{"id":10917,"date":"2015-08-19T08:35:00","date_gmt":"2015-08-19T15:35:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10917&preview_id=10917"},"modified":"2026-04-21T17:45:27","modified_gmt":"2026-04-22T00:45:27","slug":"infographic-the-3-content-types-that-get-the-most-social-media-shares","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/infographic-the-3-content-types-that-get-the-most-social-media-shares\/","title":{"rendered":"3 Most Shared Types of Content – Infographic"},"content":{"rendered":"

Q: What do “how-to” posts, quizzes and picture lists have in common?<\/strong><\/p>\n

A: They are three types of content that people LOVE to share.<\/strong><\/p>\n

If you are like me – a lover of content that you can quickly view and absorb – this should have been an easy question to answer.<\/p>\n

By incorporating these three types of content into your social media marketing mix, you have the best potential for going viral.<\/p>\n

Here’s why, plus the infographic:<\/p>\n

<\/span>3 Types Of Content People Love To Share On Social Media<\/span><\/h2>\n

Content Type #1: How-to Posts<\/strong><\/h3>\n

Why how-to posts?\u00a0<\/strong>Seventy-five percent of people like learning online, which explains why how-to posts are so successful. They are most popular on Facebook and Pinterest, but they get a lot of shares on LinkedIn, too.<\/p>\n

For example, the article “The Biggest Mistakes I See on Resumes, and How to Correct Them”<\/a> got almost 2.3 Million views on LinkedIn.<\/p>\n

\"The<\/a><\/p>\n

Content Type #2: Quizzes<\/strong><\/h3>\n

Why quizzes?<\/strong>\u00a0(Per\u00a0Noah Kagan<\/a>): Because, sharing our quiz results fuels our identity and ego. Others will learn more about who we are, what we value, and our tastes. Think about the last time you shared a quiz. Do you think 90% of your Facebook friends care? No, but the few that do will know what a cool person you are. Similarly, sharing an opinionated piece about a hot issue, such as gay marriage, lets others know where we stand on the issue.<\/p>\n

For example, take a look at BuzzFeed’s quiz on\u00a0What Career Should You Actually\u00a0Have?<\/a> This quiz generated almost 19 Million views! I guess, “Do what you love, love what you do” speaks to many more people than just me (check out my blog bio).<\/p>\n

\"BuzzFeed's<\/a><\/p>\n

Content Type #3: Picture Lists<\/strong><\/h3>\n

Why picture lists?\u00a0<\/strong><\/p>\n

\n

90% of information transmitted to the brain is visual. <\/strong>(cited in Roman Gubern\u00b4s book \u201cMetamorfosis de la lectura\u201d. Dogwell, cited by Gubern 2007 : Loc 152 [ kindle version])<\/em><\/p>\n<\/blockquote>\n

Picture lists work best when they tell a story, explain a process or draw contrasts. Despite being disproven on Snopes.com, a picture list that recently went viral compared U.S. school lunches with lunches from around the world<\/a>. Internet users shared it more than 470,000 times.<\/p>\n

\"The<\/a><\/p>\n

The Infographic: 3 Types of Content That People LOVE TO SHARE<\/strong><\/h3>\n

Take a look at the full infographic below, produced by Uberflip<\/a> and BuzzSumo<\/a>, to learn more about, what kind of content people love to share on social.<\/p>\n

\"Inforgraphic:<\/a><\/p>\n

What kind of content do you share on your social media?<\/p>\n","protected":false},"excerpt":{"rendered":"

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