{"id":16322,"date":"2016-09-01T06:47:00","date_gmt":"2016-09-01T13:47:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=16322&preview_id=16322"},"modified":"2026-04-22T03:32:45","modified_gmt":"2026-04-22T10:32:45","slug":"facebook-people-search","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/facebook-people-search\/","title":{"rendered":"How to Use Facebook People Search to Boost Revenue [Without Buying Ads]"},"content":{"rendered":"

There are currently 1.7 billion active Facebook users<\/strong>, so trying to find customers who might like your business is as frustrating as looking for a needle in\u00a0a field of haystacks. Lucky for you, Facebook People Search is like having a super-powered metal detector\u00a0that can search each haystack in milliseconds.\u00a0<\/span><\/p>\n

First of all, Facebook People S<\/span>earch contains a wealth of information on what people like, their hobbies, food they eat, pets they love, brands they associate with, images they share, competitors they follow and endless demographic information. <\/span><\/p>\n

Secondly, all these details can be used to generate better content, create better connections with prospects, craft better ads, and sales pitches. <\/span><\/p>\n

Facebook Search<\/a> puts all this data at\u00a0your fingertips. However, you need to string together the right query parameters to extract detailed information on prospects.\u00a0<\/span><\/p>\n

<\/span>Understanding How Facebook People Search Works<\/span><\/h2>\n

Facebook People Search is a useful tool to\u00a0find targeted prospects and boost revenue. However, you have to learn how to extract the data first.<\/span><\/p>\n

Because Facebook People Search responds to both keyword searches (similar to Google) and natural language queries, it\u00a0<\/span>makes searching through Facebook something like a game of Mad Libs.<\/span><\/p>\n

Think of natural language queries as phrasing questions the same way you would ask a human.<\/p>\n

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Natural <\/b>l<\/b>anguage <\/b>s<\/b>earch<\/b> is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone.\u00a0These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana. – Search Engine Watch.<\/p>\n<\/blockquote>\n

For example, if you own a “bait and tackle shop” in Fond du Lac, Wisconsin, and you\u2019re interested in reaching customers in your local community who like fishing, you might use the following query:<\/span><\/p>\n

\u201cPeople who live in Fond du Lac, Wisconsin\u00a0and like fishing\u201d<\/em><\/span><\/strong><\/p>\n

\"Facebook<\/p>\n

When you understand how queries can be structured, it\u2019s easier to determine what type of question will yield your desired result.\u00a0<\/span><\/p>\n

Generally speaking, you can use Facebook People Search to find:<\/p>\n