{"id":10784,"date":"2015-07-21T07:00:00","date_gmt":"2015-07-21T14:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10784&#038;preview_id=10784"},"modified":"2026-03-31T14:55:50","modified_gmt":"2026-03-31T21:55:50","slug":"content-marketing-metrics","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/content-marketing-metrics\/","title":{"rendered":"29 Key Metrics to Measuring Content Success (Infographic)"},"content":{"rendered":"<p><strong>Data analysis &#8211; love it or hate it?<\/strong> When it comes to producing\u00a0social media content, at some point, you have to ask yourself, &#8220;Is it working?&#8221;<\/p>\n<p>The real question is, does your ROI prove your marketing time is well spent? I can see your eyes rolling&#8230;maybe this visual will help:<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/ROI-equals-Time-Well-Spent.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10875 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/ROI-equals-Time-Well-Spent.jpg\" alt=\"Does ROI (Return on Investment) equal Time Well Spent?\" width=\"720\" height=\"226\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/ROI-equals-Time-Well-Spent.jpg 720w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/ROI-equals-Time-Well-Spent-300x94.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\"><strong>The good news:<\/strong> We have access to more data than ever today.<\/p>\n<p style=\"padding-left: 30px;\"><strong>The bad news:<\/strong> This data can be overwhelming.<\/p>\n<p>There is no metric that, used alone, can determine whether or not your social media efforts are successful.<\/p>\n<p>Curata&#8217;s recently published\u00a0<a href=\"http:\/\/www.curata.com\/blog\/the-comprehensive-guide-to-content-marketing-analytics-metrics\/\">Comprehensive Guide to Content Marketing Analytics &amp; Metrics<\/a> provides a detailed guide to proving the effectiveness of content marketing strategies through various metrics.<\/p>\n<p>Thankfully, for those of us short on time, they summarized\u00a0<a title=\"29 Essential Content Marketing Metrics\" href=\"http:\/\/www.ragan.com\/Main\/Articles\/49895.aspx?utm_medium=email&amp;utm_source=Savicom&amp;utm_campaign=Parking%20ticket%20canceled%20over%20a%20comma%3B%20Subway%27s%20crisis%3B%20Periscope%20for%20patient%20engagement%3B%20Don%27t%20delete%20tweets%3B%20and%20much%20more&amp;utm_term=http%3A%2F%2Fwww.ragan.com%2FMain%2FArticles%2F49895.aspx\">29\u00a0of the best metrics by marketing channel<\/a> (social media, email, website, blog, etc.) and grouped these by type of metric (engagement, retention, consumption, etc.).<\/p>\n<p>Here&#8217;s a snapshot of a few of the key categories and elements you should be examining:<\/p>\n<h3><strong>Consumption Metrics:<\/strong><\/h3>\n<ul>\n<li>How many are consuming your content?<\/li>\n<li>Which channels are they using?<\/li>\n<li class=\"last\">How frequently and how in-depth is their consumption?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Consumption-Metrics.png\"><img decoding=\"async\" class=\" wp-image-10878 aligncenter\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Consumption-Metrics-1024x625.png\" alt=\"Consumption Metrics: What is the number of people who are consuming your content?\" width=\"760\" height=\"464\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Consumption-Metrics.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Consumption-Metrics-300x183.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>Retention (Subscription) Metrics:<\/strong><\/h3>\n<ul>\n<li>How effective are you at holding your audience&#8217;s attention beyond the first point of contact?<\/li>\n<\/ul>\n<h3><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Retention-Metrics.png\"><img decoding=\"async\" class=\" wp-image-10879 aligncenter\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Retention-Metrics-1024x627.png\" alt=\"Retention (Subscription) Metrics: How effective are you at holding your audience's attention beyond the first point of contact?\" width=\"760\" height=\"466\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Retention-Metrics.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Retention-Metrics-300x184.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><strong>Sharing Metrics:<\/strong><\/h3>\n<ul>\n<li>Which of your content pieces are being shared?<\/li>\n<li>Who is sharing this content?<\/li>\n<li class=\"last\">How\/where are they sharing?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Sharing-Metrics.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10881\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Sharing-Metrics-1024x306.png\" alt=\"Sharing Metrics: Which of your content pieces are being shared?\" width=\"760\" height=\"227\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Sharing-Metrics.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Sharing-Metrics-300x90.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>Engagement Metrics:<\/strong><\/h3>\n<ul>\n<li>How does the intersection of your consumption and sharing metrics translate into &#8220;engagement&#8221;?<\/li>\n<li>Does your content inspire users to take action?<\/li>\n<li>What kind of action are these users taking?<\/li>\n<li class=\"last\">How frequently and consistently are they taking action?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Engagement-Metrics.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10882\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Engagement-Metrics-1024x306.png\" alt=\"Engagement Metrics: How does the intersection of your consumption and sharing metrics translate into &quot;engagement?&quot;\" width=\"760\" height=\"227\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Engagement-Metrics.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Engagement-Metrics-300x90.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>For 29 of the best content marketing metrics, check out the full infographic from <a title=\"Curata\" href=\"http:\/\/www.curata.com\/blog\/content-marketing-measurement-29-essential-metrics-infographic\/\">Curata<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data analysis &#8211; love it or hate it? When it comes to producing\u00a0social media content, at some point, you have to ask yourself,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":14042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,168,851,868],"tags":[],"class_list":["post-10784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-infographics","category-social-media-minute","category-toolbox-tuesday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>29 Key Metrics to Measuring Content Success (Infographic) -<\/title>\n<meta name=\"description\" content=\"Data analysis - love it or hate it? 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