{"id":13791,"date":"2016-04-07T07:03:00","date_gmt":"2016-04-07T14:03:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=13791&#038;preview_id=13791"},"modified":"2026-04-14T23:16:28","modified_gmt":"2026-04-15T06:16:28","slug":"reduce-email-unsubscribes","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/reduce-email-unsubscribes\/","title":{"rendered":"How to Reduce Email Churn and Win Back More Unsubscribes"},"content":{"rendered":"<p>Do you get frustrated when you see readers unsubscribe from your email list? If you are like me, I hate Email subscribe churn. \u00a0It is unfortunate reality of doing business. There are steps you can take to reduce churn and win back subscribers.<\/p>\n<p>I remember what a wise old marketer once told me when I was young and naive.<\/p>\n<p style=\"padding-left: 30px;\">Me:\u00a0<em>&#8220;Wise old marketer, tell me the secret to knowing what my customers want?&#8221;<\/em><\/p>\n<p style=\"padding-left: 30px;\">Wise Old Marketer:\u00a0<em>&#8220;Ask them.&#8221;<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_Your_Churn_Rate_High\"><\/span><strong>Is Your Churn Rate High?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"http:\/\/www.marketingsherpa.com\/article\/chart\/how-often-customers-want-promo-emails\" rel=\"nofollow\">number one reason<\/a>\u00a0for\u00a0subscriber churn\u00a0is because subscribers feel they\u2019re getting too many emails. A MarketingSherpa study found that <strong>86% of people would prefer to receive an email from a company once per month<\/strong>.<\/p>\n<p>Top reasons <a title=\"Why and How Consumers Like and Subscribe\" href=\"http:\/\/blogs.constantcontact.com\/product-blogs\/social-media-marketing\/why-like-subscribe-infographic\/\" target=\"_blank\">Constant Contact<\/a> found for email churn:<\/p>\n<ul>\n<li>69%\u2014Too many emails from the business\/organization<\/li>\n<li>56%\u2014The content is no longer relevant<\/li>\n<li>51%\u2014The content wasn\u2019t what I expected<\/li>\n<\/ul>\n<p>In general, <strong>if you get less than a 2% churn\u00a0rate, you are within industry norms.<\/strong><\/p>\n<p>Personal and authentic interaction may just convince someone to join again. The process to win back subscribers is simple:<\/p>\n<ol>\n<li>Email a reader that just unsubscribed using your private email address.<\/li>\n<li>Ask them politely why they unsubscribed. Ask for candid feedback.<\/li>\n<li>If they respond, acknowledge their response and address any concerns they had.<\/li>\n<\/ol>\n<p>Here is an example of an email we send:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13942 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/sample-email-to-reduce-email-churn.png\" alt=\"How to Reduce Email Churn and Win Back More Unsubscribes\" width=\"600\" height=\"605\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/sample-email-to-reduce-email-churn.png 600w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/sample-email-to-reduce-email-churn-150x150.png 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/sample-email-to-reduce-email-churn-298x300.png 298w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Even if you don&#8217;t succeed in convincing someone to come back, the feedback you&#8217;ll receive is priceless. It only takes a few minutes to quickly send an email asking why.<\/p>\n<p>It goes without saying &#8211; if you see a common thread of why people unsubscribe, make the necessary adjustments.<\/p>\n<h3>Additional tips to reduce email churn rate from <a title=\"3 Tips to Reduce Unsubscribers\" href=\"http:\/\/www.kunocreative.com\/blog\/bid\/84102\/3-Top-Tips-to-Reduce-Your-Email-Marketing-Churn\" target=\"_blank\">Kuno Creative<\/a> :<\/h3>\n<ul>\n<li>Audit your database to determine subscriber engagement<\/li>\n<li>Offer alternative methods for staying in touch<\/li>\n<li>Develop an on-boarding program for new subscribers<\/li>\n<\/ul>\n<p>For more tips on keeping a healthy email newsletter, read <strong><a title=\"How to Create the Perfect Email Newsletter: Best Strategies to Boost Performance [Backed by Research]\" href=\"https:\/\/dlvrit.com\/blog\/2015\/12\/email-newsletter-best-practices\/\">How to Create the Perfect Email Newsletter: Best Strategies to Boost Performance [Backed by Research]<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you get frustrated when you see readers unsubscribe from your email list? If you are like me, I hate Email subscribe churn&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":13953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-13791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Reduce Email Churn and Win Back More Unsubscribes<\/title>\n<meta name=\"description\" content=\"Do you get frustrated when you see readers unsubscribe from your email list? We show you one simple hack to reduce email churn and win back subscribers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/reduce-email-unsubscribes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Reduce Email Churn and Win Back More Unsubscribes\" \/>\n<meta property=\"og:description\" content=\"Do you get frustrated when you see readers unsubscribe from your email list? We show you one simple hack to reduce email churn and win back subscribers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/reduce-email-unsubscribes\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-07T14:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T06:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Everything-You-need-to-know-about-finally-reducing-email-churn-e1459988685635.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/reduce-email-unsubscribes\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/reduce-email-unsubscribes\/\",\"name\":\"How to Reduce Email Churn and Win Back More Unsubscribes\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/reduce-email-unsubscribes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/reduce-email-unsubscribes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Everything-You-need-to-know-about-finally-reducing-email-churn-e1459988685635.jpg\",\"datePublished\":\"2016-04-07T14:03:00+00:00\",\"dateModified\":\"2026-04-15T06:16:28+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"Do you get frustrated when you see readers unsubscribe from your email list? 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