{"id":15555,"date":"2016-07-28T06:13:00","date_gmt":"2016-07-28T13:13:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=15555&#038;preview_id=15555"},"modified":"2026-04-08T02:35:19","modified_gmt":"2026-04-08T09:35:19","slug":"youtube-search","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/youtube-search\/","title":{"rendered":"9 of The Best YouTube Search Tips That Will Make You Rank Higher"},"content":{"rendered":"<p><a title=\"Cisco Video Traffic Report\" href=\"http:\/\/www.cisco.com\/c\/dam\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.pdf\">Cisco predicts<\/a> <strong>video traffic will be 82% of all Internet traffic by the year 2020<\/strong>. So it&#8217;s no surprise to learn that YouTube is the <a title=\"YouTube - The 2nd Largest Search Engine (Infographic)\" href=\"http:\/\/www.mushroomnetworks.com\/infographics\/youtube---the-2nd-largest-search-engine-infographic\">second largest search engine<\/a>\u00a0in the world &#8211; yes, the entire world! One can &#8220;literally&#8221; find how to do anything using\u00a0YouTube search.<\/p>\n<p>Here are a couple of personal examples:<\/p>\n<ul>\n<li>I had an issue with my garage door &#8211; when I would open the door, the sunlight would hit the safety sensor, and the door would not\u00a0close. I searched YouTube\u00a0for a video on how to fix it. Using just an empty toilet paper roll, duct tape, and scissors, here is the simple fix I followed on YouTube:<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Simple fix to allow the garage door to function as the sun sets\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QrPMbvVhq4E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li>My son wanted to put in a batting cage in our backyard. I searched YouTube for instructions on how to level the ground and create the framework. (Finishing the project is still on my &#8220;to-do&#8221; list but thanks to YouTube, I know how to build it!)<\/li>\n<\/ul>\n<ul>\n<li>Not so surprising: My kids prefer watching YouTube vs. turning on the TV for their entertainment source. Just found them watching this <a title=\"Crazy Plastic Ball PRANK!!\" href=\"https:\/\/www.youtube.com\/watch?v=7t0EtKlQxyo\">Crazy Plastic Ball PRANK!!<\/a><\/li>\n<\/ul>\n<p><strong>So, how can your business capitalize on the uber popularity of YouTube?<\/strong><\/p>\n<p>As with Google SEO, there are some best practices to follow to ensure higher ranking videos in YouTube search. If you use the proper optimization techniques, your videos will not only rank high in YouTube but other search engines as well.<\/p>\n<p>Like Google, YouTube has a sophisticated <a title=\"Secrets of the YouTube Search Algorithm\" href=\"http:\/\/www.vpdm.ca\/youtube-search-algorithm\/\">search algorithm<\/a>. I scoured the Web to find <strong>only the best\u00a0YouTube search optimization tips<\/strong>. Here are nine of the best tips I found:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Rank_Higher_in_YouTube_Search\"><\/span><strong>How to Rank Higher in YouTube Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1.) Understand What&#8217;s Already Working<\/strong><\/h3>\n<p>Search to see what others have done. There are lots of YouTube search filters to play with. &#8220;Sort by upload date&#8221; to see most recent videos. Sorting by rating is another very useful option because it gives you more insight into what people seem to react to more positively. Also, play with searching for channels and playlists to find more competitors.<\/p>\n<p>Source: Ann Smarty, <a title=\"5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video Source: 5 SEO Tools to Use BEFORE Publishing a YouTube Video http:\/\/www.reelseo.com\/5-seo-tools-youtube-video\/#ixzz4Fe7lcIkV \u00a9TubularInsights.com, All Rights Reserved\" href=\"http:\/\/www.reelseo.com\/5-seo-tools-youtube-video\/#ixzz4Fe7JkSGk\">ReelSeo<\/a><\/p>\n<h3><strong>2.) Choose the Right Keywords<\/strong><\/h3>\n<p>Your goal is to find keywords that <strong>have YouTube results on the first page of Google<\/strong>.\u00a0These are called, \u201cVideo Keywords\u201d.\u00a0Unlike a typical SERP with ten webpage results, with <a title=\"Search for Keywords on Youtube\" href=\"http:\/\/keywordtool.io\/youtube\">video keywords<\/a>, Google reserves a good chunk of the first page for video results.<\/p>\n<p>If you optimize for video keywords, you\u2019ll also get targeted traffic to your video <strong>directly<\/strong> from Google\u2019s first page.<\/p>\n<p>Source: Brian Dean, <a title=\"YouTube SEO: The Ultimate Guide\" href=\"http:\/\/backlinko.com\/how-to-rank-youtube-videos\">Backlinko<\/a><\/p>\n<h3><strong>3.) Pick the Perfect Name and Description<\/strong><\/h3>\n<p>When naming your video, use long-tail keywords that describe what your video is about. A title like \u201cHow to Build Your WordPress Blog For Beginners \u2013 WordPress Tutorial\u201d incorporates several applicable keywords, such as \u201cWordPress Blog\u201d and \u201cWordPress Tutorial.\u201d A title like this is more likely to be ranked for this particular topic than something along the lines of \u201cBuild Your Blog From Scratch.\u201d<\/p>\n<p>Source: Ian Clearly, <a title=\"YouTube Optimization\" href=\"http:\/\/www.razorsocial.com\/youtube-seo\/\">RazorSocial<\/a><\/p>\n<h3><strong>4.) Create a Vanity URL\u00a0<\/strong><\/h3>\n<p>One important, yet often overlooked\u00a0aspect of building your YouTube presence is the vanity URL. A <a title=\"Create a YouTube Vanity URL\" href=\"https:\/\/support.google.com\/youtube\/answer\/2657968\">vanity URL<\/a> is simply a custom, easy-to-remember URL that allows users and customers to find your channel with little effort.<\/p>\n<p>Source: Samuel Edwards, <a title=\"3 Simple Tips to Boost Your SEO on YouTube\" href=\"https:\/\/www.entrepreneur.com\/article\/249482\">Entrepreneur<\/a><\/p>\n<h3><strong>5.) Optimize the Header Image<\/strong><\/h3>\n<p>Optimize the image you use for the channel header. It\u2019s as simple as choosing a jpeg file and editing the actual file\u2019s title, description, and author properties. Include keywords where they make sense, just like you would use in a web page\u2019s title tag and meta description.<\/p>\n<p>Source: Albert Costill, <a title=\"The Advanced Guide to YouTube SEO\" href=\"https:\/\/www.searchenginejournal.com\/advanced-guide-youtube-seo\/128847\/\">Search Engine Journal<\/a><\/p>\n<h3><strong>6.) Annotate Videos<\/strong><\/h3>\n<p>YouTube <a href=\"https:\/\/support.google.com\/youtube\/answer\/6299733?hl=en\">describes<\/a> watch time as one the most important metrics for measuring the success of channels and videos. The more successful the video and channel, the higher ranking. One of the most powerful ways to increase your <a href=\"https:\/\/support.google.com\/youtube\/answer\/141805?hl=en\">watch time<\/a>\u00a0is to annotate videos.<\/p>\n<p>Source: \u00a0Amir Jaffari, <a title=\"Here\u2019s How My 5-Step YouTube Optimization Strategy Generated 5,121,327 Views\" href=\"https:\/\/moz.com\/ugc\/5-step-youtube-optimization-that-generated-5-121-327-views\">Moz<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15975\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Annotations-Map.jpg\" alt=\"YouTube Search: Annotations Map\" width=\"633\" height=\"637\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Annotations-Map.jpg 633w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Annotations-Map-150x150.jpg 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/YouTube-Annotations-Map-298x300.jpg 298w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/p>\n<h3><strong>7.)\u00a0Use Keyword Focused Titles for your Playlists<\/strong><\/h3>\n<p>YouTube\u2019s search algorithm takes into account many factors to determine what videos show up for what keywords. Keep this in mind when naming your playlists because it\u2019s one of the factors YouTube takes into account to determine the subject matter of a video. Keep the title short, descriptive and use <a title=\"YouTube Keyword Suggestion Tool\" href=\"http:\/\/keywordtool.io\/youtube\">YouTube\u2019s Keyword Suggestion Tool<\/a> as a reference for finding keywords with a substantial global monthly search volume.<\/p>\n<p>Source: Brian Honigman, <a title=\"Create A YouTube Traffic Jam With These 4 Simple Optimization Tips\" href=\"https:\/\/blog.kissmetrics.com\/youtube-channel-optimization\/\">Kissmetrics<\/a><\/p>\n<h3><strong>8.) Add a Clear Call-to-Action<\/strong><\/h3>\n<p>We&#8217;ve talked about the importance of watch time above. To keep\u00a0your audience watching your videos and\/or subscribing, have\u00a0a clear and specific call to action, like:<\/p>\n<ul>\n<li>subscribe<\/li>\n<li>comment<\/li>\n<li>like<\/li>\n<li>watch another video<\/li>\n<li>visit your website<\/li>\n<\/ul>\n<p>Not only is it important to include a call-to-action in the video itself, but it\u2019s\u00a0also a good idea to have a call to action in your video description. Provide a link to subscribe, if that\u2019s your focus, or a link to your email newsletter, or any\u00a0other prompt\u00a0you would like viewers to do.<\/p>\n<p>Source: Sandrine Sahakians, <a title=\"YouTube Optimization\" href=\"https:\/\/blog.bufferapp.com\/youtube-optimization\">Buffer<\/a><\/p>\n<h3><strong>9.) Share Videos Across Social Media<\/strong><\/h3>\n<p>Google wants signals (including links) from websites that real people use.\u00a0So it\u2019s looking for action from Facebook, Twitter, Pinterest, etc. For your videos and links to rank and look relevant in YouTube\u2019s algorithm, share them across social media. This FREE <a title=\"This Free YouTube Converter is Perfect for Social Media Growth\" href=\"https:\/\/dlvrit.com\/blog\/2014\/01\/youtube-converter\/\">YouTube converter<\/a> is a\u00a0perfect hack to share your videos across social media &#8211; instantly.<\/p>\n<p>Source: Bill Flitter, <a title=\"This Free YouTube Converter is Perfect for Social Media Growth\" href=\"https:\/\/dlvrit.com\/blog\/2014\/01\/youtube-converter\/\">dlvr.it<\/a><\/p>\n<p>___<\/p>\n<p>These are some of the best tips I found. I would love to hear your thoughts? Have a few YouTube Search tips to share? Add them in the comments.<\/p>\n<p>For more YouTube tips, continue reading:\u00a0<a title=\"The Best YouTube Social Media Tips: The Why, Where, Who and How\" href=\"https:\/\/dlvrit.com\/blog\/2016\/07\/youtube-social-media-tips\/\">How to Win Big on YouTube This Year<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cisco predicts video traffic will be 82% of all Internet traffic by the year 2020. So it&#8217;s no surprise to learn that YouTube&#8230;<\/p>\n","protected":false},"author":4,"featured_media":15977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,851],"tags":[],"class_list":["post-15555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 YouTube Search Tips That Will Make You Rank Higher<\/title>\n<meta name=\"description\" content=\"There are many best practices to follow to ensure higher rankings in YouTube search. 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