{"id":13379,"date":"2016-03-03T07:47:38","date_gmt":"2016-03-03T15:47:38","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=13379&#038;preview_id=13379"},"modified":"2026-04-07T22:29:17","modified_gmt":"2026-04-08T05:29:17","slug":"curated-content-for-nonprofits","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/","title":{"rendered":"The Right YouTube Nonprofit Strategy That Will Make You Grow"},"content":{"rendered":"<p><strong>Connecting with your nonprofit\u2019s audience is like being a good friend<\/strong>. Using video is a powerful tool, especially for nonprofits. We&#8217;ll introduce you to the YouTube nonprofit program and provide easy to implement ideas to incorporate video in your outreach program.<\/p>\n<p><em>You\u2019ve got to devote time to friends to maintain a close relationship, and as a nonprofit you\u2019ve got to devote time to your audience. <\/em><\/p>\n<p>With limited time and resources, <a title=\"5 Benefits of Content Curation and Why You Need a New Body Double\" href=\"https:\/\/dlvrit.com\/blog\/2015\/05\/content-curation\/\">content curation<\/a> is an essential marketing tool\u00a0for keeping the connection with your nonprofit audience fresh and current. But every organization curates content differently. Many share content only on social media while others\u00a0use content curation in all facets\u00a0of their Youtube nonprofit marketing plan.<\/p>\n<p>Today, we will be discussing best practices for curating content for Nonprofits using the social media platform YouTube:<\/p>\n<ul>\n<li><strong>Why YouTube<\/strong><\/li>\n<li><strong>Youtube Nonprofit Success Stories<\/strong><\/li>\n<li><strong>How to Curate YouTube videos for Nonprofits<\/strong><\/li>\n<li><strong>Curation Ideas<\/strong><\/li>\n<li><strong>Donation Cards on YouTube<\/strong><\/li>\n<li><strong>Perfect YouTube Post &#8211; an example<\/strong><\/li>\n<li><strong>Share Videos Across Social Media Using Smart Automation<\/strong><\/li>\n<\/ul>\n<h2 class=\"title\"><span class=\"ez-toc-section\" id=\"Why_use_the_YouTube_Nonprofit_Program\"><\/span>Why use the YouTube Nonprofit Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a non-profit, your definition of success might be different than say, Justin Bieber\u2019s, but you can use video in a similar manner to <strong>engage and educate people across the world<\/strong>.<\/p>\n<p><strong>A few things to think about <\/strong>(from the <a href=\"https:\/\/static.googleusercontent.com\/media\/www.youtube.com\/en\/us\/yt\/advertise\/medias\/pdfs\/playbook-for-good.pdf\">Playbook for Good<\/a>, a valuable resource for nonprofits looking to benefit from and make the most out of YouTube)<strong>:<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #0000ff;\"><strong>\u2192<\/strong><\/span>For many causes, videos may not be part of your current marketing plan, but they are quickly becoming an ideal format for your storytelling. <strong>Embrace the medium and start communicating!<\/strong><\/p>\n<blockquote><p>With over 800 million people worldwide on YouTube, it\u2019s a global living room like no other. YouTube is also the world\u2019s 2nd largest search engine (after Google) \u2013 people are looking for you and your cause every day. What will you show them?<\/p><\/blockquote>\n<p style=\"padding-left: 30px;\"><span style=\"color: #0000ff;\"><strong>\u2192<\/strong><\/span>Do not worry about being \u201cviral,\u201d just <strong>focus on creating great content and interacting with the community<\/strong>.<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #0000ff;\"><strong>\u2192<\/strong><\/span>Do not just \u201cmake videos.\u201d <strong>Have a video strategy<\/strong>. Interacting with your viewers and having a clear call to action are as important as capturing good footage. Try to address these questions before you pick up the camera.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"YouTube_Nonprofit_Success_Stories\"><\/span><strong>YouTube Nonprofit Success Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Success #1:\u00a0<\/strong><\/p>\n<p><strong><a title=\"The American Foundation for Equal Rights\" href=\"https:\/\/www.youtube.com\/user\/AmericanEqualRights\">The American Foundation for Equal Rights<\/a><\/strong> used the YouTube nonprofit channel to live-stream \u201c8&#8243;, a play about the Prop 8 trial in California on marriage equality. The initiative raised more than $2 million dollars and drove a news cycle of approximately 300 articles.<\/p>\n<ul>\n<li>The donate button remains there today, subtly encouraging viewers to lend their financial support after watching one of the dozens of videos available.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13477\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/AFER-8-Campaign.png\" alt=\"&quot;8&quot;: A Play about the Fight for Marriage Equality\" width=\"760\" height=\"681\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/AFER-8-Campaign.png 1143w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/AFER-8-Campaign-300x269.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/AFER-8-Campaign-768x688.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/AFER-8-Campaign-1024x918.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><strong>Success#2:\u00a0<\/strong><\/p>\n<p><strong><a title=\"Thank you, PewDiePie!\" href=\"https:\/\/www.youtube.com\/watch?v=oHOzxGhWT54\">charity: water<\/a><\/strong> posted over 240 personalized thank-you videos for their donors and campaigners, effectively making the audience the stars of the videos and creating a life cycle of donors that were publicly acknowledged and highlighted.<\/p>\n<ul>\n<li>Taking time to celebrate milestones and recognize supporters should be an essential element of a nonprofit\u2019s social strategy.<\/li>\n<li>The organization also uses call-to-action overlays on videos to encourage viewers to support the cause through donations.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13476\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Charitywater-YouTube.png\" alt=\"Nonprofits telling their story on YouTube. Why water?\" width=\"760\" height=\"436\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Charitywater-YouTube.png 1784w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Charitywater-YouTube-300x172.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Charitywater-YouTube-768x441.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Charitywater-YouTube-1024x588.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><strong>Success #3<\/strong>:<\/p>\n<p>YouTube comedian <a title=\"How I Built a School in Africa With YouTube Views\" href=\"http:\/\/www.huffingtonpost.com\/kevin-wu\/how-i-built-a-school-in-a_b_3658623.html\">Kevin Wu (aka KevJumba) used his YouTube channel to raise money to build a school in Kenya called the <strong>Jumba Lenana Academy<\/strong><\/a>. He created the channel, JumbaFund, which donates 100% of ad revenue to the school. The channel has over 54 million views and 831,000 subscribers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Curate_Nonprofit_Videos_on_YouTube\"><\/span><strong>How to Curate Nonprofit Videos on YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Step 1: Create a YouTube Nonprofit Channel<\/strong><\/p>\n<p class=\"yt\">The YouTube Nonprofit Program is an excellent way to tell your organization&#8217;s story through videos on YouTube.<\/p>\n<p>To start, watch this video:\u00a0YouTube Nonprofit <a title=\"YouTube Nonprofit Program\" href=\"https:\/\/www.youtube.com\/nonprofits\">Program<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13490\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Nonprofit.png\" alt=\"YouTube Nonprofit Program: https:\/\/www.youtube.com\/nonprofits\" width=\"760\" height=\"403\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Nonprofit.png 1472w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Nonprofit-300x159.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Nonprofit-768x407.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Nonprofit-1024x543.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><strong>Step 2: Create a playlist of at least four videos<\/strong><\/p>\n<p>Playlists displayed horizontally on your YouTube Channel require a minimum of four videos to fill in the entire section.<\/p>\n<ul>\n<li>Research and \u201cAdd to Playlist\u201d <strong>at least four videos that speak to your nonprofit\u2019s mission and programs<\/strong><\/li>\n<li>When you add your first video, you will be prompted to create and name your playlist<\/li>\n<li>Select the playlist to add more videos<\/li>\n<\/ul>\n<p><strong>Step 3: Add your new playlist as a section to your channel<\/strong><\/p>\n<p>To display your new playlist(s) on your YouTube Channel, you must add it in\u00a0as\u00a0a section and then use the up or down arrows to feature it on your channel.<\/p>\n<p><strong>Step 4: Add your website, icons, and channel banner<\/strong><\/p>\n<p>Since your nonprofit will be driving more traffic to your YouTube Channel, be sure to add\u00a0your website, icons, and a channel banner to your channel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Curation_Ideas\"><\/span><strong>Curation Ideas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some ideas to help you curate content and promote others in the process:<\/p>\n<p><strong>1 &#8211; Feature other YouTube videos<\/strong> on your channel related to your cause.<\/p>\n<p><strong>2 &#8211; Promote other channels in your \u201cOther Channels\u201d<\/strong> module and reach out to others to return the favor.<\/p>\n<p>3 &#8211; Find videos from the broader community rallying around similar causes and <strong>organize them into topical playlists.<\/strong><\/p>\n<p>4 &#8211; <strong>Stay active<\/strong> on your channel feed: \u2018like\u2019, \u2018favorite\u2019, and comment on videos relevant to your channel and your audience.<\/p>\n<p>5 &#8211; Add relevant videos to playlists.\u00a0Curating videos into playlists is a good way to <strong>add value for your audience and build credibility as an expert in your field.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Donation_Cards_on_YouTube\"><\/span><strong>Donation Cards on YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"description yt-uix-expander yt-uix-expander-ellipsis yt-ui-ellipsis-10 yt-uix-expander-collapsed\">\n<div class=\"yt-ui-ellipsis yt-ui-ellipsis-10\">The <a href=\"https:\/\/www.youtube.com\/nonprofits\">donation card on YouTube<\/a> makes it simple for nonprofits to raise money using YouTube videos. They&#8217;re a simple add-on to your YouTube videos that allow people\u00a0who are watching, to donate to an organization directly from a video. Google covers the processing fees, so the organization receives 100% of the money given.<\/div>\n<\/div>\n<p>Read: <a title=\"YouTube\u2019s New Donation Cards Help Video Creators Raise Money For Charities\" href=\"http:\/\/techcrunch.com\/2016\/01\/26\/donate-your-car-to-youtube\/\">YouTube\u2019s New Donation Cards Help Video Creators Raise Money For Charities<\/a><\/p>\n<div class=\"yt-ui-ellipsis yt-ui-ellipsis-10\"><img decoding=\"async\" class=\"aligncenter wp-image-13482\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Donation-Cards.png\" alt=\"Donation cards on YouTube\" width=\"760\" height=\"684\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Donation-Cards.png 1137w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Donation-Cards-300x270.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Donation-Cards-768x691.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Donation-Cards-1024x922.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Perfect_YouTube_Post\"><\/span><strong>The Perfect YouTube Post<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Can your remember\u00a0the exact specifications and nuances for\u00a0posting to all the social media platforms? From MyCleverAgency and Sprout Social, here are the elements needed for the perfect YouTube post:<\/p>\n<p><b>Title:<\/b> The title is what gets people to click and watch your video so you should spend a lot of time working on it.\u00a0Limit the title to 70 characters for best results on both YouTube and Google search.<\/p>\n<p><b>Thumbnail:<\/b> Custom thumbnails attract more people when it comes to overall clicks. Make sure they look great. The best size for a thumbnail is 1280 x 720.<\/p>\n<p><b>Description:<\/b> Use keywords in the description to help your videos rank better and include links to your site\/blog to increase traffic.<\/p>\n<p><b>Call To Action:<\/b> CTA in videos increase subscriptions, likes, and comments.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13480\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-YouTube-Post-Elements.png\" alt=\"how to create perfect posts on YouTube.\" width=\"760\" height=\"816\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-YouTube-Post-Elements.png 1196w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-YouTube-Post-Elements-279x300.png 279w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-YouTube-Post-Elements-768x825.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-YouTube-Post-Elements-954x1024.png 954w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"Smart_Automation\"><\/span><strong>Smart Automation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5077\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/01\/Share-YouTube-Videos-on-Facebook-Twitter-Google+.jpg\" alt=\"How to create a YouTube RSS Feed and Instantly Give your Tweets a Boost with Video\" width=\"345\" height=\"300\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/01\/Share-YouTube-Videos-on-Facebook-Twitter-Google+.jpg 345w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/01\/Share-YouTube-Videos-on-Facebook-Twitter-Google+-300x260.jpg 300w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/p>\n<p>To amplify your message, it\u2019s not only important to \u2018broadcast yourself\u2019 on YouTube, but also to use every outlet available to reach potential supporters. <strong>Leverage networks outside of YouTube to promote your videos.<\/strong><\/p>\n<p>Sharing videos\u00a0from YouTube to social media is easy using dlvr.it&#8217;s smart automation. All you need is an RSS feed and a little creativity.<\/p>\n<p>Believe me. Automation is easy.\u00a0By following the steps in the how-to guide below, <strong>videos can come to life in your social feed<\/strong> \u2013 no clicking away needed to play the video. It creates a better experience for your audience and leads to increased engagement.<\/p>\n<p>Read:\u00a0<a title=\"How to Create a YouTube RSS Feed and Instantly Give your Tweets a Boost with Video\" href=\"https:\/\/dlvrit.com\/blog\/2014\/01\/how-to-create-a-youtube-rss-feed-and-instantly-give-your-tweets-a-boost-with-video\/\">How to Create a YouTube RSS Feed and Instantly Give your Tweets a Boost with Video<\/a><\/p>\n<p>___<\/p>\n<p><strong>How does curation fit into your nonprofit&#8217;s content mix? Have any interesting ways to make your YouTube nonprofit channel stand out?<\/strong><\/p>\n<p><strong>We would love your feedback.\u00a0<\/strong><strong>Please share in the comments.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connecting with your nonprofit\u2019s audience is like being a good friend. Using video is a powerful tool, especially for nonprofits. We&#8217;ll introduce you&#8230;<\/p>\n","protected":false},"author":6,"featured_media":13828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,168,851,256],"tags":[],"class_list":["post-13379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-curation","category-infographics","category-social-media-minute","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make the Perfect YouTube Nonprofit Channel<\/title>\n<meta name=\"description\" content=\"The YouTube Nonprofit Program is an excellent way to tell your organization&#039;s story through videos. We explain everything you need to know to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make the Perfect YouTube Nonprofit Channel\" \/>\n<meta property=\"og:description\" content=\"The YouTube Nonprofit Program is an excellent way to tell your organization&#039;s story through videos. We explain everything you need to know to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-03T15:47:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T05:29:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Youtube-for-Nonprofits-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1766\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debra Garber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debra Garber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/\",\"name\":\"How to Make the Perfect YouTube Nonprofit Channel\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Youtube-for-Nonprofits-v2.jpg\",\"datePublished\":\"2016-03-03T15:47:38+00:00\",\"dateModified\":\"2026-04-08T05:29:17+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/19feb03f03144922bfeded4b2fd5cb35\"},\"description\":\"The YouTube Nonprofit Program is an excellent way to tell your organization's story through videos. 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