{"id":20153,"date":"2023-09-05T19:10:41","date_gmt":"2023-09-06T02:10:41","guid":{"rendered":"https:\/\/dlvrit.com\/blog\/?p=20153"},"modified":"2026-04-22T12:05:58","modified_gmt":"2026-04-22T19:05:58","slug":"engagement-101-create-connections-with-your-brand-on-social-media","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/engagement-101-create-connections-with-your-brand-on-social-media\/","title":{"rendered":"Engagement 101: How to Create Connections With Your Brand on Social Media Platforms"},"content":{"rendered":"

Social media content marketing is now pivotal to customer engagement strategy because it has completely transformed how audiences engage with companies. Generating engagement with your brand on your social media platforms through posting, shares, likes, comments and other means is key to extending your brand\u2019s reach and building a loyal customer base.<\/p>\n

To discuss \u201cengagement\u201d without sounding abstract and general, you\u2019ve got to talk about both strategies and tactics, both of which follow. Keep in mind that this is the tip of the iceberg.<\/p>\n

<\/span>Social Media Content Strategies That Create Engagement<\/span><\/h2>\n

An engaging social media content<\/a> strategy is the backbone of any successful social media campaign. They enable your brand to connect with your audience in meaningful ways. By understanding the nuances of each platform and tailoring content to resonate with the target audience, brands can foster genuine connections and drive engagement.<\/p>\n

Fortify your brand identity and know your target<\/h3>\n

Fostering a robust brand identity is key to creating and maintaining social media engagement with your prospects and customers. Consistent visual elements, a unique brand voice, and content that reflects your brand’s value all enable you to connect dynamically with both customers and those with potential interest. You also need to focus on your ideal client and not try to cater to everyone. Posting relevant and useful content\u2014whether manually or automatically on a schedule<\/a>\u2014lets you create a reliable and consistent vision of your brand\u00a0and\u00a0image on all your social media channels.<\/p>\n

Create an engaging brand story<\/h3>\n

Your brand deserves to be fleshed out with informative and dynamic content that resonates with your target audience and establishes a narrative. That content should be visually appealing and easy to absorb–in that context, studies say that 66% of consumers prefer short-form video<\/a> as a social media format, with images coming in at a close second. Whatever format you use, your content should create a brand story that your customers will listen to and engage with because it addresses their needs and desires. Your business story needs to be clear so that when you use tactics like automatic posting to tell it, your audience finds themselves engaged and ready to follow.<\/p>\n

Share unique content that’s valuable to your followers<\/h3>\n

Keep in mind that 74% of consumers<\/a> think the publishing sweet spot for brands is to post once or twice per day per platform–so you’ve got to make it count. Put purpose behind your posts. Make sure your posts help customers and prospects on their journeys, and add value to your readers and viewers. Strive to be a thought leader in your space by posting regularly and communicating with them. Give people a reason to follow you and reciprocate the engagement. Giving your potential customers valuable content or information helps build trust and makes you a source of knowledge. You\u2019ll get to know your audience better, and accelerate your exposure and growth organically through social sharing.<\/p>\n

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As part of their social media engagement strategy, GoPro often shares videos taken by users, showcasing the versatility of their cameras while making their community feel valued.<\/figcaption><\/figure>\n

Be authentic and stay real<\/h3>\n

Telling your brand story through social media\u2014especially via consistent automated posting<\/a>\u2014is a great way to burnish your identity. That goes double if you\u2019re a smaller company. Audiences often see smaller brands as more authentic, so when they connect with you, it\u2019s most likely because they believe in your product or service and what you can offer in the future. Let them respond to some behind-the-scenes content and show them you value their opinions.<\/p>\n

Bring your followers \u201cin\u201d to your brand identity<\/h3>\n

You bring prospects and customers into your brand experience when you post content on your platforms that resonates with them.\u00a0This may include\u00a0sharing a new product upgrade, announcing a promotion\u2014or simply posting something fun or funny. You\u00a0can also run surveys or ask for comments from your followers. Let them into the feed\u2014they feel valued and will likely give you insight into the customer\u00a0perspective.<\/p>\n

Be timely and aware of trending topics<\/h3>\n

With half of U.S. adults getting their news from social media<\/a>, staying on top of the news is key to building social media engagement. When you use relevant and timely material in your content, you almost invariably increase likes, follows, retweets and shares from both followers and those who see your posts via tags or hashtags. This applies doubly to posts centered around photos, images or videos.<\/p>\n

Ask them questions<\/h3>\n

You can also engage with your audience on your social media by simply asking questions\u2014either as a poll or not\u2014that make them think and respond. “What part of your workday would you like to change?\u201d “What do you want to see us improve in our [product or service]?\u201d or sometimes even something less relevant and more fun like \u201cWhat\u2019s for lunch today?\u201d You won\u2019t always like the answers, but it will pay off with basic insights into what your followers think.<\/p>\n

Respond, respond, respond<\/h3>\n

You may have heard it before, but it always bears repeating: respond to customer queries, complaints, and feedback on your social media platforms in a timely and helpful manner. It makes customers feel that the brand cares about their needs and values their feedback. Immediate response to feedback on social media lets you bridge the gap between you and your audience (especially if it solves a technical or customer service issues in real-time). This keys into your authority and trustworthiness as well as your capacity to engage.<\/p>\n

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Brands like drone manufacturer DJI engage customers and prospects by using live stream product launches, allowing followers to ask questions and get immediate responses.<\/figcaption><\/figure>\n

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<\/span>Tactics That Can Boost Social Media Engagement<\/span><\/h2>\n

In the ever-evolving landscape of social media, it’s essential to stay ahead with tactics that can amplify your brand’s voice and foster deeper connections. These tactics, when implemented effectively, can transform casual followers into loyal brand advocates. By understanding and leveraging these methods, brands can ensure they remain at the forefront of their audience’s minds and feeds.<\/p>\n