{"id":10938,"date":"2015-08-24T00:00:00","date_gmt":"2015-08-24T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=10938&preview_id=10938"},"modified":"2026-04-21T17:47:01","modified_gmt":"2026-04-22T00:47:01","slug":"consumer-psychology","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/consumer-psychology\/","title":{"rendered":"6 Consumer Psychology Principles That Gain The Most Social Media Fans"},"content":{"rendered":"

Steve Jobs famously said, \u201cPeople don\u2019t know what they want until you show it to them<\/strong>\u201d. This consumer psychology behavior is why great marketing is critical. The best marketers understand what makes people act, and how to use that understanding in campaigns, email marketing, social media content, and even graphic design.<\/p>\n

Consumer psychology is all about getting into that unconscious territory where people are being directed to make purchases for reasons they are not clear about, states consumer psychology expert, Michael Fishman<\/a>.<\/p><\/blockquote>\n

<\/span>6 Consumer Psychology Principles That Create Social Media Fans<\/span><\/h2>\n

Let’s examine Econsultancy’s<\/a> six consumer psychology principles\u00a0and the social media actions you can take to leverage these principles to build up a larger and more loyal audience. These include:<\/p>\n

    \n
  1. Reciprocity<\/strong><\/li>\n
  2. Information Gap Theory<\/strong><\/li>\n
  3. Social Proof<\/strong><\/li>\n
  4. Fear of Missing Out<\/strong><\/li>\n
  5. Loss Aversion<\/strong><\/li>\n
  6. Paradox of Choice<\/strong><\/li>\n<\/ol>\n

    \"Consumer<\/a><\/p>\n

    Consumer Psychology Principal #1 – Reciprocity. Feels good, doesn\u2019t it? <\/strong><\/h3>\n

    Reciprocity \u2013 meaning mutual exchange.<\/em><\/p>\n

    Reciprocity is a consumer psychological principle regarding a positive action that takes place in response to another positive action. \u00a0This principle suggests that one will return an act of friendship\u00a0made by another.<\/p>\n

    How to use reciprocity in social media:<\/strong><\/p>\n

    1 – Follow to be followed. <\/strong><\/p>\n

    From Ryan Hanley’s post on just be awesome social media strategy<\/a>:<\/p>\n