{"id":3066,"date":"2012-05-02T09:02:01","date_gmt":"2012-05-02T16:02:01","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3066"},"modified":"2026-04-13T15:11:56","modified_gmt":"2026-04-13T22:11:56","slug":"what-do-you-love-about-content-marketing-jennifer-lashua-from-intel-responds","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-jennifer-lashua-from-intel-responds\/","title":{"rendered":"What do you love about Content Marketing?  Jennifer Lashua from Intel responds&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Jennifer_Lashua_110x.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-3068\" title=\"Jennifer_Lashua_110x\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/04\/Jennifer_Lashua_110x.jpg\" alt=\"\" width=\"110\" height=\"146\" \/><\/a>Third up in our ongoing series on what the experts love about content marketing, we caught up with Jennifer Lashua, Global Social Media Strategist at Intel\u2019s Social Media Center of Excellence, to discuss content marketing. With professionals like Jennifer managing global consumer social media campaigns, it is not surprising that Intel is ahead of the curve in social media. You can hear Jennifer discuss Intel\u2019s approach to content sourcing, development, publication, and syndication across each social network, with a focus on the unique needs and interests of each audience at dlvr.it&#8217;s upcoming\u00a0<a title=\"Content Marketing Strategies Confernece\" href=\"http:\/\/ContentMarketingNow.com\" target=\"_blank\">Content Marketing Strategies Conference<\/a>, May 8-9, 2012.\u00a0 Content management is a key element along the content marketing lifecycle: Strategize, Create, Curate, Manage, Distribute and Analyze.<\/p>\n<p><strong>What do you love about Content Marketing?<\/strong><\/p>\n<p><strong>Jennifer:<\/strong> <em>I love the real-time nature and immediate feedback of content marketing.\u00a0 I love posting a piece of content, then watching the likes, plus-ones, views, and retweets tally up.\u00a0 It\u2019s so rewarding to be able to see real-time feedback from our fans \u2013 we know immediately whether we\u2019ve made a mistake, posted a \u2018dud\u2019 or hit the nail on the head!\u00a0 I also like engaging in the full cycle of content creation, publication, syndication, and analysis \u2013 all of which we can do in a matter of minutes \u2013 and then feed back into the process to either tweak and adjust or start something new depending on what\u2019s resonating well. <\/em><\/p>\n<p><strong>What do you dislike about Content Marketing?<\/strong><\/p>\n<p><strong>Jennifer:<\/strong>\u00a0<em>One of the most challenging parts of content marketing is that it\u2019s truly an art.\u00a0 It\u2019s difficult to articulate to teams who are creating content for me specifically what will work.\u00a0 While we can use some metrics &amp; analysis to help understand trends and fan preferences, there\u2019s no real recipe to creating good content.\u00a0 It has to be engaging, entertaining, and useful \u2013 but coming up with the right balance, while also integrating the Intel brand or message, is tricky.\u00a0 Pieces of content that resonate with one person may not resonate with another, so we\u2019re constantly testing, learning, and refining. <\/em><\/p>\n<p><strong><em>\u00a0<\/em><\/strong><strong>Looking ahead to 2013, what does Content Marketing look like?<\/strong><\/p>\n<p><strong>Jennifer: <\/strong><em>I think content marketing is becoming less content \u201cmarketing\u201d and more about entertainment.\u00a0 No one wants to watch or share a brand\u2019s marketing message.\u00a0 Consumers want to consume and share things that are enjoyable, entertaining, educational, funny, or interesting.\u00a0 If we can create content that meets these needs, it will inherently be successful.<\/em><br \/>\n======<br \/>\n<a href=\"http:\/\/ContentMarketingNow.com\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2915\" title=\"Content_Marketing_Life_Cycle_500x\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/02\/Content_Marketing_Life_Cycle_500x-150x150.jpg\" alt=\"Content Marketing Strategies Conference\" width=\"150\" height=\"150\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/02\/Content_Marketing_Life_Cycle_500x-150x150.jpg 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/02\/Content_Marketing_Life_Cycle_500x-110x110.jpg 110w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/02\/Content_Marketing_Life_Cycle_500x-50x50.jpg 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>There is still time to <a title=\"Content Marketing Strategies Confernece\" href=\"http:\/\/ContentMarketingNow.com\" target=\"_blank\">register for the Content Marketing Strategies Conference<\/a>. The conference is the only event to specifically focus on helping companies of any size understand the pivotal role content marketing plays in demand generation, sales, SEO and social. Attendees are guaranteed to walk away with an action plan to kick-start or enhance a content marketing program. The content is structured to walk you through the content lifecycle step-by-step: Strategize, Create, Curate, Manage, Distribute and Analyze.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Third up in our ongoing series on what the experts love about content marketing, we caught up with Jennifer Lashua, Global Social Media&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,194],"tags":[],"class_list":["post-3066","post","type-post","status-publish","format-standard","hentry","category-events","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What do you love about Content Marketing? Jennifer Lashua from Intel responds... -<\/title>\n<meta name=\"description\" content=\"Third up in our ongoing series on what the experts love about content marketing, we caught up with Jennifer Lashua, Global Social Media Strategist at\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/what-do-you-love-about-content-marketing-jennifer-lashua-from-intel-responds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do you love about Content Marketing? 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