{"id":20724,"date":"2025-07-24T14:33:17","date_gmt":"2025-07-24T21:33:17","guid":{"rendered":"https:\/\/dlvrit.com\/blog\/?p=20724"},"modified":"2026-04-08T14:29:04","modified_gmt":"2026-04-08T21:29:04","slug":"what-is-bluesky","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/what-is-bluesky\/","title":{"rendered":"What Is Bluesky? How It Works and Why It Still Matters"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">If you&#8217;ve ever thought, \u201cWhat if Twitter gave us more control, fewer ads, and a real chance to shape the platform ourselves?\u201d\u2014meet Bluesky.<\/p>\n<p>Born from the mind of Twitter co-founder Jack Dorsey, Bluesky is the buzzy social platform that\u2019s offering something radically different: freedom, customization, and decentralization.<\/p>\n<p>In this guide, we\u2019ll break down:<\/p>\n<p>\ud83d\udcc1 What Bluesky is<br \/>\n\ud83d\udd01 How it compares to Twitter<br \/>\n\u2699\ufe0f How it works behind the scenes<br \/>\n\ud83d\udcb8 How it plans to make money<br \/>\n\ud83d\udcbc Why it matters for businesses and marketers<br \/>\n\ud83d\udea6 Whether it\u2019s right for you<\/p>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%98_What_Is_Bluesky\"><\/span>\ud83d\udcd8 What Is Bluesky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bluesky is a new microblogging app\u2014think short posts, image sharing, threaded replies, and reposts\u2014but unlike traditional social media, it\u2019s built on a decentralized protocol called the AT Protocol.<\/p>\n<h3>TL;DR (Too Long; Didn\u2019t Read): A quick summary for skimmers<\/h3>\n<ul data-spread=\"false\">\n<li>Looks and feels like Twitter (now X)<\/li>\n<li>You own your data and identity<\/li>\n<li>No ads, more transparency<\/li>\n<li>No invite code required\u2014open to all<\/li>\n<\/ul>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%81_Bluesky_vs_Twitter_Now_X\"><\/span>\ud83d\udd01 Bluesky vs. Twitter (Now X)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s how Bluesky compares to its predecessor:<\/p>\n<table>\n<tbody>\n<tr>\n<th>Feature<\/th>\n<th>Bluesky \ud83c\udf24<\/th>\n<th>Twitter (X) \ud83d\udc26<\/th>\n<\/tr>\n<tr>\n<td>Ownership<\/td>\n<td>Independent nonprofit<\/td>\n<td>Elon Musk<\/td>\n<\/tr>\n<tr>\n<td>Decentralized?<\/td>\n<td>\u2705 Yes<\/td>\n<td>\u274c No<\/td>\n<\/tr>\n<tr>\n<td>Ads<\/td>\n<td>None<\/td>\n<td>Pervasive<\/td>\n<\/tr>\n<tr>\n<td>Feed Control<\/td>\n<td>Customizable<\/td>\n<td>Algorithm-based<\/td>\n<\/tr>\n<tr>\n<td>Moderation<\/td>\n<td>Community-driven<\/td>\n<td>Centralized<\/td>\n<\/tr>\n<tr>\n<td>Open Source?<\/td>\n<td>Mostly<\/td>\n<td>No<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"_tableContainer_16hzy_1\"><\/div>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"%E2%9A%99%EF%B8%8F_How_Does_Bluesky_Work\"><\/span>\u2699\ufe0f How Does Bluesky Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bluesky uses the <strong>Authenticated Transfer Protocol (AT Protocol)<\/strong> to:<\/p>\n<ul data-spread=\"false\">\n<li>Separate your identity from the app you use<\/li>\n<li>Let users move between apps while keeping content and followers<\/li>\n<li>Allow developers to build compatible apps and services<\/li>\n<\/ul>\n<p>\ud83c\udf1f <strong>Think of it like email<\/strong>: Gmail, Yahoo, and Outlook all work together. Bluesky wants the same for social media.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%B8_How_Does_Bluesky_Make_Money\"><\/span>\ud83d\udcb8 How Does Bluesky Make Money?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bluesky currently isn\u2019t ad-supported. Instead, it\u2019s considering:<\/p>\n<ul data-spread=\"false\">\n<li>Subscription-based features (e.g., custom domains, moderation tools)<\/li>\n<li>Infrastructure tools for developers<\/li>\n<li>Donations or monetization tools<\/li>\n<\/ul>\n<p>They\u2019ve raised <strong>$36M+<\/strong> in funding to support experimentation.<\/p>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%90_Why_Decentralization_Matters\"><\/span>\ud83d\udd10 Why Decentralization Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bluesky flips the traditional model:<\/p>\n<ul data-spread=\"false\">\n<li>You own your username and followers<\/li>\n<li>You can leave one app and take your identity elsewhere<\/li>\n<li>Censorship isn\u2019t dictated by a single company<\/li>\n<\/ul>\n<p>\ud83c\udf0d It\u2019s more than a social app\u2014it\u2019s part of the open internet movement, and its architecture continues to evolve to support transparency and portability at scale.<\/p>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%A7_What_Are_Custom_Feeds\"><\/span>\ud83c\udfa7 What Are Custom Feeds?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Custom feeds are like <strong>playlists for social content.<\/strong> You can:<\/p>\n<ul data-spread=\"false\">\n<li>Follow feeds like \u201cTech News,\u201d \u201cCat Pics Only,\u201d or \u201cNo Politics\u201d<\/li>\n<li>Create your own algorithm or explore community-built options<\/li>\n<\/ul>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%A4%94_Is_Bluesky_Worth_Trying\"><\/span>\ud83e\udd14 Is Bluesky Worth Trying?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Pros:<\/h3>\n<ul data-spread=\"false\">\n<li>Clean interface (like early Twitter)<\/li>\n<li>No ads (yet)<\/li>\n<li>Engaged early community<\/li>\n<li>High user control<\/li>\n<li>Direct messaging, chat reactions, and up to 3-minute video uploads now available<\/li>\n<\/ul>\n<h3>Cons:<\/h3>\n<ul data-spread=\"false\">\n<li>Small user base (~34M and growing)<\/li>\n<li>Still lacks advanced analytics and community management tools<\/li>\n<li>Some regional restrictions (e.g., age gating in the UK)<\/li>\n<\/ul>\n<p data-pm-slice=\"1 1 []\">\ud83c\udfaf <strong>Tip:<\/strong> It\u2019s now open to all \u2014 no invite needed.<\/p>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_How_to_Get_Started\"><\/span>\ud83d\ude80 How to Get Started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol start=\"1\" data-spread=\"true\">\n<li><strong>Visit <\/strong><a href=\"https:\/\/bsky.app\"><strong>bsky.app<\/strong><\/a><\/li>\n<li><strong>Create an Account<\/strong>: Provide your email, password, and birth date<\/li>\n<li><strong>Verify Phone Number<\/strong> via SMS<\/li>\n<li><strong>Choose a Handle<\/strong>: (e.g., @yourname.bsky.social or custom domain)<\/li>\n<li><strong>Customize Your Feed<\/strong> with interest-based topics or feeds<\/li>\n<li><strong>Explore Settings<\/strong>: Enable or disable DMs, adjust Chat Requests, and fine-tune notification preferences<\/li>\n<li><strong>Start Posting!<\/strong>: 300-character limit, mentions, hashtags, links, and up to 3-minute video uploads<\/li>\n<\/ol>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%BC_Bluesky_for_Businesses\"><\/span>\ud83d\udcbc Bluesky for Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>\ud83d\udd39 Engage Early with New Communities<\/h3>\n<p>Ideal for thought leadership and authentic conversations<\/p>\n<h3>\ud83d\udd39 Foster Loyalty Through Personalization<\/h3>\n<p>Your content is chosen by users\u2014not forced on them<\/p>\n<h3>\ud83d\udd39 Experiment Without Ads<\/h3>\n<p>Great testing ground for organic content and campaign ideas<\/p>\n<p data-start=\"5108\" data-end=\"5249\"><img decoding=\"async\" class=\"aligncenter wp-image-20729 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Bluesky-for-Business-graphic.png\" alt=\"Bluesky for Business: Venn Diagram with &quot;Authenticity&quot;, &quot;Innovation&quot; and &quot;Control&quot; graphic\" width=\"896\" height=\"672\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Bluesky-for-Business-graphic.png 896w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Bluesky-for-Business-graphic-300x225.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Bluesky-for-Business-graphic-768x576.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/p>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_Strategy_Tips_for_Social_Media_Managers\"><\/span>\ud83d\udcca Strategy Tips for Social Media Managers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-spread=\"false\">\n<li><strong>Know Your Audience<\/strong>: Is your community already there?<\/li>\n<li><strong>Explore Before Posting<\/strong>: Use the app personally first<\/li>\n<li><strong>Set Goals<\/strong>: Awareness, engagement, feedback?<\/li>\n<li><strong>Test + Adapt<\/strong>: It\u2019s a new platform\u2014treat it like one<\/li>\n<\/ul>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"%E2%9A%A0%EF%B8%8F_Challenges_Risks\"><\/span>\u26a0\ufe0f Challenges &amp; Risks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-spread=\"true\">\n<li>Inconsistent experiences across apps<\/li>\n<li>Limited features (no analytics, few community tools)<\/li>\n<li>Platform still evolving\u2014risk of early-stage churn<\/li>\n<li>Regional content restrictions (e.g., UK age verification law)<\/li>\n<\/ul>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%86%95_Latest_Features_2024%E2%80%932025\"><\/span>\ud83c\udd95 Latest Features (2024\u20132025)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bluesky has added major functionality to compete with more established platforms:<\/p>\n<ul data-spread=\"false\">\n<li>\ud83d\udcf9 <strong>3-minute video uploads<\/strong> (Mar 2025)<\/li>\n<li>\ud83d\udcac <strong>Direct messaging with chat reactions<\/strong> (May 2024)<\/li>\n<li>\ud83d\udce5 <strong>Chat Requests folder<\/strong> to manage unwanted messages<\/li>\n<li>\ud83d\udd14 <strong>Granular notification controls<\/strong> (July 2025)<\/li>\n<li>\u2705 <strong>Verification system for public figures<\/strong> (April 2025)<\/li>\n<li>\ud83d\udd0d <strong>Explore tab for trending content &amp; suggestions<\/strong> (April 2025)<\/li>\n<li>\ud83d\udd1e <strong>Age verification for UK users<\/strong> (July 2025)<\/li>\n<\/ul>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%A6_Is_Bluesky_for_You\"><\/span>\ud83d\udea6 Is Bluesky for You?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"221\" data-end=\"247\">A Quick Decision Guide<\/h3>\n<p data-start=\"249\" data-end=\"297\"><strong data-start=\"249\" data-end=\"295\">Do you like early access to new platforms?<\/strong><\/p>\n<ul data-start=\"298\" data-end=\"413\">\n<li data-start=\"298\" data-end=\"366\">\n<p data-start=\"300\" data-end=\"366\"><strong data-start=\"300\" data-end=\"306\">No<\/strong> \u2192 \u274c Maybe wait a bit longer while the platform matures<\/p>\n<\/li>\n<li data-start=\"298\" data-end=\"366\">\n<p data-start=\"300\" data-end=\"366\"><strong data-start=\"369\" data-end=\"376\">Yes<\/strong> \u2192 Continue to the next question.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"415\" data-end=\"468\"><strong data-start=\"415\" data-end=\"466\">Is community and feed control important to you?<\/strong><\/p>\n<ul data-start=\"469\" data-end=\"737\">\n<li data-start=\"469\" data-end=\"525\">\n<p data-start=\"471\" data-end=\"525\"><strong data-start=\"471\" data-end=\"478\">Yes<\/strong> \u2192 \u2705 Bluesky is likely a great fit for you.<\/p>\n<\/li>\n<li data-start=\"526\" data-end=\"650\">\n<p data-start=\"528\" data-end=\"650\"><strong data-start=\"528\" data-end=\"534\">No<\/strong> \u2192 \u26a0\ufe0f You might prefer more established platforms with traditional algorithms\u2014Bluesky may not be ideal just yet.<\/p>\n<\/li>\n<li data-start=\"651\" data-end=\"737\">\n<p data-start=\"653\" data-end=\"737\"><strong data-start=\"653\" data-end=\"662\">Maybe<\/strong> \u2192 \ud83e\udd14 Try it out, but keep expectations flexible as the platform evolves.<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"\" data-start=\"313\" data-end=\"333\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%97_Keep_Exploring\"><\/span>\ud83d\udd17 Keep Exploring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"335\" data-end=\"389\">Want to learn more about emerging platforms and tools?<\/p>\n<ul data-start=\"391\" data-end=\"641\">\n<li class=\"\" data-start=\"391\" data-end=\"520\">\n<p class=\"\" data-start=\"393\" data-end=\"520\">Check out our guide on <strong data-start=\"416\" data-end=\"518\"><a class=\"cursor-pointer\" href=\"https:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200402224-How-to-create-and-schedule-posts-using-dlvr-it-s-Posting-Tool\" target=\"_blank\" rel=\"noopener\" data-start=\"418\" data-end=\"516\">how to schedule social media posts using dlvr.it<\/a><\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"521\" data-end=\"641\">\n<p class=\"\" data-start=\"523\" data-end=\"641\">Or dive into <strong data-start=\"536\" data-end=\"641\"><a class=\"cursor-pointer\" href=\"https:\/\/dlvrit.com\/blog\/threads-vs-instagram\/\" target=\"_blank\" rel=\"noopener\" data-start=\"538\" data-end=\"639\">Threads vs. Instagram: Which Platform Fits Your Voice?<\/a><\/strong><\/p>\n<\/li>\n<\/ul>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%AD_Final_Thoughts\"><\/span>\ud83e\udded Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bluesky isn\u2019t just another Twitter clone\u2014it\u2019s a <strong>user-first reboot<\/strong> of social networking.<\/p>\n<p>With more control, fewer ads, and a modular experience, it offers fresh possibilities for users, brands, and developers alike.<\/p>\n<p>\ud83c\udf1f So&#8230; will you give it a shot?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve ever thought, \u201cWhat if Twitter gave us more control, fewer ads, and a real chance to shape the platform ourselves?\u201d\u2014meet Bluesky&#8230;.<\/p>\n","protected":false},"author":6,"featured_media":21975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8701,8516],"tags":[8744,8745],"class_list":["post-20724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bluesky","category-social-media-marketing","tag-what-is-bluesky","tag-who-owns-bluesky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Bluesky? How It Works and Why It Still Matters<\/title>\n<meta name=\"description\" content=\"Learn how Bluesky works, what makes it different from Twitter, and whether it&#039;s the right platform for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/what-is-bluesky\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Bluesky? 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