{"id":12219,"date":"2015-11-18T07:00:00","date_gmt":"2015-11-18T15:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=12219&preview_id=12219"},"modified":"2026-03-31T19:11:16","modified_gmt":"2026-04-01T02:11:16","slug":"video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/video-marketing-strategy\/","title":{"rendered":"Simple and Inexpensive Video Solutions for Small Businesses [Research]"},"content":{"rendered":"

Lights, camera, action! Today, if a small business wants to create a video, all they have to do is reach in their pocket (and I’m not talking about taking out your wallet!).<\/p>\n

There is no shortage of places to broadcast it either. From Periscope to Meerkat, to YouTube and Instagram, 78% of people online are watching up to 16 hours of video every month<\/strong>. Thought to be only for companies with deep pockets, small businesses can now take advantage of video in their marketing efforts with inexpensive tools and mass reach
\n__<\/p>\n

I have to be honest. We don’t spend a tremendous amount of time on creating original videos.\u00a0We have a few videos showing how to use the dlvr.it app. When it comes to marketing dlvr.it via video, we need to do a better job. That void was the inspiration for this post.<\/p>\n

We have several questions:<\/p>\n

    \n
  1. What are missing out on because we are not doing video?<\/li>\n
  2. What would we create?<\/li>\n
  3. How would we create it?<\/li>\n
  4. How much does it cost?<\/li>\n
  5. How would we distribute it?<\/li>\n
  6. Who would edit it or does it even need editing?<\/li>\n<\/ol>\n

    Our goal is to include video in our 2016 marketing plan. I am sharing our research with you to help you get a jumpstart on your 2106 marketing plan.<\/p>\n

    <\/span>Should I Include Video Marketing?<\/span><\/h2>\n

    One of the main reasons many small businesses steer clear from video production is because of the perceived time involvement, lack of expertise and cost. It’s much easier to write a blog post than to create a storyboard, shoot and edit a video.<\/p>\n

    However, according to Forrester Research, the value of a one minute video is a whopping 1.8 million words!<\/strong> That’s a lot of blog posts!<\/p>\n

    Consider the numbers:<\/p>\n

      \n
    1. YouTube is the second largest search engine with over 3 Billion searches per month. [SimliarWeb<\/a>]<\/li>\n
    2. 33% of tablet owners watch one hour of video per day on their device. [Brainshark<\/a>]<\/li>\n
    3. 78% of people watch videos online every week. That’s 100 Million people. [Brainshark<\/a>]<\/li>\n
    4. The average user spends 16 hours and 49 minutes\u00a0watching videos every month. [Comscore<\/a>]<\/li>\n<\/ol>\n

      \"Video<\/a><\/p>\n

      <\/span>What’s in the Perfect Video?<\/span><\/h2>\n

      According to research, the length of a video is the biggest determining factor for its success.<\/p>\n