{"id":13382,"date":"2016-03-16T00:00:00","date_gmt":"2016-03-16T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=13382&#038;preview_id=13382"},"modified":"2026-04-07T22:53:20","modified_gmt":"2026-04-08T05:53:20","slug":"gopro-for-nonprofits","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/gopro-for-nonprofits\/","title":{"rendered":"Storytelling with GoPro: Watch Your Nonprofit Engagement Rate Soar"},"content":{"rendered":"<p>Do you want your nonprofit to be memorable in an online world with increasingly\u00a0<a title=\"5 Tips to Maintain Your Customer\u2019s Focus Despite His Diminishing Attention Span\" href=\"https:\/\/dlvrit.com\/blog\/diminishing-attention-span\/\">diminishing\u00a0attention spans<\/a>?<\/p>\n<p><strong>Then you&#8217;d better be a good storyteller and (quick)!<\/strong><\/p>\n<ul>\n<li>Stories engage the hearts, minds, and souls of the readers. According to Jenifer Aaker, a professor of marketing at Stanford\u2019s Graduate School of Business, <strong>stories raise over twice as much as statistics alone.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>56% of individuals that support nonprofits on the social Web confirm that <strong>compelling storytelling is what motivates them to take action on behalf of nonprofits<\/strong>. That means that if you\u2019re not telling your stories, you may be missing out on funding and other support.<\/li>\n<\/ul>\n<p>From NTen.org: <a title=\"Storytelling, The Spice of (a Nonprofit\u2019s) Life\" href=\"http:\/\/www.nten.org\/article\/storytelling-the-spice-of-a-nonprofits-life\/\">Storytelling, The Spice of (a Nonprofit\u2019s) Life<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Nonprofit_World_Thrives_on_Stories\"><\/span><strong>The Nonprofit World Thrives on Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Storytelling is the most powerful way to engage donors and supporters in your nonprofit&#8217;s work. Good storytelling can connect people emotionally to what your charity does in ways you can&#8217;t achieve through other means. Storytelling brings your work to life. &#8211; Charityinfo.org<\/p>\n<p>Storytelling is everywhere:<\/p>\n<ul>\n<li>Storytelling in your appeal letters<\/li>\n<li>Storytelling on your website<\/li>\n<li><a href=\"http:\/\/www.charityinfo.ca\/articles\/what-makes-a-nonprofit-video-oscar-worthy\">Storytelling in your videos<\/a><\/li>\n<\/ul>\n<p>And, for a good reason:<\/p>\n<p style=\"text-align: center;\"><strong>Stories drive engagement.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_stories_raise_the_bar_and_raise_more_money\"><\/span>Why do stories raise the bar and raise more money?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><strong>Because, stories are impactful, compelling and memorable. As importantly, they connect on a personal level.<\/strong><\/p>\n<p>The problem is:<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Telling a story isn&#8217;t easy. <\/strong><strong>People spend years crafting that skill.<\/strong><\/li>\n<li style=\"text-align: left;\"><strong>Telling a story is not good enough; you\u2019ve got to tell a GOOD story.<\/strong><\/li>\n<\/ul>\n<p>Make sense? Thankfully, there are some tried and true storytelling devices out there that make that task a whole lot easier.<\/p>\n<p>And thanks to the magic of GoPro, here&#8217;s one easy storytelling solution&#8230;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13611 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/gopro-nonprofit-lessons.png\" alt=\"Nonprofit storytelling - lessons from GoPro.\" width=\"645\" height=\"338\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/gopro-nonprofit-lessons.png 645w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/gopro-nonprofit-lessons-300x157.png 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_to_Capture_Share_Your_Nonprofit_Cause_Using_GoPro\"><\/span><span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">3 Ways to Capture + Share Your Nonprofit Cause Using GoPro<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GoPro&#8217;s cutting edge camera line is extremely affordable, easy to mount, and built for adventure. With so much flexibility, it is the perfect compliment to your nonprofit marketing efforts!<\/p>\n<p>Using\u00a0<a href=\"http:\/\/www.gopro.com\/\">GoPro<\/a>&#8216;s slogan <strong>Capture + Share Your World<\/strong>, here are three easy ideas from the <a title=\"3 Ways to Enliven Your Nonprofit Cause Marketing with GoPro\" href=\"https:\/\/www.salsalabs.com\/blog\/3-ways-to-enliven-your-nonprofit-cause-marketing-with-gopro\">Salsa Blog<\/a> on how you can <strong>Capture + Share Your Cause:<\/strong><strong><br \/>\n<\/strong><\/p>\n<p>First: If you don&#8217;t have one, borrow your kids GoPro (any model will do)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13616\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-Models.png\" alt=\"Featured GoPro cameras\" width=\"500\" height=\"222\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-Models.png 1516w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-Models-300x133.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-Models-768x340.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-Models-1024x454.png 1024w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>1. Awareness Building<\/h3>\n<p>&#8212; &gt; Idea: Record highlights from your latest event, mission, or success story, and then share on newsletters, your website, or on social media pages.<\/p>\n<p>&#8212; &gt;&gt; Goal: By sharing your latest activity, your donors will see your organization as an actively engaged nonprofit that is taking steps to help the cause you\u2019re passionate about. These highlights will give you loads of fresh, relevant content to keep your constituents interested.<\/p>\n<p>Example 1: Humane Society. Use GoPro to show volunteers playing with new animals that have come to the shelter, or even feature a \u201cNew Friend of the Month\u201d and include new shelter animal videos in e-newsletters.<\/p>\n<p>Example 2: International Ministry. Bring a GoPro on your next international missions trip and record gatherings, faith-encounters, and outreach events.<\/p>\n<h3>2. Volunteer Onboarding<\/h3>\n<p>&#8212; &gt; Idea: Attach a GoPro camera to a volunteer for a day to show behind-the-scenes work and detailed videos of tasks that a potential volunteer would be completing. Edit and share the video on the Volunteers page on your website and use it in volunteer recruitment outreach!<\/p>\n<p>&#8212; &gt;&gt; Goal: This shows potential volunteers a preview of their responsibilities, and can assist in showing them how to handle certain tasks and situations. These videos will also reduce\u00a0the amount of time your staff has to spend physically training new volunteers.<\/p>\n<p>Example 1: Retired Race Horse Rescue. Show volunteers\u00a0at work feeding and caring for horses. While volunteers obviously should still see an actual demonstration of these methods, previewing these tasks with a video will reduce the amount of time staff will have to spend explaining the jobs.<\/p>\n<p>Example 2: Food Bank. So many different volunteers come in and out of food banks and homeless missions. Having a short interactive video that shows how to get the work done would speed up training for all the brand new volunteers.<\/p>\n<h3>3. Promote Advocacy<\/h3>\n<p>&#8212; &gt; Idea: Show before and after video of work your organization has accomplished. Create time lapses that showcase an event, from preparation to execution to take down, all from a bird&#8217;s eye view. With GoPro mounting capabilities, you&#8217;re only limited by your imagination.<\/p>\n<p>&#8212; &gt;&gt; Goal: Show the world the work your supporters are doing or share how your mission can accomplish change. Videos compel supporters to join the fight!<\/p>\n<p>Example 1: Park Conservation. Show a time-lapse video starting with a littered park and let GoPro capture your team revitalizing the area. Use mounting accessories to mount the GoPro to a tree, bench, or pole. Pro note: The video could lengthy, so use the time-lapse feature on GoPro\u2019s free software to move quickly through frames.<\/p>\n<p>Example 2: Political. Record political supporters at rallies and on the road, interview them and record unique perspectives of events as they unfold. Upload them to social media, tag the participants and let the sharing begin.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Youve_Filmed_Your_GoPro_Masterpiece_%E2%80%93_Now_What\"><\/span>You&#8217;ve Filmed Your GoPro Masterpiece &#8211; Now What?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Share, share, and share:<\/p>\n<ul>\n<li>Post in your <a title=\"dlvr.it\" href=\"https:\/\/dlvr.it\/\">social media updates<\/a> (see smart automation below)<\/li>\n<li>Share in emails to potential donors<\/li>\n<li>Share in thank-you emails to current donors<\/li>\n<li>Share in your E-Newsletters<\/li>\n<li>Promote in upcoming events<\/li>\n<li>Create a <a title=\"Ask an Expert: Nonprofit, Curated Content and YouTube\" href=\"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/\">YouTube Channel<\/a> of your videos (see below)<\/li>\n<li>Add to website pages<\/li>\n<\/ul>\n<h3>More ways you can use social media and storytelling in your nonprofit:<\/h3>\n<p><strong>1 &#8211; Using Periscope<\/strong>:<br \/>\n<a title=\"Power of Using Periscope for Nonprofits and Storytelling\" href=\"https:\/\/dlvrit.com\/blog\/periscope-for-nonprofits\/\">Power of Using Periscope for Nonprofits and Storytelling<\/a><\/p>\n<p class=\"entry-title\"><img decoding=\"async\" class=\"aligncenter wp-image-11796\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Periscope-Live-Video.png\" alt=\"Live video takes you someplace\" width=\"760\" height=\"533\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Periscope-Live-Video.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Periscope-Live-Video-300x210.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><strong>2 &#8211; Using YouTube:\u00a0<\/strong><\/p>\n<p><a title=\"Nonprofits, YouTube and Content Curation: A Perfect Marketing Mix\" href=\"https:\/\/dlvrit.com\/blog\/curated-content-for-nonprofits\/\">Nonprofits, YouTube, and Content Curation: A Perfect Marketing Mix<\/a><\/p>\n<p><strong>3 &#8211;\u00a0<a title=\"GoPro For a Cause\" href=\"https:\/\/gopro.com\/goproforacause\">GoPro For a Cause<\/a><\/strong><\/p>\n<p>The program allows nonprofits to leverage GoPro\u2019s deep understanding of brand engagement.<\/p>\n<blockquote><p>From the beginning, we\u2019ve had a vision to scale GoPro as a platform to inspire. Our goal with GoPro for a Cause is to help social causes inspire a global audience with their stories. The world has given so much to GoPro and we\u2019re excited to give back.\u201d &#8211;\u00a0Founder and CEO Nick Woodman<\/p><\/blockquote>\n<p>Each cause will receive GoPro products, production assistance and the powerful reach of our global platform to get the word out about their mission and to assist in their fundraising efforts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13610\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-For-A-Cause.png\" alt=\"Share your story. Inspire the world.\" width=\"800\" height=\"521\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-For-A-Cause.png 1572w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-For-A-Cause-300x195.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-For-A-Cause-768x500.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/GoPro-For-A-Cause-1024x667.png 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GoPro_and_Smart_Automation_using_dlvrit\"><\/span><strong>GoPro and Smart Automation using dlvr.it<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Take away the difficulty of sharing outside the GoPro environment.<\/strong> Sharing videos\u00a0from GoPro to social media is easy using dlvr.it\u2019s smart automation. All you need is an RSS feed and a little creativity.<\/p>\n<p>Automation is easy.\u00a0By following the steps in our post on <a title=\"3 Easy Tips to Share GoPro Videos Across Social Media in One Take\" href=\"https:\/\/dlvrit.com\/blog\/upload-gopro-to-social-media><\/a>Easy Tips to Share GoPro Videos Across Social Media, your <strong>GoPro\u00a0videos can come to life in your social feed.<\/strong><\/p>\n<p><strong>Tool:<\/strong> <a href=\"https:\/\/dlvr.it\/\">dlvr.it<\/a><\/p>\n<p>Use dlvr.it to go from:<\/p>\n<h4>GoPro &gt; Instagram &gt; dlvr.it &gt; Social routes (Facebook, Twitter, etc.)<\/h4>\n<p><strong>Pro Tip: <\/strong>After uploading your video to one place (example: YouTube, Instagram, Vimeo), <a title=\"How to instantly share content to multiple social networks with dlvr.it\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/202703704-A-Guide-to-Getting-Started-with-dlvr-it\">dlvr.it can distribute it to Twitter, Facebook, LinkedIn, Tumblr and more.<\/a><\/p>\n<p>___<\/p>\n<p><strong><em>\u201c\u00a0<\/em>At the end of the day people won&#8217;t remember what you said or did, they will remember how you made them feel.<em>\u201d\u00a0<\/em>\u2013 <em>Maya Angelou<\/em><\/strong><\/p>\n<p>___<\/p>\n<p><strong>Does your organization use GoPro to help tell your story?<\/strong><\/p>\n<p><strong>We\u2019d love to hear your stories.<\/strong><\/p>\n<p><strong>Please share!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want your nonprofit to be memorable in an online world with increasingly\u00a0diminishing\u00a0attention spans? Then you&#8217;d better be a good storyteller and&#8230;<\/p>\n","protected":false},"author":6,"featured_media":13820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,474,851,256],"tags":[],"class_list":["post-13382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-productivity","category-social-media-minute","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling with GoPro: Watch Your Nonprofit Engagement Rate Soar -<\/title>\n<meta name=\"description\" content=\"Do you want your nonprofit to be memorable in an online world with increasingly\u00a0diminishing\u00a0attention spans? 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