{"id":13573,"date":"2016-03-14T08:08:28","date_gmt":"2016-03-14T15:08:28","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=13573&#038;preview_id=13573"},"modified":"2026-04-14T22:48:30","modified_gmt":"2026-04-15T05:48:30","slug":"social-media-round-up-mar12","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-round-up-mar12\/","title":{"rendered":"5 of the Best Content Marketing Articles You May Have Missed [Week of March 13 , 2016]"},"content":{"rendered":"<p>Looking for a resource, you can trust to keep you up to date on important content marketing news? We\u2019ve got you covered. Our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, tips and questions.<\/p>\n<p>This week:<\/p>\n<ul>\n<li><strong>Featuring: <\/strong>Facebook Is Eating The World<\/li>\n<\/ul>\n<ul>\n<li><strong>Social Media Growth Hacks:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\">1 &#8211;\u00a05 Websites That Offer GIFs to Enhance Your Social Media Marketing<\/p>\n<p style=\"padding-left: 60px;\"><span style=\"line-height: 1.5;\">2 &#8211;\u00a0<\/span>How Adidas is using newsrooms to create five great pieces of content a week, not just five great ads a year<\/p>\n<p style=\"padding-left: 60px;\">3 &#8211;\u00a0Is Your Social Media Content as Popular as You Think?<\/p>\n<ul>\n<li><strong>Just for Fun: <\/strong>Fill Our Stapler Day &#8211; March 14<\/li>\n<\/ul>\n<ul>\n<li><strong>Productivity Tip:\u00a0<\/strong>Actually, You Should Check Email First Thing in the Morning<\/li>\n<\/ul>\n<p>___<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Featuring\"><\/span><strong>Featuring<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Taken from a lightly edited <a href=\"https:\/\/medium.com\/@TowCenter\/the-end-of-the-news-as-we-know-it-how-facebook-swallowed-journalism-60344fa50962#.pqtvqzrfi\">speech<\/a> Emily Bell gave at Cambridge last week titled &#8220;The End of the News as We Know It: How Facebook Swallowed Journalism&#8221;:<\/p>\n<h3><a title=\"Facebook is eating the world\" href=\"http:\/\/www.cjr.org\/analysis\/facebook_and_media.php\">Facebook is Eating the World<\/a><\/h3>\n<p><strong>SOMETHING REALLY DRAMATIC<\/strong> is happening to our media landscape, the public sphere, and our journalism industry, almost without us noticing and certainly without the level of public examination and debate it deserves.<\/p>\n<blockquote><p>Social media hasn\u2019t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. <strong>The phone in our pocket is our portal to the world.<\/strong><\/p><\/blockquote>\n<p>Let\u2019s recap:<\/p>\n<ol>\n<li>People are increasingly using their smartphones for everything.<\/li>\n<li>They do it mostly through apps, and in particular, social and messaging apps, such as Facebook, WhatsApp, Snapchat, and Twitter.<\/li>\n<li>The competition to become such an app is intense. Competitive advantage for platforms relies on being able to keep your users within an app. The more your users are within your app, the more you know about them, the more that information can then be used to sell advertising, the higher your revenues.<\/li>\n<\/ol>\n<p><a title=\"Facebook is eating the world\" href=\"http:\/\/www.cjr.org\/analysis\/facebook_and_media.php\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Growth_Hacks\"><\/span><strong>Social Media Growth Hacks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1 &#8211; <a title=\"5 Websites That Offer GIFs to Enhance Your Social Media Marketing\" href=\"http:\/\/www.entrepreneur.com\/article\/272193\">5 Websites That Offer GIFs to Enhance Your Social Media Marketing<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>GIF,\u00a0<em>noun. Alternate:\u00a0<\/em>&#8220;Graphics Interchange Format&#8221; &#8212;\u00a0picture format<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>1. a set of standards and file format for storage of digital color images and short animations\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13589\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/cheering_minions.gif\" alt=\"Selecting \u201chappy\u201d returns options like this. \" width=\"500\" height=\"226\" \/><\/p>\n<p>GIFs are increasingly popular on social media. Not only are they fun,\u00a0but they\u00a0allow users to complement their messages with animated images. Last year, on Twitter alone, users shared more than 100 million GIFs, prompting the social network to <a href=\"https:\/\/blog.twitter.com\/2016\/introducing-gif-search-on-twitter\">allow users to search for GIFs<\/a> directly from the platform.<\/p>\n<p>To help you quickly find the right GIF, here is a list of five websites that have every type of GIF under the sun.<\/p>\n<p>1 &#8211;\u00a0<a href=\"http:\/\/www.reactiongifs.com\/\">Reaction GIFs<\/a>\u00a0allows users to search for GIFs by popular tags and specific feelings.<\/p>\n<p>2 &#8211;\u00a0<a href=\"http:\/\/gifsfln.tumblr.com\/\">GIFs From Last Night<\/a> is a great source for funny GIFs related to TV, movies, news and pop culture.<\/p>\n<p>3 &#8211;\u00a0<a href=\"http:\/\/giphy.com\/\">GIPHY<\/a>\u00a0originally started out as a search engine for GIFs, later evolving into the top go-to source for GIF needs.<\/p>\n<p>4 &#8211;\u00a0<a href=\"http:\/\/www.gifbin.com\/\">GIF Bin<\/a> is a great resource to uncover GIFs that aren\u2019t as mainstream.<\/p>\n<p>5 &#8211;\u00a0Reddit has multiple subreddits dedicated to GIFs, most notably:\u00a0<a href=\"https:\/\/www.reddit.com\/r\/gifs\/\">\/r\/gifs\/<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.reddit.com\/r\/reactiongifs\">\/r\/reactiongifs<\/a><\/p>\n<p><a title=\"5 Websites That Offer GIFs to Enhance Your Social Media Marketing\" href=\"http:\/\/www.entrepreneur.com\/article\/272193\">Read more<\/a>.<\/p>\n<h3>2 &#8211; <a title=\"How Adidas is using newsrooms to create five great pieces of content a week, not just five great ads a year\" href=\"http:\/\/www.thedrum.com\/news\/2016\/03\/07\/how-adidas-using-newsrooms-create-five-great-pieces-content-week-not-just-five-great\">How Adidas is using newsrooms to create five <strong>GREAT<\/strong> pieces of content a week, not just five great ads a year<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13592\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/adidas-golf.jpg\" alt=\"How Adidas is using newsrooms to create five great pieces of content a week.\" width=\"760\" height=\"334\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/adidas-golf.jpg 1366w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/adidas-golf-300x132.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/adidas-golf-768x337.jpg 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/adidas-golf-1024x450.jpg 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Understanding the <strong>need to produce weekly content rather than just a few ad campaigns a year<\/strong>, \u2018tactical content innovation\u2019 is becoming Adidas\u2019 marketing super power as it moves to measure the impact of its \u2018newsrooms\u2019 around the globe.<\/p>\n<p><a title=\"How Adidas is using newsrooms to create five great pieces of content a week, not just five great ads a year\" href=\"http:\/\/www.thedrum.com\/news\/2016\/03\/07\/how-adidas-using-newsrooms-create-five-great-pieces-content-week-not-just-five-great\">Read more<\/a>.<\/p>\n<h3>3 &#8211; Just published:\u00a0<a title=\"Is Your Social Media Content as Popular as You Think?\" href=\"http:\/\/contentmarketinginstitute.com\/2016\/03\/social-media-content-popular\/\">Is Your Social Media Content as Popular as You Think?<\/a><\/h3>\n<blockquote>\n<h3><strong>Numbers don\u2019t lie; they just don\u2019t tell the truth<\/strong><\/h3>\n<\/blockquote>\n<p>Marketers use a variety of metrics to collate, crunch and calculate how their content performs in social media. Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is genuinely making a difference.<\/p>\n<ul>\n<li>Engagement metrics don\u2019t prove a business outcome<\/li>\n<li>\u201cLikes\u201d don\u2019t necessarily correlate to a sale<\/li>\n<li>Thousands of views don\u2019t automatically equal a positive ROI<\/li>\n<\/ul>\n<p>But these metrics still provide valuable feedback about our content, helping us improve and optimize \u2026 right?<\/p>\n<p><strong>Well, only if those numbers can be trusted.<\/strong><\/p>\n<p style=\"text-align: left;\"><a title=\"Is Your Social Media Content as Popular as You Think?\" href=\"http:\/\/contentmarketinginstitute.com\/2016\/03\/social-media-content-popular\/\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Just_For_Fun\"><\/span><strong>Just For Fun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Monday, 14th March, 2016 will be&#8230;<a title=\"Fill Our Staplers Day\" href=\"https:\/\/www.daysoftheyear.com\/days\/fill-our-staplers-day\/\">Fill Our Staplers Day<\/a><\/h3>\n<p>Is there anything more annoying in this world than going to use a stapler, only to find it has run out of staples?<\/p>\n<p>Created by the <a title=\"Dull Men\u2019s Club\" href=\"http:\/\/www.dullmensclub.com\/\">Dull Men\u2019s Club<\/a>\u00a0<em>(where dull men &#8211; and women who appreciate dull men &#8211; share thoughts and experiences about ordinary things)<\/em>, <strong>Fill Our Staplers Day<\/strong> attempts to solve this super-serious problem. Occurring twice a year, on the day after the Sunday when the clocks change, the day encourages people, especially office workers, to refill their stapler, to (or \u201cintending to\u201d) minimizing the chances of a workplace crisis.<\/p>\n<p>So, for the good of all humanity, fill that stapler today!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13595 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Stapler.jpg\" alt=\"Fill Our Staplers Day\" width=\"630\" height=\"417\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Stapler.jpg 630w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Stapler-300x199.jpg 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Productivity_Tip\"><\/span><strong>Productivity Tip<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"article-hed\"><a title=\"Actually, You Should Check Email First Thing in the Morning\" href=\"https:\/\/hbr.org\/2016\/03\/actually-you-should-check-email-first-thing-in-the-morning\">Actually, You Should Check Email First Thing in the Morning<\/a><\/h3>\n<p>Despite studies showing that the <a href=\"https:\/\/www.fastcompany.com\/3036061\/the-future-of-work\/you-arent-imagining-it-email-is-making-you-more-stressed-out\">average worker checks email 74 times a day<\/a>\u00a0\u2014 and, in many cases, is lightning-fast at processing it (<a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2015\/05\/why-some-people-cant-stand-having-unread-emails\/394031\/\">another study<\/a> showed that 70% of work-related email is handled within six seconds)\u00a0\u2014\u00a0many of us still feel we can\u2019t keep up. Partly, that\u2019s simple math: we\u2019re emailing more than ever.<\/p>\n<ul>\n<li>By 2018, the average employee will send and receive <a href=\"http:\/\/www.news.com.au\/finance\/work\/emails-expected-to-rise-to-140-a-day-in-2018\/story-e6frfm9r-1226904239876\">140 messages per day<\/a>.<\/li>\n<\/ul>\n<p><a title=\"Actually, You Should Check Email First Thing in the Morning\" href=\"https:\/\/hbr.org\/2016\/03\/actually-you-should-check-email-first-thing-in-the-morning\">Read more<\/a>.<\/p>\n<p>__<\/p>\n<p><strong>Have any social media trends, tips or tricks to share?<\/strong><\/p>\n<p><strong>Read any interesting social media facts recently?<\/strong><\/p>\n<p><strong>Run across any fascinating infographics?<\/strong><\/p>\n<p><strong>We\u2019d love to hear from you!<\/strong><\/p>\n<p><strong>Please share!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for a resource, you can trust to keep you up to date on important content marketing news? We\u2019ve got you covered. Our&#8230;<\/p>\n","protected":false},"author":6,"featured_media":13822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,118,111,852,474,851],"tags":[],"class_list":["post-13573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-curation","category-content-marketing","category-how-to","category-marketing-monday","category-productivity","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 of the Best Content Marketing Articles You May Have Missed [Week of March 13 , 2016] -<\/title>\n<meta name=\"description\" content=\"Looking for a resource, you can trust to keep you up to date on important content marketing news? We\u2019ve got you covered. 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