{"id":14915,"date":"2016-05-24T00:00:00","date_gmt":"2016-05-24T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=14915&#038;preview_id=14915"},"modified":"2026-04-08T01:08:53","modified_gmt":"2026-04-08T08:08:53","slug":"facebook-mobile","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/facebook-mobile\/","title":{"rendered":"Facebook Mobile: 1.5 Billion Reasons It&#8217;s Important to Get Right"},"content":{"rendered":"<p>What do <strong>Facebook mobile<\/strong> and social media have in common?<\/p>\n<p>Every day millions of people use Facebook to engage with businesses &#8211; look up an address, a menu, customer reviews, comment on a post, send a message or to check in, etc.<\/p>\n<p>According to Venture Beat, <strong>over 50% of those people are checking\u00a0these pages <em>only<\/em> from their mobile device<\/strong>. As a result, users are not only interacting with businesses on Facebook mobile but, they\u2019re also discovering new business pages.<\/p>\n<p><em>A\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/roberthof\/2012\/09\/25\/google-research-no-mobile-site-lost-customers\/\">survey<\/a> conducted by market research firms Sterling Research and SmithGeiger found that:<\/em><\/p>\n<blockquote><p>Two-thirds of smartphone users said that a mobile-friendly site made them more likely to buy a company\u2019s product or service. Half of respondents went on to say that even if they like a business, they\u2019ll use its site less often if it doesn\u2019t work well on their smartphone.<\/p><\/blockquote>\n<h4><strong>Are you looking to optimize your Facebook mobile site or how to make your Facebook mobile login page more friendly? <\/strong><\/h4>\n<p>Read more on the following:<\/p>\n<ul>\n<li>Latest Facebook Mobile Stats<\/li>\n<li>Mobile Marketing Tips<\/li>\n<li>Facebook Mobile Marketing\u00a0While on the Go Using Mobile Apps<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Mobile_Stats_always_up-to-date\"><\/span><strong>Facebook Mobile\u00a0Stats (always up-to-date)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u27141.65 billion monthly active users (up 15 percent year over year) and 1.51 billion mobile users (up 21 percent year over year) use Facebook. &#8211; <a title=\"Facebook passes 1.65 billion monthly active users, 54% access the service only on mobile\" href=\"http:\/\/venturebeat.com\/2016\/04\/27\/facebook-passes-1-65-billion-monthly-active-users-54-access-the-service-only-on-mobile\/\">VentureBeat (4\/27\/16)<\/a><\/p>\n<p>Breaking the numbers down:<\/p>\n<ul>\n<li>66.1 percent of all Facebook members use the service daily<\/li>\n<li>65.5 percent of mobile members use it daily<\/li>\n<li>54.2 percent of Facebook users now access the social network exclusively from a mobile device<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15147\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Only-Monthly-Stats-903x1024.png\" alt=\"Facebook added 71 million Facebook mobile only users in Q1 2016.\" width=\"500\" height=\"567\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Only-Monthly-Stats-903x1024.png 903w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Only-Monthly-Stats-264x300.png 264w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Only-Monthly-Stats-768x871.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Only-Monthly-Stats.png 1204w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h4><strong>What this means for you:<\/strong><\/h4>\n<p>In case you had any lingering doubts, statistically, <strong>Facebook mobile is too big to ignore<\/strong>.<\/p>\n<p>\u2714Facebook sends by far the most mobile readers to news sites of any social media site. &#8211; <a title=\"Facebook, Twitter play different roles in connecting mobile readers to news\" href=\"http:\/\/www.pewresearch.org\/fact-tank\/2016\/05\/09\/facebook-twitter-mobile-news\/\">Pew Research Center (May 2016)<\/a><\/p>\n<ul>\n<li>This gap holds true for both longer and shorter news articles.<\/li>\n<\/ul>\n<ul>\n<li>Mobile users spend <strong>more engaged time with long-form (1,000 words or more) than short-form (101-999 word) news stories<\/strong> \u2013 123 seconds compared with 57 \u2013 and this gap holds true across all the different ways visitors arrive at news articles.<\/li>\n<\/ul>\n<ul>\n<li>However, there are noteworthy differences between Facebook and Twitter:\n<ul>\n<li>Facebook sends the vast majority of social media traffic to these news stories.<\/li>\n<li>But mobile users arriving at these news stories from Twitter spend more time there than those from Facebook: an average of 133 seconds for longer content and 58 seconds for shorter content.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>See image below:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15143\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Readers-Traffic.png\" alt=\"Facebook sends by far the most Facebook mobile readers to news sites of any social media site\" width=\"500\" height=\"504\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Readers-Traffic.png 418w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Readers-Traffic-150x150.png 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Mobile-Readers-Traffic-298x300.png 298w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u2714Android and iOS account for nearly 90% of smartphone browsing in the US, UK, Germany, France, Japan, and China. &#8211;\u00a0<a title=\"The State of Mobile Benchmark\" href=\"http:\/\/success.adobe.com\/assets\/en\/downloads\/guides\/13926_di_mobile_benchmark_final.pdf\">Adobe Digital Index<\/a><\/p>\n<h4><strong>How does this affect you<\/strong>:<\/h4>\n<p>As the market consolidates around iOS and Android, focus your Facebook mobile experience on these two major players.<\/p>\n<p>\u2714One in every three new page \u201clikes\u201d occur via Facebook mobile. &#8211;\u00a0<a title=\"State of Mobile Benchmark\" href=\"http:\/\/success.adobe.com\/assets\/en\/downloads\/guides\/13926_di_mobile_benchmark_final.pdf\">State of Mobile Benchmark<\/a><\/p>\n<ul>\n<li>According to a study from Syncapse, the most popular reason <strong>why people Like a Facebook Page is to support the brand.<\/strong> This support is notable because it means that some people are willing to align themselves with businesses and endorse their products without any financial incentive. These are the people you want to identify when looking for brand ambassadors.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15150 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-fan-reasons.png\" alt=\"Reasons for becoming for liking a business page via Facebook mobile.\" width=\"600\" height=\"346\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-fan-reasons.png 600w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-fan-reasons-300x173.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Mobile_Marketing_Tips\"><\/span><strong>Facebook Mobile Marketing Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Take advantage of the huge mobile marketing opportunity by making sure your Facebook mobile site is &#8220;up to snuff&#8221; by following these tips from <a title=\"4 Facebook Mobile Marketing Tips for Small Businesses\" href=\"http:\/\/blogs.constantcontact.com\/facebook-mobile-marketing\/\">Constant Contact<\/a>\u00a0and <a title=\"Facebook Mobile Apps: A Guide for Marketers\" href=\"http:\/\/www.socialmediaexaminer.com\/facebook-mobile-apps-a-guide-for-marketers\/\">Social Media Examiner<\/a>:<\/p>\n<h3><strong>Tip 1: Understand how your page looks on a mobile device.<\/strong><\/h3>\n<ul>\n<li>Look at how your Facebook Page is rendered on a mobile device<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15152\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/dlvr.it-Facebook-Mobile-Page-1-762x1024.png\" alt=\"Understand how your page looks on a Facebook mobile device.\" width=\"500\" height=\"671\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/dlvr.it-Facebook-Mobile-Page-1-762x1024.png 762w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/dlvr.it-Facebook-Mobile-Page-1-223x300.png 223w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/dlvr.it-Facebook-Mobile-Page-1-768x1031.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/dlvr.it-Facebook-Mobile-Page-1.png 1108w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>In the \u201cPublic\u201d view (see a snapshot of dlvr.it&#8217;s Facebook mobile page above), the Facebook mobile summary doesn\u2019t show your complete Timeline.<\/p>\n<h4><strong>It\u2019s important to have a pinned post\u00a0to highlight your content.<\/strong><\/h4>\n<p>\u2714Make sure you have a \u201cpinned\u201d post first so that it will be featured first and most prominently. After this is the Recommendations and Check-Ins section, and then photos, and finally, your most recent post.<\/p>\n<h3><strong>What is a Facebook Pin?\u00a0<\/strong><\/h3>\n<p>A pinned post means it will not slip down your brand page as you create and publish more post updates to your page.\u00a0Pinning a particular post at the top of your Facebook page will increase its performance. A small orange ribbon marks a pinned post. See an example in the upper right-hand corner in the image below.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10606\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pinned-Post.png\" alt=\"Example of a Facebook Pinned Post viewed from Facebook mobile.\" width=\"514\" height=\"445\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pinned-Post.png 514w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pinned-Post-300x260.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<h4><b>Some additional suggestions to help <a title=\"How to Optimize Your Facebook Page for Mobile Devices\" href=\"http:\/\/kenteimers.com\/how-to-optimize-your-facebook-page-for-mobile-devices\/\">optimize your Facebook Page<\/a><\/b><\/h4>\n<ul>\n<li>Keep in mind that you have much less time and space on a mobile device to acquire the attention of your visitors so take the time needed to <strong>find and optimize eye-catching photos<\/strong>, and remember not to mince words! <strong>Be concise and direct in your text and any calls to action<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>Log into your Facebook page from a mobile device and see that your relevant info is not only present but correct. You want people to be able to find you! You can do this using <a title=\"Nearby Friends\" href=\"https:\/\/www.facebook.com\/help\/629537553762715\/\">Nearby Friends<\/a>.<\/li>\n<\/ul>\n<ul>\n<li>One way to increase your\u00a0social<em> &#8220;word of mouth&#8221;<\/em> is to <strong>stimulate check-ins from your location.<\/strong>\u00a0Having customers check-in at your location makes a big difference with Facebook. ***To let people check-in at your business, you&#8217;ll need to choose <b>Local Businesses<\/b> for your <a class=\"_5dwo\" href=\"https:\/\/www.facebook.com\/help\/222732947737668\">Page&#8217;s category.<\/a><\/li>\n<\/ul>\n<ul>\n<li><strong>Engage with your visitors<\/strong> while you are on your mobile device, which is not only convenient for you\u00a0but helps you easily keep on top of the activity on your page.<\/li>\n<\/ul>\n<h4><strong>Read:\u00a0<a title=\"9 Steps to Boost Traffic on Your Facebook Business Page\" href=\"https:\/\/dlvrit.com\/blog\/2015\/03\/facebook-business-page\/\">9 Steps to Boost Traffic on Your Facebook Business Page\u00a0<\/a><\/strong><\/h4>\n<h4 class=\"p1\"><em><strong>Pro Tip:<\/strong><\/em><\/h4>\n<p class=\"p1\">Your Facebook page cover photo has to look good on both desktop and mobile. But, they\u2019re not the same size! Designing an image that fits both formats is a little tricky, but not impossible. Read: <a title=\"How to Make the Perfect Facebook Cover Photo Size for Both Desktop and Mobile\" href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/facebook-cover-photo-size\/\">How to Make the Perfect Facebook Cover Photo Size for Both Desktop and Mobile<\/a><\/p>\n<h3><strong>Tip 2: Make sure your customers can find your Facebook Mobile Site through mobile searches.<\/strong><\/h3>\n<p>Make sure your Facebook Business Page is ready by always keeping it <a class=\"js-tracked\" title=\"9 Minute Audit to Prime Your Facebook Page for Epic Success\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/facebook-page\/\" data-om-config=\"no_area_name,complete and up-\">complete and up-to-date<\/a>. Mobile Facebook users can search by<\/p>\n<ul>\n<li>Business name<\/li>\n<li>Category<\/li>\n<li>Based on their location<\/li>\n<\/ul>\n<p>1 &#8211; Check your\u00a0category to make sure it&#8217;s correct.<\/p>\n<p>2 &#8211; Update your hours of operation and contact information.<\/p>\n<p>3 &#8211; Try \u201cNearby Friends\u201d on a mobile device to ensure that the map and directions are accurate.<\/p>\n<h4><strong>It\u2019s important for your Facebook mobile site to be visible through mobile searches.<\/strong><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-15157\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Nearby-Friends-1-1024x576.png\" alt=\"Facebook Nearby Friends for Facebook mobile\" width=\"760\" height=\"428\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Nearby-Friends-1-1024x576.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Nearby-Friends-1-300x169.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Nearby-Friends-1-768x432.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Nearby-Friends-1.png 1360w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/h4>\n<h4><strong>Read: <a title=\"9 Minute Audit to Prime Your Facebook Page for Epic Success\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/facebook-page\/\">9 Minute Audit to Prime Your Facebook Page for Epic Success<\/a><\/strong><\/h4>\n<h3><strong>Tip 3: Encourage check-ins. They matter.<\/strong><\/h3>\n<p>\u2714Encourage customers to check-in on Facebook at your business location because recommendations from mobile user\u2019s friends will also appear first. Having check-ins serves as an excellent tool for word-of-mouth recommendations.<\/p>\n<p>\u2714Facebook already promotes mobile users who recommend your page, but it doesn\u2019t hurt to nudge customers a little more by asking for recommendations through signage or a promotional incentive.<\/p>\n<h4><strong>Read:\u00a0<a title=\"How to Add a Facebook Map to Boost Local SEO\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/boost-facebook-local-seo\/\">How to Add a Facebook Map to Boost Local SEO<\/a><\/strong><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Mobile_Marketing_While_on_the_Go_Using_Mobile_Apps\"><\/span><strong>Facebook Mobile Marketing\u00a0While on the Go Using Mobile Apps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Tip 4: Manage your page on-the-go<\/strong><\/h3>\n<p>Manage your page using\u00a0<a href=\"https:\/\/www.facebook.com\/help\/463079013702512\/\">Facebook\u2019s Pages Manager app<\/a>. The app lets you <strong>manage up to 50 pages from your smartphone or tablet<\/strong>, and it\u2019s available for both <a href=\"http:\/\/itunes.apple.com\/us\/app\/facebook-pages-manager\/id514643583\">iOS<\/a> and <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.facebook.pages.app\">Android<\/a>.<\/p>\n<p>The &#8220;Facebook Pages Manager\u201d app helps page admins:<\/p>\n<ul>\n<li>Post updates and photos and respond to comments on your Pages<\/li>\n<li>Get push notifications for new activity, tips, and reminders<\/li>\n<li>View your latest Page Insights<\/li>\n<li>Assign five different <a href=\"https:\/\/www.facebook.com\/help\/323502271070625\/\">types of admins<\/a>: Editor, Moderator, Analyst, Advertiser, or another Admin (full access).<\/li>\n<li>View and reply to private messages sent to your Pages<\/li>\n<\/ul>\n<blockquote><p>This feature is especially helpful for pages that receive comments of a particularly sensitive or negative nature at times. You can quickly<strong> defuse the situation by taking it offline<\/strong>. Becasue of this, I also recommend that you <strong>leave\u00a0a comment so anyone viewing the comment thread can see you\u2019ve clearly taken steps to start a private discussion<\/strong>. &#8211;\u00a0<a title=\"Posts by Mari Smith\" href=\"http:\/\/www.socialmediaexaminer.com\/author\/mari-smith\/\" rel=\"author\">Mari Smith<\/a><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15164\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pages-Manager-1024x888.png\" alt=\"Use Facebook Pages Manager from your Facebook mobile device\" width=\"760\" height=\"659\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pages-Manager-1024x888.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pages-Manager-300x260.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pages-Manager-768x666.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Pages-Manager.png 1358w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>You can also adjust immediate notifications for your page within the settings of the app or within \u201cYour Settings\u201d in the dashboard desktop:<\/p>\n<h4 style=\"text-align: center;\"><strong>Desktop: Edit Page &gt; Edit Settings &gt; Mobile<\/strong><\/h4>\n<h3><strong>Tip #5: Broadcast via Facebook Live<\/strong><\/h3>\n<p><a title=\"Facebook Live\" href=\"https:\/\/www.facebook.com\/help\/1636872026560015\">Facebook Live<\/a> is finally live!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15176\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-live-group-broadcast-1024x543.jpg\" alt=\"Example of Facebook Live broadcast via Facebook mobile\" width=\"760\" height=\"403\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-live-group-broadcast-1024x543.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-live-group-broadcast-300x159.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-live-group-broadcast-768x407.jpg 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/facebook-live-group-broadcast.jpg 1400w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>\u2714Facebook Live has the potential to change the way marketers and consumers approach the platform\u2014not to mention influencing most of the platform\u2019s contemporaries. &#8211; <a title=\"Facebook Live: Everything You Need To Know\" href=\"http:\/\/www.forbes.com\/sites\/jaysondemers\/2016\/04\/26\/facebook-live-everything-you-need-to-know\/#741f7b647a82\">Forbes<\/a><\/p>\n<p>Facebook Live allows you to <strong>have \u201cface-time\u201d conversations in real time with your friends, fans, and followers<\/strong>. Once your live broadcast is complete, the video posts to your wall like a regular native video. Live video is an excellent way to build a more intimate relationship with your audience. The stronger the connection to you and your business, the more loyal and engaged your following.<\/p>\n<p>Not surprising, according to a recent post on <a title=\"Facebook Live video replays will highlight the best moments\" href=\"http:\/\/www.engadget.com\/2016\/05\/23\/facebook-live-video-reaction-timeline\/\">Engadget<\/a>:<\/p>\n<ul>\n<li>Facebook will soon let viewers skip straight to the good parts when replaying video footage.<\/li>\n<\/ul>\n<ul>\n<li>Based on <a href=\"http:\/\/www.engadget.com\/2016\/04\/06\/facebook-live-gets-a-discovery-section-and-instant-reactions\/\">reactions and comments<\/a>, Facebook will show you when the best portions of a video take place in the form of a visual timeline.<\/li>\n<\/ul>\n<ul>\n<li>Facebook says that two-thirds of Live video views are replays after a broadcast has ended. With that in mind, this so-called engagement graph is meant to help guide viewing by pointing out highlights, especially clips that are several minutes long.<\/li>\n<\/ul>\n<h4><strong><em>Pro Tip (or frankly a tip for any business thinking about using Facebook video as a marketing tool)<\/em>:\u00a0<\/strong><\/h4>\n<p>Keep this not-so-surprising stat in mind when producing Facebook video:<\/p>\n<p><strong>\u271485 percent of Facebook video is watched without sound! &#8211; <a title=\"85 percent of Facebook video is watched without sound\" href=\"http:\/\/digiday.com\/platforms\/silent-world-facebook-video\/\">Digiday<\/a><\/strong><\/p>\n<p>According to MEC North America, branded videos from its\u00a0clients average 85-90 percent silent video views. But that doesn\u2019t mean consumers are less engaged. Internal studies showed that <strong>KPIs like brand lift and intent to purchase were not affected by whether the viewer watched the video with the sound on or off<\/strong>, said Noah Mallin, head of social for the agency.<\/p>\n<p>___<\/p>\n<p>In conclusion, don&#8217;t be fooled into believing marketing on Facebook is not important. With over 1.65 billion monthly<em> active<\/em> users and more than half of them using mobile only, having a solid Facebook mobile marketing strategy is critical to your business success.<\/p>\n<p><strong>What&#8217;s your Facebook mobile marketing strategy?<\/strong><\/p>\n<p><strong>How do you optimize your Facebook mobile site?<\/strong><\/p>\n<p><strong>We&#8217;d love to hear more from you!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do Facebook mobile and social media have in common? Every day millions of people use Facebook to engage with businesses &#8211; look&#8230;<\/p>\n","protected":false},"author":6,"featured_media":15158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,180,851,256],"tags":[],"class_list":["post-14915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-optimization","category-social-media-minute","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Mobile: 1.5 Billion Reasons It&#039;s Important to Get Right<\/title>\n<meta name=\"description\" content=\"54 percent of Facebook users access the network exclusively from a mobile device. 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