- \n
- Quick Facts<\/a><\/li>\n
- Best Times to Post<\/a><\/li>\n
- Question: What in the World are People Searching For?<\/a><\/li>\n
- Optimization<\/a><\/li>\n
- Tools<\/a><\/li>\n
- Perfect Pin – an example<\/a><\/li>\n
- Smart Automation<\/a><\/li>\n<\/ul>\n
<\/a><\/p>\n
First, here are some Pinterest facts to keep handy in your memory bank (or if you’re like me, print them out or “pin” in a prominent place):<\/p>\n
<\/span>Pinterest Quick Facts<\/strong><\/span><\/h2>\n
\u2192Super fact:\u00a0<\/span>Pinterest users skew female\u00a0and are most active in the evenings.<\/strong><\/p>\n
Best…<\/strong><\/h3>\n
Days to Pin<\/strong>:\u00a0Saturday<\/p>\n
Times of Day to Pin:\u00a0<\/strong>2 am \u2013 4 am and 8 pm \u2013 11 pm<\/p>\n
Pin Frequency: <\/strong>5 times per day<\/p>\n
Engagement Facts<\/strong>: Directly from the Pinterest blog<\/a>, here\u2019s a look at the most popular categories on each day of the week:<\/p>\n
\n - \n
- Monday:<\/strong>\u00a0Good intentions in fitness\u00a0<\/strong>(CrossFit is becoming a Pinner obsession, along with Paleo challenges and Tough Mudder Boot Camps)<\/li>\n
- Tuesday:<\/strong>\u00a0Gadgets are all the rage in technology<\/strong><\/li>\n
- Wednesday<\/strong>:\u00a0Inspirational quotes<\/strong> to get you through the week<\/li>\n
- Thursday:<\/strong>\u00a0Threads lead Thursday with fashion<\/strong><\/li>\n
- Friday:<\/strong> GIFs bring comic relief to the end of the week with humor<\/strong><\/li>\n
- Saturday:<\/strong>\u00a0Vacations are top of mind with travel <\/strong>(Recently popular: Hiking trails in Portland, museum crawls in DC, and summer road trips through Boston)<\/li>\n
- Sunday:<\/strong>\u00a0Sunday Funday with food and craft ideas<\/strong><\/li>\n<\/ul>\n
<\/a>
\nRead more:\u00a0The Unscientific Guide to Determine Best Times to Post<\/a> on Facebook, Twitter, Pinterest, and More<\/p>\n<\/span>What in the World are People Searching For<\/strong><\/span><\/h2>\n
In late-2015, Pinterest made some improvements to how search works wherever people use Pinterest. As a result, here are the top 10 ideas people are searching for around the world…<\/div>\n<\/section>\n![\"Top](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/What-People-Are-Searching-For.jpg\")
<\/div>\n<\/div>\nTop 10 searches in the United States:\u00a0<\/strong>Harry Potter, Lob hair, Iceland, Men\u2019s fashion, Pallet projects, Bathroom storage, Small tattoos, Scandinavian interiors, Vegan recipes, and Alice in Wonderland (this being the book\u2019s 150 anniversary!)<\/p>\n
In…<\/strong><\/h3>\n
Japan:\u00a0<\/strong>Eggs Benedict, New Year\u2019s cards, Detox water, Glamping, Botanical, Marsala, Cheese fondue, Christmas decorations, Lifehacks, and Wedding welcome boards<\/p>\n
France:\u00a0<\/strong>Scandinavian living rooms, Small bathrooms, Firno clay, Easy recipes, Sewing patterns, Short bobs, Street art, Bohemian weddings, Woodwork and Small tattoos<\/p>\n
Brazil: <\/strong>Natural makeup, DIY decor, Tapioca, Braids, Street style, Men\u2019s bracelets, Men\u2019s haircuts, Small kitchens, Summer drinks and Delicate tattoos<\/p>\n
The United Kingdom:\u00a0<\/strong>Pork pie, Broken-glass nails, Alternative Christmas trees, Dr. Who crafts, Toad in the hole, James Bond, Meat-free Mondays, Alexa Chung haircut, Men\u2019s undercuts and Lancashire hotpot<\/p>\n
Germany:\u00a0<\/strong>Crafting with kids, Sewing patterns, Sloths, Thermomix recipes, Filofax, Sunrooms and winter gardens, Baking bread, Racing bikes, Vegan recipes and Watercolor tattoos<\/p>\n
And in every corner of the world:<\/strong><\/p>\n
\nWe\u2019ve also noticed some new trends that are spanning the whole globe, from vegan recipes to all kinds of tattoos, and Scandinavian everything.<\/p>\n
\n\u2192<\/strong><\/span>The word \u201cideas\u201d also cropped up over and over in our list of global search terms, which makes sense because (really) that\u2019s what Pinterest is all about: Discovering common ideas to try.<\/p>\n
\nRead:\u00a0What in the world are people searching for?<\/a>
\n<\/a><\/p>\n<\/span>Optimize Posts on Pinterest to Boost Repins<\/strong><\/span><\/h2>\n
Unlike Twitter or Facebook, success on Pinterest is less about growing massive followers and more about creating compelling Pins that generate Repins. Pinterest puts more emphasis on the content rather than the person who created it.\u00a0<\/strong><\/p>\n
Here are nine proven ways to boost Repins on Pinterest:<\/p>\n
<\/a>
\n1. Post at the Right Time<\/strong><\/h3>\nAccording to new data from HubSpot<\/a>\u00a0(Janaury 2016),\u00a0the best times to post on Pinterest are:<\/p>\n
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- 2 AM \u2013 4\u00a0AM and evening hours every day<\/li>\n
- 5 PM on Fridays<\/li>\n
- 8 PM – 11 PM on Saturdays<\/li>\n<\/ul>\n
![\"Best](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Pinterest-Best-Times-to-Post.png\")
<\/p>\n2. Post Often<\/strong><\/h3>\n
To get more followers, you should post between 5-30 new pins every day.<\/p>\n
\u2192<\/span>Keep in mind quality content is key.<\/strong><\/p>\n
3. Create the Right Sized Pin<\/strong><\/h3>\n
Pins over 800 pixels tall get more repins.<\/a> A typical Pin size is\u00a0736\u00d71102 <\/strong>pixels.<\/p>\n
4. Don\u2019t Forget Males<\/strong><\/h3>\n
Pinterest is not just for females. The male demographic is the fasting growing demographic<\/a>. One-third of new signups are\u00a0from males. In some countries, there is a 50\/50 split between males and females.<\/p>\n
5. Use a Call-to-Action<\/strong><\/h3>\n
In your Pin\u2019s description, add a call-to-action. You\u2019ll get 80% more engagement.<\/p>\n
Examples you might add:<\/p>\n
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- Download the free ebook<\/li>\n
- Read more ways to\u2026<\/li>\n
- To learn more\u2026<\/li>\n
- Sign up online<\/li>\n
- For more details\u2026<\/li>\n
- Please submit ideas and questions to ______<\/li>\n
- Call for a complimentary consultation<\/li>\n
- Get a free quote<\/li>\n
- Tell us what you think<\/li>\n
- Watch a video of _____<\/li>\n<\/ul>\n
6. Create More Content<\/strong><\/h3>\n
Creating more Pins and boards are essential factors in determining your growth on Pinterest. The University of Minnesota\u2019s study<\/a> found that the three top factors that Pinterest users take into consideration in the \u201cshould-I-follow-or-not\u201d decision-making process are:<\/p>\n
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- how many accounts you are following \/are following you<\/li>\n
- how many pins you have<\/li>\n
- how many boards you have<\/li>\n<\/ul>\n
7. Use Rich Pins<\/strong><\/h3>\n
The Pinterest marketing firm, Piqora, found that there was an 82 percent jump in the Repin-Pin ratio with brands using Rich Pins.<\/p>\n
There are six different types of Rich Pins<\/a>: app, movie, recipe, article, product, and place.<\/p>\n
8. Include a Price Tag<\/strong><\/h3>\n
Pins with prices get 36% more likes<\/a> than those without.<\/p>\n
9. Keep Pins Short and Informative<\/strong><\/h3>\n
Pin descriptions under 200 characters are the most re-pinnable<\/a>. Furthermore, according to Pinterest, informative Pins<\/a> receive up to 30 percent more engagement than other Pins.<\/p>\n
A few tips on making your pins more informative:<\/p>\n
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- Add advice in the description<\/li>\n
- Include instructions or how-to\u2019s<\/li>\n
- Write detailed descriptions to give people a clear idea of what the Pin is about<\/li>\n
- Play around with using simple text on top of the image to quickly describe the Pin<\/li>\n<\/ul>\n
Read more: 9 Proven Ways to Boost Repins <\/a>to Increase Sales (Backed by the Latest Research)<\/a>
\n<\/a><\/p>\n<\/span>Pinterest Tools<\/strong><\/span><\/h2>\n
1 – Free tool:<\/strong> Add the Pin It<\/strong><\/a> button to all of your images<\/p>\n
The ‘Pin It’ button lets people save your content back to Pinterest. You can add the(free)<\/em> button to all of your site\u2019s images. The button is also available on WordPress, Tumblr, Blogger, and Wix, plus iOS and Android apps.<\/p>\n
![\"Example](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Allrecipes-pin-it-example.png\")
<\/p>\n2 –\u00a0Tool:<\/strong>\u00a0Pinterest Analytics<\/a>.\u00a0Pinterest offers their own analytics for businesses. You can use these insights to find out what people are pinning from your website, see what pinners like, what gets most repined or most clicked as well as other interesting information.<\/p>\n
3 –\u00a0Tool:<\/strong>\u00a0Rich Pins.<\/a>\u00a0Rich Pins, also known as \u2018Super Pins\u2019 or \u2018Enhanced Pins\u2019 are a relatively new addition to Pinterest features for business. These enhanced pins include extra information right on the Pin itself.<\/p>\n
There are currently six types\u00a0of rich pins<\/a>:<\/p>\n
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- App Pins<\/strong>: Includes an install button, so Pinners can download your app without ever leaving Pinterest. (For now, App Pins are compatible with iOS apps only.)<\/li>\n
- Product Pins<\/strong>: Includes real-time pricing, availability and where to buy. Pinners also get notifications when product Pins they\u2019ve added,\u00a0drop in price.<\/li>\n
- Recipe Pins<\/strong>: Includes ingredients, cooking times and serving info to get cooks excited to hit the kitchen.<\/li>\n
- Article Pins:<\/strong> Includes headline, author and story description, helping Pinners find and save stories that matter to them.<\/li>\n
- Movie Pins<\/strong>: Includes ratings, cast members and reviews to help Pinners learn about new flicks.<\/li>\n
- Place Pins<\/strong>: Includes a map, address, and phone number.<\/li>\n<\/ul>\n<\/div>\n
Read more:\u00a0How to Use Pinterest to Achieve Dramatic Marketing Results (includes Real Stories)<\/a>
\n<\/a><\/p>\n<\/span>Perfect Pinterest Post<\/strong><\/span><\/h2>\n
Can your remember\u00a0the exact specifications and nuances for\u00a0posting to all of these social media platforms? From MyCleverAgency, here are the elements needed for the perfect Pin:<\/p>\n
![\"Elements](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-Pinterest-Post.png\")
<\/p>\nRead more:\u00a0Create the perfect posts for every major social network [Infographic]<\/a><\/p>\n
- Product Pins<\/strong>: Includes real-time pricing, availability and where to buy. Pinners also get notifications when product Pins they\u2019ve added,\u00a0drop in price.<\/li>\n
- App Pins<\/strong>: Includes an install button, so Pinners can download your app without ever leaving Pinterest. (For now, App Pins are compatible with iOS apps only.)<\/li>\n
- Tuesday:<\/strong>\u00a0Gadgets are all the rage in technology<\/strong><\/li>\n
- Best Times to Post<\/a><\/li>\n
![\"Introducing](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dlvrit-Smart-Automation-to-Pinterest-with-RSS.png\")
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