{"id":3040,"date":"2012-04-25T08:57:33","date_gmt":"2012-04-25T15:57:33","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3040"},"modified":"2026-04-20T16:15:23","modified_gmt":"2026-04-20T23:15:23","slug":"what-do-you-love-about-content-marketing-pawan-deshpande-responds","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/","title":{"rendered":"What do you love about Content Marketing? Pawan Deshpande responds&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-3042\" title=\"Pawan Deshpande Headshot\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg\" alt=\"Pawan Deshpande CEO Hivefire, Inc\" width=\"109\" height=\"143\" \/><\/a>We caught up with <a title=\"Hivefire\" href=\"http:\/\/getcurata.com\">Pawan Deshpande, CEO of HiveFire<\/a>, to discuss content marketing. Pawan is a\u00a0thought leader in content curation. You can hear Pawan speak on all things content curation at dlvr.it&#8217;s upcoming\u00a0<a title=\"Content Marketing Strategies Confernece\" href=\"http:\/\/ContentMarketingNow.com\" target=\"_blank\">Content Marketing Strategies Conference<\/a>, May 8 -9, 2012.\u00a0 Content curation is an important step along the content marketing lifecycle: Strategize, Create, Curate, Manage, Distribute and Analyze.<\/p>\n<p><strong>What do you love about Content Marketing?<\/strong><\/p>\n<p><strong>Pawan:<\/strong> <em>What I love about content marketing is that it really levels the playing field. With other forms of marketing, companies with the most resources and efficient spend come out on top. \u00a0With content marketing, however, the company with the best content wins. If you publish the best and most relevant content on a regular basis, your audience will come to you &#8211; plain and simple.<\/em><\/p>\n<p><strong>What do you dislike about Content Marketing?<\/strong><\/p>\n<p><strong>Pawan:<\/strong>\u00a0<em>Content marketing\u00a0is a lot of work and is easier said than done.\u00a0 It requires discipline, creativity and an intimate understanding of your audience. All three of these requirements are hard to satisfy.<\/em><\/p>\n<p><strong>Looking ahead to 2013, what does Content Marketing look like?<\/strong><\/p>\n<p><strong>Pawan: <\/strong><em>Content marketing will continue to grow into a mainstream marketing practice. We are going to see content marketing become the core marketing component of one\u2019s\u00a0business plan. When marketers contemplate their go-to-market launch plans, there will be a strong content marketing component.<\/em><\/p>\n<p><em>Similar to blog networks (for example AOL or GigaOM), where a media entity consolidates a number of other blogs into a suite of properties, we may see the same for content marketing destinations.\u00a0 The difference here is that marketers will be the ones consolidating these properties together, not media entities. \u00a0This will further blur the line between marketers and publishers.<\/em><\/p>\n<p>======<\/p>\n<p><a href=\"http:\/\/ContentMarketingNow.com\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2915\" title=\"Content_Marketing_Life_Cycle_500x\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/02\/Content_Marketing_Life_Cycle_500x-150x150.jpg\" alt=\"Content Marketing Strategies Conference\" width=\"150\" height=\"150\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/02\/Content_Marketing_Life_Cycle_500x-150x150.jpg 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/02\/Content_Marketing_Life_Cycle_500x-110x110.jpg 110w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/02\/Content_Marketing_Life_Cycle_500x-50x50.jpg 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>There is still time to <a title=\"Content Marketing Strategies Confernece\" href=\"http:\/\/ContentMarketingNow.com\" target=\"_blank\">register for the Content Marketing Strategies Conference<\/a>. The conference is the only event to specifically focus on helping companies of any size understand the pivotal role content marketing plays in demand generation, sales, SEO and social. Attendees are guaranteed to walk away with an action plan to kick-start or enhance a content marketing program. The content is structured to walk you through the content lifecycle step-by-step: Strategize, Create, Curate, Manage, Distribute and Analyze.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We caught up with Pawan Deshpande, CEO of HiveFire, to discuss content marketing. Pawan is a\u00a0thought leader in content curation. You can hear&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,194],"tags":[],"class_list":["post-3040","post","type-post","status-publish","format-standard","hentry","category-events","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What do you love about Content Marketing? Pawan Deshpande responds... -<\/title>\n<meta name=\"description\" content=\"We caught up with Pawan Deshpande, CEO of HiveFire, to discuss content marketing. Pawan is a\u00a0thought leader in content curation. You can hear Pawan speak\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do you love about Content Marketing? Pawan Deshpande responds... -\" \/>\n<meta property=\"og:description\" content=\"We caught up with Pawan Deshpande, CEO of HiveFire, to discuss content marketing. Pawan is a\u00a0thought leader in content curation. You can hear Pawan speak\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-25T15:57:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T23:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/\",\"name\":\"What do you love about Content Marketing? Pawan Deshpande responds... -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg\",\"datePublished\":\"2012-04-25T15:57:33+00:00\",\"dateModified\":\"2026-04-20T23:15:23+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"We caught up with Pawan Deshpande, CEO of HiveFire, to discuss content marketing. Pawan is a\u00a0thought leader in content curation. You can hear Pawan speak\",\"breadcrumb\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#primaryimage\",\"url\":\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg\",\"contentUrl\":\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlvrit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What do you love about Content Marketing? Pawan Deshpande responds&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\",\"url\":\"https:\/\/dlvrit.com\/blog\/\",\"name\":\"dlvr.it | blog\",\"description\":\"Smart Social Media Automation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlvrit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\",\"name\":\"Bill Flitter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"caption\":\"Bill Flitter\"},\"description\":\"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media &amp; growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan &amp; stockholder. Follow me: @bflitter\",\"url\":\"https:\/\/dlvrit.com\/blog\/author\/bflitter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What do you love about Content Marketing? Pawan Deshpande responds... -","description":"We caught up with Pawan Deshpande, CEO of HiveFire, to discuss content marketing. Pawan is a\u00a0thought leader in content curation. You can hear Pawan speak","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/","og_locale":"en_US","og_type":"article","og_title":"What do you love about Content Marketing? Pawan Deshpande responds... -","og_description":"We caught up with Pawan Deshpande, CEO of HiveFire, to discuss content marketing. Pawan is a\u00a0thought leader in content curation. You can hear Pawan speak","og_url":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/","og_site_name":"dlvr.it | blog","article_publisher":"https:\/\/www.facebook.com\/dlvritinfo","article_published_time":"2012-04-25T15:57:33+00:00","article_modified_time":"2026-04-20T23:15:23+00:00","og_image":[{"url":"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg","type":"","width":"","height":""}],"author":"Bill Flitter","twitter_card":"summary_large_image","twitter_creator":"@dlvrit","twitter_site":"@dlvrit","twitter_misc":{"Written by":"Bill Flitter","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/","url":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/","name":"What do you love about Content Marketing? Pawan Deshpande responds... -","isPartOf":{"@id":"https:\/\/dlvrit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#primaryimage"},"image":{"@id":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#primaryimage"},"thumbnailUrl":"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg","datePublished":"2012-04-25T15:57:33+00:00","dateModified":"2026-04-20T23:15:23+00:00","author":{"@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2"},"description":"We caught up with Pawan Deshpande, CEO of HiveFire, to discuss content marketing. Pawan is a\u00a0thought leader in content curation. You can hear Pawan speak","breadcrumb":{"@id":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#primaryimage","url":"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg","contentUrl":"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Pawan-Deshpande-Headshot.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-pawan-deshpande-responds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlvrit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What do you love about Content Marketing? Pawan Deshpande responds&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/dlvrit.com\/blog\/#website","url":"https:\/\/dlvrit.com\/blog\/","name":"dlvr.it | blog","description":"Smart Social Media Automation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlvrit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2","name":"Bill Flitter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","caption":"Bill Flitter"},"description":"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media &amp; growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan &amp; stockholder. Follow me: @bflitter","url":"https:\/\/dlvrit.com\/blog\/author\/bflitter\/"}]}},"_links":{"self":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/3040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/comments?post=3040"}],"version-history":[{"count":0,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/3040\/revisions"}],"wp:attachment":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media?parent=3040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/categories?post=3040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/tags?post=3040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}