{"id":13771,"date":"2016-04-06T07:02:15","date_gmt":"2016-04-06T14:02:15","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=13771&preview_id=13771"},"modified":"2026-04-07T23:42:01","modified_gmt":"2026-04-08T06:42:01","slug":"frank-somerville","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/frank-somerville\/","title":{"rendered":"How to Get 400K Fans. Frank Somerville Shares His Advice."},"content":{"rendered":"

On a beautiful Oakland, CA evening, \u00a0I had the opportunity to chat with\u00a0Frank Somerville\u00a0over dinner about\u00a0his “accidental” success on Facebook. If you’re from the San Francisco Bay Area, you might know Frank\u00a0because you\u00a0end your day with his\u00a0nightly newscast on KTVU.<\/p>\n

Frank has over 422,000 Facebook fans<\/a>.\u00a0He ranks\u00a0the highest on social media (#1) for\u00a0any TV anchor in the country.\u00a0He has been invited to discuss his Facebook strategies\u00a0at Facebook and address his colleagues at Fox News in New York. He’s the Stephen Curry of new anchors when it comes Facebook.<\/p>\n

The chart below compares the social share ranking\u00a0for TV anchors in the top US TV markets (data provided by Share Rocket<\/a>). Frank ranks 4.5x higher<\/strong> than the number one anchor in the media capital of the World – New York City.<\/p>\n

\"Frank<\/p>\n

<\/span>Secrets to Frank Somerville’s Success<\/span><\/h2>\n

I call it “accidental” success because Frank Somerville never intended to be the biggest or best on Facebook. He just did what he does best – be himself. On his nightly newscast, Frank reports just the facts. However, on Facebook, he has the freedom to be himself and tell stories\u00a0from his perspective – and often add his opinion.<\/p>\n

What can your small business learn from Frank?<\/strong><\/h3>\n

1 – Communicate\u00a0your passion.<\/strong> Be extremely passionate about the subject you write about. AND I MEAN EXTREMELY! No one has more passion for\u00a0telling a story than Frank. This heartfelt love is the ONE thing that sets him apart from this colleagues. He has no issue attending a\u00a0riot (as a spectator) in Oakland for the learning experience or going to the home of a mother who’s young son has a life threatening disease. He wants to feel every story he writes.<\/p>\n

2 – Mix and match post styles. <\/strong>Frank\u00a0doesn’t stick to one style of writing or focus. His stories range from short to long, serious to fun, and personal to hard news. As an example, one of the most viral pictures he posted was of him styling his daughter’s hair<\/a>. Something you wouldn’t expect from a news anchor. Stories like this allow him to follow up with a hard news story.<\/p>\n

\"How
Frank with his youngest daughter<\/b><\/center><\/figcaption><\/figure>\n

3 – Deeply engage with your audience. <\/strong>Frank\u00a0learns a lot by reading and responding to people who comment on his stories. He truly aims to have a dialog with his fans. He prefers they ask a question or challenge his thinking vs. saying “nice post”. His posts get thousands of likes (and more recently – love, haha, wow, sad and angry) and hundreds of comments and shares.<\/p>\n