{"id":14370,"date":"2016-05-02T09:21:38","date_gmt":"2016-05-02T16:21:38","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=14370&#038;preview_id=14370"},"modified":"2026-04-22T00:47:15","modified_gmt":"2026-04-22T07:47:15","slug":"snapchat-social-media-strategy","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/snapchat-social-media-strategy\/","title":{"rendered":"5 Reasons to Create a Snapchat Social Media Strategy [May 1 Roundup]"},"content":{"rendered":"<p>Need a trusted resource for your small business to keep you up to date on important social media news? We\u2019ve got you covered. Wow, how time flies! This week&#8217;s roundup is here to help you stay on top of the <strong>latest on a Snapchat marketing\u00a0strategy<\/strong>\u00a0and other interesting facts, trends, tips, tools and questions.<\/p>\n<p>This week featuring:<\/p>\n<h3>1- Roundup of reasons to create a Snapchat marketing strategy<\/h3>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-14390\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-social-media.jpg\" alt=\"Reasons to create a Snapchat marketing strategy\" width=\"500\" height=\"263\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-social-media.jpg 1200w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-social-media-300x158.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-social-media-768x403.jpg 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-social-media-1024x538.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-social-media-695x365.jpg 695w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/h3>\n<ul>\n<li>\n<p class=\"article-headline ng-binding ng-scope\"><a title=\"5 Reasons Your Business Should Be On Snapchat\" href=\"http:\/\/www.forbes.com\/sites\/ajagrawal\/2016\/04\/05\/5-reasons-your-business-should-be-on-snapchat\/#3f255c796936\">5 Reasons Your Business Should Be On Snapchat<\/a><\/p>\n<\/li>\n<li>\n<p class=\"article-headline ng-binding ng-scope\"><a title=\"6 Ways Small Businesses Should Use Snapchat\" href=\"https:\/\/socialmediaweek.org\/blog\/2016\/04\/ways-small-businesses-use-snapchat\/\">6 Ways Small Businesses Should Use Snapchat<\/a><\/p>\n<\/li>\n<li>\n<p class=\"article-title1\"><a title=\"Making it snappy: the marketer\u2019s definitive guide to Snapchat\" href=\"https:\/\/www.marketingmag.com.au\/hubs-c\/making-snappy-marketers-definitive-guide-snapchat\/\">Making it snappy: the marketer\u2019s definitive guide to Snapchat<\/a><\/p>\n<\/li>\n<li>\n<p class=\"article-title\"><a title=\"How the Real Estate Industry Can Use Snapchat and Facebook Live Video for Sales\" href=\"https:\/\/www.linkedin.com\/pulse\/how-real-estate-industry-can-use-snapchat-facebook-live-vaynerchuk\">How the Real Estate Industry Can Use Snapchat and Facebook Live Video for Sales<\/a><\/p>\n<\/li>\n<li>\n<p class=\"first-title first-title-adjustment\"><a title=\"This is just how much Snapchat dominates with millennial users\" href=\"https:\/\/news.fastcompany.com\/this-is-just-how-much-snapchat-dominates-with-millennial-users-4001837\">This is just how much Snapchat dominates with millennial users<\/a><\/p>\n<\/li>\n<\/ul>\n<h3><strong>2 &#8211; Productivity<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"article-title\"><a title=\"Critical Things Ridiculously Successful People Do Every Day\" href=\"https:\/\/www.linkedin.com\/pulse\/critical-things-ridiculously-successful-people-do-every-bradberry\">13 Critical Things Ridiculously Successful People Do Every Day<\/a><\/p>\n<\/li>\n<\/ul>\n<h3><strong>3\u00a0&#8211; Question: Is imitation the sincerest form of flattery?<\/strong><\/h3>\n<h3>___<\/h3>\n<h2><span class=\"ez-toc-section\" id=\"Snapchat_Marketing_Strategy\"><\/span>Snapchat Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1 &#8211;\u00a0<a title=\"5 Reasons Your Business Should Be On Snapchat\" href=\"http:\/\/www.forbes.com\/sites\/ajagrawal\/2016\/04\/05\/5-reasons-your-business-should-be-on-snapchat\/#3f255c796936\">5 Reasons Your Business Should Be On Snapchat<\/a><\/h3>\n<p>Want to know the no. 1\u00a0reason why your business can no longer afford to ignore creating Snapchat marketing strategy?<\/p>\n<h3><strong>\u2192Its user base has reportedly hit<a href=\"http:\/\/fortune.com\/2015\/02\/19\/snapchat-worth-19-billion-more\/\"> 100 million people<\/a>. <\/strong><\/h3>\n<p>Here are the five reasons why your business should be taking active steps to make a profit on Snapchat:<\/p>\n<p style=\"padding-left: 30px;\"><strong>1 &#8211;\u00a0Reach The Younger Audience<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>2 &#8211;\u00a0Show A Behind The Scenes Look<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>3 &#8211;\u00a0Get Real One-On-One Engagement<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>4 &#8211;\u00a0Easy To Partner With Influencers<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>5 &#8211;\u00a0Prove How Cool You Are<\/strong><\/p>\n<h3>2 &#8211;\u00a0<a title=\"6 Ways Small Businesses Should Use Snapchat\" href=\"https:\/\/socialmediaweek.org\/blog\/2016\/04\/ways-small-businesses-use-snapchat\/\">6 Ways Small Businesses Should Use Snapchat<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14383\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Small-Business-Snap-Chat.png\" alt=\"Snapchat Marketing Strategy: 6 Ways Small Businesses Should Use Snapchat\" width=\"760\" height=\"399\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Small-Business-Snap-Chat.png 1260w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Small-Business-Snap-Chat-300x158.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Small-Business-Snap-Chat-768x404.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Small-Business-Snap-Chat-1024x538.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Small-Business-Snap-Chat-695x365.png 695w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Snapchat is increasingly becoming the platform to be on in social media marketing these days, but in reality \u2014 it has some <strong>big limitations for small businesses<\/strong>.<\/p>\n<ul>\n<li>It is expensive<\/li>\n<li>It is nearly impossible to advertise via the \u201cDiscover\u201d channels<\/li>\n<li>You can\u2019t embed a link for clicking<\/li>\n<\/ul>\n<p><strong>That being said: there are some great reasons to be on Snapchat.<\/strong><\/p>\n<p>If you are a small business, here are a few items to include in a Snapchat marketing\u00a0strategy:<\/p>\n<p style=\"padding-left: 30px;\"><strong>1. Flash sales<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>2. Events<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>3. Behind the Scenes<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>4. Feedback and Pop-Quizzes<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>5. Product Demos<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>6. Collaborate with Nearby Businesses<\/strong><\/p>\n<h3>3-\u00a0<a title=\"Making it snappy: the marketer\u2019s definitive guide to Snapchat\" href=\"https:\/\/www.marketingmag.com.au\/hubs-c\/making-snappy-marketers-definitive-guide-snapchat\/\">Making it snappy: the marketer\u2019s definitive guide to Snapchat<\/a><\/h3>\n<p><strong>The speed of Snapchat\u2019s ascent in the social media world is matched only by that of its monetization efforts. While the platform itself still has to prove its chops, the challenge is for brands to harness the app\u2019s popularity without looking like the awkward uncle.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14396 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-by-the-numbers-180.png\" alt=\"Snapchat Marketing Strategy by the numbers\" width=\"180\" height=\"437\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-by-the-numbers-180.png 180w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/snapchat-by-the-numbers-180-124x300.png 124w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/p>\n<h3>4 &#8211;\u00a0<a title=\"How the Real Estate Industry Can Use Snapchat and Facebook Live Video for Sales\" href=\"https:\/\/www.linkedin.com\/pulse\/how-real-estate-industry-can-use-snapchat-facebook-live-vaynerchuk\">How the Real Estate Industry Can Use Snapchat and Facebook Live Video for Sales<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14397 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Real-Estate-Snapchat.png\" alt=\"How the Real Estate Industry Can Use a Snapchat Marketing and Facebook Live Video for Sales\" width=\"698\" height=\"400\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Real-Estate-Snapchat.png 698w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Real-Estate-Snapchat-300x172.png 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<ul>\n<li>The value of the platform that most real estate people are overlooking is the emerging 30 to 45-year-old demo on Snapchat. In the next 2-3 years, Snapchat will skew much older and age much like Facebook has. <strong>There\u2019s a lot of value in being a first mover on the platform.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Just as interesting is Snapchat\u2019s growth among the elite top earners within the 30 to 45-year-old demo, especially on the coasts. (It is very obvious to me that Snapchat has the attention of my \u201crich\u201d friends right now.)<\/li>\n<\/ul>\n<h3>5 &#8211;\u00a0<a title=\"This is just how much Snapchat dominates with millennial users\" href=\"https:\/\/news.fastcompany.com\/this-is-just-how-much-snapchat-dominates-with-millennial-users-4001837\">This is just how much Snapchat dominates with millennial users<\/a><\/h3>\n<p>Everyone knows how addictive the app is with teenagers and twentysomethings, but now we are aware just how influential it is compared to other social networks, thanks to\u00a0<a href=\"http:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2016\/2016-US-Cross-Platform-Future-in-Focus\">comScore&#8217;s latest report<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14399\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Dominates-Millennials.png\" alt=\"Snapchat Marketing: This is just how much Snapchat dominates with millennial users and why you need a Snapchat social media strategy\" width=\"760\" height=\"724\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Dominates-Millennials.png 1192w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Dominates-Millennials-300x286.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Dominates-Millennials-768x732.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Dominates-Millennials-1024x976.png 1024w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>___<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Productivity_Tip\"><\/span><strong>Productivity Tip<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1 &#8211;\u00a0<a title=\"Critical Things Ridiculously Successful People Do Every Day\" href=\"https:\/\/www.linkedin.com\/pulse\/critical-things-ridiculously-successful-people-do-every-bradberry\">Critical Things Ridiculously Successful People Do Every Day<\/a><\/h3>\n<blockquote>\n<h3><strong>Whenever you see a successful person, you only see the public glories, never the private sacrifices to reach them. \u2013 <em>Vaibhav Shah<\/em><\/strong><\/h3>\n<\/blockquote>\n<p><strong>\u2192<\/strong><strong>They focus on minutes, not hours.<\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They focus on only one thing. <\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They don\u2019t use to-do lists.<\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They beat procrastination with time travel. <\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They make it home for dinner.<\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They use a notebook. <\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They process emails only a few times a day.<\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They avoid meetings at all costs.<\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They say \u201cno\u201d to almost everything.<\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They follow the 80\/20 rule. <\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They delegate almost everything.<\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They touch things only once. <\/strong><\/p>\n<p><strong>\u2192<\/strong><strong>They practice a consistent morning routine.<\/strong><\/p>\n<p><a title=\"Critical Things Ridiculously Successful People Do Every Day\" href=\"https:\/\/www.linkedin.com\/pulse\/critical-things-ridiculously-successful-people-do-every-bradberry\">Read more<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Question\"><\/span><strong>Question <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Is imitation the sincerest form of flattery?<\/strong><\/h3>\n<p>Results\u00a0according to:<\/p>\n<ul>\n<li>Dictionary.com:\u00a0<span class=\"oneClick-link\">To<\/span> <span class=\"oneClick-link\">imitate<\/span> <span class=\"oneClick-link\">someone<\/span> <span class=\"oneClick-link\">is<\/span> <span class=\"oneClick-link\">to<\/span> <span class=\"oneClick-link oneClick-available\">pay<\/span> <span class=\"oneClick-link\">the<\/span> <span class=\"oneClick-link\">person<\/span> <span class=\"oneClick-link\">a<\/span> <span class=\"oneClick-link\">genuine<\/span> <span class=\"oneClick-link\">compliment<\/span> \u2014 <span class=\"oneClick-link\">often<\/span> <span class=\"oneClick-link\">an\u00a0<\/span><span class=\"oneClick-link oneClick-available\">unintended<\/span> <span class=\"oneClick-link oneClick-available\">compliment.<\/span><\/li>\n<li>Charles Caleb Colton, 1780-1832:\u00a0Imitation is the sincerest form of flattery.<\/li>\n<li>Oscar Wilde:\u00a0Imitation is the sincerest form of flattery that mediocrity can pay to greatness.<\/li>\n<\/ul>\n<p>But, how about imitation and social media?<\/p>\n<p>I recently finished GuyKawasaki&#8217;s book,\u00a0<em><a href=\"http:\/\/www.amazon.com\/The-Art-Social-Media-Power\/dp\/1591848075\/ref=tmm_hrd_title_0\">The Art of Social Media: Power Tips for Power Users<\/a>. <\/em>One of the points made in the book is the key to social media is to <strong>find things that your audience is interested in and to share them in such a way that your followers will reshare them<\/strong>.<\/p>\n<blockquote><p><strong>Resharing, not imitation, is the sincerest form of flattery on social media, Kawasaki writes. The book suggests lots of places to find things to share and offers some ideas of how to keep on top of the \u201ccontent monster.\u201d<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14380 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/perfect-social-media-post.jpg\" alt=\"Snapchat Marketing Roundup: and The Art of Social Media: Power Tips for Power Users\" width=\"625\" height=\"622\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/perfect-social-media-post.jpg 625w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/perfect-social-media-post-150x150.jpg 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/perfect-social-media-post-300x300.jpg 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>___<\/p>\n<p><strong>Have any social media trends, tips, tools or tricks to share?\u00a0<\/strong><\/p>\n<p><strong>Read any interesting social media facts recently?\u00a0<\/strong><\/p>\n<p><strong>Run across any fascinating infographics?<\/strong><\/p>\n<p><strong>We&#8217;d love to hear from you.<\/strong><\/p>\n<p><strong>We&#8217;re serious! <\/strong><\/p>\n<p><strong>Go to our <a title=\"https:\/\/dlvrit.com\/blog\/\" href=\"https:\/\/dlvrit.com\/blog\/\">blog home page<\/a> and click &#8216;HAVE A TIP.&#8217;<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14379 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Have-A-Social-Media-Tip.png\" alt=\"Snapchat Marketing: Have any social media trends, tips, tools or tricks to share? We're serious. Submit a tip!\" width=\"2384\" height=\"946\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Have-A-Social-Media-Tip.png 2048w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Have-A-Social-Media-Tip-300x119.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Have-A-Social-Media-Tip-768x305.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Have-A-Social-Media-Tip-1024x406.png 1024w\" sizes=\"(max-width: 2384px) 100vw, 2384px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need a trusted resource for your small business to keep you up to date on important social media news? We\u2019ve got you covered&#8230;.<\/p>\n","protected":false},"author":6,"featured_media":14385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,474,851],"tags":[],"class_list":["post-14370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-productivity","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Excellent Reasons to Create a Snapchat Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Roundup of the best Snapchat marketing strategies including reasons, tips and engaging ways for people to connect and share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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