{"id":11736,"date":"2015-10-07T08:30:45","date_gmt":"2015-10-07T15:30:45","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=11736&preview_id=11736"},"modified":"2026-04-07T18:20:27","modified_gmt":"2026-04-08T01:20:27","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/local-seo\/","title":{"rendered":"3 Easy Fixes That Will Boost Your Local SEO Right Now"},"content":{"rendered":"

How can you make your business stand out locally? Starting with your website, you can increase your Local SEO ranking in a few easy steps. Read how in this guest post from Ryan Cote from WPAmplify<\/a>.<\/em>
\n___<\/p>\n

As a small-business owner, you have a lot on your plate. Most likely, you have inventory, employees, overhead and of course, customers. Not to mention, somewhere in that mix you need to create\u00a0an online presence with an intelligent marketing strategy. As someone with a brick-and-mortar establishment, you have more to risk than your fellow Internet marketers. There\u2019s more at stake. That makes this information both crucial and critical to your success.<\/strong><\/p>\n

We heard long ago how important it is for even local business owners to have an online presence. Starting with your website, \u00a0let\u2019s talk about what we consider to be \u201clow hanging fruit.\u201d In other words, let\u2019s talk about the easiest things you can do to increase your Local SEO ranking in SERPs \u2013 search engine result pages.<\/p>\n

<\/span>3 Easy Fixes to Increase Local SEO Rankings<\/span><\/h2>\n

1 – Optimize Your Metadata for Relevant and Local Keywords<\/strong><\/h3>\n

What does it mean, to \u201coptimize your metadata\u201d for local seo and relevant keywords?<\/p>\n

The more proper question in this context to ask is, \u201cWhat is metadata?\u201d<\/p>\n

Metadata<\/a> tells the search engines what your page is about. It’s important to realize that I said \u201cpage,\u201d and not \u201cwebsite.\u201d If you look at the source code of your Web pages, you\u2019ll find that each one begins with an HTML tag. In the HTML language, it is the information between two tags \u2013 the opening tag and the closing tag \u2013 that tells you what the tag is affecting. In this case, the tag looks like this.<\/p>\n

<head><\/p>\n

<\/head><\/p>\n

The opening of the tag, \u201c<head>,\u201d has some other tags in there. As the name implies, this tag houses the heading of each page. Within this heading, you\u2019ll see another tag entitled \u201c<title>.\u201d The information in between the opening title tag and the closing title tag is where the metadata for your Web page will appear.<\/p>\n

In a search engine, this will be what the name of the page is, often underlined in blue and hyperlinked to your page. For every page on your website, you need to add applicable and relevant keywords, so the search engines have an idea of what your page is about. On the pages itself, website visitors will not see this metadata. They will, however, see it in the title bar of the window. To that extent, you need to keep the title short with either one keyword or one keyword phrase so that the search engines have an easier time finding your page.<\/p>\n

Use keywords that allow your business to stand out locally.<\/strong> As a business owner, I\u2019m sure you know that it will do you no good to create the next Wal-Mart online.<\/p>\n