{"id":2924,"date":"2012-03-19T08:53:17","date_gmt":"2012-03-19T15:53:17","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=2924"},"modified":"2026-04-06T15:17:55","modified_gmt":"2026-04-06T22:17:55","slug":"social-media-and-oakland-small-business-cafe-gabriela","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-and-oakland-small-business-cafe-gabriela\/","title":{"rendered":"Social Media and Oakland Small Business, Caf\u00e9 Gabriela"},"content":{"rendered":"<p><strong><\/strong><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/03\/cafe-gabriela.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-2925 alignleft\" title=\"Cafe Gabriela\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/03\/cafe-gabriela-224x300.jpg\" alt=\"Cafe Gabriela, Oakland, CA\" width=\"224\" height=\"300\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/cafe-gabriela-224x300.jpg 224w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/cafe-gabriela-764x1024.jpg 764w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/03\/cafe-gabriela.jpg 765w\" sizes=\"(max-width: 224px) 100vw, 224px\" \/><\/a>The Oakland dlvr.it team recently sat down with Penny Baldado, owner of <a title=\"Cafe Gabriela Oakland, CA\" href=\"http:\/\/www.yelp.com\/biz\/cafe-gabriela-oakland\" target=\"_blank\">Oakland\u2019s Caf\u00e9 Gabriela<\/a>, to discuss how social media can assist a small business. \u00a0With a limited budget and little time to spare, Penny had three questions:<\/p>\n<p>1. What can she do with social media?<br \/>\n2. Does she need it?<br \/>\n3. How much does it cost?<\/p>\n<p>From <a title=\"Cafe Gabriela Oakland, CA\" href=\"http:\/\/www.yelp.com\/biz\/cafe-gabriela-oakland\" target=\"_blank\">Caf\u00e9 Gabriela\u2019s Yelp page<\/a> , it is clear Penny and her business partner, Kristi Lambert, have created a winning and well-liked business.\u00a0 They are committed to supporting local suppliers, coining the term \u201clocally engaged\u201d on print media and store front signage.\u00a0 They make kick-ass sandwiches, fresh salads and serve local pastries, all highlighted on the sandwich board prominently displayed on the sidewalk outside.\u00a0 The Oakland dlvr.it office can personally attest to incredible Blue Bottle coffee, organic mango ice tea and dry cappuccinos.\u00a0 \u00a0In a recent article on <a title=\"Downtown Oakland\" href=\"http:\/\/www.eastbayexpress.com\/ebx\/downtown-oakland\/Content?oid=3131917\" target=\"_blank\">Downtown Oakland<\/a> from the East Bay Express, Caf\u00e9 Gabriela was mentioned as a:<\/p>\n<blockquote><p>\u201c<em>sunlit little sandwich shop that&#8217;s already gained a cult following for its mouthwateringly delicious pulled-pork sandwiches and super-friendly service<\/em>\u201d.<\/p><\/blockquote>\n<p>Great tag lines, friendly personalities, cult following, organic growth, and hard working civic minded individuals make up the team behind Caf\u00e9 Gabriela.\u00a0 So, where does social media fit into this mix?\u00a0 Answer:\u00a0 EVERYWHERE.<\/p>\n<p>The three most important reasons why small businesses need to leverage social media are:<\/p>\n<ul>\n<li>To connect with customers,<\/li>\n<li>To increase visibility, and<\/li>\n<li>To aid in self promotion<\/li>\n<\/ul>\n<p>Every referral, smile, handshake and flyer to Yelp, Foursquare, Facebook, Twitter and beyond, are all an important part of the social media mix. \u00a0Consistency is the key. Small businesses do not have to spend much to get great results.\u00a0 Zoomerang.com reports that a majority of <a title=\"Zoomerang Report on Small Business Spending\" href=\"http:\/\/www.zoomerang.com\/uploadedFiles\/docs\/marketing-digital-world-smb.pdf\" target=\"_blank\">small businesses surveyed spend less than $100<\/a> to market on social media channels.<\/p>\n<p>Small independent hands-on business owners like Penny, need to carve out time to engage with their customers.\u00a0 This may be the greatest challenge of all for a small business owner. Penny and Caf\u00e9 Gabriela are on the right track.\u00a0 However, due to time constraints, Penny is not able to update her <a title=\"Cafe Gabriela on Facebook \" href=\"http:\/\/www.facebook.com\/#!\/pages\/Cafe-Gabriela\/109499555755298\" target=\"_blank\">Facebook page<\/a> during the day.\u00a0 The dlvr.it team discussed the use of the <a title=\"Schedule Content Delivery with Dlvr.it\" href=\"http:\/\/blog.dlvr.it\/2010\/07\/social-media-time-travel-schedule-posts-for-future-delivery\/\" target=\"_blank\">scheduled posting tool through dlvr.it<\/a>.\u00a0 This would allow Penny to post content to Facebook and Twitter on her own schedule after the dust settles from her busy day.\u00a0 Dlvr.it just needs to know what days and times you want to post content, and it will be delivered right on time.\u00a0 Timing is everything!<\/p>\n<p>The Oakland dlvr.it team is always happy to sit down with local merchants and small business owners in our neighborhood to talk about your social media needs or better yet, just to chat and get to know each other!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Oakland dlvr.it team recently sat down with Penny Baldado, owner of Oakland\u2019s Caf\u00e9 Gabriela, to discuss how social media can assist a&#8230;<\/p>\n","protected":false},"author":6,"featured_media":2940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,204,194],"tags":[],"class_list":["post-2924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-featured","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media and Oakland Small Business, Caf\u00e9 Gabriela -<\/title>\n<meta name=\"description\" content=\"The Oakland dlvr.it team recently sat down with Penny Baldado, owner of Oakland\u2019s 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