{"id":10898,"date":"2015-08-03T09:13:28","date_gmt":"2015-08-03T16:13:28","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10898&#038;preview_id=10898"},"modified":"2026-04-14T15:41:33","modified_gmt":"2026-04-14T22:41:33","slug":"pinterest-for-business-tips","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/pinterest-for-business-tips\/","title":{"rendered":"9 Proven Ways to Boost Repins on Pinterest to Increase Sales (Backed by the Latest Research)"},"content":{"rendered":"<p><a title=\"We\u2019ve Tested All The Best Pinterest Tips: What Works?\" href=\"https:\/\/dlvrit.com\/blog\/2016\/02\/pinterest-marketing-guide\/\">Pinterest<\/a> is proving to be a social network that can work for companies of any size. When it comes to <a title=\"How to Boost Sales Right Now by Marketing on Pinterest\" href=\"https:\/\/dlvrit.com\/blog\/2016\/02\/marketing-on-pinterest\/\">marketing on Pinterest<\/a>, many businesses are stuck and don\u2019t know where to start. We put together nine\u00a0of the best Pinterest for business tips that will quickly give you an edge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_Pinterest_Unique\"><\/span><strong>What Makes Pinterest Unique?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike Twitter or Facebook, success on Pinterest is less about growing massive followers and more about creating compelling Pins that generate Repins. <strong>Pinterest puts more emphasis on the content rather than the person who created it.<\/strong> It is a slight difference from other social networks that focus on followers. For example, people who don&#8217;t follow you on Pinterest have the opportunity to see your pins. This unique feature is much different than on Facebook where you only see content from people who you are friends with.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Pin:<\/strong> Used both as a noun (what you put on your board is a \u201cpin\u201d) and a verb (the act of putting a picture on a board is \u201cpinning\u201d). For example, you might pin a picture of The Grand Canyon in your \u201cPlaces I Want to Travel Board\u201d.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Repin:<\/strong> When you see someone else\u2019s pin that you like, you can \u201crepin\u201d it and place the picture on an appropriate board of your own. It&#8217;s similar to a Facebook Like.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Valuable_are_Pins\"><\/span><strong>How Valuable are Pins?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Businesses used to laugh\u00a0at the idea that Pinterest could drive sales. They looked at Pinterest as just another social network. Creating <a title=\"Include Full-sized Images when Cross-posting Pinterest Pins on Twitter and Facebook\" href=\"https:\/\/dlvrit.com\/blog\/2014\/10\/pinterest-cross-posting\/\">business pins<\/a> were useless &#8211; so the story goes.<\/p>\n<ul>\n<li>A study by Pinterest marketing firm Piqora showed that one pin on Pinterest generates $.78 in sales.<\/li>\n<li>The study also found that on average, a Pinterest Pin generates more than 10 Repins \u2014 that\u2019s 100 times more than tweets (which on average get retweeted 1.4 percent according to a <a title=\"Pinterest Data Analysis\" href=\"http:\/\/blog.rjmetrics.com\/2012\/02\/15\/pinterest-data-analysis-an-inside-look\/#.UoTl5WTTBSZ\">study from RJMetrics<\/a>).<\/li>\n<li><span class=\"ng-scope\">A <a href=\"http:\/\/www.shopify.com\/infographics\/pinterest\">Shopify study<\/a> shows that while Facebook drives more traffic, visitors from Pinterest are 10 percent more likely to complete a purchase than on Facebook.<\/span><\/li>\n<li><span class=\"ng-scope\">Additionally, Pinners on average spend twice the amount that a shopper referred from Facebook would spend.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_Actionable_Pinterest_for_Business_Tips_You_Can_Try_Today\"><\/span><strong>9 Actionable Pinterest for Business Tips You Can Try Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every month, <a href=\"https:\/\/blog.pinterest.com\/en\/100-million-most-interesting-people-we-know\">more than 100 million active Pinners<\/a>\u00a0browse its\u00a0virtual shelves to discover new ideas and get inspired. To have your content stand out, here are just a few\u00a0Pinterest for business tips\u00a0you should follow.<\/p>\n<h3><strong>1. Post at the Right Time<\/strong><\/h3>\n<p>According to <a title=\"Pinterest Infographic\" href=\"http:\/\/socialfresh.com\/pinterest-infographic\/\">SocialFresh<\/a>, the best times to post on Pinterest are<\/p>\n<ul>\n<li>2 PM \u2013 4 PM EST and<\/li>\n<li>8 PM \u2013 1 AM EST; and,<\/li>\n<li>Saturday morning<\/li>\n<\/ul>\n<h3><strong>2. Post Often<\/strong><\/h3>\n<p>To get more Pinterest followers, you should post between 5-30 new pins every day. Keep in mind quality content is key.<\/p>\n<h3><strong>3. Create the Right Sized Pin<\/strong><\/h3>\n<p>Pins over 800 pixels tall <a title=\"Ideal Pin size on Pinterest\" href=\"http:\/\/danzarrella.com\/infographic-how-to-get-more-pins-and-repins-on-pinterest.html\">get more repins.<\/a> A typical Pin size is\u00a0<strong>736\u00d71102 <\/strong>pixels.<\/p>\n<h3><strong>4. Don&#8217;t Forget Males<\/strong><\/h3>\n<p>Pinterest is not just for females. The male demographic is the <a title=\"Men Are Now Pinterest\u2019s Fastest-Growing Demographic\" href=\"http:\/\/techcrunch.com\/2014\/11\/13\/men-are-now-pinterests-fastest-growing-demographic\/\">fastest growing demographic on Pinterest<\/a>. One-third of new signups are\u00a0from males. In some countries, there is a 50\/50 split between males and females.<\/p>\n<h3><strong>5. Use a Call-to-Action<\/strong><\/h3>\n<p>In your Pin&#8217;s description, add a call-to-action. You\u2019ll get 80% more engagement.<\/p>\n<p>Examples you might add:<\/p>\n<ul>\n<li>Download the free ebook<\/li>\n<li>Read more ways to&#8230;<\/li>\n<li>To learn more&#8230;<\/li>\n<li>Sign up online<\/li>\n<li>For more details&#8230;<\/li>\n<li>Please submit ideas and questions to&#8230;<\/li>\n<li>Call for a complimentary consultation<\/li>\n<li>Get a free quote<\/li>\n<li>Tell us what you think<\/li>\n<li>Watch a video of&#8230;<\/li>\n<\/ul>\n<h3><strong>6. Create More Content<\/strong><\/h3>\n<p>When using <a title=\"Double Your Pinterest Followers in Just Five Minutes Per Day (Infographic)\" href=\"https:\/\/dlvrit.com\/blog\/2014\/03\/double-your-pinterest-followers-in-just-five-minutes-per-day-infographic\/\">Pinterest for marketing<\/a>, remember it&#8217;s all about the content. Creating more Pins and boards are key factors in determining your growth on Pinterest.<a href=\"http:\/\/www-users.cs.umn.edu\/%7Eschang\/papers\/cscw14.pdf\"> The University of Minnesota\u2019s Pinterest study<\/a> found that the three most important factors that Pinterest users take into consideration in the &#8220;should-I-follow-or-not&#8221; decision-making process are:<\/p>\n<ul>\n<li>how many accounts you are following<\/li>\n<li>how many accounts are following you<\/li>\n<li>how many pins you have<\/li>\n<li>how many boards you have<\/li>\n<\/ul>\n<h3><strong>7. Use Rich Pins<\/strong><\/h3>\n<p>The Pinterest marketing firm, Piqora found that there was an 82 percent jump in the Repin-Pin ratio with brands using Rich Pins. There are six different types of <a title=\"What are Rich Pins\" href=\"https:\/\/business.pinterest.com\/en\/rich-pins\">Rich Pins<\/a>: app, movie, recipe, article, product, and place.<\/p>\n<h3><strong>8. Include a Price Tag<\/strong><\/h3>\n<p>Pinterest pins with prices <a href=\"http:\/\/www.shopify.com\/infographics\/pinterest\">get 36 percent more likes<\/a> than those without.<\/p>\n<h3><strong>9. Keep Pins Short and Informative<\/strong><\/h3>\n<p>Pin descriptions under 200 characters are <a title=\"How to Get More Pins and Repins on Pinterest\" href=\"http:\/\/danzarrella.com\/infographic-how-to-get-more-pins-and-repins-on-pinterest.html\">the most re-pinnable<\/a>. Furthermore, according to Pinterest, <a title=\"A closer look at making great Pins and boards\" href=\"https:\/\/business.pinterest.com\/en\/blog\/closer-look-making-great-pins-and-boards\">informative Pins<\/a> receive up to 30 percent more engagement than other Pins.<\/p>\n<p>A few Pinterest for business tips that make your pins more informative:<\/p>\n<ul>\n<li>Add advice in the description<\/li>\n<li>Include instructions or how-to&#8217;s<\/li>\n<li>Write detailed descriptions to give people a clear idea of what the Pin is about<\/li>\n<li>Play around with using simple text on top of the image to quickly describe the Pin<\/li>\n<\/ul>\n<p>___<\/p>\n<p>Hungry for more Pinterest for business tips? Click for more\u00a0<a title=\"How to Use Pinterest to Achieve Dramatic Marketing Results (includes Real Stories)\" href=\"https:\/\/dlvrit.com\/blog\/2015\/03\/pinterest-marketing\/\">Pinterest marketing<\/a> growth ideas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest is proving to be a social network that can work for companies of any size. When it comes to marketing on Pinterest,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":16004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,851,256],"tags":[],"class_list":["post-10898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-social-media-minute","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 of the Best Pinterest for Business Tips Focused on Growth<\/title>\n<meta name=\"description\" content=\"Learn 9 of the best proven Pinterest for Business tips to help you create compelling pins, build a massive following and sell more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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