{"id":13599,"date":"2016-03-21T08:34:25","date_gmt":"2016-03-21T15:34:25","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=13599&#038;preview_id=13599"},"modified":"2026-04-07T23:03:36","modified_gmt":"2026-04-08T06:03:36","slug":"social-media-round-up-mar20","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-round-up-mar20\/","title":{"rendered":"Selfies and Social Media: Best Trends, Facts and Productivity Tips (March 13)"},"content":{"rendered":"<p>Wow. It&#8217;s been a busy week. Need a trusted resource to keep you up to date on important content marketing news? We\u2019ve got you covered. Our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, tips and questions.<\/p>\n<p>This week:<\/p>\n<ul>\n<li><strong>Featuring:\u00a0<\/strong>What Sex, Food, And Selfies Have To Do With Effective Social Marketing<\/li>\n<\/ul>\n<ul>\n<li><strong>Social Media Growth Hacks:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\">1 &#8211;\u00a0No Excuse For Poor Corporate Reputation And Customer Experience<\/p>\n<p style=\"padding-left: 60px;\"><span style=\"line-height: 1.5;\">2 &#8211;\u00a0<\/span>Brands are Finally Using Images to Reflect Women as They Truly Are<\/p>\n<p style=\"padding-left: 60px;\">3 &#8211; 6 Ways to Attract Return Visitors to Your Blog<\/p>\n<p style=\"padding-left: 60px;\">BONUS: Why Facebook Just Bought A Silly Selfie App<\/p>\n<ul>\n<li><strong>Just for Fun: <\/strong>10 Hilariously Over-the-Top Startup Offices<\/li>\n<\/ul>\n<ul>\n<li><strong>Productivity Tip:\u00a0<\/strong>A Quick Guide to Surviving &#8216;Year 1&#8217; as an Entrepreneur<\/li>\n<\/ul>\n<p>___<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Featuring\"><\/span><strong>Featuring<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"title\">From Fast Company: <a title=\"What Sex, Food, And Selfies Have To Do With Effective Social Marketing\" href=\"http:\/\/www.fastcompany.com\/3027808\/work-smart\/what-sex-food-and-selfies-have-to-do-with-effective-social-marketing\">What Sex, Food, And Selfies Have To Do With Effective Social Marketing<\/a><\/h3>\n<p><strong>Social media has some serious marketing potential. Here&#8217;s what biologically and socially drives your customers to share content.<\/strong><\/p>\n<p>Typically, as marketers, we want to know what content will engage the right audiences. But we don\u2019t often ask, <strong>what is the experience of someone who consumes and shares our brand\u2019s content?<\/strong> What is Joe going through? We can begin to answer this question by diving into the neuroscience, social theories, and evolution biology behind social decision making.<\/p>\n<p><a title=\"What Sex, Food, And Selfies Have To Do With Effective Social Marketing\" href=\"http:\/\/www.fastcompany.com\/3027808\/work-smart\/what-sex-food-and-selfies-have-to-do-with-effective-social-marketing\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Growth_Hackers\"><\/span><strong>Social Media Growth Hackers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"span10\">\n<h3>1 &#8211; From Augie Ray:\u00a0<a title=\"No Excuse For Poor Corporate Reputation And Customer Experience\" href=\"http:\/\/blogs.gartner.com\/augie-ray\/2016\/02\/20\/no-excuse-poor-corporate-reputation-customer-experience\/\">No Excuse For Poor Corporate Reputation And Customer Experience<\/a><\/h3>\n<p>The Harris Poll released its latest <a href=\"http:\/\/www.theharrispoll.com\/reputation-quotient\">Reputation Quotient\u00ae Report<\/a>, and while it contains the expected data about the importance and business benefits of good reputation, I\u00a0was struck by the diversity of the\u00a0top ten companies in the study. The list includes several of my favorite companies\u2013both personally as a consumer and professionally as a customer experience\u00a0analyst\u2013but when I cite these examples, people can be quick to provide reasons why these firms are unlike their own businesses and \u201chave it easy.\u201d<\/p>\n<p>This year\u2019s list demonstrates why that dismissal is an excuse.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13639\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Top-10-Companies-2016.png\" alt=\"Top ten companies - 2016\" width=\"760\" height=\"413\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Top-10-Companies-2016.png 1148w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Top-10-Companies-2016-300x163.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Top-10-Companies-2016-768x417.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Top-10-Companies-2016-1024x557.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<\/div>\n<p><a title=\"No Excuse For Poor Corporate Reputation And Customer Experience\" href=\"http:\/\/blogs.gartner.com\/augie-ray\/2016\/02\/20\/no-excuse-poor-corporate-reputation-customer-experience\/\">Read more<\/a>.<\/p>\n<h3>2\u00a0&#8211; From The Guardian: <a title=\"Brands are finally using images to reflect women as they truly are\" href=\"http:\/\/www.theguardian.com\/women-in-leadership\/2016\/mar\/10\/brands-are-finally-using-images-to-reflect-women-as-they-truly-are\">Brands are finally using images to reflect women as they truly are<\/a><\/h3>\n<p><strong>When it comes to presenting a realistic depiction of women, imagery in advertising has a paramount role to play<\/strong><\/p>\n<p>\u201cYou can\u2019t be what you can\u2019t see,\u201d <a class=\"u-underline\" href=\"http:\/\/www.theguardian.com\/commentisfree\/2013\/mar\/01\/sheryl-sandberg-lean-in-has-feminist-ideals\" data-link-name=\"in body link\" data-component=\"in-body-link\">Sheryl Sandberg<\/a>, Facebook\u2019s COO and founder of <a class=\"u-underline\" href=\"http:\/\/www.leanin.org\/\" data-link-name=\"in body link\" data-component=\"in-body-link\">LeanIn.org<\/a> famously said. A sentiment reflected by <a class=\"u-underline\" href=\"http:\/\/www.theguardian.com\/media-network\/media-network-blog\/2012\/sep\/26\/advertising-business-cindy-gallop\" data-link-name=\"in body link\" data-component=\"in-body-link\">Cindy Gallop<\/a>, founder of creative agency Bartle Bogle Hegarty, who claimed: \u201cOne of the quickest ways to make people think differently about something is to change the visuals around it.\u201d<\/p>\n<p>Their argument is that imagery works on an unconscious level to reinforce our conceptions around identity. When it comes to presenting a realistic depiction of women \u2013 their lives, experiences, and ambitions \u2013 visuals have a paramount role to play.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13638\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Empowered-Women.png\" alt=\"Leadership Brands are finally using images to reflect women as they truly are.\" width=\"760\" height=\"505\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Empowered-Women.png 1304w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Empowered-Women-300x199.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Empowered-Women-768x510.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Empowered-Women-1024x680.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><a title=\"Brands are finally using images to reflect women as they truly are\" href=\"http:\/\/www.theguardian.com\/women-in-leadership\/2016\/mar\/10\/brands-are-finally-using-images-to-reflect-women-as-they-truly-are\">Read more<\/a>.<\/p>\n<h3>3 &#8211; From Convince &amp; Convert: <a title=\"6 Ways to Attract Return Visitors to Your Blog\" href=\"http:\/\/www.convinceandconvert.com\/customer-experience\/attract-return-visitors\/\">6 Ways to Attract Return Visitors to Your Blog<\/a><\/h3>\n<p>You\u2019ve been creating consistent blog posts for a while, but you aren\u2019t getting as much traffic as you\u2019d like. It\u2019s time to get to the root of the problem.<\/p>\n<p>If you want to guarantee that your potential leads are going to click and browse around your site more than once, put these optimization tips into action.<\/p>\n<p style=\"padding-left: 30px;\"><strong>1. Construct an Attractive, Clean Design for Desktop and Mobile<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>2. Generate Unique Content<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>3. Provide a Compelling Offer<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>4. Improve Speed and Usability<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>5. Encourage Email Subscriptions<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>6. Tell Interesting, Longform Stories<\/strong><\/p>\n<p><a title=\"6 Ways to Attract Return Visitors to Your Blog\" href=\"http:\/\/www.convinceandconvert.com\/customer-experience\/attract-return-visitors\/\">Read more<\/a>.<\/p>\n<h3>4 &#8211; From the MoBlog:\u00a0<a title=\"Why Facebook Just Bought A Silly Selfie App\" href=\"http:\/\/www.mediapost.com\/publications\/article\/270886\/why-facebook-just-bought-a-silly-selfie-app.html\">Why Facebook Just Bought A Silly Selfie App<\/a><\/h3>\n<p><strong>Of course, Facebook just bought <a title=\"Masquerade\" href=\"http:\/\/msqrd.me\/\">Masquerade<\/a>.<\/strong><\/p>\n<p>As Snapchat continues to capture the time and imaginations of young users, Facebook had to do something to compete.<\/p>\n<p>Like Snapchat, Masquerade is a simple mobile app that allows for playful augmentations to selfies and video content. Some of its more popular tricks include mashing selfies with those of various celebrities and face-swapping &#8212; which is when one face is swapped for another.<\/p>\n<p><a title=\"Why Facebook Just Bought A Silly Selfie App\" href=\"http:\/\/www.mediapost.com\/publications\/article\/270886\/why-facebook-just-bought-a-silly-selfie-app.html\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Productivity_Tip\"><\/span><strong>Productivity Tip<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>From Sujan Patel:\u00a0<a title=\"A Quick Guide to Surviving 'Year 1' as an Entrepreneur\" href=\"http:\/\/www.entrepreneur.com\/article\/271335\">A Quick Guide to Surviving &#8216;Year 1&#8217; as an Entrepreneur<\/a><\/h3>\n<p>In the first two years of business,<strong> three out of every 10 startups expire<\/strong>. At the five-year mark, half of those startups are gone,<a href=\"http:\/\/www.sba.gov\/sites\/default\/files\/sbfaq.pdf\"> according to the Small Business Administration.<\/a>\u00a0There are a lot of reasons for this, but most failures are due to inexperience and poor planning. You can greatly improve your odds of success by following these strategies and committing yourself to success.<\/p>\n<p dir=\"ltr\"><strong>1. Set short-term goals.<\/strong><\/p>\n<p dir=\"ltr\"><strong>2. Cut the negative people from your life.<\/strong><\/p>\n<p dir=\"ltr\"><strong>3. Surround yourself with cheerleaders, to avoid burnout.<\/strong><\/p>\n<p dir=\"ltr\"><strong>4. Be as organized as possible.<\/strong><\/p>\n<p><a title=\"A Quick Guide to Surviving 'Year 1' as an Entrepreneur\" href=\"http:\/\/www.entrepreneur.com\/article\/271335\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Just_For_Fun\"><\/span><strong>Just For Fun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>From Inc.com:\u00a0<a title=\"10 Hilariously Over-the-Top Startup Offices\" href=\"http:\/\/www.inc.com\/betsy-mikel\/ss\/10-over-the-top-startup-offices.html\">10 Hilariously Over-the-Top Startup Offices<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13637\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Eccentric-Office.png\" alt=\"10 eccentric startup office designs\" width=\"760\" height=\"313\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Eccentric-Office.png 1996w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Eccentric-Office-300x123.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Eccentric-Office-768x316.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Eccentric-Office-1024x421.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>___<\/p>\n<p><strong>Have any social media trends, tips or tricks to share?<\/strong><\/p>\n<p><strong>Read any interesting social media facts recently?<\/strong><\/p>\n<p><strong>Run across any fascinating infographics?<\/strong><\/p>\n<p><strong>We\u2019d love to hear from you!<\/strong><\/p>\n<p><strong>Please share!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wow. It&#8217;s been a busy week. Need a trusted resource to keep you up to date on important content marketing news? We\u2019ve got&#8230;<\/p>\n","protected":false},"author":6,"featured_media":13819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,852,851],"tags":[],"class_list":["post-13599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-marketing-monday","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selfies and Social Media: Best Trends, Facts and Productivity Tips (March 13) -<\/title>\n<meta name=\"description\" content=\"Wow. It&#039;s been a busy week. Need a trusted resource to keep you up to date on important content marketing news? We\u2019ve got you covered. 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