{"id":14931,"date":"2016-06-07T00:00:00","date_gmt":"2016-06-07T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=14931&#038;preview_id=14931"},"modified":"2026-04-15T01:26:39","modified_gmt":"2026-04-15T08:26:39","slug":"emoji","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/emoji\/","title":{"rendered":"How to Effectively Use New Emoji Slang in Old Social Media"},"content":{"rendered":"<p>Move over, smiley face emoji. Your world is changing overnight. Your emoji friends have infiltrated all our online interactions.<\/p>\n<p>By now, you&#8217;ve probably had enough time to get used to the new Facebook Reactions \u2014say hello to Love, Haha, Wow, Sad, and Angry, along with the traditional Like.<\/p>\n<p>How do you feel about the\u00a072 new emojis recently accepted by <a title=\"Emoji Candidates\" href=\"http:\/\/www.unicode.org\/emoji\/charts\/emoji-candidates.html#1f933\">Unicode Consortium<\/a>\u00a0for release soon (June 2016) including an avocado and clinking glasses?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15396\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/New-Emojis-1024x202.jpg\" alt=\"Unicode 9 Emoji Updates\" width=\"760\" height=\"150\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/New-Emojis-1024x202.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/New-Emojis-300x59.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/New-Emojis-768x151.jpg 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/New-Emojis.jpg 2048w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<blockquote><p>Just think, by mid-summer you\u2019ll be able to use emojis of a tumbler of scotch and a baguette to describe the last meal\u00a0you had\u00a0AND&#8230; &#8211; <a title=\"The Avocado Emoji We\u2019ve All Been Waiting For Is About To Be A Reality\" href=\"http:\/\/elitedaily.com\/social-news\/new-emojis-avocado-food\/1511474\/\">Elite Daily<\/a><\/p><\/blockquote>\n<h3><strong>The modern world truly is a grand place to live. Thanks, emoji!<\/strong><\/h3>\n<p>Emoji use is so widespread that it has become, at least in part, acceptable in business communications.<\/p>\n<p>So, what&#8217;s next?<\/p>\n<p>How can you capitalize on emoji slang usage in your social media marketing?<\/p>\n<p>In this post, we&#8217;ll discuss:<\/p>\n<ul>\n<li>Why Emojis Are Good For You<\/li>\n<li>How An Emoji Becomes Official<\/li>\n<li>Power of Emojis on Instagram<\/li>\n<li>Facebook Reactions: Practical Applications<\/li>\n<li>What&#8217;s the Meaning of that Snapchat Emoji<\/li>\n<li>Emoji Life on Twitter<\/li>\n<li>Emoji on Product Hunt and Other Cool Apps<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Use_Emojis_in_Your_Social_Media_Marketing\"><\/span>Why You Should Use Emojis in Your Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Simple explanation:<\/strong>\u00a0Emojis are a simple and fun way to be expressive. And, they are here to stay!<\/p>\n<p>In May of 2015 Merriam-Webster officially added emoji to the dictionary.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15403\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Definition.png\" alt=\"Definition of an emoji\" width=\"500\" height=\"169\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Definition.png 610w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Definition-300x101.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u201cAny of various small images, symbols, or icons used in text fields in electronic communication (as in text messages, e-mail, and social media) to express the emotional attitude of the writer, convey information succinctly, communicate a message playfully without using words, etc.\u201d<\/p>\n<p><strong>Emojis are ubiquitous<\/strong>:<\/p>\n<ul>\n<li>92% of the online population uses emojis in email or on social media &#8211;\u00a0<a href=\"http:\/\/emogi.com\/report.php\">Emogi<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15407\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Usage-1024x700.png\" alt=\"92% of the online population use Emoji\" width=\"760\" height=\"520\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Usage-1024x700.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Usage-300x205.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Usage-768x525.png 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<ul>\n<li>Emojis are the fastest growing language in history &#8211; <a href=\"http:\/\/emogi.com\/documents\/Emoji_Report_2015.pdf\">The Telegraph<\/a><\/li>\n<\/ul>\n<p><strong>As a result, digital communications has become shorter!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15405\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Internet-Slang-1-1024x430.png\" alt=\"Digital communications have become shorter with the use of emoji.\" width=\"760\" height=\"319\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Internet-Slang-1-1024x430.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Internet-Slang-1-300x126.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Internet-Slang-1-768x322.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojis-Internet-Slang-1.png 1864w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<ul>\n<li>Major brands have incorporated emoji into their marketing strategy<\/li>\n<\/ul>\n<p><strong>Emojis are an excellent way to humanize your brand and set a tone for your social media post.<\/strong><\/p>\n<p>Example of Domino&#8217;s Emoji Ordering System:<\/p>\n<p>In May 2015, Domino&#8217;s made life a whole lot easier for customers by allowing them to order their <a href=\"http:\/\/creativity-online.com\/work\/dominos-text-ordering-with-emojis\/42287\">pizza through Twitter<\/a> &#8212; with words, or more extraordinarily, with a simple pizza Emoji. This efficient new ordering system impressed the jurors of the Cannes Lions 2015 Titanium Jury to earn a Grand Prix.<\/p>\n<p style=\"text-align: center;\"><strong>Tweet, a pizza emoji to Dominos and your favorite pizza, is on its way!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15408\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-Emoji-Ordering-1024x683.jpg\" alt=\"Domino's Emoji Ordering System\" width=\"760\" height=\"507\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-Emoji-Ordering-1024x683.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-Emoji-Ordering-300x200.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-Emoji-Ordering-768x512.jpg 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-Emoji-Ordering.jpg 1200w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<ul>\n<li>Hubspot\u00a0<a href=\"http:\/\/cdn1.hubspot.com\/hub\/53\/How-to-Engage-Fans-on-Facebook-04.pdf\">reports<\/a> that \u201csomething as simple as a smiley face emoticon in your post can\u00a0<strong>increase likes by 57 percent, comments by 33 percent and shares by 33 percent<\/strong> over posts without them.\u201d \ud83d\ude42<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_An_Emoji_Becomes_Official\"><\/span>How An Emoji Becomes Official<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"http:\/\/www.unicode.org\/emoji\/selection.html\">Unicode Consortium<\/a>, a non-profit body, tasked with ensuring all text is readable on your internet-equipped device, approves, administers and tracks all official emojis.<\/p>\n<p>Anyone can submit a proposal for an emoji character, \u00a0but it needs to contain the right information to be accepted. It helps if you have strong supporters lobbying for you.<\/p>\n<p><strong>Example #1:<\/strong>\u00a0Taco Bell filed a petition asking the Unicode Consortium to <a href=\"http:\/\/www.huffingtonpost.com\/2015\/01\/05\/taco-bell-emoji-petition_n_6416798.html?ir=India&amp;adsSiteOverride=in\">introduce a taco emoticon<\/a>. Their petition read \u201cAmerica wants a Taco emoji.\u201d And their change.org campaign was met with success (they received 32,802 supporters).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15410\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tacobell-Emoji.png\" alt=\"Introduce a taco emoji\" width=\"426\" height=\"293\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tacobell-Emoji.png 426w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tacobell-Emoji-300x206.png 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/p>\n<p><strong>Example #2: <\/strong>Another example includes the dumpling emoji, which made it onto the list after a <a href=\"https:\/\/www.kickstarter.com\/projects\/657685639\/where-is-the-dumpling-emoji\/posts\/1471314\">successful Kickstarter campaign<\/a>.<\/p>\n<p>The campaign to add a dumpling emoji began in 2015. It was started by <a href=\"http:\/\/plympton.com\/about\/our-team\/\">Jennifer 8. Lee<\/a>, a former New York Times journalist and current CEO of Plympton. She noticed that the dumpling, a seemingly universal food item, was not on the Universal Emoji list and wanted to fix that.<\/p>\n<p><strong>The result:<\/strong> Two websites and a Kickstarter campaign later, it&#8217;s now an official candidate for becoming an emoji in June of 2017, along with a fortune cookie, takeout box, chopsticks, and face with one eyebrow raised emoji.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15421\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dumpling-Emoticon-1024x974.png\" alt=\"Happy Year of the Dumpling emoji! We Did It!\" width=\"500\" height=\"475\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dumpling-Emoticon-1024x974.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dumpling-Emoticon-300x285.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dumpling-Emoticon-768x730.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dumpling-Emoticon.png 1304w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Power_of_Emojis_on_Instagram\"><\/span>Power of Emojis on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On Instagram, the use of emojis is becoming a valid and near-universal method of expression in all languages.\u00a0The vocabulary of Instagram has changed dramatically.<\/p>\n<blockquote><p>Emoji usage is shifting people\u2019s vocabulary and becoming an important element of expression on Instagram. Their use is anti-correlated with internet slang like \u201clol\u201d and \u201cxoxo.\u201d &#8211; <a href=\"http:\/\/instagram-engineering.tumblr.com\/post\/117889701472\/emojineering-part-1-machine-learning-for-emoji\">Instagram Engineering<\/a><\/p><\/blockquote>\n<p>Using its algorithm, Instagram Engineering found that many popular emojis have meanings in-line with early internet slang and have been adopted to act in place of these words.<\/p>\n<p>Here are a few emojis and the slang Instagram found them to represent:<\/p>\n<ul>\n<li>\n<h3><strong>\ud83d\ude02<\/strong> (ranked 1st in emoji usage): lolol, lmao, lololol, lolz, lmfao, lmaoo, lolololol, lol, ahahah, ahahha, loll, ahaha, ahah, lmfaoo, ahha, lmaooo, lolll, lollll, ahahaha, ahhaha, lml, lmfaooo<\/h3>\n<\/li>\n<\/ul>\n<ul>\n<li>\ud83d\ude0d (ranked 2nd): beautifull, gawgeous, gorgeous, perfff, georgous, gorgous, hottt, goregous, cuteeee, beautifullll, georgeous, baeeeee, hotttt, babeee, sexyyyy, perffff, hawttt<\/li>\n<\/ul>\n<ul>\n<li>\u2764 (ranked 3rd): xoxoxox, xoxoxo, xoxo, xoxoxoxo, xoxoxoxoxo, xoxoxoxox, xxoo, oxox, babycakes, muahhhh, mwahh, babe, boobear, loveyou, bunches, muahhh, muahh, xoxox, muahhhhh<\/li>\n<\/ul>\n<ul>\n<li>\ud83d\udc4d(ranked 9th): #keepitup, #fingerscrossed, aswell, haha, #impressed, #yourock, lol, #greatjob, bud, #goodjob, awesome, good, #muchlove, #proudofyou, job, #goodluck<\/li>\n<\/ul>\n<ul>\n<li>\ud83d\ude2d(ranked 11th): ughh, ughhh, ughhhh, ugh, uggh, ugghh, ughhhhh, ughhhhhh, ugggh, lolol, wahhhh, rn, oml, uhg, agh, xc, omgg, omfg, omf, lololol, whyyy, loll, wahhhhh, tooo, kms<\/li>\n<\/ul>\n<p>Other findings:<\/p>\n<p><strong>1 &#8211; Nearly half of the text on Instagram contains an emoji.<\/strong><\/p>\n<p><strong>2 &#8211; Emoji has replaced Internet slang in social media.<\/strong><\/p>\n<p>As you can see, emojis are now a major part of the Instagram vocabulary. And their use is anti-correlated with internet slang.<\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-15413\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Internet-Slang-1024x1015.png\" alt=\"Emoji and Internet Slang Usage by Join Date on Instagram \" width=\"760\" height=\"753\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Internet-Slang-1024x1015.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Internet-Slang-150x150.png 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Internet-Slang-300x297.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Internet-Slang-768x761.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emoji-Internet-Slang.png 1112w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/h3>\n<p><strong>So how can you leverage these non-verbal symbols to boost your engagement on Instagram?<\/strong><\/p>\n<h3><strong>Use Emojis to Ignite Engagement on Instagram<\/strong><\/h3>\n<p>Here are four tips from <a title=\"Emoji Marketing: How to Use Emoticons to Significantly Increase Your Conversions\" href=\"http:\/\/neilpatel.com\/2016\/01\/05\/emoji-marketing-how-to-use-emoticons-to-increase-your-conversions\/\">Neil Patel<\/a> to get you started:<\/p>\n<h3><strong>Tip #1:<\/strong> Understand how your audience communicates with emojis<\/h3>\n<ul>\n<li>As a new emoji user, do you employ them to represent your own meanings? <strong>HUGE MISTAKE<\/strong><\/li>\n<\/ul>\n<blockquote><p>As a marketer, it\u2019s your job to understand how your target audience uses emojis and what the different colored versions of them signify. Only then will you be able to fit the emojis in your Instagram communications.<\/p><\/blockquote>\n<h3><strong>Tip #2:<\/strong>\u00a0<em>Love <\/em>from your <em>heart<\/em><\/h3>\n<ul>\n<li>In its analysis of 2,500 Instagram posts, Simply Measured found that the heart triumphs all other emojis.<\/li>\n<\/ul>\n<p>\u2192But be careful! Marketers are struggling to understand the data behind heart emojis.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15416\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Heart-Emoticon-Meaning-1024x109.png\" alt=\"Marketers are struggling to understand the data behind the emoji.\" width=\"760\" height=\"81\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Heart-Emoticon-Meaning-1024x109.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Heart-Emoticon-Meaning-300x32.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Heart-Emoticon-Meaning-768x81.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Heart-Emoticon-Meaning.png 1848w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>What does the user mean by using a blue heart vs. a yellow heart?<\/p>\n<p>If a user uses a red heart with a product are they more likely to purchase?<\/p>\n<p>Does a broken heart followed by a full heart show affection or anger?<\/p>\n<h3><strong>Tip #3:<\/strong> Mind your country and region<\/h3>\n<p><strong>Hearts are good to use generally, but your target audience emoji usage can vary based on their country and locality.<\/strong><\/p>\n<ul>\n<li>Finland users love emojis, so their Instagram text contains 60% of emotion characters.<\/li>\n<li>In contrast, Tanzania Instagram users don\u2019t like them as much. Only 10% of their Instagram text includes emojis.<\/li>\n<\/ul>\n<p><strong>\u2192<\/strong>The emoji use also differs from state to state in the U.S.<\/p>\n<p>People in Nevada use the eggplant emoji more than people in any other state,\u00a0while\u00a0smartphone users in New Jersey\u00a0text\u00a0more sad emoji than\u00a0the rest of the country,\u00a0according to new\u00a0data from SwiftKey.<\/p>\n<p>SwiftKey&#8217;s <a href=\"https:\/\/swiftkey.com\/en\/united-states-emoji\/#\">interactive map<\/a> lets you see which emoji are the most popular in each state.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15415\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Interactive-Emoji-Map-1024x584.png\" alt=\"Which emoji does each state use more than others?\" width=\"760\" height=\"433\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Interactive-Emoji-Map-1024x584.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Interactive-Emoji-Map-300x171.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Interactive-Emoji-Map-768x438.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Interactive-Emoji-Map.png 1648w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3><strong>Tip #4:<\/strong> Play visual brain tease using them and tag users next to them<\/h3>\n<p>Anthony Thompson <a href=\"https:\/\/www.postplanner.com\/how-to-use-emojis-on-instagram-in-comments\/\">tripled his Instagram engagement<\/a> by using emojis. Here are a couple of his simple strategies to foster explosive emoji engagement.<\/p>\n<ul>\n<li>Use emojis as a visual brainteaser to play the guessing game with your audience and strengthen your bond.<\/li>\n<li>Tag users next to emojis. This way you get their attention in your comments. See example below.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15417\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tag-Users-on-Instagram.png\" alt=\"Tag users next to an emoji on Instagram.\" width=\"760\" height=\"453\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tag-Users-on-Instagram.png 952w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tag-Users-on-Instagram-300x179.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tag-Users-on-Instagram-768x457.png 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><strong>For more tactical approaches to using emojis on Instagram, read more from Post Planner on\u00a0<\/strong><a title=\"6 Ways to Tap Into the Power of Emojis on Instagram (follow these examples!)\" href=\"https:\/\/www.postplanner.com\/how-to-use-emojis-on-instagram-in-comments\/\">6 Ways to Tap Into the Power of Emoticons on Instagram (follow these examples!)<\/a>.<\/p>\n<p>Look at how Sue B. Zimmerman combined a dog, emojis and Valentine&#8217;s Day to generate buzz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15419\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/sue-zimmerman-Instagram-Buzz-1.jpeg\" alt=\"Look at how Sue B. Zimmerman combined a dog, emoji and Valentine's Day to generate buzz.\" width=\"760\" height=\"453\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/sue-zimmerman-Instagram-Buzz-1.jpeg 955w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/sue-zimmerman-Instagram-Buzz-1-300x179.jpeg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/sue-zimmerman-Instagram-Buzz-1-768x458.jpeg 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<ul>\n<li>Typical comment: &#8220;That&#8217;s so cute!&#8221;<\/li>\n<li>Crush emoji comment: &#8220;How ador:)ble and aw:)some!!!<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Emojis_on_Facebook\"><\/span>How to Use Emojis on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Per Zazzle Media, Facebook posts with <a href=\"http:\/\/superspicymedia.com\/blog\/increase-engagement-with-emoticons\/\">emoticons<\/a> have a<\/p>\n<ul>\n<li>57% higher like rate<\/li>\n<li>33% higher comment rate<\/li>\n<li>33% higher share rate<\/li>\n<\/ul>\n<p>Here is an example of how <a href=\"http:\/\/www.socialmediaexaminer.com\/26-facebook-fan-engagement-tips\/\">Zappos<\/a> used a heart emoticon in this status update that attracted 700+ likes and 20+ shares within 24 hours.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15409\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/zappos-heart-emoticon.png\" alt=\"Expressing the humanity, enthusiasm or emotion behind a post with an emoji.\" width=\"480\" height=\"468\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/zappos-heart-emoticon.png 480w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/zappos-heart-emoticon-300x293.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><strong>Emojis are an excellent way to humanize your brand and set a tone for your Facebook post!<\/strong><\/p>\n<p>And similar to Instagram and Twitter, emojis have replaced slang even on Facebook. For instance, users now tend to stray away from \u2018lol\u2019 and rather, use emoticons to express laughter.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15422\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Laughter-on-Facebook-1024x889.png\" alt=\"Emoji has replaced internet slang in social media \" width=\"500\" height=\"434\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Laughter-on-Facebook-1024x889.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Laughter-on-Facebook-300x260.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Laughter-on-Facebook-768x667.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Laughter-on-Facebook.png 1152w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Practical_Applications_for_Facebook_Reactions\"><\/span>Practical Applications for Facebook Reactions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook Reactions (Like, Love, HaHa Wow, Sad, and Angry) give users a quick way to respond to your social media post.<\/p>\n<p>The interesting thing about Facebook Reactions is the amount of data it provides\u2014and not just to Facebook.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-15398 size-full aligncenter\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Facebook-Reactions-Graphics.gif\" alt=\"Facebook Reactions brings Your Emoji to Life\" width=\"480\" height=\"270\" \/>From <a title=\"Facebook Reactions: Practical Applications for Small Businesses Read more at http:\/\/www.business2community.com\/facebook\/facebook-reactions-practical-applications-small-businesses-01469300#jwha8qLXIhPKGDOl.99\" href=\"http:\/\/www.business2community.com\/facebook\/facebook-reactions-practical-applications-small-businesses-01469300#kDotLGYXtxJQFr9A.99\">Business 2 Business Community<\/a>, using Facebook Insights data you can:<\/p>\n<h3><strong>1. Pay attention to how your fans <em>really<\/em> feel.<\/strong><\/h3>\n<p>If you are creating content that doesn\u2019t sit well with your audience, they now have a way of letting you know.<\/p>\n<ul>\n<li>Pay particular attention to your Angry\u2019s and your Sad\u2019s and be sure that if you\u2019re receiving those Reactions, you know why. The most important part of any social media strategy is reacting to the feedback you\u2019re getting from your audience.<\/li>\n<\/ul>\n<h3><strong>2. <\/strong><strong>Take the pulse of your audience.<\/strong><\/h3>\n<ul>\n<li>Do you have a new product idea that you want to test?<\/li>\n<li>Are you considering adding a new flavor to your menu?<\/li>\n<\/ul>\n<p>Polling your target audience is now easier than ever. Throw a new idea out on your page and watch the Reactions roll in. Not only is this great market research for you and your brand, but it\u2019s an excellent way to measure the pulse of your audience.<\/p>\n<h3><strong>3. Explore the full range of emotions.<\/strong><\/h3>\n<p>Not everything is likable. That\u2019s the mantra behind Facebook\u2019s new product, and the same goes for your content.<\/p>\n<ul>\n<li>Experiment with content that is designed to make your audience say \u201cWow!\u201d or feel angry, or even feel sad.<\/li>\n<\/ul>\n<p>You might find that different types of content elicit stronger reactions from your fans, and that is powerful knowledge to have when planning your content for an upcoming campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Emoji_Life_on_Twitter\"><\/span>Emoji Life on Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On Twitter, emoticons work like a charm to fulfill the missing context of emotion and increase social engagement.<\/p>\n<p>Remember the Domino image above on using emojis<a href=\"http:\/\/www.theverge.com\/2015\/5\/13\/8596849\/use-emoji-to-order-dominos-pizza\"> on Twitter to order a pizza<\/a> from Dominos?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15424\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-on-Twitter-911x1024.png\" alt=\"We can now use an emoji on Twitter to order a pizza from Dominos.\" width=\"500\" height=\"562\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-on-Twitter-911x1024.png 911w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-on-Twitter-267x300.png 267w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-on-Twitter-768x863.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Dominos-on-Twitter.png 1196w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_Meaning_of_the_Snapchat_Emoji_Next_to_Your_Name\"><\/span>What&#8217;s the Meaning of the Snapchat Emoji Next to Your Name<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wondered \u201cwhat do the emojis mean on Snapchat?\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15440\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Emojis-1024x405.png\" alt=\"What's the Meaning of the Snapchat Emoji Next to Your Name\" width=\"760\" height=\"301\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Emojis-1024x405.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Emojis-300x119.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Emojis-768x304.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Snapchat-Emojis.png 1254w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Snapchat\u00a0has emojis that appear next to friends in your friend list. These change over time based on how you interact with that friend. The following from emojipedia.org is what each Snapchat emoji means.\u00a0These are private, and can only be seen by you!<\/p>\n<h3><strong>Snapchat Emoji Meanings<\/strong><\/h3>\n<p style=\"padding-left: 30px;\"><a title=\"\ud83c\udf1f Glowing Star\" href=\"http:\/\/emojipedia.org\/glowing-star\/\">\ud83c\udf1f Gold Star<\/a> \u2014 Someone has replayed this\u00a0person&#8217;s snaps in the past 24 hours. They must have something interesting to show.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/emojipedia.org\/yellow-heart\/\">\ud83d\udc9b Yellow Heart<\/a>\u00a0\u2014 You are #1 best friends with each other. You send the most snaps to this person, and they send the most snaps to you.<\/p>\n<p style=\"padding-left: 30px;\"><a title=\"\u2764\ufe0f Heavy Black Heart\" href=\"http:\/\/emojipedia.org\/heavy-black-heart\/\">\u2764\ufe0f Red Heart<\/a> \u2014 You have been #1 BFs with each other for two weeks straight.<\/p>\n<p style=\"padding-left: 30px;\"><a title=\"\ud83d\udc95 Two Hearts\" href=\"http:\/\/emojipedia.org\/two-hearts\/\">\ud83d\udc95 Pink Hearts<\/a> \u2014 You have been #1 BFs with each other for two months straight. Dedication!<\/p>\n<p style=\"padding-left: 30px;\"><a title=\"\ud83d\udc76 Baby\" href=\"http:\/\/emojipedia.org\/baby\/\">\ud83d\udc76 Baby<\/a> \u2014 You just became friends with this person.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/emojipedia.org\/smiling-face-with-sunglasses\/\">\ud83d\ude0e Face With Sunglasses<\/a>\u00a0\u2014 One of your best friends is one of their best friends. You send a lot of snaps to someone they also send a lot of snaps to.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/emojipedia.org\/grimacing-face\/\">\ud83d\ude2c Grimacing Face<\/a>\u00a0\u2014 Your #1 best friend is their #1 best friend. You send the most snaps to the same person that they do. Awkward.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/emojipedia.org\/smirking-face\/\">\ud83d\ude0f Smirking Face<\/a>\u00a0\u2014 You are one of their best friends \u2026but they are not a best friend of yours. You don\u2019t send them many snaps, but they send you a lot.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/emojipedia.org\/smiling-face-with-smiling-eyes\/\">\ud83d\ude0a Smiling Face<\/a>\u00a0\u2014 Another best friend of yours. You send this person a lot of snaps. Not your #1 best friend but they are up there.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/emojipedia.org\/fire\/\">\ud83d\udd25 Fire<\/a>\u00a0\u2014 You are on a Snapstreak! You have snapped this person every day, and they have snapped you back. Increases with the\u00a0number of consecutive days.<\/p>\n<p style=\"padding-left: 30px;\"><a title=\" \ud83d\udcaf Hundred Points Symbol\" href=\"http:\/\/emojipedia.org\/hundred-points-symbol\/\">\ud83d\udcaf Hundred<\/a> \u2014 100 Day Snapstreak. The 100 emoji appears next to the fire when you snap back and forth with someone for one hundred days in a row.<\/p>\n<p style=\"padding-left: 30px;\"><a title=\"\u231b Hourglass\" href=\"http:\/\/emojipedia.org\/hourglass\/\">\u231b Hourglass<\/a> \u2014 Your Snapstreak is about to end. Send another snap to keep it alive.<\/p>\n<p style=\"padding-left: 30px;\"><a title=\"\ud83c\udf82 Birthday Cake\" href=\"http:\/\/emojipedia.org\/birthday-cake\/\">\ud83c\udf82 Birthday Cake<\/a> \u2014 This friend has a\u00a0birthday today. Only displays if a\u00a0friend has the<em>Birthday Party<\/em> feature\u00a0enabled in settings.<\/p>\n<h3><strong>Pro Tip<\/strong>:<\/h3>\n<p><strong>Want to change that\u00a0<\/strong>\ud83d\udc9b\u00a0<strong>to a\u00a0<\/strong>\ud83c\udf55<strong>?\u00a0<\/strong><\/p>\n<p>You can always customize your Friend Emojis,\u00a0go <a href=\"https:\/\/support.snapchat.com\/a\/custom-friend-emojis\">here<\/a> for more info!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Emoji_on_Product_Hunt_and_Other_Cool_Apps\"><\/span>Emoji on Product Hunt and Other Cool Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A quick search for &#8220;emoji&#8221; on <a href=\"https:\/\/www.producthunt.com\/search?q=emoji\">Product Hunt<\/a>, came up with some interesting new products\/apps.<\/p>\n<p>Here are a couple of good ones:<\/p>\n<h3 class=\"graf--h4 graf-after--h3\"><strong>1 &#8211;\u00a0Emojilytics for Twitter. <\/strong><\/h3>\n<p class=\"graf--h4 graf-after--h3\"><strong>The\u00a0Emoji.life is a <a href=\"http:\/\/emoji.life\/\">site dedicated to analyzing, tuning and sharing<\/a>\u00a0usage of\u00a0Twitter symbols.<\/strong><\/p>\n<p id=\"e33e\" class=\"graf--h3 graf-after--p\"><strong>What you can learn?<\/strong><\/p>\n<p id=\"506a\" class=\"graf--p graf-after--h3\">After connecting your Twitter (for read-only access) you\u2019ll get a bunch of stats including:<\/p>\n<ul class=\"postList\">\n<li id=\"4b2e\" class=\"graf--li graf-after--p\">An emoji ranking \ud83c\udfc6<\/li>\n<li id=\"1965\" class=\"graf--li graf-after--li\">Your most frequently used (favorite) emoji \ud83d\udcca<\/li>\n<li id=\"3296\" class=\"graf--li graf-after--li\">A timeline of your emoji usage \ud83d\udcc8<\/li>\n<li id=\"db88\" class=\"graf--li graf-after--li\">Your most engaging emoji \u2764\ufe0f\ud83d\udd01<\/li>\n<\/ul>\n<h3><strong>2 &#8211;\u00a0Emoji Tracker.\u00a0<\/strong><\/h3>\n<p><strong><a href=\"http:\/\/www.emojitracker.com\/?ref=producthunt\">Real-time tracking<\/a> of all emoji used on Twitter.<\/strong><\/p>\n<p><strong>Emojitracker<\/strong> is an experiment in the\u00a0real-time visualization of all emoji symbols used on Twitter. It updates at the speed of updates on Twitter in real-time, and thus contains rapidly updating visuals that may cause problems for those sensitive to such things.<\/p>\n<h3><strong>3 &#8211; Emojify.\u00a0<\/strong><\/h3>\n<p><strong>Emojify <a href=\"http:\/\/emojify.montoyaindustries.com\/?ref=producthunt\">translates any text<\/a> into emoji! Available on Slack, Facebook, Kik, Telegram and Twitter.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15425\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojify-1024x248.png\" alt=\"Emojify translates any text into emoji!\" width=\"760\" height=\"184\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojify-1024x248.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojify-300x73.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojify-768x186.png 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Emojify.png 1056w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>___<\/p>\n<p><strong>Want to learn more about increasing your engagement using emojis?\u00a0<\/strong>Read:\u00a0<a href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/email-emoji\/\">How to Add a Cool Email Emoticon: Watch Engagement Soar<\/a><br \/>\n___<\/p>\n<p><strong>What does &#8216;tbh&#8217; stand for on Instagram?<\/strong><\/p>\n<p><strong>How does emoji play in your marketing strategy?<\/strong><\/p>\n<p><strong>How do you use Facebook Reactions?<\/strong><\/p>\n<p><strong>If you like this&#8230;sharing would be awesome!<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15411\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Like-And-Share.png\" alt=\"EMoji: If you like this\u2026 sharing would be awesome.\" width=\"760\" height=\"105\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Like-And-Share.png 880w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Like-And-Share-300x42.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Like-And-Share-768x106.png 768w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Move over, smiley face emoji. Your world is changing overnight. Your emoji friends have infiltrated all our online interactions. By now, you&#8217;ve probably&#8230;<\/p>\n","protected":false},"author":6,"featured_media":15430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,851],"tags":[],"class_list":["post-14931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Effectively Use New Emoji Slang in Old Social Media<\/title>\n<meta name=\"description\" content=\"Emoji use is so widespread that it is perfectly acceptable for your business communications. 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