{"id":10345,"date":"2015-06-29T17:00:28","date_gmt":"2015-06-30T00:00:28","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10345&#038;preview_id=10345"},"modified":"2026-04-21T15:13:36","modified_gmt":"2026-04-21T22:13:36","slug":"facebook-page","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/facebook-page\/","title":{"rendered":"How to Prime Your Facebook Page for Epic Success"},"content":{"rendered":"<p>Are you capitalizing on all the potential traffic from your Facebook Page? After reviewing our Google Analytics stats to determine that <a title=\"How to Weed through Google Analytics Data to Identify Your Top Producing Social Network\" href=\"https:\/\/dlvrit.com\/blog\/2015\/04\/google-referral-data\/\">Facebook was our best performing social network<\/a>, I wanted to be certain we were maximizing traffic on our Facebook Page. Below are 14\u00a0items we checked and optimized to further enhance our performance on Facebook.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"For_a_Better_Facebook_Page_Check_Facebook_Search\"><\/span><strong>For a Better Facebook Page, Check Facebook Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To create a better Facebook Page you need to know where it might be broken. One of the first things to check is how your page appears in <a title=\"5 of the Best Facebook Search Tips That Will Help More Customers Find You\" href=\"https:\/\/dlvrit.com\/blog\/2016\/08\/facebook-search\/\">Facebook Search<\/a>.<\/p>\n<p>Facebook uses 44 ranking factors in its\u00a0EdgeRank algorithm\u00a0to determine what appears in user feeds.\u00a0According to TechCrunch, there are\u00a0<strong>approximately\u00a0200 factors that establish the order of the search results<\/strong>\u00a0including:<\/p>\n<ul>\n<li>Like history<\/li>\n<li>Previous points of engagement<\/li>\n<li>Previous searches<\/li>\n<li>Geography of searcher<\/li>\n<\/ul>\n<p>Similar to optimizing your website for search, there are a\u00a0number of things you can optimize to improve your search presence within Facebook search.<\/p>\n<h3><strong>How to optimize for Facebook Search<\/strong><\/h3>\n<h3><strong>1 &#8211; Post Timely Information<\/strong><\/h3>\n<p><strong>Past:<\/strong> In the past,\u00a0to see your update, I had to be following you.<\/p>\n<p><strong>Present:<\/strong> Now (based on your privacy settings), when using Facebook search, I could surface your updates.<\/p>\n<p>Facebook includes public posts into search results, so if you\u2019re looking for information about a current event or trending topic, you\u2019ll likely see results from people outside your network alongside posts from people you know.<\/p>\n<p><strong><em>PRO TIP:<\/em> As a\u00a0small business, you want your <a href=\"https:\/\/www.facebook.com\/help\/120939471321735\">post settings to be public<\/a>\u00a0so potential customers\u00a0outside your network can find you.<\/strong><\/p>\n<p>Facebook promises, \u201c<em>As you type, we\u2019ll highlight things that are happening right now so you can follow popular stories as they unfold.<\/em>\u201d<\/p>\n<ul>\n<li>It&#8217;s important to keep in mind how fans use\u00a0Facebook. For example, they want to be:\n<ul>\n<li>entertained<\/li>\n<li>to find timely news<\/li>\n<li>to find where their friends are<\/li>\n<li>and where they visited<\/li>\n<\/ul>\n<\/li>\n<li>Your Facebook updates should mirror this information.<\/li>\n<\/ul>\n<p>According to a <a href=\"http:\/\/blog.hubspot.com\/marketing\/data-perfect-facebook-post-infographic\">study from TrackMaven<\/a>, <strong>posts with 80+ words garner 2x\u2019s as much engagement.<\/strong><\/p>\n<p>Facebook users are willing to read! Also, this gives you more opportunity to include relevant keywords in your updates.<\/p>\n<h3><strong>2 &#8211; Include\u00a0Photos and Videos<\/strong><\/h3>\n<p>When you search on Facebook, you can view the results in four different categories: Top, Latest, People, and Photos. What this means, to get noticed, is that a compelling photo increases the likelihood.<\/p>\n<p>And don&#8217;t forget about <a title=\"The Truth About Facebook Video and How to Effectively Use It\" href=\"https:\/\/dlvrit.com\/blog\/2016\/06\/facebook-video\/\">video\u00a0posts on Facebook<\/a>.\u00a0<strong>Video posts have 135% greater organic reach than photo posts<\/strong>.<\/p>\n<h3><strong>3 &#8211; Optimize Your Facebook Page<\/strong><\/h3>\n<p>Your actual Facebook page is probably not going to turn up in the search results, but it is a good practice to keep your page in order because when you do surface in a search query, and that user clicks to your\u00a0posts, you want to make a great first impression.<\/p>\n<p>Read the following for more Facebook optimization tips:<\/p>\n<ul>\n<li><a href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/facebook-cover-photo-size\/\">Facebook Cover Photo<\/a>\u00a0tips: Include the right size for mobile.<\/li>\n<\/ul>\n<ul>\n<li><a title=\"How to Write an Awesome and Succinct Facebook Bio\" href=\"https:\/\/dlvrit.com\/blog\/2016\/04\/facebook-bio-examples\/\">Facebook bio<\/a>\u00a0examples: Create a keyword rich Facebook bio.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/facebook-page\/\">Call-to-action<\/a>: Make it easy for visitors to get to your site or add their email.<\/li>\n<\/ul>\n<h3><strong>4 &#8211; Participate in Popular Conversations<\/strong><\/h3>\n<p>\u201cWhen a link gets shared widely on Facebook, it often anchors an interesting public conversation,\u201d Facebook said. One click will display the most popular public posts connected to a specific link, therefore allowing users to jump into the conversations on those posts.<\/p>\n<ul>\n<li>The more actively you participate in\u00a0discussions related to your niche the better the opportunity you will surface in the search results.<\/li>\n<\/ul>\n<h3><strong>5 &#8211; Use\u00a0Facebook Instant Articles<\/strong><\/h3>\n<p>Facebook\u2019s goal is &#8220;&#8230; to connect people (quickly) to the stories, posts, videos or photos that matter most to them.&#8221;<\/p>\n<p>What&#8217;s more, is that 50% of their users access Facebook mobile so it only makes sense that <a title=\"Facebook Instant Articles\" href=\"https:\/\/instantarticles.fb.com\/\">Instant Articles<\/a> has the potential to be a ranking factor.<\/p>\n<p>Instant Articles allows any&#8230;\u00a0&#8220;publisher to tell great stories, that load quickly, to people all over the world,&#8221; according to Facebook.<\/p>\n<p>Facebook wants to keep users on their platform and will likely\u00a0give preference to businesses who use Instant Articles.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Page_Tweaks\"><\/span><strong>Facebook Page Tweaks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we have traffic coming to our Facebook Page, the next step is to make your page appealing, keep visitors longer and give them something to do. Below we offer a few on page tweaks we have found to have the greatest impact on making a page sticky.<\/p>\n<h3><strong>\u00a01\u00a0<\/strong><strong style=\"font-size: 16px; line-height: 1.5;\">&#8211; <\/strong><strong style=\"font-size: 16px; line-height: 1.5;\">Add Facebook Page Authorship<\/strong><\/h3>\n<p>By implementing the Author Tag on your website, you can make it easy for your Facebook readers to start following the author of an article they just read. This is very similar to Google Authorship (now dead) you may have implemented in the past. The nice thing about Facebook&#8217;s implementation is they use the &#8220;<a class=\"attribute-value\">article:author<\/a>&#8221; metatag that you may already have in place.<\/p>\n<p>Once the Author Tag is in place, you will see the author is hyperlinked in the base of an update. When clicked it reveals the author&#8217;s Facebook Page:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10598 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook_authorship.png\" alt=\"Example of Facebook Page Authorship metatag in place\" width=\"496\" height=\"488\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook_authorship.png 496w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook_authorship-300x295.png 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/p>\n<p>Implementing the Authorship metatag:<\/p>\n<p style=\"padding-left: 30px;\"><strong>Step 1.<\/strong> Go to any of your blog posts, right click your mouse (PC users) and view source. Search for &#8220;<a class=\"attribute-value\">article:author.<\/a>&#8221; If it&#8217;s on the page, you are set.<br \/>\n<strong>Step 2.<\/strong> Check that you have \u201c<a title=\"How to enable Facebook Follow\" href=\"https:\/\/www.facebook.com\/about\/follow\">follow<\/a>\u201d turned on in your profile.<br \/>\n<strong>Step 3.<\/strong> No &#8220;<a class=\"attribute-value\">article:author<\/a>&#8220;? This article provides a detailed overview of <a title=\"Facebook Adds Authorship\" href=\"http:\/\/www.thesocialmediahat.com\/news\/facebook-adds-authorship-bloggers-take-note-06192015\">how to enable the Authorship metatag<\/a> for various blog platforms.<\/p>\n<h3><strong>2\u00a0&#8211; Implement a Facebook Call to Action<\/strong><\/h3>\n<p><a title=\"New for Facebook Pages: Calls to Action\" href=\"https:\/\/www.facebook.com\/business\/news\/call-to-action-button\">Facebook has a call-to-action feature<\/a> that will help Pages drive business objectives. Check that you have this feature enabled.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9005\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Evan-Garber-Facebook.png\" alt=\"Evan Garber Facebook page Call to Action example\" width=\"760\" height=\"415\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Evan-Garber-Facebook.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Evan-Garber-Facebook-300x164.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3>\u00a0<strong>3\u00a0&#8211;\u00a0Post to Facebook via Email<\/strong><\/h3>\n<p>Do you have an <a title=\"Why Email is Still a Killer App for Instant Social Sharing from a Smart Phone or Tablet\" href=\"https:\/\/dlvrit.com\/blog\/2014\/10\/billemail-to-q-or-route-when-mobile\/\">email address that sends updates to Facebook<\/a>? Inspiration strikes at any moment. Email a Facebook update right from your mobile device. It&#8217;s convenient, easy and productive.<\/p>\n<h3><strong>4\u00a0&#8211;\u00a0Enable Facebook Open Graph Tags<\/strong><\/h3>\n<p dir=\"ltr\">Think of Open Graph Tags (OG tags) as a translation service that helps your website speak with Facebook. When OG tags are properly enabled, your website takes on characteristics of a Facebook Page which means your site is enhanced with additional features seen only on Facebook. Are they active on your site?<\/p>\n<p dir=\"ltr\"><a title=\"How to Improve Likes, Comments and Image Display on Facebook with Open Graph Tags\" href=\"https:\/\/dlvrit.com\/blog\/2013\/10\/how-to-improve-likes-comments-and-image-display-on-facebook-with-open-graph-tags\/\">Learn more about Open Graph tags and how to enable them<\/a>.<\/p>\n<h3><strong>5\u00a0&#8211;\u00a0Update Facebook Privacy Settings<\/strong><\/h3>\n<p>Are your Facebook privacy settings optimized to maximize reach? Follow this Facebook tutorial to <a title=\"Making It Easier to Share With Who You Want\" href=\"http:\/\/newsroom.fb.com\/news\/2014\/05\/making-it-easier-to-share-with-who-you-want\/\">conduct a privacy check-up<\/a> to ensure the settings are where you want them. You could be limiting your traffic potential with the incorrect settings.<\/p>\n<h3><strong>6\u00a0&#8211; Update Sharing Schedule<\/strong><\/h3>\n<p>Imagine removing all\u00a0guesswork when you schedule your Facebook updates. Knowing the times that work for maximum clicks and engagement is easy. Facebook tracks when your fans are online\u00a0and thus,\u00a0the best time to\u00a0post.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Step 1.<\/strong> Go to &#8220;Page Insights&#8221; page<br \/>\n<strong>Step 2.<\/strong> Click on the &#8220;Posts&#8221; tab<br \/>\n<strong>Step 3.<\/strong> Select the &#8220;When your fans are online&#8221; section. You will see a graph similar to below<br \/>\n<strong>Step 4.<\/strong> <a title=\"Introducing Q \u2013 A Smart New Scheduling Tool to Keep Fans and Followers Active\" href=\"https:\/\/dlvrit.com\/blog\/2013\/12\/introducing-q-a-smart-new-scheduling-tool-to-keep-fans-and-followers-active\/\">Match your posting scheduling<\/a> to the Facebook data<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10601\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Times-of-Active-Facebook-Fans.png\" alt=\"Determine when your Facebook fans are most active on your Facebook Page\" width=\"760\" height=\"443\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Times-of-Active-Facebook-Fans.png 923w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Times-of-Active-Facebook-Fans-300x175.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><\/h2>\n<h3><strong>7\u00a0&#8211;\u00a0Pin and Highlight Posts<\/strong><\/h3>\n<p>Review Facebook Analytics to Pin and Highlight your best content. Click the arrow on the upper right of the post, and scroll to Pin or Highlight.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-10605 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-Pin-and-Highlight-Posts-On-Facebook.png\" alt=\"Click the Arrow to expose the menu on your Facebook page.\" width=\"494\" height=\"431\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-Pin-and-Highlight-Posts-On-Facebook.png 494w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-Pin-and-Highlight-Posts-On-Facebook-300x262.png 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n<p><strong>What is a Facebook Pin?\u00a0<\/strong>A pinned post means it will not slip down your brand page as you create and publish more post updates to your page.\u00a0Pinning a specific post at the top of your Facebook page will increase its performance. A pinned post is\u00a0marked with a small orange ribbon.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10606 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pinned-Post.png\" alt=\"Example of a Facebook page Pinned Post\" width=\"514\" height=\"445\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pinned-Post.png 514w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pinned-Post-300x260.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p><strong>What is a Facebook Highlight?<\/strong> Facebook allows you to highlight posts so they are front and center for your audience. A highlighted post is marked with a larger blue ribbon.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10607 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Highlighted-Post.png\" alt=\"Example of a Facebook page Highlighted Post\" width=\"490\" height=\"437\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Highlighted-Post.png 490w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Highlighted-Post-300x268.png 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<h3><strong>8\u00a0&#8211;\u00a0Update the Profile Picture and Header Image<\/strong><\/h3>\n<p>Does your bio picture (profile photo) represent who you are today? Is your header image relevant? Is your company logo visible in your follower\u2019s feed? It should be quickly recognizable as your followers scroll through their feed. This creates a perfect branding opportunity.<\/p>\n<p>Review the complete guide to creating the perfect <a title=\"The Perfect Facebook Cover Photo Size (And How to Improve it)\" href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/facebook-cover-photo-size\/\">Facebook cover photo<\/a> every time.<\/p>\n<h3><strong>9\u00a0&#8211;\u00a0Update the Brief Description<\/strong><\/h3>\n<p>Is your brief page description relevant and up to date? Does it contain your website URL? The brief description is approximately 155 characters that displays below the cover image and the profile image at the top of your Page.<\/p>\n<p>To update this area:<\/p>\n<p style=\"padding-left: 30px;\"><strong>Step 1.<\/strong> Open &#8220;Settings&#8221; in your admin panel<br \/>\n<strong>Step 2.<\/strong> Under &#8220;Page Info&#8221; look for Short Description<\/p>\n<p>It&#8217;s good to visit these settings a couple times a\u00a0year. Facebook frequently makes changes that could affect your traffic.<\/p>\n<p>&#8212;-<br \/>\nHave a few more Facebook Page optimization tips? We would love to hear from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you capitalizing on all the potential traffic from your Facebook Page? After reviewing our Google Analytics stats to determine that Facebook was&#8230;<\/p>\n","protected":false},"author":4,"featured_media":14958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,180,851,256],"tags":[],"class_list":["post-10345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-optimization","category-social-media-minute","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Prime Your Facebook Page for Epic Success<\/title>\n<meta name=\"description\" content=\"Are you capitalizing on all the potential traffic from your Facebook Page? 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