{"id":21816,"date":"2025-07-22T11:25:34","date_gmt":"2025-07-22T18:25:34","guid":{"rendered":"https:\/\/dlvrit.com\/blog\/?p=21816"},"modified":"2026-04-08T14:20:20","modified_gmt":"2026-04-08T21:20:20","slug":"how-to-post-on-linkedin","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/how-to-post-on-linkedin\/","title":{"rendered":"How to Post on LinkedIn: A Practical Guide"},"content":{"rendered":"<p data-start=\"246\" data-end=\"450\">LinkedIn is the world&#8217;s largest professional networking platform\u2014and it&#8217;s far more than just a digital r\u00e9sum\u00e9. It&#8217;s where careers are built, partnerships are forged, and thought leadership takes root.<\/p>\n<p data-start=\"452\" data-end=\"736\">Whether you&#8217;re job hunting, building your brand, or growing your business, understanding how to post on LinkedIn is essential. From text and images to videos and documents, the right content helps you stand out in the feed, connect more authentically with your audience, and spark meaningful engagement.<\/p>\n<p data-start=\"738\" data-end=\"834\">Let&#8217;s break down how to show up, get noticed, and share video content that works\u2014professionally.<\/p>\n<h2 id=\"heading-1\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%A2_Why_Sharing_on_LinkedIn_Still_Matters\"><\/span>\ud83d\udce2 Why Sharing on LinkedIn Still Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you think of LinkedIn as just another social media platform, think again. Posting regularly helps you:<\/p>\n<p>\u2705 Connect with industry professionals and expand your network<br data-start=\"915\" data-end=\"918\" \/>\u2705 Position yourself as a credible voice in your field<br data-start=\"971\" data-end=\"974\" \/>\u2705 Increase your chances of being discovered by recruiters<br data-start=\"1031\" data-end=\"1034\" \/>\u2705 Stay on top of emerging trends<br data-start=\"1066\" data-end=\"1069\" \/>\u2705 Strengthen your personal brand<br data-start=\"1101\" data-end=\"1104\" \/>\u2705 Drive traffic to your website or business<br data-start=\"1147\" data-end=\"1150\" \/>\u2705 Foster a community of engaged, like-minded peers<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21881 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/7-Reasons-to-Post-on-LinkedIn.png\" alt=\"Graphic on 7 Reasons to Post on LinkedIn\" width=\"600\" height=\"900\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/7-Reasons-to-Post-on-LinkedIn.png 600w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/7-Reasons-to-Post-on-LinkedIn-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 id=\"heading-2\"><span class=\"ez-toc-section\" id=\"%E2%9C%8D%EF%B8%8F_Types_of_LinkedIn_Posts_And_When_to_Use_Them\"><\/span>\u270d\ufe0f Types of LinkedIn Posts (And When to Use Them)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1512\" data-end=\"1624\">You don\u2019t have to be a content creator to make great LinkedIn posts. Here&#8217;s what you can share\u2014and why it works:<\/p>\n<ul data-start=\"1626\" data-end=\"2225\">\n<li data-start=\"1626\" data-end=\"1735\">\n<p data-start=\"1628\" data-end=\"1735\"><strong data-start=\"1628\" data-end=\"1642\">Text Posts<\/strong> \u2013 Quick tips, thoughts, lessons learned<br data-start=\"1682\" data-end=\"1685\" \/>\ud83d\udcdd Best for storytelling or sparking discussion.<\/p>\n<\/li>\n<li data-start=\"1737\" data-end=\"1860\">\n<p data-start=\"1739\" data-end=\"1860\"><strong data-start=\"1739\" data-end=\"1754\">Image Posts<\/strong> \u2013 Infographics, event photos, quotes<br data-start=\"1791\" data-end=\"1794\" \/>\ud83d\udcf7 Great for visual learners and grabbing attention in the feed.<\/p>\n<\/li>\n<li data-start=\"1862\" data-end=\"1986\">\n<p data-start=\"1864\" data-end=\"1986\"><strong data-start=\"1864\" data-end=\"1879\">Video Posts<\/strong> \u2013 Behind-the-scenes, Q&amp;As, explainer clips<br data-start=\"1922\" data-end=\"1925\" \/>\ud83c\udfa5 Showcase your personality or expertise in a dynamic way.<\/p>\n<\/li>\n<li data-start=\"1988\" data-end=\"2101\">\n<p data-start=\"1990\" data-end=\"2101\"><strong data-start=\"1990\" data-end=\"2002\">Articles<\/strong> \u2013 Deep dives on a topic you care about<br data-start=\"2041\" data-end=\"2044\" \/>\ud83d\udcf0 Establish your authority and showcase your thinking.<\/p>\n<\/li>\n<li data-start=\"2103\" data-end=\"2225\">\n<p data-start=\"2105\" data-end=\"2225\"><strong data-start=\"2105\" data-end=\"2123\">Document Posts<\/strong> \u2013 Slide decks, portfolios, checklists<br data-start=\"2161\" data-end=\"2164\" \/>\ud83d\udcc4 Offer practical value that viewers can save and revisit.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\">\ud83d\udca1 Pro Tip: Mix up your formats! Variety keeps your audience engaged.<\/p>\n<h2 data-start=\"219\" data-end=\"264\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AC_LinkedIn_Short-Form_Video_What_It_Is_How_to_Post_on_LinkedIn\"><\/span>\ud83c\udfac LinkedIn Short-Form Video: What It Is &amp; How to Post on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"266\" data-end=\"420\">If you&#8217;ve used Reels or TikToks, you&#8217;ll feel right at home. LinkedIn has officially embraced short-form video\u2014with a distinctly professional spin.<\/p>\n<h3 data-start=\"422\" data-end=\"438\">\ud83d\udcf1 What Is It<\/h3>\n<p data-start=\"2546\" data-end=\"2783\">The new short video feed on LinkedIn allows users to scroll through vertical, full-screen clips from peers, creators, and brands. Think of it as <em data-start=\"2691\" data-end=\"2707\">LinkedIn Reels<\/em>\u2014career-focused, bite-sized content designed to showcase thought leadership.<\/p>\n<p data-start=\"2785\" data-end=\"2890\">\ud83d\udccd <strong data-start=\"2788\" data-end=\"2808\">Where to find it<\/strong>: Tap the video icon at the top of your mobile feed to explore or upload your own.<\/p>\n<h3 data-start=\"871\" data-end=\"894\">\ud83c\udfaf What You Can Do:<\/h3>\n<ul data-start=\"895\" data-end=\"1121\">\n<li data-start=\"895\" data-end=\"945\">\n<p data-start=\"897\" data-end=\"945\">Scroll through curated, career-relevant LinkedIn videos<\/p>\n<\/li>\n<li data-start=\"946\" data-end=\"1002\">\n<p data-start=\"948\" data-end=\"1002\">Post a video on LinkedIn directly from the app (30 seconds to 3 minutes)<\/p>\n<\/li>\n<li data-start=\"1003\" data-end=\"1063\">\n<p data-start=\"1005\" data-end=\"1063\">Share quick tips, mini Q&amp;As, interviews, or event recaps<\/p>\n<\/li>\n<li data-start=\"1064\" data-end=\"1121\">\n<p data-start=\"1066\" data-end=\"1121\">React, comment, and connect\u2014just like a standard post<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"250\" data-end=\"271\">\ud83e\udd1d <strong data-start=\"253\" data-end=\"271\">Why It Matters<\/strong><\/h3>\n<p data-start=\"273\" data-end=\"375\">LinkedIn video isn&#8217;t just an algorithm booster\u2014it builds trust and personality. This format helps you:<\/p>\n<ul data-start=\"377\" data-end=\"541\">\n<li data-start=\"377\" data-end=\"416\">\n<p data-start=\"379\" data-end=\"416\">Humanize your professional presence<\/p>\n<\/li>\n<li data-start=\"417\" data-end=\"454\">\n<p data-start=\"419\" data-end=\"454\">Share quick, insightful takeaways<\/p>\n<\/li>\n<li data-start=\"455\" data-end=\"485\">\n<p data-start=\"457\" data-end=\"485\">Boost engagement on mobile<\/p>\n<\/li>\n<li data-start=\"486\" data-end=\"541\">\n<p data-start=\"488\" data-end=\"541\">Highlight real stories or behind-the-scenes moments<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"543\" data-end=\"706\">Still wondering how to post a video on LinkedIn that stands out? It&#8217;s not just about uploading\u2014success comes from timing, visuals, and thoughtful storytelling.<\/p>\n<p data-start=\"708\" data-end=\"887\">\ud83e\udde0 <strong data-start=\"711\" data-end=\"722\">Pro Tip<\/strong>: Hook viewers in the first two seconds with a strong visual, a compelling question, or a bold statement. And always use captions\u2014most viewers scroll with sound off.<\/p>\n<h3 data-start=\"728\" data-end=\"758\">\u2705 Want to Take It Further?<\/h3>\n<p>Take a deep dive with out <a href=\"https:\/\/dlvrit.com\/blog\/linkedin-video\/\">LinkedIn Video Guide.<\/a><\/p>\n<p data-start=\"1646\" data-end=\"1736\">Already sharing videos on other platforms? Good news\u2014you don&#8217;t need to start from scratch.<\/p>\n<p data-start=\"1738\" data-end=\"2158\">Repurpose those clips. With tools like <a class=\"\" href=\"https:\/\/dlvrit.com\/auto-share-instagram-reels-stories-videos\/\" target=\"_new\" rel=\"noopener\" data-start=\"2729\" data-end=\"2830\">dlvr. it&#8217;s Instagram Reels auto-share<\/a> and <a class=\"\" href=\"https:\/\/dlvrit.com\/auto-share-tiktok-videos\/#\" target=\"_new\" rel=\"noopener\" data-start=\"2835\" data-end=\"2901\">TikTok automation<\/a>, you can upload your video to LinkedIn without extra steps\u2014keeping your message consistent across platforms.<\/p>\n<p data-start=\"1738\" data-end=\"2158\">Looking for full LinkedIn video specs? <a class=\"\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a554001\" target=\"_new\" rel=\"noopener\" data-start=\"3059\" data-end=\"3156\">Here&#8217;s the official LinkedIn help guide.<\/a><\/p>\n<h2 id=\"heading-4\"><span class=\"ez-toc-section\" id=\"%E2%8F%B0_Best_Days_Times_to_Post_on_LinkedIn\"><\/span>\u23f0 Best Days &amp; Times to Post on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\">Timing matters! Here&#8217;s when professionals are most likely to see and engage with your content:<\/p>\n<h3 data-start=\"168\" data-end=\"214\">\ud83d\udcca <strong data-start=\"185\" data-end=\"214\">Engagement Timing Heatmap<\/strong><\/h3>\n<div class=\"_tableContainer_80l1q_1\">\n<div class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"216\" data-end=\"686\">\n<thead data-start=\"216\" data-end=\"308\">\n<tr data-start=\"216\" data-end=\"308\">\n<th data-start=\"216\" data-end=\"236\" data-col-size=\"sm\">Time of Day<\/th>\n<th data-start=\"236\" data-end=\"245\" data-col-size=\"sm\">Monday<\/th>\n<th data-start=\"245\" data-end=\"255\" data-col-size=\"sm\">Tuesday<\/th>\n<th data-start=\"255\" data-end=\"267\" data-col-size=\"sm\">Wednesday<\/th>\n<th data-start=\"267\" data-end=\"278\" data-col-size=\"sm\">Thursday<\/th>\n<th data-start=\"278\" data-end=\"287\" data-col-size=\"sm\">Friday<\/th>\n<th data-start=\"287\" data-end=\"298\" data-col-size=\"sm\">Saturday<\/th>\n<th data-start=\"298\" data-end=\"308\" data-col-size=\"sm\">Sunday<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"402\" data-end=\"686\">\n<tr data-start=\"402\" data-end=\"496\">\n<td data-start=\"402\" data-end=\"422\" data-col-size=\"sm\"><strong data-start=\"404\" data-end=\"414\">7\u20139 AM<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"422\" data-end=\"431\">\u26aa\ufe0f<\/td>\n<td data-col-size=\"sm\" data-start=\"431\" data-end=\"441\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"441\" data-end=\"454\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"454\" data-end=\"466\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"466\" data-end=\"475\">\ud83d\udfe1<\/td>\n<td data-col-size=\"sm\" data-start=\"475\" data-end=\"486\">\ud83d\udd34<\/td>\n<td data-col-size=\"sm\" data-start=\"486\" data-end=\"496\">\ud83d\udd34<\/td>\n<\/tr>\n<tr data-start=\"497\" data-end=\"591\">\n<td data-start=\"497\" data-end=\"517\" data-col-size=\"sm\"><strong data-start=\"499\" data-end=\"510\">12\u20132 PM<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"517\" data-end=\"526\">\ud83d\udfe1<\/td>\n<td data-col-size=\"sm\" data-start=\"526\" data-end=\"536\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"536\" data-end=\"549\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"549\" data-end=\"561\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"561\" data-end=\"570\">\ud83d\udfe1<\/td>\n<td data-col-size=\"sm\" data-start=\"570\" data-end=\"581\">\ud83d\udd34<\/td>\n<td data-col-size=\"sm\" data-start=\"581\" data-end=\"591\">\ud83d\udd34<\/td>\n<\/tr>\n<tr data-start=\"592\" data-end=\"686\">\n<td data-start=\"592\" data-end=\"612\" data-col-size=\"sm\"><strong data-start=\"594\" data-end=\"604\">5\u20136 PM<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"612\" data-end=\"621\">\u26aa\ufe0f<\/td>\n<td data-col-size=\"sm\" data-start=\"621\" data-end=\"631\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"631\" data-end=\"644\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"644\" data-end=\"656\">\ud83d\udfe2<\/td>\n<td data-col-size=\"sm\" data-start=\"656\" data-end=\"665\">\ud83d\udfe1<\/td>\n<td data-col-size=\"sm\" data-start=\"665\" data-end=\"676\">\ud83d\udd34<\/td>\n<td data-col-size=\"sm\" data-start=\"676\" data-end=\"686\">\ud83d\udd34<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<ul data-start=\"688\" data-end=\"773\">\n<li data-start=\"688\" data-end=\"710\">\n<p data-start=\"690\" data-end=\"710\">\ud83d\udfe2 = High engagement<\/p>\n<\/li>\n<li data-start=\"711\" data-end=\"737\">\n<p data-start=\"713\" data-end=\"737\">\ud83d\udfe1 = Moderate engagement<\/p>\n<\/li>\n<li data-start=\"738\" data-end=\"760\">\n<p data-start=\"740\" data-end=\"760\">\u26aa\ufe0f = Low to moderate<\/p>\n<\/li>\n<li data-start=\"761\" data-end=\"773\">\n<p data-start=\"763\" data-end=\"773\">\ud83d\udd34 = Avoid<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2782\" data-end=\"2836\">\ud83d\udcc5 <strong data-start=\"2785\" data-end=\"2798\">Best Days<\/strong>:<\/h3>\n<p data-start=\"2782\" data-end=\"2836\">Tuesday, Wednesday, and Thursday<\/p>\n<h3 data-start=\"2838\" data-end=\"2858\">\ud83d\udd58 <strong data-start=\"2841\" data-end=\"2855\">Best Times<\/strong>:<\/h3>\n<ul data-start=\"2859\" data-end=\"2927\">\n<li data-start=\"2859\" data-end=\"2885\">\n<p data-start=\"2861\" data-end=\"2885\">Early Morning (7\u20139 AM): Many users check LinkedIn before starting their workday.<\/p>\n<\/li>\n<li data-start=\"2886\" data-end=\"2905\">\n<p data-start=\"2888\" data-end=\"2905\">Lunch (12\u20132 PM): A popular window for browsing and engaging with content during breaks.<\/p>\n<\/li>\n<li data-start=\"2906\" data-end=\"2927\">\n<p data-start=\"2908\" data-end=\"2927\">After Work (5\u20136 PM): Users often scroll as they wind down from the day.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2929\" data-end=\"2982\">\ud83d\udcc9 Avoid weekends and holidays\u2014engagement typically drops during these times.<\/p>\n<p data-start=\"2929\" data-end=\"2982\">\ud83e\udde0 <strong data-start=\"825\" data-end=\"837\">Pro Tip:<\/strong> Optimizing when you post is just as important as knowing how to post on LinkedIn effectively.<\/p>\n<h2 id=\"heading-8\"><span class=\"ez-toc-section\" id=\"%F0%9F%91%A5_LinkedIn_Profile_vs_Company_Page_vs_Brand_Page_Whats_the_Difference\"><\/span>\ud83d\udc65 LinkedIn Profile vs. Company Page vs. Brand Page: What&#8217;s the Difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-start=\"3166\" data-end=\"3361\">\n<li data-start=\"3166\" data-end=\"3221\">\n<p data-start=\"3168\" data-end=\"3221\"><strong data-start=\"3168\" data-end=\"3179\">Profile<\/strong> = You. Your personal journey and voice.<\/p>\n<\/li>\n<li data-start=\"3222\" data-end=\"3285\">\n<p data-start=\"3224\" data-end=\"3285\"><strong data-start=\"3224\" data-end=\"3240\">Company Page<\/strong> = Your business. Culture, values, updates.<\/p>\n<\/li>\n<li data-start=\"3286\" data-end=\"3361\">\n<p data-start=\"3288\" data-end=\"3361\"><strong data-start=\"3288\" data-end=\"3302\">Brand Page<\/strong> = Sub-brands or specific initiatives tied to your company.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3363\" data-end=\"3485\">\ud83e\udded Use your personal profile to build credibility and connection. Use a company page to market your business more broadly.<\/p>\n<h2 id=\"heading-9\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%B2_How_to_Post_on_LinkedIn_Step-by-Step\"><\/span>\ud83d\udcf2 How to Post on LinkedIn (Step-by-Step)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"318\" data-end=\"538\">Posting to your LinkedIn personal profile from the mobile app is quick and straightforward. It&#8217;s one of the easiest ways to share professional updates, insights, and video content with your network\u2014right from your phone.<\/p>\n<h3 data-start=\"223\" data-end=\"296\">\ud83d\udccb How to Post on LinkedIn from Your Personal Profile (Mobile)<\/h3>\n<p data-start=\"621\" data-end=\"688\">Here&#8217;s how to post a video on LinkedIn using your personal profile:<\/p>\n<ol data-start=\"690\" data-end=\"1562\">\n<li data-start=\"690\" data-end=\"795\">\n<p data-start=\"693\" data-end=\"795\"><strong data-start=\"693\" data-end=\"718\">Open the LinkedIn App<\/strong><br data-start=\"718\" data-end=\"721\" \/>Launch the LinkedIn app on your mobile device and sign in to your account.<\/p>\n<\/li>\n<li data-start=\"797\" data-end=\"908\">\n<p data-start=\"800\" data-end=\"908\"><strong data-start=\"800\" data-end=\"824\">Go to Your Home Feed<\/strong><br data-start=\"824\" data-end=\"827\" \/>Tap the home icon (usually at the bottom of the screen) to access your main feed.<\/p>\n<\/li>\n<li data-start=\"910\" data-end=\"1035\">\n<p data-start=\"913\" data-end=\"1035\"><strong data-start=\"913\" data-end=\"933\">Start a New Post<\/strong><br data-start=\"933\" data-end=\"936\" \/>Tap the <strong data-start=\"944\" data-end=\"954\">&#8220;Post&#8221;<\/strong> button or <strong data-start=\"965\" data-end=\"982\">plus (+) icon<\/strong> at the top of your feed to begin creating your post.<\/p>\n<\/li>\n<li data-start=\"1037\" data-end=\"1163\">\n<p data-start=\"1040\" data-end=\"1163\"><strong data-start=\"1040\" data-end=\"1064\">Choose a Post Format<\/strong><br data-start=\"1064\" data-end=\"1067\" \/>Select the type of content you want to share\u2014text, image, <strong data-start=\"1125\" data-end=\"1134\">video<\/strong>, document, article, or poll.<\/p>\n<\/li>\n<li data-start=\"1165\" data-end=\"1328\">\n<p data-start=\"1168\" data-end=\"1328\"><strong data-start=\"1168\" data-end=\"1189\">Compose Your Post<\/strong><br data-start=\"1189\" data-end=\"1192\" \/>Write a short caption, upload your video, and include hashtags or mentions to increase reach. Keep it clear and aligned with your voice.<\/p>\n<\/li>\n<li data-start=\"1330\" data-end=\"1466\">\n<p data-start=\"1333\" data-end=\"1466\"><strong data-start=\"1333\" data-end=\"1351\">Preview &amp; Edit<\/strong><br data-start=\"1351\" data-end=\"1354\" \/>Review your content for typos, clarity, and tone. Make sure your video and text reflect your professional brand.<\/p>\n<\/li>\n<li data-start=\"1468\" data-end=\"1562\">\n<p data-start=\"1471\" data-end=\"1562\"><strong data-start=\"1471\" data-end=\"1495\">Post to Your Profile<\/strong><br data-start=\"1495\" data-end=\"1498\" \/>Once you&#8217;re ready, tap <strong data-start=\"1521\" data-end=\"1531\">&#8220;Post&#8221;<\/strong> to share it with your network.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"1347\" data-end=\"1413\">\ud83c\udfe2 How to Post on LinkedIn from a Company Page (Mobile)<\/h3>\n<p data-start=\"1637\" data-end=\"1773\">Want to post as your business or organization instead? Here&#8217;s how to share a video from your LinkedIn company page using the mobile app:<\/p>\n<ol data-start=\"1775\" data-end=\"2780\">\n<li data-start=\"1775\" data-end=\"1857\">\n<p data-start=\"1778\" data-end=\"1857\"><strong data-start=\"1778\" data-end=\"1803\">Open the LinkedIn App<\/strong><br data-start=\"1803\" data-end=\"1806\" \/>Launch the app and log in to your LinkedIn account.<\/p>\n<\/li>\n<li data-start=\"1859\" data-end=\"1991\">\n<p data-start=\"1862\" data-end=\"1991\"><strong data-start=\"1862\" data-end=\"1895\">Navigate to Your Company Page<\/strong><br data-start=\"1895\" data-end=\"1898\" \/>Tap your profile icon in the top left corner, then choose your company page under &#8220;My Pages.&#8221;<\/p>\n<\/li>\n<li data-start=\"1993\" data-end=\"2113\">\n<p data-start=\"1996\" data-end=\"2113\"><strong data-start=\"1996\" data-end=\"2016\">Start a New Post<\/strong><br data-start=\"2016\" data-end=\"2019\" \/>On your company page, tap the <strong data-start=\"2049\" data-end=\"2059\">&#8220;Post&#8221;<\/strong> button or <strong data-start=\"2070\" data-end=\"2087\">plus (+) icon<\/strong> at the top of the screen.<\/p>\n<\/li>\n<li data-start=\"2115\" data-end=\"2226\">\n<p data-start=\"2118\" data-end=\"2226\"><strong data-start=\"2118\" data-end=\"2140\">Select a Post Type<\/strong><br data-start=\"2140\" data-end=\"2143\" \/>Choose the format you want to share\u2014video, image, document, poll, article, or text.<\/p>\n<\/li>\n<li data-start=\"2228\" data-end=\"2392\">\n<p data-start=\"2231\" data-end=\"2392\"><strong data-start=\"2231\" data-end=\"2253\">Craft Your Content<\/strong><br data-start=\"2253\" data-end=\"2256\" \/>Write your message, upload the video, and tag relevant individuals or partners. Use language that reflects your brand&#8217;s tone and values.<\/p>\n<\/li>\n<li data-start=\"2394\" data-end=\"2521\">\n<p data-start=\"2397\" data-end=\"2521\"><strong data-start=\"2397\" data-end=\"2422\">Review Before Posting<\/strong><br data-start=\"2422\" data-end=\"2425\" \/>Check for typos, double-check visual quality, and make sure your message aligns with your brand.<\/p>\n<\/li>\n<li data-start=\"2523\" data-end=\"2634\">\n<p data-start=\"2526\" data-end=\"2634\"><strong data-start=\"2526\" data-end=\"2547\">Publish Your Post<\/strong><br data-start=\"2547\" data-end=\"2550\" \/>Tap <strong data-start=\"2554\" data-end=\"2564\">&#8220;Post&#8221;<\/strong> to publish the video to your followers and the broader LinkedIn audience.<\/p>\n<\/li>\n<li data-start=\"2636\" data-end=\"2780\">\n<p data-start=\"2639\" data-end=\"2780\"><strong data-start=\"2639\" data-end=\"2661\">Monitor Engagement<\/strong><br data-start=\"2661\" data-end=\"2664\" \/>Track comments, reactions, and shares\u2014and don&#8217;t forget to engage! Responding boosts visibility and builds community.<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"4113\" data-end=\"4156\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%90_LinkedIn_Post_Specs_Quick_Reference\"><\/span>\ud83d\udcd0 LinkedIn Post Specs (Quick Reference)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"_tableContainer_80l1q_1\">\n<div class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"4158\" data-end=\"4408\">\n<thead data-start=\"4158\" data-end=\"4182\">\n<tr data-start=\"4158\" data-end=\"4182\">\n<th data-start=\"4158\" data-end=\"4173\" data-col-size=\"sm\">Format<\/th>\n<th data-start=\"4173\" data-end=\"4182\" data-col-size=\"sm\">Specs<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"4208\" data-end=\"4408\">\n<tr data-start=\"4208\" data-end=\"4249\">\n<td data-start=\"4208\" data-end=\"4223\" data-col-size=\"sm\">Text<\/td>\n<td data-col-size=\"sm\" data-start=\"4223\" data-end=\"4249\">Up to 3,000 characters<\/td>\n<\/tr>\n<tr data-start=\"4250\" data-end=\"4304\">\n<td data-start=\"4250\" data-end=\"4265\" data-col-size=\"sm\">Image<\/td>\n<td data-col-size=\"sm\" data-start=\"4265\" data-end=\"4304\">1.91:1 or 1:1, 5MB max, JPG\/PNG\/GIF<\/td>\n<\/tr>\n<tr data-start=\"4305\" data-end=\"4362\">\n<td data-start=\"4305\" data-end=\"4320\" data-col-size=\"sm\">Video<\/td>\n<td data-col-size=\"sm\" data-start=\"4320\" data-end=\"4362\">MP4, 3s\u201310 min, Up to 5GB, 16:9 or 1:1<\/td>\n<\/tr>\n<tr data-start=\"4363\" data-end=\"4408\">\n<td data-start=\"4363\" data-end=\"4378\" data-col-size=\"sm\">Document<\/td>\n<td data-col-size=\"sm\" data-start=\"4378\" data-end=\"4408\">PDF, PPT, DOCX up to 100MB<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"4410\" data-end=\"4495\">\ud83d\udccc Pro Tip: Add alt text to your images and documents to boost accessibility and SEO.<\/p>\n<h2 data-start=\"4502\" data-end=\"4546\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_Best_Practices_for_Posting_on_LinkedIn\"><\/span>\ud83d\udca1 Best Practices for Posting on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4548\" data-end=\"4815\">\u2714\ufe0f <strong data-start=\"4551\" data-end=\"4564\">Add value<\/strong>: Teach, inspire, or inform<br data-start=\"4591\" data-end=\"4594\" \/>\u2714\ufe0f <strong data-start=\"4597\" data-end=\"4612\">Use visuals<\/strong>: Images &amp; videos get more engagement<br data-start=\"4649\" data-end=\"4652\" \/>\u2714\ufe0f <strong data-start=\"4655\" data-end=\"4674\">Stay consistent<\/strong>: Post weekly if you can<br data-start=\"4698\" data-end=\"4701\" \/>\u2714\ufe0f <strong data-start=\"4704\" data-end=\"4716\">Be human<\/strong>: Share real experiences, not just wins<br data-start=\"4755\" data-end=\"4758\" \/>\u2714\ufe0f <strong data-start=\"4761\" data-end=\"4771\">Engage<\/strong>: Respond to comments, start conversations<\/p>\n<p data-start=\"4548\" data-end=\"4815\"><img decoding=\"async\" class=\"aligncenter wp-image-21878 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/People-connect-with-people-not-perfect-profiles.png\" alt=\" Graphic of People connect with people, not perfect profiles\" width=\"545\" height=\"575\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/People-connect-with-people-not-perfect-profiles.png 545w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/People-connect-with-people-not-perfect-profiles-284x300.png 284w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<h2 data-start=\"4943\" data-end=\"4995\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%81_Cross-Posting_Content_to_LinkedIn_Yes_Please\"><\/span>\ud83d\udd01 Cross-Posting Content to LinkedIn: Yes, Please<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4997\" data-end=\"5099\">Already sharing content elsewhere? Knowing how to post on LinkedIn lets you extend your reach to a more professional, career-focused audience.<\/p>\n<p data-start=\"5101\" data-end=\"5130\">\ud83d\udd04 Benefits of cross-posting:<\/p>\n<ul data-start=\"5132\" data-end=\"5311\">\n<li data-start=\"5132\" data-end=\"5185\">\n<p data-start=\"5134\" data-end=\"5185\">Reach a more professional, career-minded audience<\/p>\n<\/li>\n<li data-start=\"5186\" data-end=\"5221\">\n<p data-start=\"5188\" data-end=\"5221\">Extend the life of your content<\/p>\n<\/li>\n<li data-start=\"5222\" data-end=\"5271\">\n<p data-start=\"5224\" data-end=\"5271\">Boost your brand credibility across platforms<\/p>\n<\/li>\n<li data-start=\"5272\" data-end=\"5311\">\n<p data-start=\"5274\" data-end=\"5311\">Spark new conversations in your niche<\/p>\n<\/li>\n<\/ul>\n<p><strong>\ud83d\udccc Pro Tip: Tap into <a href=\"https:\/\/dlvrit.com\/automate\/linkedin\">LinkedIn automations<\/a> to streamline your cross posting workflows.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 data-start=\"5417\" data-end=\"5460\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_Key_LinkedIn_Metrics_You_Should_Track\"><\/span>\ud83d\udcca Key LinkedIn Metrics You Should Track<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5462\" data-end=\"5555\">Whether you&#8217;re a solo professional or running a brand page, here are the numbers that matter:<\/p>\n<p data-start=\"5557\" data-end=\"5584\"><strong data-start=\"5557\" data-end=\"5582\">For Personal Profiles<\/strong><\/p>\n<ul data-start=\"5585\" data-end=\"5712\">\n<li data-start=\"5585\" data-end=\"5602\">\n<p data-start=\"5587\" data-end=\"5602\">Profile Views<\/p>\n<\/li>\n<li data-start=\"5603\" data-end=\"5648\">\n<p data-start=\"5605\" data-end=\"5648\">Post Engagement (likes, comments, shares)<\/p>\n<\/li>\n<li data-start=\"5649\" data-end=\"5666\">\n<p data-start=\"5651\" data-end=\"5666\">Article Reads<\/p>\n<\/li>\n<li data-start=\"5667\" data-end=\"5689\">\n<p data-start=\"5669\" data-end=\"5689\">Search Appearances<\/p>\n<\/li>\n<li data-start=\"5690\" data-end=\"5712\">\n<p data-start=\"5692\" data-end=\"5712\">Visitor Demographics<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5714\" data-end=\"5737\"><strong data-start=\"5714\" data-end=\"5735\">For Company Pages<\/strong><\/p>\n<ul data-start=\"5738\" data-end=\"5879\">\n<li data-start=\"5738\" data-end=\"5771\">\n<p data-start=\"5740\" data-end=\"5771\">Page Visits &amp; Follower Growth<\/p>\n<\/li>\n<li data-start=\"5772\" data-end=\"5803\">\n<p data-start=\"5774\" data-end=\"5803\">Content Impressions &amp; Reach<\/p>\n<\/li>\n<li data-start=\"5804\" data-end=\"5827\">\n<p data-start=\"5806\" data-end=\"5827\">Post Click-throughs<\/p>\n<\/li>\n<li data-start=\"5828\" data-end=\"5853\">\n<p data-start=\"5830\" data-end=\"5853\">Audience Demographics<\/p>\n<\/li>\n<li data-start=\"5854\" data-end=\"5879\">\n<p data-start=\"5856\" data-end=\"5879\">Competitor Benchmarks<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"6013\" data-end=\"6066\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A0_Final_Thoughts_Why_LinkedIn_Is_Worth_Your_Time\"><\/span>\ud83e\udde0 Final Thoughts: Why LinkedIn Is Worth Your Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"242\" data-end=\"326\">In a noisy digital world, LinkedIn is where professionals go to listen\u2014and be heard.<\/p>\n<p data-start=\"328\" data-end=\"588\">Posting here isn&#8217;t about going viral. It&#8217;s about showing up with insight, sharing your voice, and building real relationships over time. Whether you&#8217;re job hunting, growing a business, or simply staying active in your field, LinkedIn is your digital handshake.<\/p>\n<p data-start=\"6426\" data-end=\"6518\">\ud83e\udd1d So go ahead\u2014post with purpose, post with personality, and most of all, post consistently.<\/p>\n<hr \/>\n<p data-start=\"6426\" data-end=\"6518\">\ud83d\udca1 <strong data-start=\"692\" data-end=\"780\">Want an easier way to keep your LinkedIn feed active\u2014without doubling your workload?<\/strong><br data-start=\"780\" data-end=\"783\" \/>Check out <a class=\"\" href=\"https:\/\/dlvrit.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"793\" data-end=\"827\"><strong data-start=\"794\" data-end=\"805\">dlvr.it<\/strong><\/a>\u2014a smart tool that helps you automatically share content from Instagram, TikTok, and more to LinkedIn. It&#8217;s a simple way to stay consistent, save time, and connect with a professional audience across platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is the world&#8217;s largest professional networking platform\u2014and it&#8217;s far more than just a digital r\u00e9sum\u00e9. It&#8217;s where careers are built, partnerships are&#8230;<\/p>\n","protected":false},"author":6,"featured_media":21866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,8755,8516,8705],"tags":[8759,8757,8756],"class_list":["post-21816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-linkedin","category-social-media-marketing","category-video","tag-how-to-post-on-linkedin","tag-linkedin","tag-linkedin-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Post on LinkedIn: A Practical Guide<\/title>\n<meta name=\"description\" content=\"Learn how to post on LinkedIn with this practical guide\u2014covering text, image, and video posts, LinkedIn Reels, specs, and engagement tips.\" \/>\n<meta name=\"robots\" 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