{"id":16097,"date":"2016-08-11T07:37:19","date_gmt":"2016-08-11T14:37:19","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=16097&preview_id=16097"},"modified":"2026-04-01T02:25:46","modified_gmt":"2026-04-01T09:25:46","slug":"rankbrain","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/rankbrain\/","title":{"rendered":"What You Need to Know About Google’s RankBrain Algorithm"},"content":{"rendered":"

RankBrain is one of the latest innovations by Google<\/a><\/strong>. It is a machine learning artificial intelligence system that can process various Google queries with help\u00a0from its ability to continuously learn. For now, we understand that Google uses RankBrain for just a small percentage of search queries but in the long term, if the system proves to be viable, we might see it implemented on all Google searches. <\/span><\/p>\n

First noticed in October 2015, RankBrain’s<\/span>\u00a0top priority was processing brand new queries. However, as it turns out, it\u00a0showed best results when returning suggestions for long-tail keywords.<\/strong> It is also useful when dealing with ambiguous queries, keywords with multiple meanings, poorly defined queries, slang as well as any other word formations which were previously problematic for Google.<\/p>\n

<\/span>What is\u00a0RankBrain?<\/strong><\/span><\/h2>\n

Given RankBrain\u2019s importance<\/a>, it is no wonder that Google has kept the system\u2019s technology a secret. We know very little about it. However, we can easily deduce that the intelligence system has numerous similarities with previous algorithms created by Google.<\/span><\/p>\n

\"Google's<\/p>\n

1 – When it comes to understanding the semantics behind the intelligence system, we discovered that there are several similarities with Hummingbird<\/a>\u00a0(a primary Google search algorithm)<\/span>.<\/p>\n

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  1. RankBrain can understand the meaning of the text<\/strong> and extract the most important points. <\/span><\/li>\n
  2. But, unlike Hummingbird’s algorithm, RankBrain is also able to comprehend real intent behind queries<\/strong>. In other words, search no longer revolves around finding precise words within the text. <\/span><\/li>\n
  3. The machine learning system is also about giving direct answers to questions, regardless of the phrase used to formulate it. <\/span><\/li>\n<\/ol>\n

    \u2192<\/strong>Keep in mind that Hummingbird is still the main algorithm within the Google search engine. <\/span><\/p>\n

    RankBrain is currently a modification that can help it process troublesome queries. <\/strong><\/span><\/p>\n

    Experts believe that Hummingbird and RankBrain work together, while at the same time, processing queries separately from each other.<\/span><\/p>\n

    \"Google<\/p>\n

    Nevertheless, according to what we know, RankBrain is only concerned with a small number of keywords, usually when you can’t find a proper answer. In that regard, although hailed as a BIG change that will alter the world of SEO, its real potential,\u00a0remains to be seen. <\/span><\/p>\n