{"id":3717,"date":"2013-04-15T08:02:00","date_gmt":"2013-04-15T15:02:00","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3717"},"modified":"2026-03-30T18:32:19","modified_gmt":"2026-03-31T01:32:19","slug":"5-ways-to-turn-brand-advocates-into-a-content-marketing-engine","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/5-ways-to-turn-brand-advocates-into-a-content-marketing-engine\/","title":{"rendered":"5 Ways to Turn Brand Advocates into a Content Marketing Engine"},"content":{"rendered":"

Guest speaker Rob Fuggetta, Founder & CEO of Zuberance, will be presenting a case study on \u201cHow to super-charge your content marketing efforts via your Brand Advocates,<\/em>\u201d at dlvr.it’s upcoming\u00a0Content Marketing Strategies Conference<\/a>, May 7-9, 2013 at The Claremont Hotel Club & Spa in Berkeley, CA.<\/p>\n

Learn from Rob on how to get Advocates to create five-star product reviews, compelling user stories, plus thousands of positive posts, Tweets, pins, and more \u2013 without paying Advocates or giving them swag.\u00a0Your Advocates are a powerful yet untapped content creation engine!<\/p>\n

\"\"<\/a>Here’s a sneak peak at Rob’s presentation:<\/p>\n

<\/span>How to turn satisfied customers into ‘Brand Advocates’<\/span><\/h2>\n

Are you leveraging your highly-satisfied customers (AKA \u201cBrand Advocates\u201d) to generate product reviews, videos, testimonials, and more? If not, you\u2019re missing a major content marketing opportunity.<\/p>\n

Content created by Advocates is highly trusted and influential. According to Nielsen, 92% of consumers trust peer recommendations. Only 53% trust content that you create and post on your website.<\/p><\/blockquote>\n

Here are five ways to turn your Advocates into a powerful content marketing engine:<\/p>\n

    \n
  1. Identify your Advocates. <\/strong>Ask your customers the \u201cUltimate Question\u201d for loyalty: \u201cOn a scale of 0-10, how likely are you to recommend our company or product to your friends?\u201d Customers who respond 9 or 10 are Advocates.<\/li>\n
  2. Encourage Advocates to rate and review your products.<\/strong> Seventy percent of consumers trust online reviews, Nielsen says. And 67% of consumers don\u2019t buy after reading only one to three negative reviews, according to Lightspeed Research. Make it easy for Advocates to create online reviews by giving them review applications.<\/li>\n
  3. Enable Advocates to create stories about their experiences with your company or products.<\/strong> Ask them to tell you about their \u201cKodak moment.\u201d Stories bring your brand promise to life in a very authentic way. Here\u2019s an example of a story created by an Advocate of Rubio\u2019s Restaurants, a California-based fast casual eatery famous for its fantastic fish tacos. (see attachment.)<\/li>\n
  4. Make it easy for Advocates to answer prospects\u2019 questions.<\/strong> Zuberance\u2019s Advocate Answers application enables prospects to ask Advocates questions about why they purchased your products or services. A VOIP company has generated over 3,000 leads via Advocate Answers. These are highly-qualified leads \u2013 these are prospects who are taking time to ask questions, indicating strong purchase interest and intent.<\/li>\n
  5. Amplify Advocates.<\/strong> Enable Advocates to publish and\/or share the content they\u2019ve created on shopping sites, Facebook, Twitter, LinkedIn and elsewhere by including social sharing widgets in content creation forms.<\/li>\n<\/ol>\n

    Creating content can be costly and time-consuming. Don\u2019t overlook the most powerful weapon in your content marketing arsenal: your Brand Advocates!<\/p>\n

    Hear more from Rob at the\u00a0Content Marketing Strategies Conference<\/a>, May 7-9, 2013 at The Claremont Hotel Club & Spa in Berkeley, CA.<\/p>\n

    About the Author:<\/strong><\/p>\n

    Rob Fuggetta is the world\u2019s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, \u201cBrand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.\u201d<\/a><\/em> Published by John H. Wiley & Sons, Inc., Brand Advocates<\/em> shows how forward-thinking companies are leveraging Brand Advocates to build their brands and businesses \u2013 and how you can too! Fuggetta is the Founder & CEO of Zuberance<\/a>, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Guest speaker Rob Fuggetta, Founder & CEO of Zuberance, will be presenting a case study on \u201cHow to super-charge your content marketing efforts…<\/p>\n","protected":false},"author":6,"featured_media":3729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,10],"tags":[],"class_list":["post-3717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-events"],"yoast_head":"\n5 Ways to Turn Brand Advocates into a Content Marketing Engine -<\/title>\n<meta name=\"description\" content=\"Guest speaker Rob Fuggetta, Founder & CEO of Zuberance, will be presenting a case study on \u201cHow to super-charge your content marketing efforts via\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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