{"id":10835,"date":"2015-08-10T07:03:00","date_gmt":"2015-08-10T14:03:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10835&#038;preview_id=10835"},"modified":"2026-04-07T16:25:15","modified_gmt":"2026-04-07T23:25:15","slug":"how-often-should-a-website-be-redesigned","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/","title":{"rendered":"Questions You Need to Ask When a Website Redesign in Looming"},"content":{"rendered":"<p>Question: How often should a website be redesigned and when is rebuilding a priority when so much of your time is needed to run your business?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_How_often_should_a_website_be_redesigned_or_rebuilt_from_scratch\"><\/span>1 &#8211; How often should a website be redesigned or rebuilt from scratch?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you ask the <a title=\"How frequently should you update your website design?\" href=\"https:\/\/www.nuvonium.com\/blog\/view\/how-frequently-should-you-update-your-website-design\">experts<\/a>, you get differing opinions mostly starting with&#8230;<em>it depends on!<\/em><\/p>\n<blockquote><p>It\u2019s a fast-paced world, and rebranding offline and online happens at a more frenetic pace than in decades prior. Attention spans are shortening and media options fragment each and every year. So it\u2019s often required to retool a site design, even before it\u2019s desired, to keep your customers feeling you\u2019re keeping pace with the industry and your competitors.<\/p>\n<h3>But more often than not, in 2-3 years you\u2019ll be looking to redesign your website.<\/h3>\n<\/blockquote>\n<p>Many factors will shorten or lengthen the lifespan of your website design. Here are a few questions to ask:<\/p>\n<ul>\n<li>Is your audience technically savvy?<\/li>\n<li>How often do they visit your website?<\/li>\n<li>How complex is your site?<\/li>\n<li>How much content would need to be retooled, etc.?<\/li>\n<li>Is your website the &#8220;hub&#8221; of your marketing efforts?<\/li>\n<\/ul>\n<p><strong>When is it time for a PRIORITY rebuild? <\/strong><\/p>\n<p>Here are some reasons your website might need a complete overhaul:<\/p>\n<ul>\n<li>Your current layout or design is downright outdated<\/li>\n<li>Your website has a major piece that\u2019s broken<\/li>\n<li>Your business or the purpose of your website has changed<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%93_How_often_should_you_refresh_your_website_content\"><\/span><strong>2 &#8211; How often should you refresh your website content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11147\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Refreshing-Lemonade1.jpg\" alt=\"how often should a website be redesigned\" width=\"760\" height=\"507\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Refreshing-Lemonade1.jpg 1000w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Refreshing-Lemonade1-300x200.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>When it comes to your website\u2019s content (text, information, and images),\u00a0<strong>daily updates just don\u2019t make sense for most businesses<\/strong>, especially if traffic to your website is low. Of course, this is highly dependent on the type of business you run. For example, some restaurants might need to update their menu daily while others only seasonally.<\/p>\n<p>The general rule of thumb for content (and especially if\u00a0you have an\u00a0online store), it\u2019s crucial to\u00a0keep products and\u00a0other data (blogs, for\u00a0instance) refreshed every 2-3\u00a0days. If\u00a0you have a\u00a0new product, make sure it\u2019s listed first, ASAP. For other content, keep in\u00a0mind that visitors and\u00a0loyal patrons can become slightly \u201cturned-off\u201d by\u00a0a\u00a0stale website.<\/p>\n<p>\u2192Keep track of traffic to your website and talk with customers to get a sense of how people use your website. Then, consider how your website is meeting and not meeting the needs of visitors.<\/p>\n<p>Here are a few things you can do to keep your website feeling fresh:<\/p>\n<ul>\n<li>Make sure contact information, hours and location are current<\/li>\n<li>Make sure all your social media accounts are linked and everyone can find your \u201cLike\/Follow\/Connect\/Share\u201d buttons<\/li>\n<li>If you don&#8217;t have one, create a blog or add a discussion forum<\/li>\n<li>Add more images and video ***<strong>Content like this can extend the time your site design remains viable<\/strong><\/li>\n<li>Put important information\u2014checklists, information for clients, FAQ sheets, articles, directories, etc. into .pdf format and allow visitors to download them.<\/li>\n<\/ul>\n<p>Read:\u00a0<a title=\"3 Costly Small Business Website Mistakes with Advice for a Quick Fix (plus bonus Infographic)\" href=\"https:\/\/dlvrit.com\/blog\/2015\/02\/costly-website-mistakes\/\">3 Costly Small Business Website Mistakes with Advice for a Quick Fix (plus bonus Infographic)<\/a><\/p>\n<p>Maintaining a website takes effort, but it\u2019s essential for small businesses. A word of advice: don\u2019t overwhelm yourself with daily updates but make sure your website is refreshed and redesigned when needed. Wha&#8217;ts your opinion?\u00a0How often should a website be redesigned?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Question: How often should a website be redesigned and when is rebuilding a priority when so much of your time is needed to&#8230;<\/p>\n","protected":false},"author":6,"featured_media":14152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,851],"tags":[],"class_list":["post-10835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Often Should A Website Be Redesigned<\/title>\n<meta name=\"description\" content=\"How often should a website be redesigned? We&#039;ve dug into the data and asked the experts. Key factors to determine when it&#039;s time to redesign your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Often Should A Website Be Redesigned\" \/>\n<meta property=\"og:description\" content=\"How often should a website be redesigned? We&#039;ve dug into the data and asked the experts. Key factors to determine when it&#039;s time to redesign your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-10T14:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T23:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-often-should-you-update-your-web-design2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1820\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debra Garber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debra Garber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/\",\"name\":\"How Often Should A Website Be Redesigned\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-often-should-you-update-your-web-design2-1.jpg\",\"datePublished\":\"2015-08-10T14:03:00+00:00\",\"dateModified\":\"2026-04-07T23:25:15+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/19feb03f03144922bfeded4b2fd5cb35\"},\"description\":\"How often should a website be redesigned? We've dug into the data and asked the experts. Key factors to determine when it's time to redesign your website.\",\"breadcrumb\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#primaryimage\",\"url\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-often-should-you-update-your-web-design2-1.jpg\",\"contentUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-often-should-you-update-your-web-design2-1.jpg\",\"width\":1820,\"height\":1024,\"caption\":\"how often should a website be redesigned\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlvrit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Questions You Need to Ask When a Website Redesign in Looming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\",\"url\":\"https:\/\/dlvrit.com\/blog\/\",\"name\":\"dlvr.it | blog\",\"description\":\"Smart Social Media Automation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlvrit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/19feb03f03144922bfeded4b2fd5cb35\",\"name\":\"Debra Garber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f5e97049f4a71880c3f48769ebc4396a32a198e6f44649fb7a60d77c7527af5?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f5e97049f4a71880c3f48769ebc4396a32a198e6f44649fb7a60d77c7527af5?s=96&d=identicon&r=g\",\"caption\":\"Debra Garber\"},\"description\":\"VP of Finance &amp; Operations, Chief Content Contributor, and backyard chicken farmer. I happily share my experiences traversing the wilds of social media. Will trade social media tips for fresh organic eggs. Motto: \\\"Live the life you love, love the life you live.\\\"\",\"sameAs\":[\"http:\/\/dlvr.it\"],\"url\":\"https:\/\/dlvrit.com\/blog\/author\/dgarber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Often Should A Website Be Redesigned","description":"How often should a website be redesigned? We've dug into the data and asked the experts. Key factors to determine when it's time to redesign your website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/","og_locale":"en_US","og_type":"article","og_title":"How Often Should A Website Be Redesigned","og_description":"How often should a website be redesigned? We've dug into the data and asked the experts. Key factors to determine when it's time to redesign your website.","og_url":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/","og_site_name":"dlvr.it | blog","article_publisher":"https:\/\/www.facebook.com\/dlvritinfo","article_published_time":"2015-08-10T14:03:00+00:00","article_modified_time":"2026-04-07T23:25:15+00:00","og_image":[{"width":1820,"height":1024,"url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-often-should-you-update-your-web-design2-1.jpg","type":"image\/jpeg"}],"author":"Debra Garber","twitter_card":"summary_large_image","twitter_creator":"@dlvrit","twitter_site":"@dlvrit","twitter_misc":{"Written by":"Debra Garber","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/","url":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/","name":"How Often Should A Website Be Redesigned","isPartOf":{"@id":"https:\/\/dlvrit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#primaryimage"},"image":{"@id":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#primaryimage"},"thumbnailUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-often-should-you-update-your-web-design2-1.jpg","datePublished":"2015-08-10T14:03:00+00:00","dateModified":"2026-04-07T23:25:15+00:00","author":{"@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/19feb03f03144922bfeded4b2fd5cb35"},"description":"How often should a website be redesigned? We've dug into the data and asked the experts. Key factors to determine when it's time to redesign your website.","breadcrumb":{"@id":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#primaryimage","url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-often-should-you-update-your-web-design2-1.jpg","contentUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-often-should-you-update-your-web-design2-1.jpg","width":1820,"height":1024,"caption":"how often should a website be redesigned"},{"@type":"BreadcrumbList","@id":"https:\/\/dlvrit.com\/blog\/how-often-should-a-website-be-redesigned\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlvrit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Questions You Need to Ask When a Website Redesign in Looming"}]},{"@type":"WebSite","@id":"https:\/\/dlvrit.com\/blog\/#website","url":"https:\/\/dlvrit.com\/blog\/","name":"dlvr.it | blog","description":"Smart Social Media Automation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlvrit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/19feb03f03144922bfeded4b2fd5cb35","name":"Debra Garber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f5e97049f4a71880c3f48769ebc4396a32a198e6f44649fb7a60d77c7527af5?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f5e97049f4a71880c3f48769ebc4396a32a198e6f44649fb7a60d77c7527af5?s=96&d=identicon&r=g","caption":"Debra Garber"},"description":"VP of Finance &amp; Operations, Chief Content Contributor, and backyard chicken farmer. I happily share my experiences traversing the wilds of social media. Will trade social media tips for fresh organic eggs. Motto: \"Live the life you love, love the life you live.\"","sameAs":["http:\/\/dlvr.it"],"url":"https:\/\/dlvrit.com\/blog\/author\/dgarber\/"}]}},"_links":{"self":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/10835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/comments?post=10835"}],"version-history":[{"count":5,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/10835\/revisions"}],"predecessor-version":[{"id":15614,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/10835\/revisions\/15614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media\/14152"}],"wp:attachment":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media?parent=10835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/categories?post=10835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/tags?post=10835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}