{"id":10895,"date":"2015-09-08T00:00:00","date_gmt":"2015-09-08T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10895&preview_id=10895"},"modified":"2026-03-31T17:16:47","modified_gmt":"2026-04-01T00:16:47","slug":"create-an-editorial-calendar-to-save-time","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/create-an-editorial-calendar-to-save-time\/","title":{"rendered":"Complete Guide to Creating a Simple Yet Effective Social Media Editorial Calendar"},"content":{"rendered":"

Learn why a social media editorial calendar is important and how to implement one in four simple steps.<\/em>
\n___<\/p>\n

One of the best ways to save your limited time on social media<\/strong> is to create an editorial calendar for efficient scheduling and posting of your social content.<\/p>\n

In an ideal world, you would have ample time to research and craft quality content with time left to relax by the pool. However, according to Sprout Social, only 20% of your time should be spent creating and curating content.<\/strong> <\/span>How can you fit pool time into that schedule?<\/p>\n

<\/span>How to Allocate Your Time on Social Media<\/strong><\/span><\/h2>\n

25%:\u00a0<\/strong>Researching & Planning<\/p>\n

20%: Creating & Curating Content<\/strong><\/span><\/p>\n

10%: <\/strong>Collaborating with Others<\/p>\n

35%: <\/strong>Engaging with Customers<\/p>\n

10%: <\/strong>Analyzing the Results<\/p>\n

___<\/strong><\/p>\n

100%<\/strong><\/p>\n

<\/span>4 Simple but Effective Steps to Create a Social Media Editorial Calendar<\/span><\/h2>\n

Zeroing in on how you should be spending just 20% of your time (highlighted above), here are four steps to setting up a social media editorial calendar to better create and curate content<\/strong>.<\/p>\n

Step 1. Figure out which networks to post to<\/strong><\/h3>\n

There\u2019s no universal answer when it comes to deciding which social networks you should be on. However, there is some research you can conduct to find which networks you could thrive on.<\/p>\n

The Big Picture:<\/strong><\/p>\n

First, take a look at this overview of the social media landscape as of February 2015 from\u00a0Experian Marketing Services. Facebook leads the pack by a long shot<\/strong><\/span>.<\/p>\n

\"Top<\/a><\/p>\n

Look to past success:<\/strong><\/p>\n

Where does your audience figure into the social media mix?<\/p>\n

One way to find out which social networks you should spend time on is to look at which networks you\u2019ve already been finding success on. <\/strong><\/p><\/blockquote>\n

If you are a Google Analytics user, you know there is a ton of data to absorb. It can be intimidating and overwhelming.<\/p>\n

For a quick look at which social networks currently drive traffic to your site<\/strong>, drill down into the following Google Analytics data:<\/p>\n

Acquisition > Channels > Social<\/strong><\/p>\n

\"How<\/a><\/p>\n

In this example, Facebook, Twitter, and Quora drive a big chunk of traffic to the site. However, Reddit and LinkedIn drive the greatest number of New Sessions.<\/p>\n

Dlvr.it pro tip:<\/strong> If you’re a dlvr.it user wanting to use Google Analytics, read How to Auto Enable Google Analytics UTM Tracking Code for Social Media<\/a><\/p>\n

Look at your demographics:<\/strong><\/p>\n

You can also use Google Analytics > Audience > Demographics<\/strong>\u00a0data to determine the Age, Gender, Interest, and Geo-locations of your social media audience.<\/p>\n

With this information, you can then\u00a0find out exactly which social media websites they\u2019re most likely to frequent.<\/p>\n

Pew Research Center’s recent post on The Demographics of Social Media Users<\/a> discusses the demographic characteristics of five social media platforms they surveyed. Here are the highlights:<\/p>\n

Facebook \u2014\u00a072% of adult internet users\/62% of entire adult population<\/strong><\/p>\n