{"id":10577,"date":"2015-07-13T00:00:00","date_gmt":"2015-07-13T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10577&preview_id=10577"},"modified":"2026-03-31T14:37:26","modified_gmt":"2026-03-31T21:37:26","slug":"curation-post","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/curation-post\/","title":{"rendered":"Quick and Simple Content Curation Strategy: 3 Easy Solutions"},"content":{"rendered":"

What comprises a great content curation strategy<\/strong>?<\/p>\n

Implementing an effective content curation strategy does not have to take a lot of time. It\u00a0can be the easiest and least time-consuming way to keep your social media presence from becoming stale.<\/p>\n

Keep in mind that the benefit of providing a consistent flow of content is to keep your customers, fans and followers engaged. However, you must decide how much time and energy you wish to invest when deciding when and how often you will update and provide fresh content.<\/p>\n

Here are three simple content curation strategies that you can start implementing today (ranked from easiest to easy):<\/p>\n

Curation Strategy #1 (Easiest): Email list of blog posts<\/strong><\/h3>\n

This strategy is a simple way to use your email subscriber list and draw your readers back to your blog or website.\u00a0<\/strong>This can be done a number of different ways. Here are two easy and easier examples:<\/p>\n

1. Send a weekly email with links to your most recent blog posts<\/strong>.<\/p>\n

Here’s an example of a daily email sent from\u00a0dlvr.it via\u00a0MailChimp<\/a>\u00a0recapping\u00a0the following blog activity:<\/p>\n

    \n
  1. Highlight of the most recent blog post with\u00a0a “Read the Full Post” call to action (See A below)<\/li>\n
  2. Links to the\u00a05 most “Recent Posts” (See B below)<\/li>\n<\/ol>\n

    \"Example<\/a><\/p>\n

    2. Send a weekly email with links to your top 5 blog posts.<\/strong>\u00a0These could be your top all-time, yearly, monthly or weekly posts. You can also send a bi-monthly or monthly email instead of a weekly depending upon the nature of your audience and what engagement frequency will be most effective.<\/p>\n

    To determine you top blog posts<\/strong>: Review your analytics to see which posts have had the most visitors or the longest time on page.<\/p>\n

    Here’s an example of a weekly\u00a0email (sent on Saturday’s) from\u00a0MediaPost<\/a> Weekend\u00a0where the editors select the best stories of the week and highlight by category:<\/p>\n

      \n
    1. This week’s most read stories<\/strong><\/li>\n
    2. This week’s most read blogs<\/strong><\/li>\n
    3. This week’s most\u00a0commented on<\/strong><\/li>\n<\/ol>\n

      \"Example<\/a><\/p>\n

      Curation Strategy #2 (Easier):\u00a0Email list of a roundup of blog posts<\/strong><\/h3>\n

      What does it look like:<\/strong>\u00a0A collection of 4-5 business or industry specific relevant articles that you think your audience might enjoy.<\/p>\n

      When done right, it can look something like this:<\/strong><\/p>\n

      Taken from Facebook marketing expert Mari Smith’s blog<\/a>, here\u00a0is a great example of curating a selection of\u00a0top social media posts of the week:<\/p>\n

      \"Example<\/a><\/p>\n

      Curation strategy #3 (Easy): Share original blog posts<\/strong><\/h3>\n

      What does it look like:<\/strong>\u00a0Share an interesting, timely and\/or thought-provoking article with your audience.<\/p>\n