{"id":3346,"date":"2012-12-21T08:10:01","date_gmt":"2012-12-21T16:10:01","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3346"},"modified":"2026-04-20T17:48:04","modified_gmt":"2026-04-21T00:48:04","slug":"drip-marketing-campaign","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/","title":{"rendered":"How to Get the Most Leads on LinkedIn With Drip Marketing"},"content":{"rendered":"<p>Dlvr.it user, <a title=\"Heinz Marketing\" href=\"http:\/\/www.heinzmarketing.com\/\">Matt Heinz from Heinz Marketing<\/a>, has explained how to help your sales people get more attention with prospects on LinkedIn using drip marketing. With permission from Matt, I am re-posting excerpts of his <a title=\"How to automate a sales drip campaign using LinkedIn &amp; dlvr.it\" href=\"http:\/\/www.heinzmarketing.com\/2012\/10\/how-to-automate-a-sales-drip-campaign-using-linkedin-dlvr-it\/\">original article<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"size-thumbnail wp-image-3326 aligncenter\" title=\"linkedin_logo\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2012\/11\/linkedin-icon-vector-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/11\/linkedin-icon-vector-150x150.jpg 150w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/11\/linkedin-icon-vector-300x300.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/11\/linkedin-icon-vector-110x110.jpg 110w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/11\/linkedin-icon-vector-50x50.jpg 50w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2012\/11\/linkedin-icon-vector.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<blockquote><p><strong>&#8220;This is working, big time, with several clients.\u00a0<\/strong>In a nutshell, it quickly creates and automates a value-added drip campaign from your sales reps directly to their prospects, customers and overall network.&#8221;\u00a0 &#8211; Matt Heinz<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Customize_LinkedIn_Invites\"><\/span>Customize LinkedIn Invites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Encourage the sales rep to connect with prospects via LinkedIn.<\/li>\n<li>When they click the \u201cInvite\u201d button, and they already are using a Business Pro or <a href=\"http:\/\/marketing.linkedin.com\/sales\/\">Sales Navigator<\/a> premium LinkedIn subscription, choose an association.<\/li>\n<li>Customize the invite message too, something like \u201cThanks so much for downloading a copy of our latest white paper, I look forward to staying in touch.\u201d<\/li>\n<\/ol>\n<blockquote><p>&#8220;My experience shows you\u2019ll get a 60-70 percent acceptance rate, even with new prospects, using this strategy.&#8221; &#8211; Matt Heinz<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Set_up_a_Drip_Marketing_Campaign_with_dlvrit\"><\/span>Set up a Drip Marketing Campaign with dlvr.it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Work with each of your sales reps to set up a <\/strong><a href=\"http:\/\/dlvr.it\">dlvr.it<\/a> <strong>connection between your blog and their LinkedIn account.<\/strong><\/p>\n<p>With dlvr.it, each time your blog is updated, a headline and shortened link to the blog post is automatically posted as the sales rep\u2019s \u201cUpdate\u201d in LinkedIn. And that update shows up in each prospect\u2019s Daily Digest emails, on their LinkedIn home pages, etc.<\/p>\n<blockquote><p>&#8220;So, by connecting directly with new prospects in LinkedIn and automating a blog feed via dlvr.it, your sales reps will essentially drive a direct drip marketing campaign that accelerates awareness, trust, credibility and response.&#8221; &#8211; Matt Heinz<\/p><\/blockquote>\n<p>___<\/p>\n<p>Have a dlvr.it tip? Let us know and we&#8217;ll share it with the dlvr.it community.<\/p>\n<p>We&#8217;d love to hear from you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dlvr.it user, Matt Heinz from Heinz Marketing, has explained how to help your sales people get more attention with prospects on LinkedIn using&#8230;<\/p>\n","protected":false},"author":4,"featured_media":15286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,851],"tags":[],"class_list":["post-3346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get the Most Leads on LinkedIn With Drip Marketing -<\/title>\n<meta name=\"description\" content=\"We show you a proven solution to set-up a drip marketing campaign on LinkedIn that results in more attention with prospects and leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get the Most Leads on LinkedIn With Drip Marketing -\" \/>\n<meta property=\"og:description\" content=\"We show you a proven solution to set-up a drip marketing campaign on LinkedIn that results in more attention with prospects and leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-21T16:10:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T00:48:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/drip-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/\",\"name\":\"How to Get the Most Leads on LinkedIn With Drip Marketing -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/drip-marketing.jpg\",\"datePublished\":\"2012-12-21T16:10:01+00:00\",\"dateModified\":\"2026-04-21T00:48:04+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"We show you a proven solution to set-up a drip marketing campaign on LinkedIn that results in more attention with prospects and leads.\",\"breadcrumb\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#primaryimage\",\"url\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/drip-marketing.jpg\",\"contentUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/drip-marketing.jpg\",\"width\":1500,\"height\":738,\"caption\":\"How to set-up a simple drip marketing campaign on LinkedIn\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlvrit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Get the Most Leads on LinkedIn With Drip Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\",\"url\":\"https:\/\/dlvrit.com\/blog\/\",\"name\":\"dlvr.it | blog\",\"description\":\"Smart Social Media Automation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlvrit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\",\"name\":\"Bill Flitter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"caption\":\"Bill Flitter\"},\"description\":\"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media &amp; growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan &amp; stockholder. Follow me: @bflitter\",\"url\":\"https:\/\/dlvrit.com\/blog\/author\/bflitter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Get the Most Leads on LinkedIn With Drip Marketing -","description":"We show you a proven solution to set-up a drip marketing campaign on LinkedIn that results in more attention with prospects and leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/","og_locale":"en_US","og_type":"article","og_title":"How to Get the Most Leads on LinkedIn With Drip Marketing -","og_description":"We show you a proven solution to set-up a drip marketing campaign on LinkedIn that results in more attention with prospects and leads.","og_url":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/","og_site_name":"dlvr.it | blog","article_publisher":"https:\/\/www.facebook.com\/dlvritinfo","article_published_time":"2012-12-21T16:10:01+00:00","article_modified_time":"2026-04-21T00:48:04+00:00","og_image":[{"width":1500,"height":738,"url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/drip-marketing.jpg","type":"image\/jpeg"}],"author":"Bill Flitter","twitter_card":"summary_large_image","twitter_creator":"@dlvrit","twitter_site":"@dlvrit","twitter_misc":{"Written by":"Bill Flitter","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/","url":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/","name":"How to Get the Most Leads on LinkedIn With Drip Marketing -","isPartOf":{"@id":"https:\/\/dlvrit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#primaryimage"},"image":{"@id":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/drip-marketing.jpg","datePublished":"2012-12-21T16:10:01+00:00","dateModified":"2026-04-21T00:48:04+00:00","author":{"@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2"},"description":"We show you a proven solution to set-up a drip marketing campaign on LinkedIn that results in more attention with prospects and leads.","breadcrumb":{"@id":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#primaryimage","url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/drip-marketing.jpg","contentUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/drip-marketing.jpg","width":1500,"height":738,"caption":"How to set-up a simple drip marketing campaign on LinkedIn"},{"@type":"BreadcrumbList","@id":"https:\/\/dlvrit.com\/blog\/drip-marketing-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlvrit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Get the Most Leads on LinkedIn With Drip Marketing"}]},{"@type":"WebSite","@id":"https:\/\/dlvrit.com\/blog\/#website","url":"https:\/\/dlvrit.com\/blog\/","name":"dlvr.it | blog","description":"Smart Social Media Automation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlvrit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2","name":"Bill Flitter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","caption":"Bill Flitter"},"description":"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media &amp; growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan &amp; stockholder. Follow me: @bflitter","url":"https:\/\/dlvrit.com\/blog\/author\/bflitter\/"}]}},"_links":{"self":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/3346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/comments?post=3346"}],"version-history":[{"count":4,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/3346\/revisions"}],"predecessor-version":[{"id":15297,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/3346\/revisions\/15297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media\/15286"}],"wp:attachment":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media?parent=3346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/categories?post=3346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/tags?post=3346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}