{"id":12186,"date":"2015-11-05T16:32:29","date_gmt":"2015-11-06T00:32:29","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=12186&#038;preview_id=12186"},"modified":"2026-04-07T19:01:46","modified_gmt":"2026-04-08T02:01:46","slug":"5-holiday-shopping-trends-to-watch-in-2015","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/5-holiday-shopping-trends-to-watch-in-2015\/","title":{"rendered":"5 Holiday Marketing Trends Primed to Take Off [Research from Google]"},"content":{"rendered":"<p>Five days post-Halloween\u00a0and like magic, <a title=\"15 Last-Minute Holiday Marketing Ideas that Will Help Sales\" href=\"https:\/\/dlvrit.com\/blog\/2014\/11\/prepare-social-media-for-the-holidays\/\">holiday marketing<\/a> is in full force. What holiday shopping trends are causing marketers to start their social media planning before the dust settles from summer?<\/p>\n<p>While walking past Macy&#8217;s in downtown Portland last week, five days pre-Halloween, I stopped to snap a picture of the huge holiday bulbs and wreath, being hung around the store awnings.<\/p>\n<h3><strong>Is it just me, or is holiday marketing kicking off earlier and earlier each year?\u00a0<\/strong><\/h3>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Macys-Holiday-Marketing.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-12189 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Macys-Holiday-Marketing.jpg\" alt=\"New holiday shopping trends: Macy's in Portland, OR setting up holiday decoration pre-Halloween\" width=\"763\" height=\"683\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Macys-Holiday-Marketing.jpg 763w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Macys-Holiday-Marketing-300x269.jpg 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong><em>Image of Macy&#8217;s storefront in downtown Portland, Oregon five days before Halloween.<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Surprising_Holiday_Shopping_Trends\"><\/span><strong>5 Surprising Holiday Shopping Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to <a title=\"5 Online Holiday Shopping Trends to Know for 2015 [Infographic] - See more at: http:\/\/www.socialmediatoday.com\/marketing\/dzaucha\/2015-10-23\/5-online-holiday-shopping-trends-know-2015-infographic#sthash.V0wyWkmU.dpuf\" href=\"http:\/\/www.socialmediatoday.com\/marketing\/dzaucha\/2015-10-23\/5-online-holiday-shopping-trends-know-2015-infographic\">SocialMediaToday<\/a>, Google did a heap\u00a0of research into holiday shopping trends seen during the 2014 holiday season\u00a0and found that <strong>48% of holiday shoppers did the\u00a0majority of their shopping on or before Cyber Monday <\/strong>(the Monday after Thanksgiving)\u00a0&#8211;\u00a0a quarter of shoppers even had\u00a0some of their shopping done before\u00a0Halloween.<\/p>\n<p>I guess that answers my question. If shoppers are shopping, as a small business, you better be prepared. If you haven&#8217;t already started thinking about your 2015 holiday marketing strategy,\u00a0<a title=\"Think with google\" href=\"https:\/\/www.thinkwithgoogle.com\/infographics\/5-holiday-shopping-trends-to-watch-in-2015.html\">think with google<\/a>, put together a list of trends from 2014 that you need to consider:<\/p>\n<h3><strong>Trend #1:\u00a0<\/strong><strong>2014 was the most connected holiday shopping season &#8211; EVER.<\/strong><\/h3>\n<ul>\n<li>40% of all holiday shopping occurred online<\/li>\n<li>78% of shoppers used the internet for holiday research<\/li>\n<\/ul>\n<h4>\u2192Is your website up to date?<\/h4>\n<h4>\u2192Are you posting your product offers and specials on social media?<\/h4>\n<h4>\u2192What are your customers saying about you on social media?<\/h4>\n<h4>\u2192When was the last time you engaged with your customers on social media?<\/h4>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12192\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-1-1024x355.png\" alt=\"Holiday Shopping Trends #1: 2014 was the most connected holiday shopping season - EVER.\" width=\"760\" height=\"264\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-1.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-1-300x104.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>Trend #2: Big money was spent through small screens<\/strong><\/h3>\n<ul>\n<li>$1 TRILLION\u00a0&#8211; 28% of all retail sales were influenced by shopping-related mobile searches.<\/li>\n<\/ul>\n<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"1000000000\"><\/span><span style=\"color: #339966;\"><strong>$1,000,000,000<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<ul>\n<li>53% of those who shopped online used smartphones or tablets<\/li>\n<\/ul>\n<h4>\u2192Is your website mobile friendly?<\/h4>\n<h4>\u2192Is your blog mobile friendly?<\/h4>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12193\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-2-1024x330.png\" alt=\"Holiday Shopping Trends #2: Big money was spent through small screens\" width=\"760\" height=\"245\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-2.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-2-300x97.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>Trend #3: The eraly holiday shopping trend began LONG before Black Friday<\/strong><\/h3>\n<ul>\n<li>48% of holiday shoppers said they did the majority of their shopping on or before Cyber Monday<\/li>\n<li>1\/4 said they had done shopping before Halloween.<\/li>\n<\/ul>\n<p>Yes, it is perfectly acceptable to start shopping pre-Halloween.<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12194\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-3-1024x351.png\" alt=\"Holiday Shopping Trends #3: Holiday shopping began LONG before Black Friday\" width=\"760\" height=\"261\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-3.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-3-300x103.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>Trend #4: Brand loyalties were up for grabs<\/strong><\/h3>\n<ul>\n<li>Over 1\/2 of respondents were open to buying from a new retailer<\/li>\n<li>41% actually purchased from a new retailer<\/li>\n<\/ul>\n<h4>\u2192Is it time for a re-boot on your blog?<\/h4>\n<h4>\u2192Does your website need to be refreshed?<\/h4>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-4.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12195\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-4-1024x308.png\" alt=\"Holiday Shopping Trends #4: Brand loyalties were up for grabs\" width=\"760\" height=\"229\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-4.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-4-300x90.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3><strong>Trend #5: Holiday shoppers turned to YouTube videos<\/strong><\/h3>\n<ul>\n<li>80% of holiday shoppers watched product reviews and ratings<\/li>\n<li>68% preferred product videos from &#8220;people like me&#8221;<\/li>\n<li>45% preferred videos from experts<\/li>\n<\/ul>\n<p>YouTube is not just for the teens and millennials.<\/p>\n<h4>\u2192What&#8217;s your video strategy?<\/h4>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-5.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12196\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-5-1024x380.png\" alt=\"Holiday Shopping Trends #5: Holiday shoppers turned to YouTube videos\" width=\"760\" height=\"282\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-5.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Holiday-Trend-5-300x111.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Now, that you&#8217;re thinking about what you need to do, did you notice at the top of this post the number of days remaining before Black Friday? Here&#8217;s a calendar of upcoming &#8220;holiday related&#8221; key marketing dates for the remainder of 2015. Happy holiday marketing!<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/November-Holiday-Calendar.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12213\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/November-Holiday-Calendar.png\" alt=\"November holiday marketing calendar: Holiday Shopping Trends\" width=\"760\" height=\"888\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/November-Holiday-Calendar.png 876w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/November-Holiday-Calendar-257x300.png 257w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/December-Holiday-Calendar.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12214\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/December-Holiday-Calendar.png\" alt=\"December holiday calendar marketing key dates: Holiday Shopping Trends\" width=\"760\" height=\"901\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/December-Holiday-Calendar.png 863w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/December-Holiday-Calendar-253x300.png 253w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>___<\/p>\n<p><strong>Which statistic surprises you the most? How about holiday shopping trends &#8211; any surprises from Google&#8217;s data?<\/strong><\/p>\n<p><strong>We&#8217;d love to hear from you.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five days post-Halloween\u00a0and like magic, holiday marketing is in full force. What holiday shopping trends are causing marketers to start their social media&#8230;<\/p>\n","protected":false},"author":6,"featured_media":17354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851,859],"tags":[],"class_list":["post-12186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-minute","category-tech-talk-thursday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use These 5 Surprising Holiday Shopping Trends<\/title>\n<meta name=\"description\" content=\"Holiday marketing is kicking off earlier and earlier each year. 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