{"id":12218,"date":"2015-11-23T09:56:43","date_gmt":"2015-11-23T17:56:43","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=12218&#038;preview_id=12218"},"modified":"2026-04-14T19:01:52","modified_gmt":"2026-04-15T02:01:52","slug":"social-media-roundup-2","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-roundup-2\/","title":{"rendered":"Social Media Roundup [Week of November 22, 2015]"},"content":{"rendered":"<p>Time flies! Since it\u2019s not easy to follow, read and catch-up with everything, our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, and tips.<\/p>\n<p>This week featuring:<\/p>\n<p><strong>1 \u2013 What&#8217;s Oxford Dictionaries word of the year? Close your eyes. Think deep. Don&#8217;t scroll down. Take a guess.<\/strong><\/p>\n<h1 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"%E2%86%93\"><\/span><strong>\u2193<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>2 \u2013 Two Top Tweets of the week<\/p>\n<p>3 \u2013 Three Social Media Growth Hacks<\/p>\n<p>4\u00a0\u2013 Four Productivity Tips<br \/>\n___<\/p>\n<h2><span class=\"ez-toc-section\" id=\"First_2015_Word_of_the_Year\"><\/span><strong>First: 2015 Word of the Year<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2 data-permalink=\"http:\/\/www.cultofmac.com\/397841\/so-long-language-an-emoji-is-named-word-of-the-year\/\"><span class=\"ez-toc-section\" id=\"So_long_language_An_emoji_is_named_%E2%80%98Word_of_the_Year\"><\/span><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/emoji-tears-of-joy.png\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-12436\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/emoji-tears-of-joy-300x300.png\" alt=\"\ud83d\ude02 was the most widespread emoji of the year\" width=\"300\" height=\"300\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/emoji-tears-of-joy-300x300.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/emoji-tears-of-joy-150x150.png 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/emoji-tears-of-joy.png 780w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>So long language! <a title=\"So long language! An emoji is named \u2018Word of the Year\u2019\" href=\"http:\/\/www.cultofmac.com\/397841\/so-long-language-an-emoji-is-named-word-of-the-year\/\">An emoji is named \u2018Word of the Year\u2019<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Oxford Dictionaries has named its pick for Word of the Year \u2014 and it\u2019s less a pick than a pic. That\u2019s right: out of all the newly popular \u201cwords\u201d to capture the \u201cethos, mood, and preoccupations of 2015,\u201d <strong>the winning choice <\/strong>is <strong>\ud83d\ude02<\/strong>,<strong> a.k.a. the \u201cFace with Tears of Joy\u201d emoji.<\/strong><\/p>\n<p>Sign of the changing times, or a desperate attempt for Oxford Dictionaries to stay relevant? You decide. <a title=\"So long language! An emoji is named \u2018Word of the Year\u2019\" href=\"http:\/\/www.cultofmac.com\/397841\/so-long-language-an-emoji-is-named-word-of-the-year\/\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Two_Top_Tweets\"><\/span><strong>Two Top Tweets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1 &#8211; 42.2K Shares:\u00a0<a title=\"INSIDE MARK ZUCKERBERG'S BOLD PLAN FOR THE FUTURE OF FACEBOOK\" href=\"http:\/\/www.fastcompany.com\/3052885\/mark-zuckerberg-facebook\">Inside Mark Zuckerberg&#8217;s Bold Plan for the Future of Facebook<\/a><\/h3>\n<p><strong><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-zuckerberg.png\"><img decoding=\"async\" class=\"alignleft wp-image-12439\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-zuckerberg-150x150.png\" alt=\"INSIDE MARK ZUCKERBERG'S BOLD PLAN FOR THE FUTURE OF FACEBOOK\" width=\"300\" height=\"374\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-zuckerberg-241x300.png 241w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-zuckerberg.png 821w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Mark is fixing stuff.<\/strong><\/p>\n<p>I\u2019m killing time in the Frank Gehry\u2013designed Building 20, whose signature feature is its soaring 434,000 square feet of open space, the latest addition to Facebook\u2019s campus in\u00a0<a href=\"http:\/\/www.fastcodesign.com\/3044389\/a-first-look-at-facebooks-new-mothership-designed-by-frank-gehry\">Menlo Park, California<\/a>. A PR handler is explaining why CEO Mark Zuckerberg is running slightly behind schedule for our chat. I express surprise. Mark still fixes stuff?<\/p>\n<p>&#8220;To say he\u2019s actively involved,&#8221; she confides, &#8220;is an understatement. He notices things that are broken before anybody.&#8221; <a title=\"INSIDE MARK ZUCKERBERG'S BOLD PLAN FOR THE FUTURE OF FACEBOOK\" href=\"http:\/\/www.fastcompany.com\/3052885\/mark-zuckerberg-facebook\">Read more<\/a>.<\/p>\n<h3>2 &#8211; 5.2K Shares:\u00a0<a title=\"Behind The +1: Meet The New Google+(Plus)\" href=\"http:\/\/techcrunch.com\/2015\/11\/17\/meet-the-new-google\/\">Behind The +1: Meet The New Google+(Plus)<\/a><\/h3>\n<p><a href=\"http:\/\/techcrunch.com\/2011\/06\/28\/google-plus\/\">Google+ has always been a project<\/a> for Google, regardless of what you\u2019ve read in the media. With projects, come changes\u2026and there have been quite a few for Google+ this year.<\/p>\n<p><a title=\"Behind The +1: Meet The New Google+(Plus)\" href=\"http:\/\/techcrunch.com\/2015\/11\/17\/meet-the-new-google\/\">Read more<\/a>.<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/google-.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12451 size-medium\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/google--300x91.png\" alt=\"Google +\" width=\"300\" height=\"91\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/google--300x91.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/google-.png 412w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Three_Social_Media_Growth_Hacks\"><\/span><strong>Three Social Media Growth Hacks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1 &#8211; 9.6K Shares:\u00a0<a title=\"Conducting a Social Media Audit\" href=\"https:\/\/hbr.org\/2015\/11\/conducting-a-social-media-audit\">Conducting a Social Media Audit<\/a><\/h3>\n<p>Whether marketers like it or not, consumers are now generating over <a href=\"http:\/\/www.lithium.com\/pdfs\/infographic\/lithium_nine_big_reasons_for_serious_WOMM.pdf\">25% of content<\/a> that appears in web searches for specific brand names, and consumers often trust those <a href=\"http:\/\/www.nielsen.com\/content\/dam\/nielsenglobal\/se\/docs\/Global%20Trust%20in%20Advertising%20Report%20September%202015.pdf\">social media messages<\/a> more than advertising or news articles about the brand.<\/p>\n<p><a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296305001517\">Research<\/a> has shown that this \u201c<strong>electronic word-of-mouth<\/strong>\u201d is seen as reliable by consumers and significantly affects a firm\u2019s perceived value.\u00a0I developed a social media audit template for the book<em> Social Media Strategy: Marketing and Advertising in the Consumer Revolution<\/em> from the principle of the Five Ws that is taught to journalists: who, where, what, when, and why.<\/p>\n<p><a title=\"Conducting a Social Media Audit\" href=\"https:\/\/hbr.org\/2015\/11\/conducting-a-social-media-audit\">Read more<\/a>.<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/social-media-template.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12434\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/social-media-template-1024x660.png\" alt=\"Example of a social media audit template that\u2019s already been filled out.\" width=\"760\" height=\"490\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/social-media-template.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/social-media-template-300x193.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h3>2 &#8211; 2.1K Shares: <a title=\"How to Make Every Piece of Content SEO Friendly\" href=\"http:\/\/contentmarketinginstitute.com\/2015\/11\/content-seo-friendly\/\">How to Make Every Piece of Content SEO-Friendly<\/a><\/h3>\n<p>SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren\u2019t as many secrets to SEO. And those \u201cdark arts\u201d? They\u2019ll get your site penalized or delisted.<\/p>\n<p>Even though the basics of SEO are common knowledge, some misunderstandings still exist as to how it\u2019s all applied, including these questions:<span id=\"more-56332\"><\/span><\/p>\n<ul>\n<li class=\"first-child\">What does \u201cSEO friendly\u201d mean?<\/li>\n<li>What about keywords?<\/li>\n<li>How many keywords should I use?<\/li>\n<li>How many times should I use the keyword in the content?<\/li>\n<li class=\"last-child\">How do I achieve semantic relevance?<\/li>\n<\/ul>\n<p><a title=\"How to Make Every Piece of Content SEO Friendly\" href=\"http:\/\/contentmarketinginstitute.com\/2015\/11\/content-seo-friendly\/\">Read more<\/a>.<\/p>\n<h3>3 &#8211; 2K Shares:\u00a0<a title=\"50 Content Marketing Tips to Maximize Traffic, Leads, and Sales\" href=\"http:\/\/www.inc.com\/jayson-demers\/50-content-marketing-tips-to-maximize-traffic-leads-and-sales.html\">50 Content Marketing Tips to Maximize Traffic, Leads, and Sales<\/a><\/h3>\n<p>Most businesses are now using content marketing in some shape or form. However, many business owners still don&#8217;t fully understand how to use content to help them achieve specific goals; namely, increased traffic, leads, and sales.<\/p>\n<p>Here are 50 tips to help you get ROI from your content marketing campaign.<\/p>\n<p><a title=\"50 Content Marketing Tips to Maximize Traffic, Leads, and Sales\" href=\"http:\/\/www.inc.com\/jayson-demers\/50-content-marketing-tips-to-maximize-traffic-leads-and-sales.html\">Read more.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Four_Productivity_Tips\"><\/span><strong>Four Productivity Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1 &#8211; 5.8K Shares:\u00a0<a title=\"6 Remarkable Productivity Tips Musicians Can Teach You\" href=\"http:\/\/www.inc.com\/bubba-page\/6-remarkable-productivity-tips-musicians-can-teach-us.html\">6 Remarkable Productivity Tips Musicians Can Teach You<\/a><\/h3>\n<blockquote><p><strong>Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.<\/strong><\/p><\/blockquote>\n<p><a href=\"http:\/\/www.bbking.com\/\" rel=\"nofollow\">B.B. King<\/a> was known as &#8220;King of the Blues.&#8221; He said he attained his throne following two simple rules: &#8220;I never play out of my range, and I let my manager handle the business side of things so I can keep playing the music without distractions.&#8221;<\/p>\n<p>Another way to say this is: <strong>Concentrate on what you&#8217;re best <\/strong>at <strong>and let someone else (paid, volunteer, app, or partner) take care of everything else.<\/strong><\/p>\n<p><a title=\"6 Remarkable Productivity Tips Musicians Can Teach You\" href=\"http:\/\/www.inc.com\/bubba-page\/6-remarkable-productivity-tips-musicians-can-teach-us.html\"><span style=\"line-height: 1.5;\">Read <\/span>more<\/a>.<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/BB-King.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12443\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/BB-King.jpg\" alt=\"B.B. King was known as &quot;King of the Blues.&quot; \" width=\"624\" height=\"420\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/BB-King.jpg 624w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/BB-King-300x202.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<h3>2\u00a0&#8211; 2.8K Shares:\u00a0<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\"><a title=\"The 31 Best Tools for Improving Your Writing Skills\" href=\"http:\/\/blog.hubspot.com\/marketing\/improving-writing-skills-tools\">The 31 Best Tools for Improving Your Writing Skills<\/a><\/span><\/h3>\n<p><strong>Words are hard.<\/strong><\/p>\n<p>Whether you&#8217;re a published author or just getting started with blogging, it&#8217;s not always easy to string words together in a way that makes sense, sounds good and makes the reader\u00a0<em>feel\u00a0<\/em>something.<\/p>\n<p>Luckily, there are a slew of great tools you can use to help improve your writing.<\/p>\n<p><a title=\"The 31 Best Tools for Improving Your Writing Skills\" href=\"http:\/\/blog.hubspot.com\/marketing\/improving-writing-skills-tools\">Read more<\/a>.<\/p>\n<h3>3\u00a0&#8211; 15.6K Shares: <a title=\"How To Actually Be More Productive, By The Guy Who Designed Facebook's Productivity Tool\" href=\"http:\/\/www.huffingtonpost.com\/2015\/05\/18\/productivity-tips-asana-facebook_n_7302766.html\">How To Actually Be More Productive, By The Guy Who Designed Facebook&#8217;s Productivity Tool<\/a><\/h3>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Justin-Rosenstein-Facebook.png\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-12448\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Justin-Rosenstein-Facebook-150x150.png\" alt=\"How To Actually Be More Productive, By The Guy Who Designed Facebook's Productivity Tool\" width=\"150\" height=\"150\" \/><\/a>I&#8217;m a software developer, designer, and entrepreneur. I&#8217;m the co-founder of <a href=\"http:\/\/www.asana.com\/\">Asana<\/a>, team productivity software that many great companies (e.g. Uber, Pinterest, Dropbox) use to run their companies. Back when I was an engineering manager at Facebook, I designed the internal team productivity tool that the company still relies on.<\/p>\n<p>Suffice it to say, I&#8217;ve been obsessed with productivity for a long time.<\/p>\n<p><a title=\"How To Actually Be More Productive, By The Guy Who Designed Facebook's Productivity Tool\" href=\"http:\/\/www.huffingtonpost.com\/2015\/05\/18\/productivity-tips-asana-facebook_n_7302766.html\">Read more<\/a>.<\/p>\n<h3>4\u00a0&#8211; 12.7K Shares: <a title=\"5 Tips to Read 100 Books a Year\" href=\"http:\/\/www.entrepreneur.com\/article\/250266\">5 Tips to Read 100 Books a Year<\/a><\/h3>\n<p>To be a successful entrepreneur, you must increase the quantity and quality of the books you read.<\/p>\n<p>The Cliff Notes:<\/p>\n<ol>\n<li>Learn How to Speed Read<\/li>\n<li>Don&#8217;t Read Cover-to-Cover<\/li>\n<li>Set Time\u00a0Limits<\/li>\n<li>Read the Easy Books First<\/li>\n<li>Only Read the Best Books<\/li>\n<\/ol>\n<p><a title=\"5 Tips to Read 100 Books a Year\" href=\"http:\/\/www.entrepreneur.com\/article\/250266\">Read more<\/a>.<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quality-Old-Book.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-12441\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quality-Old-Book.jpg\" alt=\"5 Tips to Read 100 Books a Year\" width=\"760\" height=\"507\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quality-Old-Book.jpg 1000w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quality-Old-Book-300x200.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>___<\/p>\n<p><strong>Read any good books lately?<\/strong><\/p>\n<p><strong>Have any social media tips or tricks to share?<\/strong><\/p>\n<p><strong>We\u2019d love to hear from you!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time flies! Since it\u2019s not easy to follow, read and catch-up with everything, our weekly roundup is here to help you stay on&#8230;<\/p>\n","protected":false},"author":6,"featured_media":12454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,168,852,851],"tags":[],"class_list":["post-12218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-infographics","category-marketing-monday","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Roundup [Week of November 22, 2015] -<\/title>\n<meta name=\"description\" content=\"Time flies! 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Since it\u2019s not easy to follow, read and catch-up with everything, our weekly roundup is here to help you stay on top of all the latest in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/social-media-roundup-2\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-23T17:56:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T02:01:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Weekly-Round-up-Nove-23-2015.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Debra Garber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debra Garber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/social-media-roundup-2\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/social-media-roundup-2\/\",\"name\":\"Social Media Roundup [Week of November 22, 2015] -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/social-media-roundup-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/social-media-roundup-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Weekly-Round-up-Nove-23-2015.png\",\"datePublished\":\"2015-11-23T17:56:43+00:00\",\"dateModified\":\"2026-04-15T02:01:52+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/19feb03f03144922bfeded4b2fd5cb35\"},\"description\":\"Time flies! 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