{"id":245,"date":"2010-03-16T14:28:11","date_gmt":"2010-03-16T21:28:11","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=245"},"modified":"2026-04-13T08:39:03","modified_gmt":"2026-04-13T15:39:03","slug":"content-royalty-how-delivery-is-vying-for-the-throne","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/","title":{"rendered":"The Lies of Content is King Exposed"},"content":{"rendered":"

We have all heard that “content is king” – Sumner Redstone deemed it so, then Rupert Murdoch upped the ante, calling it “emperor”. With such an emphasis on its importance – one can\u2019t help but realize the endless string of follow-up questions, that come with such terms:
\n\"Content<\/p>\n

<\/span>Content is King, or is it?<\/span><\/h2>\n

If content is king, how do we make sure it is delivered to the right places? At the right time? How can we measure the effectiveness of this content and its distribution?<\/p>\n

In the coming years, major changes are facing content creation<\/a> and the reader’s experience of accessing it, digesting it and interacting with it. A recent Ad Age article<\/a> dives deeper, calling content delivery the “crown prince” of the content world.<\/p>\n

Our prediction for the future? The siteless Web will continue to de-emphasize posting and sending your content to one single destination. This doesn’t necessarily mean that websites aren’t useful, it means that as brands and content strive to catch eyeballs, it will become more important than ever to distribute across mediums<\/a> and locations: websites, platforms, social networks, new devices and more.<\/p>\n

In a recent article by Ramon Ray<\/a> from SmallBizTechnology Why Content Is King for Growing Business and Not Just for Media Companies<\/em> he says,<\/p>\n

\u201cTools like Dlvr.it are going to be EXTREMELY important as businesses take their content and micro-broadcast it online to their respective audiences.\u201d<\/p><\/blockquote>\n

Dlvr.it’s social media<\/span>\u00a0management<\/a> tools can supercharge any content publisher\u2019s siteless strategy – delivering and syndicating your content to where your audience is. With metrics to help refine this strategy over time, content delivery with dlvr.it is truly crown prince.<\/p>\n","protected":false},"excerpt":{"rendered":"

We have all heard that “content is king” – Sumner Redstone deemed it so, then Rupert Murdoch upped the ante, calling it “emperor”….<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-content-distribution"],"yoast_head":"\nThe Lies of Content is King Exposed -<\/title>\n<meta name=\"description\" content=\"If content is king, what is promotion. Write all day. without promotion you have no king. Learn why content promotion is more important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lies of Content is King Exposed -\" \/>\n<meta property=\"og:description\" content=\"If content is king, what is promotion. Write all day. without promotion you have no king. Learn why content promotion is more important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-16T21:28:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T15:39:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2010\/03\/Syndication.jpg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/\",\"name\":\"The Lies of Content is King Exposed -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2010\/03\/Syndication.jpg\",\"datePublished\":\"2010-03-16T21:28:11+00:00\",\"dateModified\":\"2026-04-13T15:39:03+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"If content is king, what is promotion. Write all day. without promotion you have no king. Learn why content promotion is more important.\",\"breadcrumb\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#primaryimage\",\"url\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2010\/03\/Syndication.jpg\",\"contentUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2010\/03\/Syndication.jpg\",\"width\":500,\"height\":391,\"caption\":\"Content is King by renaissancechambara\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlvrit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Lies of Content is King Exposed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\",\"url\":\"https:\/\/dlvrit.com\/blog\/\",\"name\":\"dlvr.it | blog\",\"description\":\"Smart Social Media Automation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlvrit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\",\"name\":\"Bill Flitter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"caption\":\"Bill Flitter\"},\"description\":\"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter\",\"url\":\"https:\/\/dlvrit.com\/blog\/author\/bflitter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Lies of Content is King Exposed -","description":"If content is king, what is promotion. Write all day. without promotion you have no king. Learn why content promotion is more important.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/","og_locale":"en_US","og_type":"article","og_title":"The Lies of Content is King Exposed -","og_description":"If content is king, what is promotion. Write all day. without promotion you have no king. Learn why content promotion is more important.","og_url":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/","og_site_name":"dlvr.it | blog","article_publisher":"https:\/\/www.facebook.com\/dlvritinfo","article_published_time":"2010-03-16T21:28:11+00:00","article_modified_time":"2026-04-13T15:39:03+00:00","og_image":[{"url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2010\/03\/Syndication.jpg","type":"","width":"","height":""}],"author":"Bill Flitter","twitter_card":"summary_large_image","twitter_creator":"@dlvrit","twitter_site":"@dlvrit","twitter_misc":{"Written by":"Bill Flitter","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/","url":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/","name":"The Lies of Content is King Exposed -","isPartOf":{"@id":"https:\/\/dlvrit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#primaryimage"},"image":{"@id":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#primaryimage"},"thumbnailUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2010\/03\/Syndication.jpg","datePublished":"2010-03-16T21:28:11+00:00","dateModified":"2026-04-13T15:39:03+00:00","author":{"@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2"},"description":"If content is king, what is promotion. Write all day. without promotion you have no king. Learn why content promotion is more important.","breadcrumb":{"@id":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#primaryimage","url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2010\/03\/Syndication.jpg","contentUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2010\/03\/Syndication.jpg","width":500,"height":391,"caption":"Content is King by renaissancechambara"},{"@type":"BreadcrumbList","@id":"https:\/\/dlvrit.com\/blog\/content-royalty-how-delivery-is-vying-for-the-throne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlvrit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Lies of Content is King Exposed"}]},{"@type":"WebSite","@id":"https:\/\/dlvrit.com\/blog\/#website","url":"https:\/\/dlvrit.com\/blog\/","name":"dlvr.it | blog","description":"Smart Social Media Automation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlvrit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2","name":"Bill Flitter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","caption":"Bill Flitter"},"description":"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter","url":"https:\/\/dlvrit.com\/blog\/author\/bflitter\/"}]}},"_links":{"self":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":2,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"predecessor-version":[{"id":14781,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/245\/revisions\/14781"}],"wp:attachment":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}