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img source: Content Marketing Institute<\/a><\/span><\/p>\n These pain points probably come as no surprise. Producing enough content that engages your audience is every content marketer’s main task.<\/p>\n But those inexperienced with social media forget one thing: not all content must be original.<\/p>\n It’s not too difficult to accept that reposting your own content boosts your business. But what about third-party content? Reposting third-party content is just as beneficial because it:<\/p>\n Businesses are expected to produce a high volume of content just to stay active on social media. This is where third-party content can be a life-saver. For example, Twitter experts have recommended posting anywhere from 15 to 51 times<\/a> a day. But who wants to spend time creating 15 original tweets every day?<\/p>\n Reposting third-party content can also build relationships. It’s easy to forget that behind every shared Tweet or post, there’s another person.<\/p>\n Sharing posts from other businesses in your industry can establish you as a thought leader who keeps up with the newest trends. On the other hand, reposting content from your audience communicates a willingness to engage and be social<\/em> on social media.<\/p>\n Reposting third-party content takes away the pressure to churn out high-quality content at a breakneck pace. But finding content for your social media queue is still a lot of work. Fortunately, social media posting tools make the process of discovering and scheduling third party content much easier.<\/p>\n Here are eight ways to find third-party content for your queue without spending all your time on social media.<\/p>\n Most people share content by manual discovery. While browsing, they may come across a helpful article, copy the link, and paste it into social media with a quick caption. This method is simple but incredibly slow.<\/p>\n A variation on manual discovery is sharing others’ social media posts. Sharing an existing post excuses you from formatting work or hashtag research. However, finding high-quality posts while you scroll through feeds leaves a lot up to chance. There’s no telling how long you’ll need to scroll before finding content for your queue.<\/p>\n <\/p>\n Browser extensions let you share and schedule content you find from your web browser. Instead of copying a link, opening a social media site, and manually creating a post, you can share the content you’re viewing with just a couple clicks.<\/p>\n Services that include a browser extension include Hootsuite<\/a>, Buffer<\/a>, and dlvr.it<\/a>. While options differ from one service to another, most extensions include options for instant posting, scheduled posts, images, and other formatting.<\/p>\n <\/p>\n Browser extensions save time by allowing you to post to social media as you browse. Only using a browser extension still requires you to manually find content. But pair an extension with RSS feeds and social media automation, and you have a recipe for seamless post scheduling.<\/p>\n <\/p>\n Many people use RSS (Really Simple Syndication) to keep up with news and their favorite websites. If you’re not an RSS user, following an RSS feed could free up some of your time.<\/p>\n With so much content online, it’s difficult to keep up with every website or blog that you admire. People check their favorite blogs regularly or receive notifications through social media or email. But what about the sites that you find useful, but aren’t at the top of your list? These often fall by the wayside.<\/p>\n RSS solves this by combining just headlines – the “simple” part of the acronym – into an easy-to-scan feed. These feeds are useful for keeping up with news, industry changes, and of course, following websites you enjoy.<\/p>\n RSS feed readers take that convenience one step further by integrating multiple RSS feeds into one location. The largest RSS reader is Feedly<\/a>.<\/p>\n After Google Reader was discontinued in 2013, Feedly quickly filled the gap and has remained the dominant RSS reader, improving upon features that Google Reader lacked. Other RSS readers include Inoreader<\/a>, NewsBlur<\/a>, and FeedBin<\/a>.<\/p>\n Instead of searching for content manually online or scrolling through endless social media posts in an app, RSS readers keep you up-to-date by providing everything in one place. You can follow along with the latest news, blogs, and industry experts without visiting each individual website to look for updates or clogging up your email inbox with RSS updates.<\/p>\n <\/p>\n Your content curation strategy<\/a> may range from RSS feeds to highly sophisticated software customized for your business. Referencing a list of curated content, you can choose the best material for your social media posting queue.<\/p>\n For free, general topic curation tools, start with public user-generated content like Twitter lists<\/a> and Pinterest<\/a> boards. These sources reveal the types of content your audience is actually consuming.<\/p>\n You can also explore curated content on open access websites or subscribe to curated newsletters. Examples include:<\/p>\n You can also find enterprise-level content curation services for your business. These curation tools have varying levels of customization. Leading services include Curata<\/a>, PublishThis<\/a>, and Scribble Live’s Trapit<\/a>.<\/p>\n <\/p>\n As the name implies, these tools search content in bulk to find relevant media. Then, you can import the best content and schedule in bulk<\/a> to your social media posting queue.<\/p>\n Use bulk content search and import services to share third-party content or recycle original posts. Create a queue of your best blog and social media posts with platforms like dlvr.it and SmarterQueue<\/a>.<\/p>\n Or use bulk search for content curation. Search tools grant access to thousands of articles based on your filters and keywords.<\/p>\n<\/span>Post Third-Party Content to Social Media<\/span><\/h2>\n
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<\/p>\n<\/span>8 Methods to Find Content for Your Social Media Posting Queue<\/span><\/h2>\n
1. Manual Discovery and Posting<\/strong><\/h3>\n
2. Browser Extensions<\/strong><\/h3>\n
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<\/a><\/p>\n3. RSS Feed Readers<\/strong><\/h3>\n
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<\/p>\n4. Curation Tools<\/strong><\/h3>\n
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5. Bulk Content Search and Importer Tools<\/strong><\/h3>\n