{"id":12983,"date":"2016-01-18T07:51:29","date_gmt":"2016-01-18T15:51:29","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=12983&#038;preview_id=12983"},"modified":"2026-04-07T21:39:15","modified_gmt":"2026-04-08T04:39:15","slug":"social-media-roundup-jan17","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-roundup-jan17\/","title":{"rendered":"10 Articles and Videos You May Have Missed in Social Media [Week of January 17, 2016]"},"content":{"rendered":"<p>Don&#8217;t have time to keep up with the pace of social media? No worries. Our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, tips and questions.<\/p>\n<p>This week featuring:<\/p>\n<ul>\n<li><strong>Top Tweet of the Week:\u00a0<\/strong><strong>The Big Agenda:\u00a0What Ad Industry Needs to Know About 2016<\/strong><\/li>\n<\/ul>\n<ul>\n<li>(2) Social Media Growth Hacks: How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Pos<\/li>\n<\/ul>\n<ul>\n<li>Productivity Tip:\u00a0Why I Taught Myself to Procrastinate<\/li>\n<\/ul>\n<ul>\n<li>Bonus App:\u00a0Stuck in an unproductive meeting \u2014 again?<\/li>\n<\/ul>\n<ul>\n<li>Bonus Video:\u00a0EVERY MEETING YOU&#8217;VE EVER BEEN TO (IN TWO MINUTES)<\/li>\n<\/ul>\n<p>___<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Tweet\"><\/span><strong>Top Tweet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>3.7K Shares:\u00a0<a class=\"search-title\" href=\"http:\/\/adage.com\/article\/print-edition\/big-agenda-ad-industry-2016\/302067\/\">The Big Agenda: What Ad Industry Needs to Know About 2016<\/a><\/h3>\n<p>Unilever spends $7.7 billion on global advertising, and $15 million protecting that investment.<\/p>\n<p>That&#8217;s how much the consumer packaged goods giant has committed so far to its Foundry program, which has vetted 4,000 marketing-tech startups and done pilots with 80 to date. The program is among the most ambitious and highly organized forms of &#8220;future hunting&#8221; that goes on in most marketing departments today. And it points to what&#8217;s on the agenda as the industry comes to grips with perhaps the most pressing issue of 2016:<\/p>\n<p style=\"text-align: center;\"><em><strong>How to achieve marketing efficiency when consumers are going out of their way to avoid ads, and the bottom is falling out of the middle class, making mass marketing even less relevant.<\/strong><\/em><\/p>\n<p><a title=\"The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future\" href=\"http:\/\/adage.com\/article\/print-edition\/big-agenda-ad-industry-2016\/302067\/\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Growth_Hacks\"><\/span><strong>Social Media Growth Hacks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First the video:<\/p>\n<h3>1 &#8211; 2.7 Shares:\u00a0<a class=\"search-title\" title=\"Why Certain Things Go Viral\" href=\"https:\/\/hbr.org\/video\/4698519638001\/why-certain-things-go-viral\">Why Certain Things Go Viral<\/a><\/h3>\n<h3>2 &#8211; 3.7K Shares:\u00a0<a class=\"search-title\" href=\"http:\/\/www.entrepreneur.com\/article\/254012\">How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post<\/a><\/h3>\n<p>Creating valuable content on your website through a blog post that demonstrates your expertise will help you to build your brand, drive traffic and create leads.\u00a0But entrepreneurs often struggle to get enough visitors to validate the time they spend creating and promoting their content.\u00a0In this article, we outline what you need to do to create your Influencer Group post.<\/p>\n<p>Here&#8217;s a sneak peek at the five steps:<\/p>\n<p><strong>1. Find a list of influencers in your industry.<\/strong><\/p>\n<p><strong>2. Get started on\u00a0content.<\/strong><\/p>\n<p><strong>3. Create the content.<\/strong><\/p>\n<p><strong>4. Reach out to the influencers.<\/strong><\/p>\n<p><strong>5. Start your social-media promotion.<\/strong><\/p>\n<p><a title=\"How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post\" href=\"http:\/\/www.entrepreneur.com\/article\/254012\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Productivity_Tip\"><\/span><strong>Productivity Tip<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>21.4K Shares:\u00a0<a class=\"search-title\" title=\"Why I Taught Myself to Procrastinate\" href=\"http:\/\/www.nytimes.com\/2016\/01\/17\/opinion\/sunday\/why-i-taught-myself-to-procrastinate.html\">Why I Taught Myself to Procrastinate<\/a><\/h3>\n<p id=\"story-continues-1\" class=\"story-body-text story-content\" data-para-count=\"141\" data-total-count=\"141\">NORMALLY, I would have finished this column weeks ago. But I kept putting it off because my New Year\u2019s resolution is to procrastinate more. I guess I owe you an explanation. Sooner or later.<\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"352\" data-total-count=\"543\">We think of procrastination as a curse. Over 80 percent of college students are <a href=\"http:\/\/psycnet.apa.org\/index.cfm?fa=buy.optionToBuy&amp;uid=2006-23058-004\">plagued<\/a> by procrastination, requiring epic all-nighters to finish papers and prepare for tests. Roughly 20 percent of adults <a href=\"http:\/\/psycnet.apa.org\/index.cfm?fa=buy.optionToBuy&amp;uid=2006-23058-004\">report<\/a> being chronic procrastinators. We can only guess how much higher the estimate would be if more of them got around to filling out the survey.<\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"145\" data-total-count=\"688\">But while procrastination is a vice for productivity, I\u2019ve learned \u2014 against my natural inclinations \u2014 that it\u2019s a virtue for creativity.<\/p>\n<p class=\"story-body-text story-content\" data-para-count=\"145\" data-total-count=\"688\"><a title=\"Why I Taught Myself to Procrastinate\" href=\"http:\/\/www.nytimes.com\/2016\/01\/17\/opinion\/sunday\/why-i-taught-myself-to-procrastinate.html?_r=0\">Read more<\/a>.<\/p>\n<h3 class=\"story-body-text story-content\" data-para-count=\"145\" data-total-count=\"688\">Or, alternatively read:\u00a0<a title=\"The Psychology of a Procrastinator: 15 Ways to Overcome and Get Things Done\" href=\"https:\/\/dlvrit.com\/blog\/2015\/12\/beat-procrastination\/\">The Psychology of a Procrastinator: 15 Ways to Overcome and Get Things Done<\/a><br \/>\n<a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Chronic-Procrastinator.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-12724\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Chronic-Procrastinator.jpg\" alt=\"20 percent of people chronically avoid difficult tasks\" width=\"760\" height=\"507\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Chronic-Procrastinator.jpg 1000w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Chronic-Procrastinator-300x200.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/h3>\n<h2 class=\"story-body-text story-content\" data-para-count=\"145\" data-total-count=\"688\"><span class=\"ez-toc-section\" id=\"Bonus_App\"><\/span><strong>Bonus App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>8.5K Shares:\u00a0<a class=\"search-title\" title=\"Estimate the Cost of a Meeting with This Calculator\" href=\"https:\/\/hbr.org\/2016\/01\/estimate-the-cost-of-a-meeting-with-this-calculator\">Estimate the Cost of a Meeting with This Calculator<\/a><\/h3>\n<p>Stuck in an unproductive meeting \u2014 again? Everyone agrees that meetings can be a waste of time, but they\u2019re actually a waste of money, too. How much? In <a href=\"https:\/\/hbr.org\/2014\/05\/your-scarcest-resource\/ar\/1\">a study of time budgeting<\/a> at large corporations, Bain &amp; Company\u00a0found that <strong>a single weekly meeting of midlevel managers cost one organization $15M a year!<\/strong><\/p>\n<p><a title=\"Estimate the Cost of a Meeting with This Calculator\" href=\"https:\/\/hbr.org\/2016\/01\/estimate-the-cost-of-a-meeting-with-this-calculator\">Read more<\/a>.<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Meeting-Cost-App.png\"><img decoding=\"async\" class=\"aligncenter wp-image-12988\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Meeting-Cost-App.png\" alt=\"Estimate the Cost of a Meeting with This Calculator\" width=\"500\" height=\"455\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Meeting-Cost-App.png 1040w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Meeting-Cost-App-300x273.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Meeting-Cost-App-1024x931.png 1024w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h2 class=\"story-body-text story-content\" data-para-count=\"145\" data-total-count=\"688\"><span class=\"ez-toc-section\" id=\"Bonus_Video\"><\/span><strong>Bonus\u00a0Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>4.2K Shares:\u00a0<a title=\"EVERY MEETING YOU'VE EVER BEEN TO (IN TWO MINUTES)\" href=\"http:\/\/www.fastcompany.com\/3055375\/every-meeting-youve-ever-been-to-in-two-minutes\">EVERY MEETING YOU&#8217;VE EVER BEEN TO (IN TWO MINUTES)<\/a><\/h3>\n<p>___<\/p>\n<p><strong>Have any social media trends, tips or tricks to share?<\/strong><\/p>\n<p><strong>Read any interesting social media facts recently?<\/strong><\/p>\n<p><strong>We\u2019d love to hear from you!<\/strong><\/p>\n<p><strong>Please share!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t have time to keep up with the pace of social media? No worries. Our weekly roundup is here to help you stay&#8230;<\/p>\n","protected":false},"author":6,"featured_media":12993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,51,118,111,168,852,851],"tags":[],"class_list":["post-12983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-curation","category-content-distribution","category-content-marketing","category-how-to","category-infographics","category-marketing-monday","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Articles and Videos You May Have Missed in Social Media [Week of January 17, 2016] -<\/title>\n<meta name=\"description\" content=\"Don&#039;t have time to keep up with the pace of social media? No worries. 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