{"id":3597,"date":"2013-03-21T09:31:11","date_gmt":"2013-03-21T16:31:11","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3597"},"modified":"2026-04-20T18:35:09","modified_gmt":"2026-04-21T01:35:09","slug":"3-tips-to-dramatically-increase-traffic-from-linkedin-with-content-marketing","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/3-tips-to-dramatically-increase-traffic-from-linkedin-with-content-marketing\/","title":{"rendered":"3 tips to dramatically increase traffic from LinkedIn with content marketing"},"content":{"rendered":"

\"Josh<\/a>Next up in our ongoing guest speaker posts highlighting the 2013 Content Marketing Strategies Conference<\/a> is Josh Turner, Founder, LinkedSelling. \u00a0After Josh\u2019s workshop on \u201cLearn how to drive thousands of new visitors to your content via LinkedIn<\/em>\u201d you will be able to distribute content on LinkedIn in a highly targeted manner, increasing traffic from the RIGHT prospects and dramatically increase conversions.<\/p>\n

Josh shares 3 tips on optimizing updates on LinkedIn<\/strong> in the post below.\u00a0 Want to know the other 7? Hear Josh speak live at the conference on May 7-9, 2013 at The Claremont Hotel & Spa in Berkeley, CA.<\/p>\n

<\/span>Top 3 Tips for Optimizing Status Updates on LinkedIn<\/span><\/h2>\n

LinkedIn status updates<\/a> can be an effective way to stay top of mind with prospects, clients, referral partners, and centers of influence.<\/p>\n

Yet most people are completely missing the boat on how to execute an effective content marketing program on LinkedIn.<\/p>\n

Why?<\/p>\n

For one, they don’t have time.\u00a0 Absent a busy schedule, most people just aren’t sure what to say.<\/p>\n

Here are three tips for getting it done AND knowing what to say.<\/strong><\/p>\n

1. Automate<\/strong><\/p>\n

Using tools like dlvr.it<\/a> you can automate a substantial portion of your updates.\u00a0 If you’re trying to reach prospects all around the country or even globe, then it’s impossible to hit them with manual updates at all the necessary times of the day.<\/p>\n

By automating, you can schedule your posts to reach them at optimal times.\u00a0 Put in just an hour or so each month on the front end, and you’ll be well on your way to “top of mind” status with many of your connections.<\/p>\n

2. Be Diverse<\/strong><\/p>\n

People who say the same thing over and over generally lose traction.\u00a0 If you’re persistent with your updates, it’s important that your messages be diverse.\u00a0 Otherwise people may tire quickly of you.<\/p>\n

Take a look at what others do, and learn from the best of what they do.\u00a0 Your mix of updates might include links to articles, info about projects you’re working on, video updates, links to your recent newsletter, promotional updates, shares, business related quotes, and more.\u00a0 The list is endless.<\/p>\n

3. Include a Call to Action<\/strong><\/p>\n

Not every update should be promotional, far from it.\u00a0 But when you are promoting yourself, take full advantage by including a clear call to action.\u00a0 Think about these updates in these terms: “What’s the action that I want a prospect to take?”\u00a0 Mold your message around it.<\/p>\n

For example, I might say: “Folks are raving about our free training at LinkedUniversity.com…have you checked it out yet?” or “Wow, just heard from a member who is blowing up thanks to our free training at LinkedUniversity.com.”<\/p>\n

Again, be careful with the promotion.\u00a0 But when you do it, don’t squander the opportunity to deliver real value and move prospects into your funnel.<\/p>\n

To learn more tips on leveraging LinkedIn, come hear Josh speak at the\u00a0Content Marketing Strategies Conference<\/a>, May 7-9, 2013 at The Claremont Hotel & Spa in Berkeley, CA.<\/p>\n

About the Author:<\/strong><\/p>\n

Josh Turner is the founder of LinkedSelling, a B2B marketing firm that helps clients systematically build relationships with cold prospects, to turn them into warm leads. The tools they use to achieve this are LinkedIn, webinars, content and email. Visit\u00a0LinkedSelling.com<\/a>\u00a0for more information. \u00a0\u00a0Josh\u2019s company also created the leading online training program for business professionals who want to learn how to leverage LinkedIn for marketing and sales, LinkedUniversity.com.\u00a0Please visit\u00a0LinkedUniversity.com<\/a>\u00a0for more information, free training videos, and upcoming webinars.<\/p>\n","protected":false},"excerpt":{"rendered":"

Next up in our ongoing guest speaker posts highlighting the 2013 Content Marketing Strategies Conference is Josh Turner, Founder, LinkedSelling. \u00a0After Josh\u2019s workshop…<\/p>\n","protected":false},"author":6,"featured_media":3604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,10],"tags":[],"class_list":["post-3597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-events"],"yoast_head":"\n3 tips to dramatically increase traffic from LinkedIn with content marketing -<\/title>\n<meta name=\"description\" content=\"Next up in our ongoing guest speaker posts highlighting the 2013 Content Marketing Strategies Conference is Josh Turner, Founder, LinkedSelling. \u00a0After\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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