{"id":2886,"date":"2012-03-06T10:04:40","date_gmt":"2012-03-06T18:04:40","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=2886"},"modified":"2026-04-13T14:53:02","modified_gmt":"2026-04-13T21:53:02","slug":"smbs-target-local-content-to-drive-new-business","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/","title":{"rendered":"SMBs Target Local Content to Drive New Business"},"content":{"rendered":"

\"USIt should come as no surprise that an SMBs number one goal for advertising is to drive new customers in the door. A report published by Street Fight<\/a> (via emarketer<\/a>) indicates only 16% of SMBs said they enacted local campaigns to bring back repeat customers.<\/p>\n

\n

Many Content Marketing Strategies Conference<\/a>.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

It should come as no surprise that an SMBs number one goal for advertising is to drive new customers in the door. A…<\/p>\n","protected":false},"author":4,"featured_media":2897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-2886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"\nSMBs Target Local Content to Drive New Business -<\/title>\n<meta name=\"description\" content=\"It should come as no surprise that an SMBs number one goal for advertising is to drive new customers in the door. A report published by Street Fight (via\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMBs Target Local Content to Drive New Business -\" \/>\n<meta property=\"og:description\" content=\"It should come as no surprise that an SMBs number one goal for advertising is to drive new customers in the door. A report published by Street Fight (via\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-06T18:04:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T21:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/US-Local-Online-Ad-Spending.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"325\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/\",\"name\":\"SMBs Target Local Content to Drive New Business -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/US-Local-Online-Ad-Spending.gif\",\"datePublished\":\"2012-03-06T18:04:40+00:00\",\"dateModified\":\"2026-04-13T21:53:02+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"It should come as no surprise that an SMBs number one goal for advertising is to drive new customers in the door. A report published by Street Fight (via\",\"breadcrumb\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#primaryimage\",\"url\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/US-Local-Online-Ad-Spending.gif\",\"contentUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/US-Local-Online-Ad-Spending.gif\",\"width\":325,\"height\":183,\"caption\":\"US Local Online Ad Spending\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlvrit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMBs Target Local Content to Drive New Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\",\"url\":\"https:\/\/dlvrit.com\/blog\/\",\"name\":\"dlvr.it | blog\",\"description\":\"Smart Social Media Automation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlvrit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\",\"name\":\"Bill Flitter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"caption\":\"Bill Flitter\"},\"description\":\"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter\",\"url\":\"https:\/\/dlvrit.com\/blog\/author\/bflitter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SMBs Target Local Content to Drive New Business -","description":"It should come as no surprise that an SMBs number one goal for advertising is to drive new customers in the door. A report published by Street Fight (via","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/","og_locale":"en_US","og_type":"article","og_title":"SMBs Target Local Content to Drive New Business -","og_description":"It should come as no surprise that an SMBs number one goal for advertising is to drive new customers in the door. A report published by Street Fight (via","og_url":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/","og_site_name":"dlvr.it | blog","article_publisher":"https:\/\/www.facebook.com\/dlvritinfo","article_published_time":"2012-03-06T18:04:40+00:00","article_modified_time":"2026-04-13T21:53:02+00:00","og_image":[{"width":325,"height":183,"url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/US-Local-Online-Ad-Spending.gif","type":"image\/gif"}],"author":"Bill Flitter","twitter_card":"summary_large_image","twitter_creator":"@dlvrit","twitter_site":"@dlvrit","twitter_misc":{"Written by":"Bill Flitter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/","url":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/","name":"SMBs Target Local Content to Drive New Business -","isPartOf":{"@id":"https:\/\/dlvrit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#primaryimage"},"image":{"@id":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#primaryimage"},"thumbnailUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/US-Local-Online-Ad-Spending.gif","datePublished":"2012-03-06T18:04:40+00:00","dateModified":"2026-04-13T21:53:02+00:00","author":{"@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2"},"description":"It should come as no surprise that an SMBs number one goal for advertising is to drive new customers in the door. A report published by Street Fight (via","breadcrumb":{"@id":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#primaryimage","url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/US-Local-Online-Ad-Spending.gif","contentUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/US-Local-Online-Ad-Spending.gif","width":325,"height":183,"caption":"US Local Online Ad Spending"},{"@type":"BreadcrumbList","@id":"https:\/\/dlvrit.com\/blog\/smbs-target-local-content-to-drive-new-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlvrit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SMBs Target Local Content to Drive New Business"}]},{"@type":"WebSite","@id":"https:\/\/dlvrit.com\/blog\/#website","url":"https:\/\/dlvrit.com\/blog\/","name":"dlvr.it | blog","description":"Smart Social Media Automation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlvrit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2","name":"Bill Flitter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","caption":"Bill Flitter"},"description":"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter","url":"https:\/\/dlvrit.com\/blog\/author\/bflitter\/"}]}},"_links":{"self":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/2886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/comments?post=2886"}],"version-history":[{"count":0,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/2886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media\/2897"}],"wp:attachment":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media?parent=2886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/categories?post=2886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/tags?post=2886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}