{"id":2623,"date":"2011-12-14T09:01:27","date_gmt":"2011-12-14T17:01:27","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=2623"},"modified":"2026-04-20T15:20:28","modified_gmt":"2026-04-20T22:20:28","slug":"local-social-media-6-simple-ways-to-geo-target-tweets","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/local-social-media-6-simple-ways-to-geo-target-tweets\/","title":{"rendered":"Local Social Media: 6 Simple Ways to Geo Target Tweets"},"content":{"rendered":"

\"\"<\/a>If your business operates in a limited geographic area adding a hyper-local component to your tweets is far more valuable for your customers and for you.<\/p>\n

Six simple ways to optimize your twitter stream for a local audience:<\/p>\n

    \n
  1. Create a #hashtag with your city and product (#oaklandcoffee)<\/li>\n
  2. GeoTag your tweets (learn how to automatically GeoTag tweets in dlvr.it<\/a>)<\/li>\n
  3. Add location as a prefix or suffix (i.e. Joe\u2019s San Francisco: 50% off Lattes)<\/li>\n
  4. Be certain your bio on Twitter includes your location<\/li>\n
  5. Organize a tweetup at your business. Learn more about successful tweetups<\/a><\/li>\n
  6. Encourage guests to check-in using a location based service like FourSquare<\/li>\n<\/ol>\n

    Bonus, #7<\/strong><\/p>\n

    Whether you\u2019re the local butcher, the baker or the candlestick maker, become the go to twitter account in your community by adding local content to your twitter stream. Use a tool like dlvr.it<\/a> to feed useful information including local events, local entertainment, local news and weather. Relate the content to your business vs. just pouring into your twitter stream.<\/p>\n

      \n
    1. Use a site a like Topix.com<\/a> to find relevant local news to share. In dlvr.it, add the RSS feed as a route and set-up filters to get pull out the most relevant content for your audience.<\/li>\n
    2. Follow local twitter users<\/a>. Invite them into your business. They are also a good source of local information.<\/li>\n
    3. Add a weather feed<\/a>\u00a0 and relate the weather back to your business. If you\u2019re a coffee shop, mention on a cold day that you have warm pastries and freshly brewed coffee for only $x.xx to keep you warm inside.<\/li>\n<\/ol>\n

      Are you a small business serving a local community? Tell us your twitter success stories and we\u2019ll highlight your story on our blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

      If your business operates in a limited geographic area adding a hyper-local component to your tweets is far more valuable for your customers…<\/p>\n","protected":false},"author":4,"featured_media":2626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[],"class_list":["post-2623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization"],"yoast_head":"\nLocal Social Media: 6 Simple Ways to Geo Target Tweets -<\/title>\n<meta name=\"description\" content=\"If your business operates in a limited geographic area adding a hyper-local component to your tweets is far more valuable for your customers and for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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