{"id":13120,"date":"2016-02-24T07:31:00","date_gmt":"2016-02-24T15:31:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=13120&#038;preview_id=13120"},"modified":"2026-04-21T22:37:07","modified_gmt":"2026-04-22T05:37:07","slug":"curated-newsletter","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/curated-newsletter\/","title":{"rendered":"How to Build a Massive Email List with a Curated Newsletter (in 15 minutes or less)"},"content":{"rendered":"<p>Even in\u00a0today&#8217;s social media focused world, <a title=\"15 Ways Email Marketing Can Survive in a Social Media World\" href=\"https:\/\/dlvrit.com\/blog\/2015\/11\/email-marketing\/\">email marketing<\/a> is still one of the best ways to reach customers.\u00a0Today we are going to walk you through <strong>how to curate content to build a massive email list<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Content_Curation\"><\/span>What is Content Curation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content curation is the process of sorting through the vast amounts of content on the web and then presenting it in a meaningful and organized way around a particular theme.<\/p>\n<p>If you are a frequent reader of our blog then you know I love the concept of <a title=\"How to be Smart with Social Media Automation \u2013 Best Practices\" href=\"https:\/\/dlvrit.com\/blog\/2015\/07\/smart-social-media-automation\/\">smart automation<\/a>.<\/p>\n<p>If you are a small business with a marketing team of one, you will especially appreciate how you can <strong>grow an email list by reusing the same content you are already curating and sharing on social media. <\/strong><\/p>\n<ul>\n<li>According to\u00a0the Direct Marketing Association, email sees\u00a0the <a href=\"https:\/\/hbr.org\/2015\/11\/email-is-the-best-way-to-reach-millennials\">highest ROI for direct marketers<\/a> at $39 for every dollar spent.<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CWhy_on_Earth_Would_I_Send_a_Customer_Away%E2%80%9D\"><\/span><em>&#8220;Why on Earth Would I Send a Customer Away?&#8221;<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/3UzsN40n9zWz6\" width=\"480\" height=\"269\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"http:\/\/giphy.com\/gifs\/will-ferrell-elf-gif-3UzsN40n9zWz6\">via GIPHY<\/a><\/p>\n<p>If you are new to content curation, then you may be asking yourself that very question. Why would I send a perfectly good customer away from my site?<\/p>\n<blockquote><p><em>If you love someone, set them free.<\/em> If they come back they&#8217;re yours; if they don&#8217;t they never were. &#8211;\u00a0Richard Bach<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Reasons_to_Curate_Content\"><\/span>5 Reasons to Curate Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there\u00a0are excellent\u00a0reason\u00a0to curate content,\u00a0what is most surprising is how most brands ignore these benefits and only focus on how curation can take readers away from their own website.<\/p>\n<h3><strong>Reason #1.\u00a0Establishes credibility and trust<\/strong><\/h3>\n<p>It\u2019s no secret that consumers rely on recommendations from their peers, but they also crave information from other reliable sources. My providing your customers with this information you can then improve your brand\u2019s credibility. When you curate content,\u00a0\u00a0you present the opportunity to back up your claims with outside research that supports them. In addition, over time this will build a stronger relationship with your readers as they <strong>learn to trust the knowledge you have to share<\/strong>.<\/p>\n<h3><strong>Reason #2.\u00a0Builds brand loyalty<\/strong><\/h3>\n<p>When you curate content you\u00a0show your audience that <strong>you care about the problems they\u2019re facing<\/strong>. As a result,\u00a0you\u2019re taking the time to share information with them that doesn\u2019t just toot your own horn. Furthermore, consumers feel loyal to brands that have their best interest at heart.<\/p>\n<p><strong>A real example: <\/strong>On May 12, we\u00a0shared an article posted by Ragan.com titled,\u00a0<a title=\"The right way to respond to negative online reviews\" href=\"http:\/\/www.ragan.com\/Main\/Articles\/The_right_way_to_respond_to_negative_online_review_49644.aspx\">The right way to respond to negative online reviews<\/a>. The article was spot on for our audience of small business owners who may face the same Yelp review issue.<\/p>\n<p><a href=\"https:\/\/i2.wp.com\/dlvrit.com\/blog\/wp-content\/uploads\/Tweet-Respond-Negative-Reviews.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10041\" src=\"https:\/\/i2.wp.com\/dlvrit.com\/blog\/wp-content\/uploads\/Tweet-Respond-Negative-Reviews.png?zoom=1.5&amp;resize=760%2C580\" alt=\"Tweet on how to respond to negative reviews on Yelp\" width=\"620\" height=\"473\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tweet-Respond-Negative-Reviews.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tweet-Respond-Negative-Reviews-300x229.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>As a result, engagement on the tweet and click through to the article was <strong>2x times greater than the\u00a0typical engagement rate on our own posts!<\/strong><\/p>\n<h3><strong>Reason #3.\u00a0Improves brand voice<\/strong><\/h3>\n<p>A brand with a personality is much more likable than a brand that isn\u2019t much more than a logo. As you curate content, it\u2019s important to remember your own commentary, whether you share through your blog, social media or email newsletters. Your audience will begin to understand where your brand stands when it comes to industry tactics or best practices.<\/p>\n<h3><strong>Reason #4.\u00a0Inspires and delights<\/strong><\/h3>\n<p>You don\u2019t have to be all business all the time. It\u2019s okay for a brand to share content solely for the purpose of entertaining its community as long as you truly understand your audience. You\u2019ll be able to delight them with content that still makes sense for your brand.<\/p>\n<h3><strong>Reason #5.\u00a0Increases brand awareness<\/strong><\/h3>\n<p>As you curate content from other brands and bloggers, it won\u2019t take long for them to notice. As a result, often times they\u2019ll repay the favor by thanking you in front of their audience or <strong>sharing your content as well.<\/strong><\/p>\n<p>However, it\u2019s important to keep your content recommendations genuine. Don\u2019t let ego stroking be your sole motivation. Consequently you\u2019ll quickly lose the benefits of content curation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_Original_Content_is_Time_Consuming\"><\/span>Creating Original Content is Time Consuming<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content curation has been around for a long time however\u00a0many brands have failed to see the benefits it does\u00a0deliver.<\/p>\n<p>The <a title=\"29 Key Metrics to Measuring Content Success (Infographic)\" href=\"https:\/\/dlvrit.com\/blog\/2015\/07\/content-marketing-metrics\/\">benefits and ROI of original content <\/a>creation are evident. However, consistently creating original content can be:<\/p>\n<ul>\n<li>Difficult<\/li>\n<li>Time consuming<\/li>\n<li>Expensive<\/li>\n<\/ul>\n<p class=\"subhead\">Small businesses are feeling the pressure.<\/p>\n<p class=\"subhead\">Consider these facts:<\/p>\n<ul>\n<li><strong>62% <\/strong>of their time each month is allocated to content production (<a href=\"http:\/\/resources.kapost.com\/rs\/kapoststd\/images\/$958m-marketing-problem-quantifying-the-cost-of-inefficiency-in-your-content-production-processes.pdf\">according to a Kapost survey)<\/a><\/li>\n<li><strong>71% <\/strong>say they\u2019re under pressure to create ten times more content to support all of the different social media channels (<a href=\"http:\/\/www.slideshare.net\/lonistark\/adobe-experience-manager-vision-and-roadmap\">IDC study<\/a>)<\/li>\n<li><strong>85% <\/strong>are under pressure to create assets and deliver campaigns more quickly (the same IDC study found)<\/li>\n<\/ul>\n<p>According to research by Nielsen, <a href=\"http:\/\/www.nielsen.com\/us\/en\/press-room\/2012\/nielsen-global-consumers-trust-in-earned-advertising-grows.html\">it\u2019s best NOT to create original content<\/a> all the time:<\/p>\n<blockquote><p><a href=\"http:\/\/www.nielsen.com\/us\/en\/press-room\/2012\/nielsen-global-consumers-trust-in-earned-advertising-grows.html\">92%<\/a>\u00a0of consumers trust recommendations more than your originally created content.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Mari_Smith_%E2%80%93_A_Trusted_Filter\"><\/span>Mari Smith &#8211; A Trusted Filter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-medium wp-image-13328 alignleft\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/mari_smith-214x300.jpg\" alt=\"Mari Smith is one of the world\u2019s leading social media thought leaders with deep expertise in Facebook marketing.\" width=\"214\" height=\"300\" \/>If you are a content curation doubter, let me introduce you to\u00a0<a title=\"Mari Smith\" href=\"http:\/\/www.marismith.com\/meet-mari\/\">Mari Smith<\/a>. Mari is a leading social media thought-leader who has a wealth of expertise in Facebook marketing. She is a Forbes\u2019 Top Social Media Power Influencer (currently #4 of 100) and the author of a few Facebook marketing books.<\/p>\n<p>Mari is the perfect example of how to build thought leadership around curated content. Most noteworthy is the massive following she built using content curation.<\/p>\n<ul>\n<li><strong>Curated Email Newsletter:<\/strong> 97,000 subscribers<\/li>\n<li><strong>Twitter Followers:<\/strong> 445,000<\/li>\n<li><strong>Facebook Fans:<\/strong> 167,000<\/li>\n<\/ul>\n<p>Mari aggregates interesting and\/or popular content around the subject of social media marketing. She finds the best of the best and then pulls it together in her weekly newsletter.<\/p>\n<blockquote><p>Each week, she\u00a0sort through the huge pile of new social media blog posts, resources, articles, tools, tips and more &#8230; and hand pick just three of them to send via email.<\/p><\/blockquote>\n<p>When she finds an article she likes, she uses a bookmarklet to add it to her queue. Additionally, along with links she shares in her\u00a0newsletter, she offers a brief comment or summary about the pieces.<\/p>\n<p>While there are many reasons (as we highlighted above) small businesses should start a curated newsletter the most noteworthy reason in\u00a0the eyes of Mari to<strong><em>&#8220;&#8230; build a significant audience over time, make appropriate offers,\u00a0and generate revenue.\u00a0<\/em><\/strong>&#8221;<\/p>\n<p>Curated newsletters are a chance for you to offer readers a vast variety of material you\u2019ve hand selected for them. And with so much content published online, a curated newsletter has serious business value.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Curate_Content_Like_a_Pro\"><\/span>How to Curate Content Like a Pro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating and setting up a curated newsletter is simple often times taking less then 15 minutes.<\/p>\n<p>Tools you will need:<\/p>\n<ul>\n<li>dlvr.it<\/li>\n<li>Email service provider (e.g., MailChimp)<\/li>\n<\/ul>\n<h3>Step 1. Choose your topic<\/h3>\n<p>According to\u00a0<a title=\"How to create a curated email newsletter that drives results for your business\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2015\/06\/curated-email-newsletters\/\">Campaign Monitor<\/a>, there are the two key things you should\u00a0to consider when choosing your topic:<\/p>\n<p style=\"padding-left: 30px;\"><strong>1. Audience Value<\/strong>\u00a0\u2013 Most importantly, consider the needs of your audience. Because you\u00a0have a target market you focus on, they will be most\u00a0interested in specific types of content. The value of a curated newsletter for subscribers is the convenience of having all the best content about a particular subject selected and sent directly to them, so you need to make sure the topic you choose aligns with the types of content your target market is interested in.<\/p>\n<p style=\"padding-left: 30px;\"><strong>2. Business Alignment<\/strong>\u00a0\u2013 First of all, the goal of starting a curated newsletter is to keep your business top of mind while\u00a0building thought leadership around your brand. Therefore, you won\u2019t achieve these objectives if the content you curate isn\u2019t aligned with the products and services your business provides.<\/p>\n<h3>Step 2. Gather relevant content with dlvr.it<\/h3>\n<p>Once you\u2019ve established your topic, you need to find great content to share.<\/p>\n<ul>\n<li>Read:\u00a0<a title=\"New Tool Helps You Avoid Gaps in Social Media Engagement in 5 Minutes (or less)\" href=\"https:\/\/dlvrit.com\/blog\/2016\/02\/painless-content-curation\/\">Energize Fans and Followers on Social Media in Five Minutes (or less) a Day<\/a>. Here we walk you through how to find great content using dlvr.it and then sharing it via social media. ***<strong>This is an important step as we are going to re-use this same content to create our curated newsletter.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Once inside <a href=\"http:\/\/dlvr.it\">dlvr.it<\/a>, click the <strong>&#8216;Curate&#8217;<\/strong> tab\n<ul>\n<li>Type in a keyword<\/li>\n<li>Point to a URL<\/li>\n<li>Add an RSS feed<\/li>\n<li>Pull in a Twitter feed, Instagram source or Pinterest Board<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>dlvr.it draws from more than 100,000 content sources, including blogs, professional journals, news services, magazines, video feeds, and podcasts and can quickly display the relevant content from your sources.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-13291\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/content-source-library.png\" alt=\"Discover content to share from over 100,000 sources\" width=\"854\" height=\"505\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/content-source-library.png 854w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/content-source-library-300x177.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/content-source-library-768x454.png 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/p>\n<ul>\n<li>Once content is pulled from the source, the curated items are displayed and most of all are easy to scan and review before and after publishing.<br \/>\n<a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Content-Curation-by-dlvrit.png\" rel=\"attachment wp-att-13278\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13278\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Content-Curation-by-dlvrit.png\" alt=\"Painless Way to Always Have Fresh Content to Engage Fans and Followers - Content Curation by dlvr.it\" width=\"1045\" height=\"621\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Content-Curation-by-dlvrit.png 1045w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Content-Curation-by-dlvrit-300x178.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Content-Curation-by-dlvrit-768x456.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Content-Curation-by-dlvrit-1024x609.png 1024w\" sizes=\"(max-width: 1045px) 100vw, 1045px\" \/><br \/>\n<\/a><\/li>\n<\/ul>\n<p><strong>Want to take curation to the next level?<\/strong> Install our <a title=\"dlvr.it browser extensions\" href=\"http:\/\/dlvr.it\/pages\/extension.php\">quick capture browser add-on<\/a>\u00a0so you can quickly add content\u00a0you discover to your newsletter queue.<\/p>\n<p><strong>Next:<\/strong> Create an RSS feed. We&#8217;ll be using this as a content source for your newsletter. If you followed the first point above and are adding curated items to social media, you will now also be queuing items for your curated newsletter!\u00a0<strong>Talk about a time saver!<\/strong><\/p>\n<ul>\n<li>Click the social media icon at the top of the page <strong>(1)<\/strong><\/li>\n<li>Click the + icon <strong>(2)<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-13069 aligncenter\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-Add-a-Social-Destination.png\" alt=\"Create Pins with dlvr.it - Step 1\" width=\"980\" height=\"240\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-Add-a-Social-Destination.png 980w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-Add-a-Social-Destination-300x73.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-Add-a-Social-Destination-768x188.png 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Select the orange RSS feed icon from the list and follow the prompts to create an RSS feed<img decoding=\"async\" class=\"aligncenter size-full wp-image-13294\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/In-one-click-share-on-any-major-social-network.png\" alt=\"With a single click, you can publish from your content queue to any major social network.\" width=\"613\" height=\"263\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/In-one-click-share-on-any-major-social-network.png 613w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/In-one-click-share-on-any-major-social-network-300x129.png 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/li>\n<li>Start adding items to the feed along with your comments. (***You may already be adding items to social media if you followed the <a title=\"New Tool Helps You Avoid Gaps in Social Media Engagement in 5 Minutes (or less)\" href=\"https:\/\/dlvrit.com\/blog\/2016\/02\/painless-content-curation\/\">steps outlined here<\/a>\u00a0so no need to duplicate the work).<\/li>\n<\/ul>\n<p>dlvr.it automatically populates the newsletter link with a sample message <strong>(2)<\/strong>\u00a0which then you can use as is or add additional commentary <strong>(1)<\/strong>.<\/p>\n<p>In just a few minutes you&#8217;ll have a list of stories to add to your newsletter. <strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-13293\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Customized-each-curated-post.png\" alt=\"We automatically populate the social update with a sample message that you can use as is or add additional commentary.\" width=\"618\" height=\"271\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Customized-each-curated-post.png 618w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Customized-each-curated-post-300x132.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/strong><br \/>\n<strong>*** New to dlvr.it? For a complete getting started guide, start<a title=\"A guide to getting started with dlvr.it\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/216137677--NEW-for-2016-A-Guide-to-Getting-Started-with-dlvr-it\">\u00a0here<\/a>.<\/strong><\/p>\n<h3>Step 3. Create your curated newsletter<\/h3>\n<p>Armed with the RSS feed you curated in Step 2, add it to your current email service provider (ESP) that accepts RSS feeds.<\/p>\n<p>See our complete\u00a0<a title=\"Create and Automate a Smarter RSS-to-Email Newsletter with dlvr.it and MailChimp\" href=\"https:\/\/dlvrit.com\/blog\/2013\/10\/create-and-automate-a-smarter-rss-to-email-newsletter-with-dlvr-it-and-mailchimp\/\">step by step guide for Mailchimp users<\/a>.<\/p>\n<p>Alternatively, you can use a tool like <a href=\"http:\/\/zapier.com\">Zapier<\/a> to connect the RSS feed to your ESP. Services in the Zapier directory that accept an RSS feed include:<\/p>\n<ul>\n<li>Curated.co<\/li>\n<li>Goodbits.io<\/li>\n<li>ActiveCampaign<\/li>\n<li>Intercom.io<\/li>\n<li>HubSpot<\/li>\n<li>WordPress<\/li>\n<li>Slack<\/li>\n<\/ul>\n<p><strong>Start promoting your curated newsletter.<\/strong><\/p>\n<p>Read:\u00a0<a title=\"How to Create the Perfect Email Newsletter: Best Strategies to Boost Performance [Backed by Research]\" href=\"https:\/\/dlvrit.com\/blog\/2015\/12\/email-newsletter-best-practices\/\">6 High-Converting Places to Add Email Sign-Up Forms to Build Your Lists<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Measure_Engagement\"><\/span><strong>How to Measure Engagement<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Stay on track with built-in analytics and reports.<\/p>\n<p>dlvr.it helps you understand how your audience is responding to the content you share therefore giving you the guidance needed to curate content that will\u00a0keep your audience energized.<\/p>\n<p>The dlvr.it\u00a0platform integrates with analytic tools such as Google Analytics so can automatically append each curated link with unique tracking codes to let the host publisher know who referred the traffic.<\/p>\n<div class=\"text\"><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/engagement-stats.png\" rel=\"attachment wp-att-13292\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13292\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/engagement-stats.png\" alt=\"Let the stats guide your curation strategy\" width=\"858\" height=\"741\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/engagement-stats.png 858w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/engagement-stats-300x259.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/engagement-stats-768x663.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/a><\/div>\n<p>We showed you how to <a title=\"New Tool Helps You Avoid Gaps in Social Media Engagement in 5 Minutes (or less)\" href=\"https:\/\/dlvrit.com\/blog\/2016\/02\/painless-content-curation\/\">share curated content on social media<\/a>\u00a0[icon name=&#8221;rss&#8221; class=&#8221;&#8221; unprefixed_class=&#8221;&#8221;] and create a curated newsletter. There\u2019s a great appeal in having someone sift through the most interesting stuff and present a digest every day or week.<\/p>\n<p><strong>Your audience is waiting. <\/strong><\/p>\n<p><strong>What will you share?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even in\u00a0today&#8217;s social media focused world, email marketing is still one of the best ways to reach customers.\u00a0Today we are going to walk&#8230;<\/p>\n","protected":false},"author":4,"featured_media":13345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,111,20,851],"tags":[],"class_list":["post-13120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-curation","category-how-to","category-new-features","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Curate Content to Build a Massive Email List in 15 Minutes<\/title>\n<meta name=\"description\" content=\"Email marketing is still one of the best ways to reach customers. Learn how to curate content to build a massive email list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/curated-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Curate Content to Build a Massive Email List in 15 Minutes\" \/>\n<meta property=\"og:description\" content=\"Email marketing is still one of the best ways to reach customers. Learn how to curate content to build a massive email list.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/curated-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-24T15:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T05:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-use-content-curation-to-grow-email-subscribers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/curated-newsletter\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/curated-newsletter\/\",\"name\":\"How to Curate Content to Build a Massive Email List in 15 Minutes\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/curated-newsletter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/curated-newsletter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-use-content-curation-to-grow-email-subscribers.jpg\",\"datePublished\":\"2016-02-24T15:31:00+00:00\",\"dateModified\":\"2026-04-22T05:37:07+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"Email marketing is still one of the best ways to reach customers. 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