{"id":18774,"date":"2018-06-12T08:22:16","date_gmt":"2018-06-12T15:22:16","guid":{"rendered":"https:\/\/dlvrit.com\/blog\/?p=18774"},"modified":"2026-04-15T08:52:46","modified_gmt":"2026-04-15T15:52:46","slug":"how-to-promote-your-blog","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/how-to-promote-your-blog\/","title":{"rendered":"How to Promote Your Blog – 19 Easy Tactics To Get Traffic To Your Blog"},"content":{"rendered":"

We recently renewed our effort to boost the profile of our blog and increase quality traffic to our posts.\u00a0As part of our improvement process, we researched successful marketers and studied their advice on how to promote your blog. Our objective was simple – learn and implement the best blog growth strategies and tactics to boost our business.<\/span><\/p>\n

Much of the trusted blogging advice emphasizes long-term strategies – like building great content and nurturing an email list. This is clearly solid, reliable advice.<\/span><\/p>\n

But we were left wondering –\u00a0What can we do to promote our blog right now? <\/strong><\/p>\n

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We have over 500 blog posts – some of which already drive a decent amount of traffic. We were looking for concrete steps we could take in just a few minutes to help drive traffic to our blog immediately. <\/span><\/p>\n

We also wanted to make sure we have a sturdy blog promotion foundation in place so that we are in the best position to get the most traffic and attention from each new post we create.<\/span><\/p>\n

Here\u2019s some of the best ideas we found that can help you promote your blog and get traffic with just a few minutes of your time.<\/span><\/p>\n

<\/span>1. Share Your Blog Posts Widely on Social Media<\/b><\/span><\/h2>\n

People are spending time across an increasing number of social media platforms and on multiple devices. It\u2019s easy (and cheap) to promote your blog posts across your social media profiles and pages.<\/span><\/p>\n

If you don\u2019t yet have pages set up for all these platforms, do so. It\u2019s easy and free to get started. The most popular platforms and their monthly user numbers as of April 2018:<\/span><\/p>\n

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  • Facebook – 2.234B<\/span><\/strong><\/li>\n
  • Instagram – 813M<\/span><\/strong><\/li>\n
  • Tumblr – 794M<\/span><\/strong><\/li>\n
  • Twitter – 330M<\/span><\/strong><\/li>\n
  • Pinterest – 200M<\/span><\/strong><\/li>\n
  • LinkedIn – 260M<\/span><\/strong><\/li>\n
  • Google+ – 34M<\/span><\/strong><\/li>\n<\/ul>\n

    Usage stats from Statista<\/a>, Pinterest<\/a> and Raka Creative<\/a>.<\/p>\n

    <\/span>2. Promote Your Blog Posts on All Your Social Profiles & Pages Instantly<\/b><\/span><\/h2>\n

    Then when you create a new blog post, share a link, a photo and a short introduction or pitch to all your social media profiles and pages.<\/span><\/p>\n

    This ensures your latest content is instantly shared with all your followers. The faster your post receives likes, retweets and shares, the more credibility it has – and the higher the likelihood it will be shared and viewed by others.<\/span><\/p>\n

    To make this even easier, set up a social media auto-poster<\/a>, like dlvr.it, to automatically post your latest blog posts across all your social networks as soon as they go live on your blog. <\/span><\/p>\n

    <\/span>3. Share your blog posts again and again<\/b><\/span><\/h2>\n

    The sheer volume and speed of social media content makes it easy for even the best posts to be missed. The lifespan of social media post<\/a><\/span>\u00a0is incredibly short:<\/span><\/p>\n

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    • Twitter: Half life of a Tweet is 24 minutes<\/span><\/li>\n
    • Facebook: Posts garner 75% of impressions within 2.5 hours<\/span><\/li>\n<\/ul>\n

      To increase the chances of breaking through and getting the attention of your readers at the right moment, it\u2019s best to share your new posts more than once. <\/span><\/p>\n

      When you launch a new blog post, share it with your social pages instantly, then schedule posts to your social media pages for a few hours and a few days later. <\/span><\/p>\n

      Sharing your posts multiple times can double<\/a><\/span> (or more<\/a>) <\/span>\u00a0your traffic.<\/span><\/p>\n

      \"\"<\/p>\n

      If you are in a pinch for time, try dlvr.it\u2019s Echo<\/a> tool to automatically post your original content instantly, then post two additional variations of your post hours or days later.<\/span><\/p>\n

      <\/span>4. Reshare and Promote Your Evergreen Content<\/b><\/span><\/h2>\n

      We\u2019ve discovered that our most successful blog posts — the ones that drive the most traffic — are Evergreen. In other words, these posts are interesting and valuable to people months or even years after they were originally created.<\/span><\/p>\n

      In our case, most traffic flows to these pages via Google search. People search for the same keywords years after the post was written, and click through to our blog because these posts still answer questions or address issues we wrote about years ago.<\/span><\/p>\n

      What makes these posts interesting to people searching Google, likely makes these posts interesting to people on Facebook, Twitter and beyond. <\/span><\/p>\n

      Identify your evergreen content<\/a> and reshare it across your social media profiles.<\/span><\/p>\n

      \"\"<\/p>\n

      Check your blog stats for the last few months and determine which older posts are still attracting visitors. Then share these posts again to your followers and subscribers.<\/span><\/p>\n

      To make it even easier to share your evergreen content, try dlvr.it\u2019s EverQueue<\/a>. You can quickly fill your social media sharing queue with your evergreen content, then once it is posted, dlvr.it will automatically recycle it back into your queue and share it again and again in the future.<\/span><\/p>\n

      <\/span>5. Promote Your Blog in Your Email Signature<\/b><\/span><\/h2>\n

      Think of your email signature as free advertising space. Why not promote your blog every time your send an email?<\/span><\/p>\n

      Include a link to a recent blog post or one of your blog\u2019s all time favorites. Or…include a link to both.<\/span><\/p>\n

      It\u2019s free and easy to create and update your email signature<\/a> with fresh blog links on a regular basis. <\/span><\/p>\n

      Or you can use a services like WiseStamp<\/a> or\u00a0 Email Signature Rescue<\/a>.<\/span><\/p>\n

      \"\"\u00a0\u00a0 \"\"
      \nimg source:\u00a0Wise Stamp<\/span><\/p>\n

      <\/span>6. Promote Your Blog With Social Media Pins<\/b><\/span><\/h2>\n

      As noted above, the half-life of a social media post is measured in mere minutes. Think about that. The typical social media post gets half of the attention it will ever get within a few moments of going live.<\/span><\/p>\n

      Maybe that\u2019s acceptable for quick posts that require little thought or time. But after investing a significant chunk of time to create and tune a blog post, you want to get as much out of it as possible.<\/span><\/p>\n

      Instead of sharing your blog post on social media and watching the social media riptide instantly carry it away, pin your post to the top of your profiles. When you pin a post, it remains at the top of your profile. So when users view your profile page, your pinned post is the first post visible. This is great option when you share high investment content, like blog posts.<\/span><\/p>\n

      It\u2019s quick, easy and free to pin a tweet<\/a><\/span>, pin a facebook post<\/a><\/span>, linkedin post <\/a><\/span>\u00a0and more.\u00a0<\/span><\/p>\n

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       <\/p>\n

      <\/span>7. Mention and Link to Others in Your Post<\/b><\/span><\/h2>\n

      There is one (nearly) universal law of online marketing: Everyone loves to get links.<\/span><\/p>\n

      It\u2019s free and easy to link to other people\u2019s posts. And linking to valuable content is an easy way to make your blog highly useful to your readers.<\/span><\/p>\n

      Generally speaking a lot of good things can happen<\/a><\/span>\u00a0(and more<\/a>)\u00a0<\/span>when you mention someone in a positive light and link to them. They might link back to you. Perhaps they\u2019ll follow you on social media. Next time you update your blog, they might share your post with their followers. And you might even make a new friend and business contact.<\/span><\/p>\n

      \"\"<\/p>\n

      Next time you write a blog post, make a point of mentioning a related post or article and linking to it from your blog post. Maybe even target an influencer who has written a relevant article and call them out with a link in your post.<\/span><\/p>\n

      Most professional writers and bloggers track backlinks and are notified when their pages are linked to. More on backlink monitoring tools below.<\/span><\/p>\n

      To increase your chance to be noticed, include multiple outbound links in your posts to related pages from multiple authors. <\/span><\/p>\n

      To make an impact right now, update one of your existing blog posts to include a mention and a link.<\/span><\/p>\n

      <\/span>8. Promote Your Blog Post with Tags and Mentions<\/b><\/span><\/h2>\n

      When you mention someone in your post, tag them the next time you promote that blog post on Twitter. It\u2019s easy and let\u2019s them know via Twitter that you\u2019ve referenced them in your blog post. <\/span><\/p>\n

      For example:<\/span><\/p>\n

      \"\"<\/p>\n

       <\/p>\n

      In most cases, it\u2019s easy to track down the writer\u2019s social media pages and determine if the author is active on Twitter.<\/span><\/p>\n

      This approach to alerting the people to whom you\u2019ve linked requires very little effort to initiate or respond. Contrast Twitter tagging with notifying someone via email – which can require time consuming email communication and may involve the touchy subject of sending unsolicited email.<\/span><\/p>\n

      Make sure you understand the difference between a reply and a mention<\/a>.<\/span><\/p>\n

      Here are some additional details on using twitter mentions<\/a>.<\/span><\/p>\n

      <\/span>9. Monitor Links to Your Blog & Say thanks!<\/b><\/span><\/h2>\n

      If someone mentions you and links to your blog, reach out and say \u201cthanks\u201d.<\/span><\/p>\n

      Posting a tweet that says thank you, links to the post, and tags the author is a quick and easy way to show your appreciation. Here\u2019s an example:<\/span><\/p>\n

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      Thanks for the mention. We love hearing from happy https:\/\/t.co\/0FieQ63JQe<\/a>. users! Let us know how we can make https:\/\/t.co\/0FieQ63JQe<\/a>. even better. Cheers!<\/p>\n

      — dlvr.it (@dlvrit) March 17, 2018<\/a><\/p><\/blockquote>\n