E2%80%93_Hum\"><\/span><strong>Can Use\u00a0of an Email Emoji Open Email &#8211; Hum?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a title=\"Can Emojis Open Emails?\" href=\"http:\/\/www.mycleveragency.com\/blog\/2015\/05\/can-emojis-open-emails\/?utm_source=newsletter&amp;utm_medium=organic&amp;utm_campaign=mca\">Mycleveragency.com<\/a> tested the question, &#8220;Can emojis open an\u00a0email?&#8221;<\/p>\n<p><strong>The short answer: YES<\/strong><\/p>\n<ul>\n<li>56% of brands that Experian analyzed experienced an <a title=\"Brilliantly Easy Hack to Automatically Share Your Email Newsletter to Twitter, Facebook and More\" href=\"https:\/\/dlvrit.com\/blog\/2015\/04\/newsletter-to-social\/\">increase in open rates<\/a> when icons were included in email subject lines.<\/li>\n<\/ul>\n<ul>\n<li>An A\/B test by Swiftpage showed higher unique opens (+3.29%), unique clicks (+6.28%), and click-through rates (+18.93%)\u00a0for an identical subject line that featured a symbol.<\/li>\n<\/ul>\n<p><strong>Most popular emojis by subject line appearances<\/strong><\/p>\n<p>Earlier this year, MailChimp\u00a0announced\u00a0<a href=\"http:\/\/blog.mailchimp.com\/how-we-set-up-emoji-support-for-subject-lines\/\">support for emojis in subject lines<\/a>. The MailChimp data shows thousands of marketers\u00a0running email campaigns are including emojis in their subject headings. Here is a chart\u00a0listing\u00a0the top 15:<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/top-emojis-mailchimp.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10359\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/top-emojis-mailchimp-1024x356.png\" alt=\"Top 15 email emoji by subject line appearance\" width=\"760\" height=\"264\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/top-emojis-mailchimp.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/top-emojis-mailchimp-300x104.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><strong>A warning:<\/strong><\/p>\n<p>MailChimp warns us that not <a href=\"http:\/\/blog.mailchimp.com\/how-we-set-up-emoji-support-for-subject-lines\/\">all email clients<\/a> support all symbols. Whether your target audience wants to see an\u00a0emoji in your subject line or not, they\u2019re less likely to engage with any that look like this:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10541 size-full\" src=\"http:\/\/www.mycleveragency.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-10.57.41.png\" alt=\"MailChimp Email Emoji example incorrect\" width=\"612\" height=\"40\" \/><\/p>\n<p>rather than this:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10540 size-full\" src=\"http:\/\/www.mycleveragency.com\/blog\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-10.57.53.png\" alt=\"MailChimp Email Emoji example correct\" width=\"611\" height=\"40\" \/><\/p>\n<h3><strong>Emoji Best Practices<\/strong><\/h3>\n<p>From\u00a0<a href=\"http:\/\/www.mycleveragency.com\/blog\/2015\/05\/can-emojis-open-emails\/\">Can Using an Emoji Help Open an Email?<\/a>:<\/p>\n<p>1. Like most social media marketing tactics, <strong>understand you target audience<\/strong>.<\/p>\n<p>2. <strong>Test thoroughly<\/strong> to see how your intended emoticon will appear across the popular email clients. See &#8220;A warning&#8221; above.<\/p>\n<p>3. <strong>Watch your\u00a0<a href=\"http:\/\/www.klagroup.com\/do-gimmicky-emoticons-really-work-in-email-subject-lines\">tone-of-voice<\/a>.<\/strong> If you\u2019re working B2B, with a serious brand message, perhaps a smiley face isn\u2019t right for that email.<\/p>\n<p>4. <strong>Don&#8217;t over do it<\/strong> &#8211; the novelty will wear off \ud83d\ude42<\/p>\n<p>5.\u00a0Use the icon early to<strong> make sure it shows up in the preview<\/strong>.<\/p>\n<p>6. Remember that a <strong>high open-rate doesn\u2019t necessarily equal\u00a0conversions<\/strong>.<\/p>\n<p>___<\/p>\n<p><strong>What do you think of using an email emoji?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the new digital age\u00a0&#8211; an era of hybrid communication where we revert to the ancient use of pictographs as written language&#8230;.<\/p>\n","protected":false},"author":6,"featured_media":14469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,851],"tags":[],"class_list":["post-10334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Add a Cool Email Emoji: Watch Engagement Soar<\/title>\n<meta name=\"description\" content=\"Can including an email emoji in the subject line increase the open rate of your marketing emails? 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