{"id":10569,"date":"2015-07-02T00:00:00","date_gmt":"2015-07-02T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10569&preview_id=10569"},"modified":"2026-04-14T14:14:12","modified_gmt":"2026-04-14T21:14:12","slug":"happy-4th-of-july","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/happy-4th-of-july\/","title":{"rendered":"5 Easy To-Do 4th of July Social Media Ideas"},"content":{"rendered":"

As a small business, holidays are a fun time\u00a0to engage with your customers, fans, and followers through social media. Fourth of July is no exception, and it’s not too late to\u00a0start. Here are\u00a0five 4th of July social media ideas<\/strong>\u00a0to engage with your existing customers and draw in new ones.<\/p>\n

Yahoo Travel put together a list of the ten top small-town 4th of July celebrations that are worth the journey<\/a>. My hometown of Sonoma, California ranked #3. I mention Sonoma from time to time in my posts, but this honor gives me greater\u00a0“bragging rights” (at least with my Mom).\u00a0Local businesses, non-profits, clubs, schools, sports teams and community members all jump into the fun to make it a real\u00a0hometown celebration using various 4th of\u00a0July social media tactics.<\/p>\n

For proof of how fun Sonoma can be, the featured photo in this post was taken at the climax of Sonoma’s 4th of July parade last year where firefighters doused the (willing) crowd with water.<\/p>\n

<\/span>Five 4th of July Social Media Ideas<\/span><\/h2>\n

1. Partner with a charity<\/strong><\/h3>\n

Take a look at your local community \u2013 is there a charity that makes sense for your business to support?\u00a0My favorite charity is the Sonoma Valley Education Foundation<\/a>! This year, the foundation will be marching in the 4th of July parade along with Sonoma Market<\/a>, a favorite\u00a0local business. Sonoma Market gives back to the community in numerous ways. Here’s a recent picture from inside the market where they “happily” sell raffle tickets for this cherry red scooter for\u00a0the upcoming #redandwhiteballsonoma<\/strong><\/span> – one of the foundation’s biggest fundraisers.<\/p>\n

\"Sonoma<\/a><\/p>\n

This is a\u00a0great way to market your business on a budget<\/a> while helping a local organization.<\/p>\n

2. Host a\u00a0party for your customers and open it up to surrounding businesses<\/strong><\/h3>\n

Host a red, white and blue\u00a0party for your clients and surrounding businesses. It doesn’t even have to be on July 4th. Take over the parking lot. Encourage your guests to wear their most patriotic ensembles. Have guests\u00a0vote for the best outfit and offer a prize.\u00a0What\u00a0a\u00a0great way to showcase your business style and flare.<\/p>\n

Be sure to take a lot of photos to\u00a0share with your followers on social media. Not only does this represent your business\u00a0as a fun place to work, but it also showcases the people who make up your company. Encourage your followers to share their photos with your social media community.<\/p>\n

\"Fourth<\/a><\/p>\n

Or, send out a short Tweet or Facebook post reminding your customers that you are open for business. <\/strong><\/p>\n

Here\u00a0are examples from two of my favorite local Sonoma businesses:\u00a0Taste of the Himalayas<\/a>\u00a0and\u00a0Sunflower Caff\u00e9<\/a>:<\/p>\n

\"Taste<\/a><\/p>\n

 <\/p>\n

\"Sunflower<\/a><\/p>\n

3. Offer FREE admission<\/strong><\/h3>\n

What a great way to showcase your business, give back to your community and gain some friends. Here’s an example of Sonoma’s local museum<\/a> offering free admission on the 4th of July for its current Diebenkorn<\/a> exhibit.<\/p>\n

\"Free<\/a><\/p>\n

 <\/p>\n

4. Have a\u00a0spur of the moment\u00a0sale\u00a0or promotion<\/strong><\/h3>\n

Give your social media follower’s notice of a spur of the moment sale. Create a brand-specific hashtag for the sale or item\u00a0to maximize your reach and impact. Although Williams-Sonoma has a large international retail presence, it has humble roots starting back in my California wine country town of Sonoma in 1956. Secret code: JULY<\/p>\n

\"Spur<\/p>\n

And, here’s an example of an email campaign from a local auto care shop offering $20 off AC repair – just in time for the 4th of July.<\/p>\n

\"Williams<\/p>\n

5. Conduct a contest or tweet out Fourth of July Fun Facts<\/a><\/strong><\/h3>\n

Here are a few:<\/strong><\/p>\n