We’ve outlined a smart auto tweet strategy that will not only help you avoid spamming but also increase followers. In general, the basic idea is to understand your audience and then deliver the right content at the right time.<\/p>\n
<\/span>1 – How to Auto Tweet Blog Posts and RSS Feeds<\/span><\/h2>\nThe recipe below will show you how to auto tweet blog posts or any RSS feed to Twitter in just a few steps. Of course, you are not limited to just your own blog RSS feed. You can also auto-tweet RSS feeds from any blogger as part of your\u00a0content curation strategy.<\/a><\/p>\n1) Go to\u00a0dlvr.it<\/a><\/span> and create an account with your email + password.<\/h3>\n2) Enter your RSS Feed URL from the Automation tab.
\n![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-Tweet-1.png\")
<\/h3>\n<\/h3>\n3) Once\u00a0you have this entered, configure your Feed and click on ‘Next: Connect Socials’.<\/h3>\n
![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/rss-to-twitter3.png\")
<\/p>\n
4) Under the Connect Socials screen, click on the ‘Connect New’ button.
\n![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-Tweet4.png\")
<\/h3>\n5) Click on the Twitter icon and authorize dlvr.it to post to your Twitter account.<\/h3>\n
![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-Tweet5.png\")
<\/p>\n
That’s it! Now whenever you create a new blog post, dlvr.it will automatically send your blog posts to Twitter.<\/span><\/p>\nHere’s what a completed dlvr.it Route looks like:<\/span><\/strong><\/h3>\n![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-Tweet6.png\")
<\/p>\n
<\/p>\n
Now that you can send blog posts to Twitter, we need to add some intelligence. When creating a smart auto tweet strategy, there are a few more steps to take if you want to avoid spamming your followers.<\/p>\n
<\/span>2 – Know thy Audience<\/span><\/h2>\nTo auto-Tweet is not to Spam. Not knowing thy audience coupled with irrelevant Tweets is considered spam.<\/p>\n
Twitter Analytics<\/a>\u00a0provides detailed performance stats\u00a0that are\u00a0not accessible by 3rd party\u00a0social media analytics<\/a> tools. Additionally, these stats contain a wealth of information and are available to anyone who has created a Twitter account. However, the key is to understand how to unlock this meaningful data to get the most value.<\/p>\nWhen you view your Twitter stats, ask yourself a few questions:\u00a0<\/strong><\/h4>\n\n- How does time of day and day of the week influence the performance of your tweets? Do certain times lead to more impressions?<\/li>\n<\/ul>\n
\n- What is your optimal tweet frequency? Are you burning out your audience by over-tweeting or can you stand to tweet even more than you currently do?<\/li>\n<\/ul>\n
\n- Is your audience more responsive to a fun and conversational tone or more business-like, professional-sounding tweets?<\/li>\n<\/ul>\n
\n- How does media perform in your tweets? Do people love videos and photos, or do they prefer text-based tweets?<\/li>\n<\/ul>\n
\n- How does link placement in your tweets impact engagement?<\/li>\n<\/ul>\n
\n- What kinds of calls-to-action (CTA) generate the most engagement with your audience? Are blatant CTAs more impactful, or does your audience appreciate subtlety?<\/li>\n<\/ul>\n
I encourage you to read through this helpful guide in understanding Twitter Analytics:\u00a03 Informative Twitter Analytics Reports With the Most Value<\/a>.<\/p>\nFor the purpose of creating our smart auto-Tweet strategy, we want to pay particular attention to Audience Insights and Audience Comparison<\/strong>.<\/p>\nThe reports tell us:<\/p>\n
\n- Who our audience is<\/li>\n
- What blog post to send to Twitter<\/li>\n<\/ol>\n
1 – \u00a0Audience Insights<\/strong><\/h3>\nClick the ‘Audiences’<\/em> tab at the top of the Twitter Analytics page (see diagram below) and you’ll see detailed stats on your followers, including:<\/p>\n\n- Demographics:<\/strong> Gender, County, Household Income, Net Worth, Languages, Home value, Region<\/li>\n
- Lifestyle:<\/strong>\u00a0Interests (by category), TV genres<\/li>\n
- Consumer Behavior: <\/strong>Aftermarket auto buyers types, Consumer buying styles, Consumer goods purchases<\/li>\n
- Mobile Footprint: <\/strong>Wireless Carrier, Device categories<\/li>\n<\/ul>\n
![\"Twitter](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Analytics-Demographics-of-Followers-1024x565.png\")
<\/p>\n
<\/p>\n
Tip:<\/strong><\/em>\u00a0If your audience is not sufficiently large enough to provide insights, read\u00a0How\u00a0to Get Twitter Followers in 7 Easy Steps<\/a>.<\/p>\n2 – \u00a0Audience Comparison<\/strong><\/h3>\nThe above provides me with a great level\u00a0of detail on my Twitter followers<\/a>. However, one of the hidden gems is\u00a0the\u00a0audience comparison feature.<\/strong><\/p>\nI can compare my followers to what Twitter calls “organic audience.”\u00a0Your organic audience\u00a0looks like this:<\/p>\n
Your followers + Your followers’ followers<\/strong><\/h3>\n= Your Organic Audience<\/strong><\/h3>\nFor example:<\/strong><\/h4>\nIf your follower retweets your content, your content is exposed to that audience of your followers =\u00a0viral marketing<\/a>!<\/p>\nIn the example below, I compare my Followers to my Organic Audience.<\/p>\n
(1):\u00a0<\/strong>My Followers<\/p>\n(2):\u00a0<\/strong>My Organic Audience<\/p>\n\u00a0![\"Twitter](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Analytics-Organic-vs-Followers-1024x675.png\")
<\/h3>\n
<\/p>\n
As mentioned above this comparison can be helpful to figure out what to auto tweet.<\/strong><\/p>\n<\/span>3\u00a0– Use Twitter Search to Find More of The\u00a0Right Followers<\/span><\/h2>\nNext, we need to find more followers just like the ones we have. Again, assuming we find customers who would be more interested in what we auto Tweet, plays into our smart strategy.<\/p>\n
The first thing to remember when you\u00a0grow Twitter followers<\/a>\u00a0is to \u00a0“follow to be followed<\/a>“. <\/strong><\/p>\nIn other words, this is a gentle way of saying \u201cHello, pleased to meet you<\/em>\u201d without being pushy. As a result, if you follow them, and if they like what they see in your Twitter feed, they’ll follow back.<\/p>\nSuccess on Twitter (and social media marketing in general) is having\u00a0the right people to follow.<\/strong><\/h4>\nThe purpose of Twitter Connect<\/a> is to help you find people of interest much quicker than before.<\/p>\nThe Connect tab also makes it easier to connect with your friends and family by giving you the option to automatically sync your address book.<\/p><\/blockquote>\n
If you have the Twitter IOS or Android app installed, look for the tab in the upper left\u00a0of the\u00a0screen. Click it to expose a wealth of new people to\u00a0follow.<\/p>\n
![\"Twitter](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Twitter-Search-Twitter-Connect.png\")
<\/p>\n
Twitter recommends people to follow based on the following:<\/strong><\/h4>\n\n- Who you already follow<\/li>\n
- Tweets you like<\/li>\n
- Popular accounts in your local area<\/li>\n
- What\u2019s happening in the world right now<\/li>\n<\/ul>\n
Furthermore, this handy Twitter Search tool organizes the recommendations using the above criteria, so you know exactly why Twitter recommended someone.<\/p>\n
***You control how good Twitter’s recommendation engine is and the results they display<\/strong>.<\/p>\nFor example, let’s say own a pizza joint\u00a0in San Jose, California. You want to find people who love\u00a0pizza\u00a0within your given geographical area. Do a Twitter Search for ‘pizza’ in your zip code (continue reading to learn how). Scroll through the Twitter Search results and like tweets.<\/p>\n
In the long run, you’ll \u00a0start to notice how Connect recommends more people in San Jose who love pizza.<\/p>\n
To get even more out of Twitter Search, I encourage you to read:\u00a0How To Use Twitter Search To Quickly Find More Happy Customers<\/a><\/p>\n <\/p>\n
<\/span>4\u00a0– Schedule Tweets to Avoid Clumping<\/span><\/h2>\nScheduling Tweets can be a productivity aid when used “smartly”. Moreover, scheduling Tweets\u00a0offers the flexibility to plan your message in advance and saves hours of time every week.<\/p>\n
Generally speaking, the best time to <\/strong>auto Tweet is\u00a0between 1 pm and 3 pm, Monday through Thursday<\/strong>. With that said, you will have to experiment with your audience. Review Twitter analytics to learn more about the best time to Tweet<\/a>.<\/p>\nNot only is scheduling an important piece of a smart auto Tweet strategy but it also avoids having too many Tweets going out at the same time. One of the many reasons Twitter followers unfollow is because of ‘clumping’ – that is the rapid firing off of Tweet after Tweet after Tweet.<\/p>\n
Auto-scheduling Tweets is how business savvy professionals build time back into their day.<\/p>\n
Smart automation scheduling tool<\/strong><\/h3>\nQueue, by dlvr.it<\/strong>, is a smart\u00a0social media\u00a0scheduling tool<\/a>. Not to mention, Queue delivers a consistent flow of perfectly timed content throughout the day to keep your Twitter\u00a0audience engaged. Queue manages your Twitter\u00a0feed while you are out to lunch, on vacation or just not available.<\/p>\n![\"Q](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/12\/Q-is-a-Smart-Scheduling-Tool-to-Keep-Fans-Followers-Active.png\")
\n<\/a><\/p>\nSend RSS to Twitter with Queue<\/h3>\n
Link any RSS feed\u00a0to Twitter as a backup content source<\/a>. With an optimized continuous stream of content, you will increase traffic, engagement and brand recognition. No clumping, no spam and not to mentioned delivered at just the right time.<\/p>\n![\"Q](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/12\/Q_Add-back-up-Source.png\")
<\/a><\/p>\n<\/span>5\u00a0– Find the Right\u00a0Hashtags and\u00a0Automatically Add to Tweets<\/span><\/h2>\nMany studies have shown that tweets with hashtags<\/a> generate up to double (if not more) user engagement<\/strong>.<\/p>\n\n- Increase viewership:<\/strong>\u00a0Similar to keywords used for search optimization, hashtags help people discover your content in social. You can instantly become more visible and become part of a trending conversation.<\/li>\n
- Build Social Followers:<\/strong>\u00a0Hashtags help build social followers. If you are an authority on barbecuing, hashtags will help people find you within a room of desperate conversations.<\/li>\n
- Create new customers:<\/strong>\u00a0Find new prospects and customers. Monitor important hashtags in social\u00a0and\u00a0jump on relevant opportunities. For example, you could find a prospect in need of your service or discover a prospect unhappy with a competitor. Hashtags discover conversations that are happening \u2018right now\u2019 vs. keywords that will last a long time. It is important to set-up an alert within your favorite social media monitoring tool monitoring the conversations (hashtags) you want to follow.<\/li>\n
- Branding:<\/strong>\u00a0Hashtags can help brand your business. You can set-up a branded hashtag specific to your business. For example, if you are running a sale, you could create the hashtag #Bobs_barbeque_blowout. If you add the hashtag to your customer communications (email, twitter), your customers can follow the hashtag to stay current on your latest promotions.<\/li>\n
- Revenue:<\/strong>\u00a0Hashtags help you quickly determine what people are talking about so this will help guide new content decisions and create new product ideas to boost sales.<\/li>\n
- Competition:<\/strong>\u00a0Track your competition. See what conversations they are a part of or what people are saying about them.<\/li>\n<\/ol>\n
With this in mind, finding the right hashtag is the first step. The last thing you want to do is spam Twitter feeds with irrelevant content\u00a0because you used the wrong hashtag.\u00a0Leverage popular hashtags \u2013 search for hashtags on Hashtagify<\/a><\/p>\nNow that you have relevant hashtags, use them to categorize your content on your blog. In WordPress for example when you create a new blog post you can also add a category.<\/p>\n
With that said, by using dlvr.it, we can automatically turn that category tag in the RSS feed into a hashtag on Twitter! <\/span><\/p>\nTo enable this feature on your Twitter account, you will need to access the Socials Tab.<\/span><\/p>\n1) Click on the Twitter account and click on the Edit icon<\/span><\/h3>\n![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/auto-hashtag-2.5.png\")
<\/p>\n
<\/p>\n
2) Click on the Advanced tab<\/h3>\n
![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-hashtag-3.5.png\")
<\/p>\n
<\/p>\n
3) Click on Auto Hashtag placement and choose where you would like to post your Auto Hashtags (Hashtags Before and After content are limited to 5 hashtags)<\/span><\/h3>\n
1) Go to\u00a0dlvr.it<\/a><\/span> and create an account with your email + password.<\/h3>\n2) Enter your RSS Feed URL from the Automation tab.
\n<\/h3>\n<\/h3>\n3) Once\u00a0you have this entered, configure your Feed and click on ‘Next: Connect Socials’.<\/h3>\n
<\/p>\n
4) Under the Connect Socials screen, click on the ‘Connect New’ button.
\n<\/h3>\n5) Click on the Twitter icon and authorize dlvr.it to post to your Twitter account.<\/h3>\n
<\/p>\n
That’s it! Now whenever you create a new blog post, dlvr.it will automatically send your blog posts to Twitter.<\/span><\/p>\nHere’s what a completed dlvr.it Route looks like:<\/span><\/strong><\/h3>\n<\/p>\n
<\/p>\n
Now that you can send blog posts to Twitter, we need to add some intelligence. When creating a smart auto tweet strategy, there are a few more steps to take if you want to avoid spamming your followers.<\/p>\n
<\/span>2 – Know thy Audience<\/span><\/h2>\nTo auto-Tweet is not to Spam. Not knowing thy audience coupled with irrelevant Tweets is considered spam.<\/p>\n
Twitter Analytics<\/a>\u00a0provides detailed performance stats\u00a0that are\u00a0not accessible by 3rd party\u00a0social media analytics<\/a> tools. Additionally, these stats contain a wealth of information and are available to anyone who has created a Twitter account. However, the key is to understand how to unlock this meaningful data to get the most value.<\/p>\nWhen you view your Twitter stats, ask yourself a few questions:\u00a0<\/strong><\/h4>\n\n- How does time of day and day of the week influence the performance of your tweets? Do certain times lead to more impressions?<\/li>\n<\/ul>\n
\n- What is your optimal tweet frequency? Are you burning out your audience by over-tweeting or can you stand to tweet even more than you currently do?<\/li>\n<\/ul>\n
\n- Is your audience more responsive to a fun and conversational tone or more business-like, professional-sounding tweets?<\/li>\n<\/ul>\n
\n- How does media perform in your tweets? Do people love videos and photos, or do they prefer text-based tweets?<\/li>\n<\/ul>\n
\n- How does link placement in your tweets impact engagement?<\/li>\n<\/ul>\n
\n- What kinds of calls-to-action (CTA) generate the most engagement with your audience? Are blatant CTAs more impactful, or does your audience appreciate subtlety?<\/li>\n<\/ul>\n
I encourage you to read through this helpful guide in understanding Twitter Analytics:\u00a03 Informative Twitter Analytics Reports With the Most Value<\/a>.<\/p>\nFor the purpose of creating our smart auto-Tweet strategy, we want to pay particular attention to Audience Insights and Audience Comparison<\/strong>.<\/p>\nThe reports tell us:<\/p>\n
\n- Who our audience is<\/li>\n
- What blog post to send to Twitter<\/li>\n<\/ol>\n
1 – \u00a0Audience Insights<\/strong><\/h3>\nClick the ‘Audiences’<\/em> tab at the top of the Twitter Analytics page (see diagram below) and you’ll see detailed stats on your followers, including:<\/p>\n\n- Demographics:<\/strong> Gender, County, Household Income, Net Worth, Languages, Home value, Region<\/li>\n
- Lifestyle:<\/strong>\u00a0Interests (by category), TV genres<\/li>\n
- Consumer Behavior: <\/strong>Aftermarket auto buyers types, Consumer buying styles, Consumer goods purchases<\/li>\n
- Mobile Footprint: <\/strong>Wireless Carrier, Device categories<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
Tip:<\/strong><\/em>\u00a0If your audience is not sufficiently large enough to provide insights, read\u00a0How\u00a0to Get Twitter Followers in 7 Easy Steps<\/a>.<\/p>\n2 – \u00a0Audience Comparison<\/strong><\/h3>\nThe above provides me with a great level\u00a0of detail on my Twitter followers<\/a>. However, one of the hidden gems is\u00a0the\u00a0audience comparison feature.<\/strong><\/p>\nI can compare my followers to what Twitter calls “organic audience.”\u00a0Your organic audience\u00a0looks like this:<\/p>\n
Your followers + Your followers’ followers<\/strong><\/h3>\n= Your Organic Audience<\/strong><\/h3>\nFor example:<\/strong><\/h4>\nIf your follower retweets your content, your content is exposed to that audience of your followers =\u00a0viral marketing<\/a>!<\/p>\nIn the example below, I compare my Followers to my Organic Audience.<\/p>\n
(1):\u00a0<\/strong>My Followers<\/p>\n(2):\u00a0<\/strong>My Organic Audience<\/p>\n\u00a0<\/h3>\n
<\/p>\n
As mentioned above this comparison can be helpful to figure out what to auto tweet.<\/strong><\/p>\n<\/span>3\u00a0– Use Twitter Search to Find More of The\u00a0Right Followers<\/span><\/h2>\nNext, we need to find more followers just like the ones we have. Again, assuming we find customers who would be more interested in what we auto Tweet, plays into our smart strategy.<\/p>\n
The first thing to remember when you\u00a0grow Twitter followers<\/a>\u00a0is to \u00a0“follow to be followed<\/a>“. <\/strong><\/p>\nIn other words, this is a gentle way of saying \u201cHello, pleased to meet you<\/em>\u201d without being pushy. As a result, if you follow them, and if they like what they see in your Twitter feed, they’ll follow back.<\/p>\nSuccess on Twitter (and social media marketing in general) is having\u00a0the right people to follow.<\/strong><\/h4>\nThe purpose of Twitter Connect<\/a> is to help you find people of interest much quicker than before.<\/p>\nThe Connect tab also makes it easier to connect with your friends and family by giving you the option to automatically sync your address book.<\/p><\/blockquote>\n
If you have the Twitter IOS or Android app installed, look for the tab in the upper left\u00a0of the\u00a0screen. Click it to expose a wealth of new people to\u00a0follow.<\/p>\n
<\/p>\n
Twitter recommends people to follow based on the following:<\/strong><\/h4>\n\n- Who you already follow<\/li>\n
- Tweets you like<\/li>\n
- Popular accounts in your local area<\/li>\n
- What\u2019s happening in the world right now<\/li>\n<\/ul>\n
Furthermore, this handy Twitter Search tool organizes the recommendations using the above criteria, so you know exactly why Twitter recommended someone.<\/p>\n
***You control how good Twitter’s recommendation engine is and the results they display<\/strong>.<\/p>\nFor example, let’s say own a pizza joint\u00a0in San Jose, California. You want to find people who love\u00a0pizza\u00a0within your given geographical area. Do a Twitter Search for ‘pizza’ in your zip code (continue reading to learn how). Scroll through the Twitter Search results and like tweets.<\/p>\n
In the long run, you’ll \u00a0start to notice how Connect recommends more people in San Jose who love pizza.<\/p>\n
To get even more out of Twitter Search, I encourage you to read:\u00a0How To Use Twitter Search To Quickly Find More Happy Customers<\/a><\/p>\n <\/p>\n
<\/span>4\u00a0– Schedule Tweets to Avoid Clumping<\/span><\/h2>\nScheduling Tweets can be a productivity aid when used “smartly”. Moreover, scheduling Tweets\u00a0offers the flexibility to plan your message in advance and saves hours of time every week.<\/p>\n
Generally speaking, the best time to <\/strong>auto Tweet is\u00a0between 1 pm and 3 pm, Monday through Thursday<\/strong>. With that said, you will have to experiment with your audience. Review Twitter analytics to learn more about the best time to Tweet<\/a>.<\/p>\nNot only is scheduling an important piece of a smart auto Tweet strategy but it also avoids having too many Tweets going out at the same time. One of the many reasons Twitter followers unfollow is because of ‘clumping’ – that is the rapid firing off of Tweet after Tweet after Tweet.<\/p>\n
Auto-scheduling Tweets is how business savvy professionals build time back into their day.<\/p>\n
Smart automation scheduling tool<\/strong><\/h3>\nQueue, by dlvr.it<\/strong>, is a smart\u00a0social media\u00a0scheduling tool<\/a>. Not to mention, Queue delivers a consistent flow of perfectly timed content throughout the day to keep your Twitter\u00a0audience engaged. Queue manages your Twitter\u00a0feed while you are out to lunch, on vacation or just not available.<\/p>\n
\n<\/a><\/p>\nSend RSS to Twitter with Queue<\/h3>\n
Link any RSS feed\u00a0to Twitter as a backup content source<\/a>. With an optimized continuous stream of content, you will increase traffic, engagement and brand recognition. No clumping, no spam and not to mentioned delivered at just the right time.<\/p>\n<\/a><\/p>\n<\/span>5\u00a0– Find the Right\u00a0Hashtags and\u00a0Automatically Add to Tweets<\/span><\/h2>\nMany studies have shown that tweets with hashtags<\/a> generate up to double (if not more) user engagement<\/strong>.<\/p>\n\n- Increase viewership:<\/strong>\u00a0Similar to keywords used for search optimization, hashtags help people discover your content in social. You can instantly become more visible and become part of a trending conversation.<\/li>\n
- Build Social Followers:<\/strong>\u00a0Hashtags help build social followers. If you are an authority on barbecuing, hashtags will help people find you within a room of desperate conversations.<\/li>\n
- Create new customers:<\/strong>\u00a0Find new prospects and customers. Monitor important hashtags in social\u00a0and\u00a0jump on relevant opportunities. For example, you could find a prospect in need of your service or discover a prospect unhappy with a competitor. Hashtags discover conversations that are happening \u2018right now\u2019 vs. keywords that will last a long time. It is important to set-up an alert within your favorite social media monitoring tool monitoring the conversations (hashtags) you want to follow.<\/li>\n
- Branding:<\/strong>\u00a0Hashtags can help brand your business. You can set-up a branded hashtag specific to your business. For example, if you are running a sale, you could create the hashtag #Bobs_barbeque_blowout. If you add the hashtag to your customer communications (email, twitter), your customers can follow the hashtag to stay current on your latest promotions.<\/li>\n
- Revenue:<\/strong>\u00a0Hashtags help you quickly determine what people are talking about so this will help guide new content decisions and create new product ideas to boost sales.<\/li>\n
- Competition:<\/strong>\u00a0Track your competition. See what conversations they are a part of or what people are saying about them.<\/li>\n<\/ol>\n
With this in mind, finding the right hashtag is the first step. The last thing you want to do is spam Twitter feeds with irrelevant content\u00a0because you used the wrong hashtag.\u00a0Leverage popular hashtags \u2013 search for hashtags on Hashtagify<\/a><\/p>\nNow that you have relevant hashtags, use them to categorize your content on your blog. In WordPress for example when you create a new blog post you can also add a category.<\/p>\n
With that said, by using dlvr.it, we can automatically turn that category tag in the RSS feed into a hashtag on Twitter! <\/span><\/p>\nTo enable this feature on your Twitter account, you will need to access the Socials Tab.<\/span><\/p>\n1) Click on the Twitter account and click on the Edit icon<\/span><\/h3>\n<\/p>\n
<\/p>\n
2) Click on the Advanced tab<\/h3>\n
<\/p>\n
<\/p>\n
3) Click on Auto Hashtag placement and choose where you would like to post your Auto Hashtags (Hashtags Before and After content are limited to 5 hashtags)<\/span><\/h3>\n
\n
<\/h3>\n<\/h3>\n3) Once\u00a0you have this entered, configure your Feed and click on ‘Next: Connect Socials’.<\/h3>\n
<\/p>\n\n
<\/h3>\n5) Click on the Twitter icon and authorize dlvr.it to post to your Twitter account.<\/h3>\n
<\/p>\nHere’s what a completed dlvr.it Route looks like:<\/span><\/strong><\/h3>\n<\/p>\n
<\/p>\n
Now that you can send blog posts to Twitter, we need to add some intelligence. When creating a smart auto tweet strategy, there are a few more steps to take if you want to avoid spamming your followers.<\/p>\n
<\/span>2 – Know thy Audience<\/span><\/h2>\nTo auto-Tweet is not to Spam. Not knowing thy audience coupled with irrelevant Tweets is considered spam.<\/p>\n
Twitter Analytics<\/a>\u00a0provides detailed performance stats\u00a0that are\u00a0not accessible by 3rd party\u00a0social media analytics<\/a> tools. Additionally, these stats contain a wealth of information and are available to anyone who has created a Twitter account. However, the key is to understand how to unlock this meaningful data to get the most value.<\/p>\nWhen you view your Twitter stats, ask yourself a few questions:\u00a0<\/strong><\/h4>\n\n- How does time of day and day of the week influence the performance of your tweets? Do certain times lead to more impressions?<\/li>\n<\/ul>\n
\n- What is your optimal tweet frequency? Are you burning out your audience by over-tweeting or can you stand to tweet even more than you currently do?<\/li>\n<\/ul>\n
\n- Is your audience more responsive to a fun and conversational tone or more business-like, professional-sounding tweets?<\/li>\n<\/ul>\n
\n- How does media perform in your tweets? Do people love videos and photos, or do they prefer text-based tweets?<\/li>\n<\/ul>\n
\n- How does link placement in your tweets impact engagement?<\/li>\n<\/ul>\n
\n- What kinds of calls-to-action (CTA) generate the most engagement with your audience? Are blatant CTAs more impactful, or does your audience appreciate subtlety?<\/li>\n<\/ul>\n
I encourage you to read through this helpful guide in understanding Twitter Analytics:\u00a03 Informative Twitter Analytics Reports With the Most Value<\/a>.<\/p>\nFor the purpose of creating our smart auto-Tweet strategy, we want to pay particular attention to Audience Insights and Audience Comparison<\/strong>.<\/p>\nThe reports tell us:<\/p>\n
\n- Who our audience is<\/li>\n
- What blog post to send to Twitter<\/li>\n<\/ol>\n
1 – \u00a0Audience Insights<\/strong><\/h3>\nClick the ‘Audiences’<\/em> tab at the top of the Twitter Analytics page (see diagram below) and you’ll see detailed stats on your followers, including:<\/p>\n\n- Demographics:<\/strong> Gender, County, Household Income, Net Worth, Languages, Home value, Region<\/li>\n
- Lifestyle:<\/strong>\u00a0Interests (by category), TV genres<\/li>\n
- Consumer Behavior: <\/strong>Aftermarket auto buyers types, Consumer buying styles, Consumer goods purchases<\/li>\n
- Mobile Footprint: <\/strong>Wireless Carrier, Device categories<\/li>\n<\/ul>\n
<\/p>\n
<\/p>\n
Tip:<\/strong><\/em>\u00a0If your audience is not sufficiently large enough to provide insights, read\u00a0How\u00a0to Get Twitter Followers in 7 Easy Steps<\/a>.<\/p>\n2 – \u00a0Audience Comparison<\/strong><\/h3>\nThe above provides me with a great level\u00a0of detail on my Twitter followers<\/a>. However, one of the hidden gems is\u00a0the\u00a0audience comparison feature.<\/strong><\/p>\nI can compare my followers to what Twitter calls “organic audience.”\u00a0Your organic audience\u00a0looks like this:<\/p>\n
Your followers + Your followers’ followers<\/strong><\/h3>\n= Your Organic Audience<\/strong><\/h3>\nFor example:<\/strong><\/h4>\nIf your follower retweets your content, your content is exposed to that audience of your followers =\u00a0viral marketing<\/a>!<\/p>\nIn the example below, I compare my Followers to my Organic Audience.<\/p>\n
(1):\u00a0<\/strong>My Followers<\/p>\n(2):\u00a0<\/strong>My Organic Audience<\/p>\n\u00a0<\/h3>\n
<\/p>\n
As mentioned above this comparison can be helpful to figure out what to auto tweet.<\/strong><\/p>\n<\/span>3\u00a0– Use Twitter Search to Find More of The\u00a0Right Followers<\/span><\/h2>\nNext, we need to find more followers just like the ones we have. Again, assuming we find customers who would be more interested in what we auto Tweet, plays into our smart strategy.<\/p>\n
The first thing to remember when you\u00a0grow Twitter followers<\/a>\u00a0is to \u00a0“follow to be followed<\/a>“. <\/strong><\/p>\nIn other words, this is a gentle way of saying \u201cHello, pleased to meet you<\/em>\u201d without being pushy. As a result, if you follow them, and if they like what they see in your Twitter feed, they’ll follow back.<\/p>\nSuccess on Twitter (and social media marketing in general) is having\u00a0the right people to follow.<\/strong><\/h4>\nThe purpose of Twitter Connect<\/a> is to help you find people of interest much quicker than before.<\/p>\nThe Connect tab also makes it easier to connect with your friends and family by giving you the option to automatically sync your address book.<\/p><\/blockquote>\n
If you have the Twitter IOS or Android app installed, look for the tab in the upper left\u00a0of the\u00a0screen. Click it to expose a wealth of new people to\u00a0follow.<\/p>\n
<\/p>\n
Twitter recommends people to follow based on the following:<\/strong><\/h4>\n\n- Who you already follow<\/li>\n
- Tweets you like<\/li>\n
- Popular accounts in your local area<\/li>\n
- What\u2019s happening in the world right now<\/li>\n<\/ul>\n
Furthermore, this handy Twitter Search tool organizes the recommendations using the above criteria, so you know exactly why Twitter recommended someone.<\/p>\n
***You control how good Twitter’s recommendation engine is and the results they display<\/strong>.<\/p>\nFor example, let’s say own a pizza joint\u00a0in San Jose, California. You want to find people who love\u00a0pizza\u00a0within your given geographical area. Do a Twitter Search for ‘pizza’ in your zip code (continue reading to learn how). Scroll through the Twitter Search results and like tweets.<\/p>\n
In the long run, you’ll \u00a0start to notice how Connect recommends more people in San Jose who love pizza.<\/p>\n
To get even more out of Twitter Search, I encourage you to read:\u00a0How To Use Twitter Search To Quickly Find More Happy Customers<\/a><\/p>\n <\/p>\n
<\/span>4\u00a0– Schedule Tweets to Avoid Clumping<\/span><\/h2>\nScheduling Tweets can be a productivity aid when used “smartly”. Moreover, scheduling Tweets\u00a0offers the flexibility to plan your message in advance and saves hours of time every week.<\/p>\n
Generally speaking, the best time to <\/strong>auto Tweet is\u00a0between 1 pm and 3 pm, Monday through Thursday<\/strong>. With that said, you will have to experiment with your audience. Review Twitter analytics to learn more about the best time to Tweet<\/a>.<\/p>\nNot only is scheduling an important piece of a smart auto Tweet strategy but it also avoids having too many Tweets going out at the same time. One of the many reasons Twitter followers unfollow is because of ‘clumping’ – that is the rapid firing off of Tweet after Tweet after Tweet.<\/p>\n
Auto-scheduling Tweets is how business savvy professionals build time back into their day.<\/p>\n
Smart automation scheduling tool<\/strong><\/h3>\nQueue, by dlvr.it<\/strong>, is a smart\u00a0social media\u00a0scheduling tool<\/a>. Not to mention, Queue delivers a consistent flow of perfectly timed content throughout the day to keep your Twitter\u00a0audience engaged. Queue manages your Twitter\u00a0feed while you are out to lunch, on vacation or just not available.<\/p>\n
\n<\/a><\/p>\nSend RSS to Twitter with Queue<\/h3>\n
Link any RSS feed\u00a0to Twitter as a backup content source<\/a>. With an optimized continuous stream of content, you will increase traffic, engagement and brand recognition. No clumping, no spam and not to mentioned delivered at just the right time.<\/p>\n<\/a><\/p>\n<\/span>5\u00a0– Find the Right\u00a0Hashtags and\u00a0Automatically Add to Tweets<\/span><\/h2>\nMany studies have shown that tweets with hashtags<\/a> generate up to double (if not more) user engagement<\/strong>.<\/p>\n\n- Increase viewership:<\/strong>\u00a0Similar to keywords used for search optimization, hashtags help people discover your content in social. You can instantly become more visible and become part of a trending conversation.<\/li>\n
- Build Social Followers:<\/strong>\u00a0Hashtags help build social followers. If you are an authority on barbecuing, hashtags will help people find you within a room of desperate conversations.<\/li>\n
- Create new customers:<\/strong>\u00a0Find new prospects and customers. Monitor important hashtags in social\u00a0and\u00a0jump on relevant opportunities. For example, you could find a prospect in need of your service or discover a prospect unhappy with a competitor. Hashtags discover conversations that are happening \u2018right now\u2019 vs. keywords that will last a long time. It is important to set-up an alert within your favorite social media monitoring tool monitoring the conversations (hashtags) you want to follow.<\/li>\n
- Branding:<\/strong>\u00a0Hashtags can help brand your business. You can set-up a branded hashtag specific to your business. For example, if you are running a sale, you could create the hashtag #Bobs_barbeque_blowout. If you add the hashtag to your customer communications (email, twitter), your customers can follow the hashtag to stay current on your latest promotions.<\/li>\n
- Revenue:<\/strong>\u00a0Hashtags help you quickly determine what people are talking about so this will help guide new content decisions and create new product ideas to boost sales.<\/li>\n
- Competition:<\/strong>\u00a0Track your competition. See what conversations they are a part of or what people are saying about them.<\/li>\n<\/ol>\n
With this in mind, finding the right hashtag is the first step. The last thing you want to do is spam Twitter feeds with irrelevant content\u00a0because you used the wrong hashtag.\u00a0Leverage popular hashtags \u2013 search for hashtags on Hashtagify<\/a><\/p>\nNow that you have relevant hashtags, use them to categorize your content on your blog. In WordPress for example when you create a new blog post you can also add a category.<\/p>\n
With that said, by using dlvr.it, we can automatically turn that category tag in the RSS feed into a hashtag on Twitter! <\/span><\/p>\nTo enable this feature on your Twitter account, you will need to access the Socials Tab.<\/span><\/p>\n1) Click on the Twitter account and click on the Edit icon<\/span><\/h3>\n<\/p>\n
<\/p>\n
2) Click on the Advanced tab<\/h3>\n
<\/p>\n
<\/p>\n
3) Click on Auto Hashtag placement and choose where you would like to post your Auto Hashtags (Hashtags Before and After content are limited to 5 hashtags)<\/span><\/h3>\n
<\/p>\nTo auto-Tweet is not to Spam. Not knowing thy audience coupled with irrelevant Tweets is considered spam.<\/p>\n
Twitter Analytics<\/a>\u00a0provides detailed performance stats\u00a0that are\u00a0not accessible by 3rd party\u00a0social media analytics<\/a> tools. Additionally, these stats contain a wealth of information and are available to anyone who has created a Twitter account. However, the key is to understand how to unlock this meaningful data to get the most value.<\/p>\n I encourage you to read through this helpful guide in understanding Twitter Analytics:\u00a03 Informative Twitter Analytics Reports With the Most Value<\/a>.<\/p>\n For the purpose of creating our smart auto-Tweet strategy, we want to pay particular attention to Audience Insights and Audience Comparison<\/strong>.<\/p>\n The reports tell us:<\/p>\n Click the ‘Audiences’<\/em> tab at the top of the Twitter Analytics page (see diagram below) and you’ll see detailed stats on your followers, including:<\/p>\n <\/p>\n Tip:<\/strong><\/em>\u00a0If your audience is not sufficiently large enough to provide insights, read\u00a0How\u00a0to Get Twitter Followers in 7 Easy Steps<\/a>.<\/p>\n The above provides me with a great level\u00a0of detail on my Twitter followers<\/a>. However, one of the hidden gems is\u00a0the\u00a0audience comparison feature.<\/strong><\/p>\n I can compare my followers to what Twitter calls “organic audience.”\u00a0Your organic audience\u00a0looks like this:<\/p>\n If your follower retweets your content, your content is exposed to that audience of your followers =\u00a0viral marketing<\/a>!<\/p>\n In the example below, I compare my Followers to my Organic Audience.<\/p>\n (1):\u00a0<\/strong>My Followers<\/p>\n (2):\u00a0<\/strong>My Organic Audience<\/p>\n <\/p>\n As mentioned above this comparison can be helpful to figure out what to auto tweet.<\/strong><\/p>\n Next, we need to find more followers just like the ones we have. Again, assuming we find customers who would be more interested in what we auto Tweet, plays into our smart strategy.<\/p>\n The first thing to remember when you\u00a0grow Twitter followers<\/a>\u00a0is to \u00a0“follow to be followed<\/a>“. <\/strong><\/p>\n In other words, this is a gentle way of saying \u201cHello, pleased to meet you<\/em>\u201d without being pushy. As a result, if you follow them, and if they like what they see in your Twitter feed, they’ll follow back.<\/p>\n The purpose of Twitter Connect<\/a> is to help you find people of interest much quicker than before.<\/p>\n The Connect tab also makes it easier to connect with your friends and family by giving you the option to automatically sync your address book.<\/p><\/blockquote>\n If you have the Twitter IOS or Android app installed, look for the tab in the upper left\u00a0of the\u00a0screen. Click it to expose a wealth of new people to\u00a0follow.<\/p>\n Furthermore, this handy Twitter Search tool organizes the recommendations using the above criteria, so you know exactly why Twitter recommended someone.<\/p>\n ***You control how good Twitter’s recommendation engine is and the results they display<\/strong>.<\/p>\n For example, let’s say own a pizza joint\u00a0in San Jose, California. You want to find people who love\u00a0pizza\u00a0within your given geographical area. Do a Twitter Search for ‘pizza’ in your zip code (continue reading to learn how). Scroll through the Twitter Search results and like tweets.<\/p>\n In the long run, you’ll \u00a0start to notice how Connect recommends more people in San Jose who love pizza.<\/p>\n To get even more out of Twitter Search, I encourage you to read:\u00a0How To Use Twitter Search To Quickly Find More Happy Customers<\/a><\/p>\n <\/p>\n Scheduling Tweets can be a productivity aid when used “smartly”. Moreover, scheduling Tweets\u00a0offers the flexibility to plan your message in advance and saves hours of time every week.<\/p>\n Generally speaking, the best time to <\/strong>auto Tweet is\u00a0between 1 pm and 3 pm, Monday through Thursday<\/strong>. With that said, you will have to experiment with your audience. Review Twitter analytics to learn more about the best time to Tweet<\/a>.<\/p>\n Not only is scheduling an important piece of a smart auto Tweet strategy but it also avoids having too many Tweets going out at the same time. One of the many reasons Twitter followers unfollow is because of ‘clumping’ – that is the rapid firing off of Tweet after Tweet after Tweet.<\/p>\n Auto-scheduling Tweets is how business savvy professionals build time back into their day.<\/p>\n Queue, by dlvr.it<\/strong>, is a smart\u00a0social media\u00a0scheduling tool<\/a>. Not to mention, Queue delivers a consistent flow of perfectly timed content throughout the day to keep your Twitter\u00a0audience engaged. Queue manages your Twitter\u00a0feed while you are out to lunch, on vacation or just not available.<\/p>\n Link any RSS feed\u00a0to Twitter as a backup content source<\/a>. With an optimized continuous stream of content, you will increase traffic, engagement and brand recognition. No clumping, no spam and not to mentioned delivered at just the right time.<\/p>\n Many studies have shown that tweets with hashtags<\/a> generate up to double (if not more) user engagement<\/strong>.<\/p>\n With this in mind, finding the right hashtag is the first step. The last thing you want to do is spam Twitter feeds with irrelevant content\u00a0because you used the wrong hashtag.\u00a0Leverage popular hashtags \u2013 search for hashtags on Hashtagify<\/a><\/p>\n Now that you have relevant hashtags, use them to categorize your content on your blog. In WordPress for example when you create a new blog post you can also add a category.<\/p>\n With that said, by using dlvr.it, we can automatically turn that category tag in the RSS feed into a hashtag on Twitter! <\/span><\/p>\n To enable this feature on your Twitter account, you will need to access the Socials Tab.<\/span><\/p>\n <\/p>\n <\/p>\nWhen you view your Twitter stats, ask yourself a few questions:\u00a0<\/strong><\/h4>\n
\n
\n
\n
\n
\n
\n
\n
1 – \u00a0Audience Insights<\/strong><\/h3>\n
\n
<\/p>\n2 – \u00a0Audience Comparison<\/strong><\/h3>\n
Your followers + Your followers’ followers<\/strong><\/h3>\n
= Your Organic Audience<\/strong><\/h3>\n
For example:<\/strong><\/h4>\n
\u00a0
<\/h3>\n<\/span>3\u00a0– Use Twitter Search to Find More of The\u00a0Right Followers<\/span><\/h2>\n
Success on Twitter (and social media marketing in general) is having\u00a0the right people to follow.<\/strong><\/h4>\n
<\/p>\nTwitter recommends people to follow based on the following:<\/strong><\/h4>\n
\n
<\/span>4\u00a0– Schedule Tweets to Avoid Clumping<\/span><\/h2>\n
Smart automation scheduling tool<\/strong><\/h3>\n
\n<\/a><\/p>\nSend RSS to Twitter with Queue<\/h3>\n
<\/a><\/p>\n<\/span>5\u00a0– Find the Right\u00a0Hashtags and\u00a0Automatically Add to Tweets<\/span><\/h2>\n
\n
1) Click on the Twitter account and click on the Edit icon<\/span><\/h3>\n
<\/p>\n2) Click on the Advanced tab<\/h3>\n
<\/p>\n3) Click on Auto Hashtag placement and choose where you would like to post your Auto Hashtags (Hashtags Before and After content are limited to 5 hashtags)<\/span><\/h3>\n
![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-hashtag-4.5.png\")
<\/p>\n![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-hashtag-5.5.png\")
<\/p>\n![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-hashtag-6.5.png\")
<\/p>\n![\"Auto](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Auto-hashtag-7.5.png\")
<\/p>\n![\"filters-twitterfeed\"](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/filters-twitterfeed.png\")
<\/p>\n