{"id":14920,"date":"2016-08-25T06:37:01","date_gmt":"2016-08-25T13:37:01","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=14920&#038;preview_id=14920"},"modified":"2026-04-22T03:21:38","modified_gmt":"2026-04-22T10:21:38","slug":"facebook-search","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/facebook-search\/","title":{"rendered":"5 of the Best Facebook Search Tips That Will Help More Customers Find You"},"content":{"rendered":"<p>Facebook Search processes over 2 Billion queries every day. They\u00a0have indexed 2 trillion posts &#8211;\u00a0shared by 1.71 Billion monthly <a title=\"Facebook active users\" href=\"http:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">active users<\/a>.<\/p>\n<p><strong>Facebook search is possibly the most powerful, under-used feature on the social network<\/strong>.<\/p>\n<p>Facebook has a wealth of information you can\u2019t get anywhere else &#8211; even on Google and they made a <a title=\"Facebook Graph Search Engine\" href=\"https:\/\/techcrunch.com\/2013\/01\/15\/facebook-announces-its-third-pillar-graph-search\/\">few attempts<\/a> to get search right. However, pundits believe they may have <a title=\"Facebook sees 2 billion searches per day, but it\u2019s attacking Twitter not Google\" href=\"https:\/\/techcrunch.com\/2016\/07\/27\/facebook-will-make-you-talk\/\">finally cracked the nut <\/a>with their latest effort.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Search_Isnt_Quite_Google_%E2%80%93_Yet\"><\/span>Facebook Search Isn&#8217;t Quite Google &#8211; Yet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook&#8217;s intent is to be the &#8220;go to place&#8221; to surface real-time information on current trending news.<\/p>\n<p>Google is still the search king for daily search queries. However, what&#8217;s important to mention is there are other social networks &#8211; including Facebook &#8211; that are quickly gaining ground on Google.<\/p>\n<p>Consider the following search queries per day across several social networks:<\/p>\n<ul>\n<li><strong>Google Search: 3.5 Billion<\/strong>\u00a0&#8211;\u00a0<a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/\">Internet Live Stats<\/a><\/li>\n<li><strong>Twitter Search: 2.1 Billion<\/strong>\u00a0&#8211;\u00a0<a title=\"How to Get Insanely Loyal Followers with Twitter Search\" href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/twitter-search\/\">dlvr.it blog<\/a><\/li>\n<li><strong>Pinterest\u00a0Search: 2 Billion<\/strong>\u00a0&#8211;\u00a0<a href=\"https:\/\/blog.pinterest.com\/en\/2-billion-monthly-idea-searches-and-counting\">Pinterest blog<\/a><\/li>\n<li><strong>Facebook Search: 2 Billion<\/strong>\u00a0&#8211;\u00a0<a href=\"https:\/\/techcrunch.com\/2016\/07\/27\/facebook-will-make-you-talk\/\">TechCrunch<\/a><\/li>\n<\/ul>\n<h3><strong>Why is Facebook boosting search?<\/strong><\/h3>\n<p>The main reason why Facebook is so focused on expanding search is that it hopes <strong>to increase ad revenue<\/strong>.<\/p>\n<p>Although Facebook\u00a0makes a ton of income on ads already &#8211; nearly 6 Billion in Quarter 1 of 2016 alone, they have said they are <a href=\"http:\/\/www.recode.net\/2016\/7\/27\/12305002\/facebook-ad-load-q2-earnings\">running out of ad space<\/a>.<\/p>\n<p>Mark\u00a0Zuckerberg, the CEO of Facebook, is hinting at a future search monetization strategy, saying:<\/p>\n<blockquote><p>There&#8217;s a reasonable amount of behavior in there (Facebook search) which is looking for things that, over time, could be monetizable or commercial intent.<\/p><\/blockquote>\n<p>Obviously, Google has proven there is money to be made with search. The question for Facebook is whether or not they\u00a0can create a viable monetization strategy around real-time conversation content in\u00a0their\u00a0search index.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Search_Find_the_People_and_Posts_that_Matter_to_You_Most\"><\/span>Facebook Search: Find the People and Posts that Matter to You Most<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People on Facebook are attempting to find what\u00a0their\u00a0friends are\u00a0up to.<\/p>\n<p><a title=\"How to Easily Find More Happy Customers with Twitter Search\" href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/twitter-search\/\">Twitter search<\/a> has been the go-to-place for information on live events and breaking news &#8211; similar information that Facebook is now surfacing.<\/p>\n<p>Facebook&#8217;s renewed focus on search means trouble for Twitter.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/143213455\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Although queries for \u201cdentist\u201d or \u201cburrito\u201d could surface recommendations from friends that compete with Google results,\u00a0<strong>Facebook search wants to become the place for you to find all\u00a0types of public conversational content<\/strong>.<\/p>\n<p>You can search by:<\/p>\n<ul>\n<li>People<\/li>\n<li>Posts<\/li>\n<li>Photos<\/li>\n<li>Videos<\/li>\n<li>Places<\/li>\n<li><a title=\"How to Prime Your Facebook Page for Epic Success\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/facebook-page\/\">Pages<\/a><\/li>\n<li>Groups<\/li>\n<li><a href=\"http:\/\/dlvr.it\">Apps<\/a><\/li>\n<li>Events<\/li>\n<\/ul>\n<p>You can also search by likes, interests, times and other categories.<\/p>\n<h3><strong>How does Facebook Mobile play into Facebook Search?<\/strong><\/h3>\n<p>Consider this fact, <strong>54.2 percent of Facebook&#8217;s 1.6 Billion active users use <a title=\"Facebook Mobile: Why It\u2019s Important to Get Right\" href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/facebook-mobile\/\">Facebook mobile<\/a><\/strong>. Facebook has made trillions of\u00a0posts\u00a0available on the Facebook mobile app.<\/p>\n<ul>\n<li>So, next time you are interested in where your friends are or looking for a &#8216;fun restaurant&#8217;, you can surface this information at the very moment you are hungry and looking for a place to grab a bite with friends.<\/li>\n<\/ul>\n<ul>\n<li>And when you&#8217;re looking for friends in a particular geography, just search for &#8220;friends who live in&#8221; and include the name of the country, city or whatever geographic parameter makes sense for you.<\/li>\n<\/ul>\n<figure id=\"attachment_16347\" aria-describedby=\"caption-attachment-16347\" style=\"width: 763px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16347 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Search-Find-People-in-a-Certain-Geography.png\" alt=\"Facebook Search Find People in a Certain Geography\" width=\"763\" height=\"252\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Search-Find-People-in-a-Certain-Geography.png 763w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Search-Find-People-in-a-Certain-Geography-300x99.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><figcaption id=\"caption-attachment-16347\" class=\"wp-caption-text\">Find friends in a particular geography. Tip from <a href=\"http:\/\/www.scottmonty.com\/2016\/07\/the-hidden-power-of-facebook-search.html\">Scott Monty<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_Facebook_Search\"><\/span>Advantages of Facebook Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1 &#8211; Facebook&#8217;s index of &#8216;conversational content&#8217;, including\u00a0reviews, recommendations, likes, and visit data is a huge\u00a0advantage over Google because the\u00a0<strong>data can be leveraged to deliver more personalized results to the user based on what their friends liked or paid attention to.<\/strong><\/p>\n<p>2 &#8211; And Facebook didn&#8217;t just stop at building a keyword based search index. They realized that their audience&#8217;s time is shifting to <strong>mobile, messengers and chatbots<\/strong>.<\/p>\n<ul>\n<li>What this means for Facebook is a new approach to search that would make sense of the conversational content users were sharing.<\/li>\n<\/ul>\n<p>3 &#8211; To take advantage of the major time and attention shift of its customers, Facebook needed a fresh take on combing through trillions of pieces of unstructured conversations. To this point, Facebook <a href=\"https:\/\/techcrunch.com\/2016\/06\/01\/facebook-deep-text\/\">launched<\/a> what they are calling <strong>DeepText artificial intelligence<\/strong>.<\/p>\n<ul>\n<li>The tool analyzes text continuously so that the social network can provide services and content that match up with what people are sharing or might need.<\/li>\n<\/ul>\n<p>Techcrunch reports the first place Facebook will use DeepText is in <a title=\"Why You Need to Jump on the Facebook Messenger and Chatbot Bandwagon\" href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/facebook-messenger-chatbots\/\">Facebook Messenger and chat bots<\/a>.<\/p>\n<blockquote><p>One of the first obvious applications for DeepText will start rolling on Messenger. When DeepText identifies a sentence it thinks means you need a ride, it will suggest you use Messenger transportation integrations with services like Uber and Lyft.<\/p><\/blockquote>\n<h3><strong>How do Facebook Lead Ads factor into Facebook Search?<\/strong><\/h3>\n<p>Facebook is not only creating a new way to present compelling content to people promptly, but if <strong>monetization search is in the future<\/strong>, maybe <a title=\"How to Capture Leads with Facebook Lead Ads\" href=\"https:\/\/dlvrit.com\/blog\/2016\/07\/facebook-lead-ads\/\">Facebook Lead Ads<\/a> give us a peek at how they plan to monetize it.<\/p>\n<p>A Facebook Lead Ad looks like a traditional Facebook Ad, but\u2014when a Facebook user clicks on one\u2014it displays a form that is pre-populated with the user\u2019s phone number, email address, and other information the user has already given to Facebook.<\/p>\n<ul>\n<li>This type of ad unit is perfect for mobile because it doesn&#8217;t force users to leave Facebook and travel to some unfriendly mobile\u00a0landing page the advertiser created.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Rank_Higher_in_Facebook_Search_Five_Optimization_Tips\"><\/span>How to Rank Higher in Facebook Search: Five Optimization Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook uses 44 ranking factors in its\u00a0EdgeRank algorithm\u00a0to determine what appears in user feeds.\u00a0According to TechCrunch, there are\u00a0<strong>approximately\u00a0200 factors that establish the order of the search results<\/strong>\u00a0including:<\/p>\n<ul>\n<li>Like history<\/li>\n<li>Previous points of engagement<\/li>\n<li>Previous searches<\/li>\n<li>Geography of searcher<\/li>\n<\/ul>\n<p>Similar to optimizing your website for search, there are a\u00a0number of things you can optimize to improve your search presence within Facebook search.<\/p>\n<h3><strong>How to optimize for Facebook Search?<\/strong><\/h3>\n<h3><strong>1 &#8211; Post Timely Information<\/strong><\/h3>\n<p><strong>Past:<\/strong> In the past,\u00a0to see your update, I had to be following you.<\/p>\n<p><strong>Present:<\/strong> Now (based on your privacy settings), when using Facebook search, I could surface your updates.<\/p>\n<p>Facebook includes public posts into search results, so if you\u2019re looking for information about a current event or trending topic, you\u2019ll likely see results from people outside your network alongside posts from people you know.<\/p>\n<p><strong><em>PRO TIP:<\/em> As a\u00a0small business, you want your <a href=\"https:\/\/www.facebook.com\/help\/120939471321735\">post settings to be public<\/a>\u00a0so potential customers\u00a0outside your network can find you.<\/strong><\/p>\n<p>Facebook promises, \u201c<em>As you type, we\u2019ll highlight things that are happening right now so you can follow popular stories as they unfold.<\/em>\u201d<\/p>\n<ul>\n<li>It&#8217;s important to keep in mind how fans use\u00a0Facebook. For example, they want to be:\n<ul>\n<li>entertained<\/li>\n<li>to find timely news<\/li>\n<li>to find where their friends are<\/li>\n<li>and where they visited<\/li>\n<\/ul>\n<\/li>\n<li>Your Facebook updates should mirror this information.<\/li>\n<\/ul>\n<p>According to a <a href=\"http:\/\/blog.hubspot.com\/marketing\/data-perfect-facebook-post-infographic\">study from TrackMaven<\/a>, <strong>posts with 80+ words garner 2x\u2019s as much engagement.<\/strong><\/p>\n<p>Facebook users are willing to read! Also, this gives you more opportunity to include relevant keywords in your updates.<\/p>\n<h3><strong>2 &#8211; Include\u00a0Photos and Videos<\/strong><\/h3>\n<p>When you search on Facebook, you can view the results in four different categories: Top, Latest, People, and Photos. What this means, to get noticed, is that a compelling photo increases the likelihood.<\/p>\n<p>And don&#8217;t forget about <a title=\"The Truth About Facebook Video and How to Effectively Use It\" href=\"https:\/\/dlvrit.com\/blog\/2016\/06\/facebook-video\/\">video\u00a0posts on Facebook<\/a>.\u00a0<strong>Video posts have 135% greater organic reach than photo posts<\/strong>.<\/p>\n<h3><strong>3 &#8211; Optimize Your Facebook Page<\/strong><\/h3>\n<p>Your Facebook page is probably not going to turn up in the search results, but it is a good practice to keep your page in order because when you do surface in a search query, and that user clicks to your posts, you want to make a great first impression.<\/p>\n<p>Read the following for more Facebook optimization tips:<\/p>\n<ul>\n<li><a href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/facebook-cover-photo-size\/\">Facebook Cover Photo<\/a>\u00a0tips: Include the right size for mobile.<\/li>\n<\/ul>\n<ul>\n<li><a title=\"How to Write an Awesome and Succinct Facebook Bio\" href=\"https:\/\/dlvrit.com\/blog\/2016\/04\/facebook-bio-examples\/\">Facebook bio<\/a>\u00a0examples: Create a keyword rich Facebook bio.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/facebook-page\/\">Call-to-action<\/a>: Make it easy for visitors to get to your site or add their email.<\/li>\n<\/ul>\n<h3><strong>4 &#8211; Participate in Popular Conversations<\/strong><\/h3>\n<p>\u201cWhen a link gets shared widely on Facebook, it often anchors an interesting public conversation,\u201d Facebook said. One click will display the most popular public posts connected to a specific link, therefore allowing users to jump into the conversations on those posts.<\/p>\n<ul>\n<li>The more actively you participate in\u00a0discussions related to your niche the better the opportunity you will surface in the search results.<\/li>\n<\/ul>\n<h3><strong>5 &#8211; Use\u00a0Facebook Instant Articles<\/strong><\/h3>\n<p>Facebook\u2019s goal is &#8220;&#8230; to connect people (quickly) to the stories, posts, videos or photos that matter most to them.&#8221;<\/p>\n<p>What&#8217;s more, is that 50% of their users access Facebook mobile so it only makes sense that <a title=\"Facebook Instant Articles\" href=\"https:\/\/instantarticles.fb.com\/\">Instant Articles<\/a> has the potential to be a ranking factor.<\/p>\n<p>Instant Articles allows any&#8230;\u00a0&#8220;publisher to tell great stories, that load quickly, to people all over the world,&#8221; according to Facebook.<\/p>\n<p>Facebook wants to keep users on their platform and will likely\u00a0give preference to businesses who use Instant Articles.<\/p>\n<p>___<\/p>\n<h3><strong>It&#8217;s Your Turn<\/strong><\/h3>\n<p><strong>What&#8217;s your experience with Facebook Search? <\/strong><\/p>\n<p><strong>Have you discovered other ranking factors? <\/strong><\/p>\n<p><strong>We&#8217;d love to hear from you.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Search processes over 2 Billion queries every day. They\u00a0have indexed 2 trillion posts &#8211;\u00a0shared by 1.71 Billion monthly active users. Facebook search&#8230;<\/p>\n","protected":false},"author":4,"featured_media":16379,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,851,256],"tags":[],"class_list":["post-14920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-social-media-minute","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Facebook Search Tips That Will Help More Customers Find You<\/title>\n<meta name=\"description\" content=\"Facebook Search processes over 2 Billion daily queries every day. 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