{"id":14950,"date":"2016-06-16T06:50:00","date_gmt":"2016-06-16T13:50:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=14950&preview_id=14950"},"modified":"2026-04-22T02:10:02","modified_gmt":"2026-04-22T09:10:02","slug":"who-unfollowed-me","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/who-unfollowed-me\/","title":{"rendered":"How to Track Who Unfollowed Me Across All Social Media"},"content":{"rendered":"

You worked hard to build a social network and cultivate relationships with customers and prospects. Likely you are closely tracking who follows you on social media. It only makes sense. You want to know if you are attracting the right audience. However, inevitably, you will lose followers. Have you asked yourself,\u00a0“Who unfollowed me?”<\/em><\/p>\n

Tracking followers who unfollow<\/a>\u00a0you may be just as important as those who follow you. Most social media analytics<\/a> provided by various social networks do not provide this data. Thankfully for us, developers also asked the question “who unfollowed me” and created tools to track it.<\/p>\n

I don’t think you should obsess over this, but it is a nice to have an insight into this data especially if your unfollow account is increasing at a high rate. At that point, it’s time to look at your social media strategy and identify the main reason(s) for your high unfollow rate.<\/p>\n

<\/span>3 Reasons Followers Unfollow<\/strong><\/span><\/h2>\n

Reason #1. You take too long to respond<\/strong><\/h3>\n

When purchasing online, 71% of visitors expect help within five minutes<\/a>,\u00a0while 31% expect this help to be immediate<\/strong>. What\u2019s more important, nearly half of consumers will go elsewhere if you can’t meet their expectations.<\/p>\n

Social media plays a huge role\u00a0in the\u00a0purchase decision. For example,\u00a0according to a survey by the social media advocacy company Social Media Link,\u00a071% of people trust Facebook<\/a> for product and service recommendations. It\u2019s more important now than ever to stay on top of responding to customers when they have questions (or complaints).<\/p>\n

Reason #2. Your content is boring<\/strong><\/h3>\n

Let\u2019s be honest, as a brand, you are at a disadvantage when competing for consumer mindshare in their social media stream. Friends and family take preference.<\/p>\n

According to\u00a0<\/span>BuzzStream<\/a>, when asked why they unfollow brands; consumers stated that the number one reason is that the content is repetitive and boring<\/strong>. Don\u2019t give up. It just means you have to be more creative with your content.<\/p>\n

Reason #3. You post too frequently<\/strong><\/h3>\n

No one said social media is easy. It\u2019s a balance of many things including the right content at the right frequency<\/a>. According to BuzzStream, 20% of consumers said they would unfollow a brand that posts more than six times per day<\/strong>. Additionally, you want to avoid clumping \u2013 sending your posts out all at once.<\/p>\n

Personally, I am of the opinion that posting once per day is too infrequent especially on Twitter\u2019s fast moving stream. Plus, if you have international reach, you have a greater\u00a0chance of missing those followers if you post only during your work hours. On the other hand, posting more than twice per day on Facebook could have an adverse impact.<\/p>\n

<\/span>7\u00a0Tools to Track Who Unfollowed Me On…<\/strong><\/span><\/h2>\n

Who Unfollowed Me On Instagram<\/strong><\/h3>\n

1 –\u00a0Crowdfireapp<\/a> <\/strong><\/h4>\n

\"Who<\/p>\n

Crowdfire is one tool that will help you see who unfollowed you on Instagram. They do\u00a0offer more than just unfollow stats. However, one of their more popular features is tracking recent unfollowers.<\/p>\n

From the Crowdfire website:<\/p>\n

Recent Unfollowers and Inactive following:\u00a0<\/strong>These tell you who unfollowed you and users who are inactive (features that Twitter and Instagram do not inherently have).<\/p>\n

Who Unfriended Me On\u00a0Facebook<\/strong><\/h3>\n

2 – SadlyUnfriended<\/a>\u00a0<\/strong><\/h4>\n

\"Who<\/p>\n

It is sad when you lose a friend. Unfortunately on Facebook, unfriending is a just a click away. Use SadlyUnfriended<\/a> to track those friends who no longer want to be connected.<\/p>\n

From SadlyUnfriended<\/a>\u00a0website:<\/p>\n

SadlyUnfriended is a simple to use application that connects with your Facebook account. When your Facebook friends list change, whether being someone unfriends you, or you make a new friend, we will show you. It’s as simple as that.<\/p>\n

 <\/p>\n

Who Unfollowed Me On\u00a0Twitter<\/strong><\/h3>\n

3 –\u00a0unfollowgram<\/a><\/strong><\/h4>\n

\"Who<\/p>\n

One of the most popular tools to track unfollowers on Twitter is\u00a0unfollowgram<\/a>. With unfollowgram you can check who:<\/p>\n