{"id":14246,"date":"2016-05-12T06:58:00","date_gmt":"2016-05-12T13:58:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=14246&#038;preview_id=14246"},"modified":"2026-04-08T00:48:16","modified_gmt":"2026-04-08T07:48:16","slug":"twitter-search","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/twitter-search\/","title":{"rendered":"How To Use Twitter Search To Quickly Find More Happy Customers"},"content":{"rendered":"<p>Twitter has an <a title=\"Twitter Usage Stats\" href=\"http:\/\/expandedramblings.com\/index.php\/march-2013-by-the-numbers-a-few-amazing-twitter-stats\/\">estimated\u00a01.3 Billion<\/a> registered users as of April 2016 that generate a staggering <a title=\"Tweets per day\" href=\"http:\/\/www.businessinsider.com\/twitter-tweets-per-day-appears-to-have-stalled-2015-6\">500 Million tweets a day<\/a>. As a result, hidden in these Tweets, is a wealth of customer data waiting for you to mine with the right Twitter search tools and knowledge.<\/p>\n<p>To put it another way, Twitter is a goldmine for social media marketers\u00a0and small businesses looking for customers and trends in a\u00a0niche.<\/p>\n<p>There are over <a title=\"Twitter statistics\" href=\"http:\/\/www.statisticbrain.com\/twitter-statistics\">2.1 Billion search queries<\/a> conducted on Twitter every day. We&#8217;ll show you how to master\u00a0<strong>Twitter Search to create a compelling social media marketing campaign<\/strong>\u00a0that boosts\u00a0<a title=\"How to Grow Your Blog Traffic [The Best Blog Survival Guide ]\" href=\"https:\/\/dlvrit.com\/blog\/2016\/03\/how-to-grow-traffic-on-your-blog\/\">blog traffic<\/a>\u00a0and generates a positive ROI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Twitter_Search\"><\/span><strong>How to Use Twitter Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many ways to use Twitter Search to quickly &#8211; find, segment, and filter Twitter\u2019s vast databank of tweets and profiles.<\/p>\n<p>My goal is to show you how you can benefit today so we&#8217;ll focus on five\u00a0compelling use cases that <strong>drive real and immediate value from Twitter<\/strong>.<\/p>\n<ol>\n<li>Introduce Twitter Connect<\/li>\n<li>Find new customers (in your area)<\/li>\n<li>Monitor your brand (with sentiment)<\/li>\n<li>Track the competition\u00a0(with sentiment)<\/li>\n<li>Create compelling Tweets<\/li>\n<\/ol>\n<p>The\u00a0Twitter Search tools we&#8217;ll be using are Twitter advanced search page\u00a0and the Twitter mobile app.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Twitter_Search_%E2%80%93_What_is_Twitter_Connect\"><\/span><strong>1.) Twitter Search \u00a0&#8211; What is Twitter Connect?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to\u00a0<a title=\"9 Easy Strategies Guaranteed to Grow Twitter Followers\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/twitter-followers\/\">grow Twitter followers<\/a>, the first thing to remember is <strong>&#8220;<a title=\"Twitter Follower Growth Strategy: How We Grew Active Followers by 3x in 5 Months\" href=\"https:\/\/dlvrit.com\/blog\/2014\/11\/twitter-follower-growth-strategy\/\">follow to be followed<\/a>&#8220;. <\/strong><\/p>\n<p>In other words, this is a gentle way of saying \u201c<em>Hello, pleased to meet you<\/em>\u201d without being pushy. As a result, if you follow them, and if they like what they see in your Twitter feed, they&#8217;ll follow back.<\/p>\n<h4><strong>Success on Twitter (and social media marketing in general) is having\u00a0the right people to follow.<\/strong><\/h4>\n<p>The purpose of <a href=\"https:\/\/blog.twitter.com\/2016\/a-better-way-to-connect-with-people\">Twitter Connect<\/a> is to help you find people of interest much quicker than before.<\/p>\n<blockquote><p>The Connect tab also makes it easier to connect with your friends and family by giving you the option to automatically sync your address book.<\/p><\/blockquote>\n<p>If you have the Twitter IOS or Android app installed, look for the tab in the upper left\u00a0of the\u00a0screen. Click it to expose a wealth of new people to\u00a0follow.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14643 alignleft\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Twitter-Connect.png\" alt=\"Twitter Search: Find People to follow with Twitter Connect\" width=\"425\" height=\"404\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Twitter-Connect.png 425w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Twitter-Connect-300x285.png 300w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n<h4><strong>Twitter recommends people to follow based on the following:<\/strong><\/h4>\n<ul>\n<li>Who you already follow<\/li>\n<li>Tweets you like<\/li>\n<li>Popular accounts in your local area<\/li>\n<li>What\u2019s happening in the world right now<\/li>\n<\/ul>\n<p>Furthermore, this handy Twitter Search tool organizes the recommendations using the above criteria, so you know exactly why Twitter recommended someone.<\/p>\n<p><strong>***You control how good Twitter&#8217;s recommendation engine is and the results they display<\/strong>.<\/p>\n<p>For example, let&#8217;s say own a pizza joint\u00a0in San Jose, California. You want to find people who love\u00a0pizza\u00a0within your given geographical area. Do a Twitter Search for &#8216;pizza&#8217; in your zip code (continue reading to learn how). Scroll through the Twitter Search results and like tweets.<\/p>\n<p>In the long run, you&#8217;ll \u00a0start to notice how Connect recommends more people in San Jose who love pizza.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Twitter_Search_%E2%80%93_Find_New_Customers_NOW\"><\/span><strong>2.) Twitter Search &#8211; Find New Customers (NOW)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next, we are going to use Twitter Advanced search to find new customers near our fictitious pizza joint in San Jose, CA. Once we find these new prospects, we can then\u00a0<a title=\"9 Easy Strategies Guaranteed to Grow Twitter Followers\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/twitter-followers\/\">direct message<\/a> them with a coupon.<\/p>\n<p>It&#8217;s lunch time, and you want to find people who are hungry for pizza and Tweeting about it right now. Your goal\u00a0is\u00a0to drive lunch time traffic.<\/p>\n<p>How do you use Twitter Search to find hungry, loving pizza eaters within a few miles of your pizza parlor?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14652\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-v2.png\" alt=\"Twitter Search: How to use Twitter Advanced Twitter\" width=\"739\" height=\"852\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-v2.png 739w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-v2-260x300.png 260w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/p>\n<p>We&#8217;ll keep\u00a0the Twitter Search simple to start. We are looking for people hungry NOW for pizza near San Jose, CA.<\/p>\n<p>Go to <a title=\"Twitter Advanced Search\" href=\"https:\/\/twitter.com\/search-advanced\">Twitter<\/a>\u00a0advanced search\u00a0and fill in the parameters:<\/p>\n<p style=\"padding-left: 30px;\"><strong>(1) Any of these words<\/strong>: pizza, #pizza (this will find both the word pizza and the hashtag pizza)<\/p>\n<p style=\"padding-left: 30px;\"><strong>(2) Written in:<\/strong> Select a language or leave blank<\/p>\n<p style=\"padding-left: 30px;\"><strong>(3) Near this place:<\/strong>\u00a0Type in a city or zip code. I chose to find people within 10-miles of my pizza parlor in San Jose<\/p>\n<p style=\"padding-left: 30px;\"><strong>(4) From this date:<\/strong>\u00a0Enter yesterday&#8217;s date and leave &#8220;to&#8221; blank since we want to find the most recent Tweets. I found this &#8220;date sort&#8221; delivers the best results.<\/p>\n<p>Not only will Twitter Search find people who are tweeting the word &#8216;pizza&#8217; or &#8216;#pizza&#8217; but return hungry prospects within 10-miles of San Jose. On the search results page click &#8216;Live&#8217; to show the most recent conversations about pizza in San Jose.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14651\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-Results.png\" alt=\"Twitter Search - Advanced Search Results Live Results\" width=\"594\" height=\"742\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-Results.png 594w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-Results-240x300.png 240w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><br \/>\nTalk about a helpful tool!<\/p>\n<p><strong>To emphasize the point,\u00a0we can target people who want our product right now<\/strong>! Furthermore, you can keep current on all those pizza loving people in San Jose by saving the search.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14653\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-Saved-Options.png\" alt=\"Twitter Search: How to save a Twitter Advanced search query\" width=\"667\" height=\"486\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-Saved-Options.png 667w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-Saved-Options-300x219.png 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/p>\n<p>To save a Twitter Search:<\/p>\n<ol>\n<li>One the search results page, click &#8216;More Options&#8217;<\/li>\n<li>Click &#8216;Save this search&#8217;<\/li>\n<\/ol>\n<p>Now any time Twitter finds a tweet matching your query, you will receive an update as a result\u00a0allowing you to respond immediately.<\/p>\n<p>Read all about <a title=\"Twitter Saved Searches\" href=\"https:\/\/support.twitter.com\/articles\/96646\">saved searches<\/a> in Twitter help.<\/p>\n<h4><strong>Real-world example:<\/strong><\/h4>\n<p>Enterprise communications provider, Avaya not only uses Twitter Search monitor brand mentions but they use Twitter to find streams of inbound business leads for its products. They listen for cues (key phrases) from prospects who are expressing purchase intent.<\/p>\n<p>Avaya&#8217;s team discovered a 57-character tweet. Surprisingly, this tweet kicked off a conversation with a prospect that ended in a closed sale of $250,000 just 13 days after the initial tweet.<\/p>\n<p>Regardless if\u00a0you are selling pizza or enterprise products, Twitter Search is a\u00a0productive tool to weed through the sea of tweets to find sales opportunities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Twitter_Search_%E2%80%93_Brand_Monitoring_with_Sentiment\"><\/span><strong>3.) Twitter Search &#8211; Brand Monitoring\u00a0(with Sentiment)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When using Twitter Search, it&#8217;s important to think of it as a live conversation charged with an array of emotions &#8211; happy, sad, mad, neutral, etc.<\/p>\n<p>As a result,\u00a0you can find\u00a0people who love you or are frustrated &#8211; in real time. In either case,\u00a0it&#8217;s a good idea to thank them for their feedback or\u00a0dive deeper into the source of their frustration.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14669\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-with-Sentiment.png\" alt=\"How to use Twitter Search to monitor your brand\" width=\"676\" height=\"833\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-with-Sentiment.png 676w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Advanced-Search-with-Sentiment-243x300.png 243w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<p>Go to <a title=\"Twitter Advanced Search\" href=\"https:\/\/twitter.com\/search-advanced\">Twitter Advanced search<\/a>\u00a0and fill in the parameters:<\/p>\n<p style=\"padding-left: 30px;\"><strong>(1) All of these words<\/strong>: Any variation of your brand, your domain, product, Twitter handle.<\/p>\n<p style=\"padding-left: 30px;\"><strong>(2) Other:<\/strong> Select the sentiment \u00a0&#8211; positive, negative. Include questions and retweets in the query.<\/p>\n<p>As a result, you now have all mentions of your brand. Save the search like above. Respond appropriately.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Twitter_Search_%E2%80%93_Competitive_Monitoring_with_Sentiment\"><\/span><strong>4.) Twitter Search &#8211; Competitive\u00a0Monitoring\u00a0(with Sentiment)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Searching for competitors is similar to how we showed you to use Twitter Search to monitor your own brand. In &#8216;All of these words&#8217;, type in all variations of your competitors. A point often overlooked is to include the sentiment information.<\/p>\n<p>You can save one search for each competitor you are following or do them all in the same search.<\/p>\n<p>As a result of these new found Tweets you can:<\/p>\n<ol>\n<li>Learn how your competitor&#8217;s customers talk about your competitors because this insight will help you to position your product. For example, if their customers use certain words to describe your competitor, include this information in Tweets you use or in your product information.<\/li>\n<li>Respond immediately to any of your competitor&#8217;s customers that are frustrated because you can swoop in and steal customers away from competitors.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"5_Twitter_Search_%E2%80%93_Find_Awesome_Gifs\"><\/span><strong>5.) Twitter Search &#8211;\u00a0Find Awesome Gifs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another important point is to compose eye-catching and engaging Tweets with <a title=\"How to Create Rich Tweets of Your Twitter Images\" href=\"https:\/\/dlvrit.com\/blog\/2013\/12\/twitter-images-2\/\">Twitter images<\/a>. As a matter of fact, in 2015, 100 Million animated gifs were shared on Twitter.<\/p>\n<p>Consequently,\u00a0Tweets with images improve engagement:<\/p>\n<ul>\n<li>Color visuals increase the willingness to read content by 80%<\/li>\n<li>Visuals positively affect participation (reading, clicks, shares, purchases) by 80%<\/li>\n<\/ul>\n<h4><strong>Want your Tweets to be seen? Include images!<\/strong><\/h4>\n<p>You can\u00a0search and browse Twitter&#8217;s\u00a0GIF library when you compose a Tweet in the Twitter app. Just click the GIF button to do a Twitter Search for the perfect image! \u00a0You can search by keyword, or browse categories of different reactions like Pizza, Food, or Pizza ;-).<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">The GIFs are coming! Get ready to search and send GIFs in Tweets and Direct Messages: <a href=\"https:\/\/t.co\/uk75stt1zN\">https:\/\/t.co\/uk75stt1zN<\/a> <a href=\"https:\/\/t.co\/1dDD1B4CW2\">pic.twitter.com\/1dDD1B4CW2<\/a><\/p>\n<p>\u2014 Twitter (@twitter) <a href=\"https:\/\/twitter.com\/twitter\/status\/700002208306171904\">February 17, 2016<\/a><\/p><\/blockquote>\n<p>For more information, read Twitter&#8217;s\u00a0<a title=\"How to Twitter advanced search\" href=\"https:\/\/support.twitter.com\/articles\/71577\">complete guide<\/a> on using Advanced Twitter Search (after\u00a0you master the basics above).<\/p>\n<p>___<\/p>\n<p><strong>Next up: Read 9\u00a0ways to quickly\u00a0<a title=\"9 Easy Strategies Guaranteed to Grow Twitter Followers\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/twitter-followers\/\">grow Twitter followers<\/a>. <\/strong><\/p>\n<p><strong>Have any Twitter search tips or tricks not mentioned? Please share in the comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter has an estimated\u00a01.3 Billion registered users as of April 2016 that generate a staggering 500 Million tweets a day. As a result,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":14671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,851],"tags":[],"class_list":["post-14246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Be Smart Using Twitter Search: Expert Tips and Tricks<\/title>\n<meta name=\"description\" content=\"Twitter search is a goldmine for businesses looking for new customers. 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We&#039;ll show you 5 searches you can do today to boost followers and find customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/twitter-search\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-12T13:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T07:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-use-Twitter-Search.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/twitter-search\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/twitter-search\/\",\"name\":\"How to Be Smart Using Twitter Search: Expert Tips and Tricks\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/twitter-search\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/twitter-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-use-Twitter-Search.jpg\",\"datePublished\":\"2016-05-12T13:58:00+00:00\",\"dateModified\":\"2026-04-08T07:48:16+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"Twitter search is a goldmine for businesses looking for new customers. 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